Chapter 331 Lenovo Endorsement
"Taken" has been in theaters for a month and a half and currently has a box office of 240 million. Dong Jianqiang estimates that it will definitely exceed the 200 million box office of "Hero".
Originally empty, "Hero" was released for two full months, with a final box office of 250 million, creating a miracle.
In this life, China Film Group saw the potential of "Taken" and deliberately extended its screening time.
Although there is still a gap of 10 million, there is still half a month to go, and there should be no problem surpassing "Heroes".
"Soon you will be the number one director in the country~" Dong Jianqiang's tone was full of excitement.
Chen Xi happened to be there too: "We must have a big celebration party for "Hurricane Rescue". You should come back then..."
"Forget it, I won't go back. There are a lot of movies released recently. I have to attend their premieres when I go back. It will delay the shooting cycle..."
Everything here in the United States is expensive, so it's not cost-effective for him to make a special trip back just to attend a celebration banquet.
"Oh, okay~"
"By the way, a brand wants to endorse you. You don't have a regular agent, so the other party calls the company. Will you answer it?"
"Looking for my endorsement?" Zhang Chen thought he heard wrongly.
Generally, when brands do advertisements or endorsements, they often look for celebrities, but not many directors.
What's more, Zhang Chen also has another identity, that is, the boss of a well-known entertainment company.
"Tell me, who are the manufacturers?"
Let’s talk about endorsements or not, but he really wants to know who is so discerning.
"Lenovo, they want you to be their image ambassador, not to endorse a certain product, but the entire series~"
Oh, it turned out to be the conscience of the American emperor, and Zhang Chen suddenly lost interest.
"Forget it Lenovo."
"Don't you want to listen to their quotation?" Chen Xi continued to seduce.
I'm afraid Lenovo's asking price is really not low.
Also, although Zhang Chen is a director, he is a star director, and his popularity is comparable to the top domestic ones.
Moreover, Lenovo asked him to endorse an entire series, which is probably a lot.
But no matter how high the price is, Zhang Chen can't work for them. I uninstalled Didi in my last life, so how can this life be worse than the last one?
Zhang Chen curled his lips and said, "I won't listen~"
Lian Manmen Zhonglie thought that Zhang Chen could not have any contact with him. He himself said that he was not a Huaxia company.
"Okay~"
Chen Xi couldn't figure out why Zhang Chen was so resentful towards Lenovo, but the boss had already made a decision, so she wouldn't try to persuade him anymore.
"One more thing, it's about "The Promise"~"
"Premiere? Isn't it released at the end of December? It's still a month away. Isn't it too early?"
"No~"
Chen Xi paused for a moment and then said: "It was Poet Chen who launched an anti-piracy initiative. In fact, it was just to promote "The Promise". He followed the same tactics as Zhang Weiping and us, but this time he made the battle a bit big... …”
After listening to Chen Xi's description, Zhang Chen already understood what was going on.
To put it bluntly, it was similar to his original anti-piracy reward, but he was a bit stingy and only offered a reward of 300,000.
Zhang Chen originally offered a reward of 500,000 yuan.
Poet Chen probably didn't want to offend others, so he changed the format to a signature initiative. It is said that many celebrities signed.
"Just sign it for me. If I ask, just say that I am filming here in the United States and the project schedule is a bit tight. I can't go back~"
In fact, everyone understands that this is to build momentum for "The Promise".
But no matter what, anti-piracy is a good thing after all.
This kind of thing cannot be done by just one or two people, everyone must take action.
"Your choice was too wise. This year's Lunar New Year event will really be a fight between gods~"
Dong Jianqiang grabbed the phone at this time and talked about interesting things in the industry.
“The premiere of Harry Potter and the Goblet of Fire two days ago was really exciting.
The organizers actually found a hundred fans to wear Harry Potter equipment to attend the premiere. Nearly a thousand white candles and 15,000 dominoes were arranged at the scene to simulate a spellcasting scene... Wow, wow! …”
In recent years, everyone has become more and more aware of the importance of publicity, and every time a blockbuster movie is released, they always do all kinds of extravagances.
"Ambush from Flying Daggers" had a platter concert, while "Myth" had a large group of Qin soldiers wearing armor lined up on both sides.
After all, their "Hurricane Rescue" is the most shabby, average, neither slutty nor slutty~
"When "A Quiet Place" is released in China next year, I will make it flashy, otherwise people will think we are not capable~"
Dong Jianqiang is very unhappy about losing to other companies in these aspects.
"Harry Potter" is indeed a very profitable series. Zhang Chen remembers that the domestic box office of "Goblet of Fire" almost exceeded 100 million.
It is obviously a foreign background, with wizards and magic, etc. Logically speaking, it should be difficult for domestic audiences to watch the movie.
But it doesn't matter.
Domestic audiences have long been accustomed to it. They all like to watch movies with original soundtracks. A mere piece of magic culture is nothing.
This film has a huge reputation among teenagers, but it may not be interesting for adults to watch.
Zhang Chen actually envies this. His "Twilight" couldn't do it to this extent.
It turns out that although "Twilight" was a hit in Europe and the United States, its domestic box office was actually very average. Chinese people are not interested in vampire culture, and they are even less interested in vampires falling in love.
The settings of the two are obviously similar, but they just don’t feel as interesting as the domestic zombies.
……
The filming of "Door of Silence" is still going on in an orderly manner. There are really very few lines in this movie, and all communication between the actors relies on sign language.
Fan Binbin came to the set a month earlier than Zhang Chen to familiarize himself with the environment. He had already mastered sign language and developed relationships with several of the young leading actors.
In this drama, the requirements for the young actor who plays the daughter are actually relatively high.
The daughter's role is probably the most important role after the male and female protagonists, and many plots are also driven by her.
Yuan Kong, this young actor is a real deaf-mute. It is definitely impossible to use the original actors for this version of Zhang Chen's big change, but the young actor that New Line helped find is also very powerful.
It can only be said that some people are born to eat this bowl of rice.
What we shot today was the scene in the barn, one of the most important scenes.
The closed environment itself is full of dangers. The child is still sinking and can only maintain balance through a door panel that has fallen in.
The most important thing about a horror movie is the rendering of atmosphere.
The way a strange face suddenly appears in front of the camera is actually the lowest level of high-end horror movies. You know the monster will come, but you just don't know when it will come.
This creates a sense of anticipation in the audience and allows him to empathize with the movie.
If the protagonist is nervous, the audience will be nervous. If the protagonist is relaxed, the audience will be relaxed. The audience may even dare not make a sound, for fear of injuring the protagonist in the movie.
Zhang Chen used this technique here to create suspense in a limited space.
One second, the two children were still estranged over whether their father would come and who would be saved first. The next second, the two were in danger and had to cooperate with each other.
It can neither make a sound nor fall down.
At the same time, another shaky door was rattling, possibly attracting monsters at any time and becoming another 'time bomb'.
With such a design, suspense and tension are reflected.
Hollywood is actually very good at this kind of scene. In "Jurassic Park", the brother and sister avoid the Tyrannosaurus rex in the kitchen and almost encounter the banging kitchen utensils.
The shooting location was a prop barn. From one side it looked like a normal barn, but on the other side there was a big hole for filming.
"All departments are in place, action~"
At the command, the young actors began to perform hard.
Someone was dragging my brother's feet along the barn floor to make him appear to be sinking.
The younger brother's face showed a panic look, as if he would be overwhelmed in the next second.
The next second, my sister jumped down, taking half of the door panel with her.
With the support of the door panel, the younger brother managed to persevere, but the elder sister was in crisis at this time.
Without lines, the audience's focus is on the movements and expressions, which is especially high on the actor's performance.
I have to say that the young actors hired by New Line are all reliable and their performances are not out of place at all.
Zhang Chen originally thought he would have to take several shots, but he didn’t expect that he would pass in just two takes.
"Ka, let's keep one more~"
Probably the children here have been exposed to stage performances since childhood and are no strangers to acting. This is one of the reasons why American movies and TV series can be circulated around the world.
Of course, the main reason is their military bases all over the world.
Strictly speaking, "A Quiet Place" is not actually a horror film, it should be classified as a thriller.
And it’s very different. Generally, horror films make the audience scream in the theater to resonate with the protagonist.
"A Quiet Place" allows the audience to be quiet in the cinema to resonate with the characters.
This kind of contrast is a new concept. It is not that it has never appeared before, but it does appear rarely and belongs to a niche.
……
Domestically, the film market is in full swing.
November is basically dominated by "Harry Potter and the Goblet of Fire" and "A Thousand Miles Alone".
But "Riding Alone, Thousands of Miles" is obviously no match.
This film by Lao Mouzi is a purely literary film, and of course it is incomparable to "Harry Potter".
Looking at the title of "Riding Alone, Thousands of Miles", I thought it was about Guan Yunchang, but it is not.
It tells the story of a father who embarks on a journey of spiritual redemption in order to express his love and remorse for his son at the last moment of his life.
The main actors include Takakura Ken, Nakai Kiichi, Jiang Wen, etc., and the screenwriter is Zou Jingzhi.
But the total box office was only over 30 million. If it weren't for Lao Mouzi's reputation, the box office might have been even worse.
It gets even more lively in December, with three major directors, Chen Poets, Chen Kexin and Liu Zhenwei, competing on the same stage.
However, the media has always commented on Poet Chen, Lao Mouzi, Chen Kexin, and Liu Zhenwei, the four major directors competing on the same stage.
It's a bit bullying. Lao Mouzi makes purely artistic films, and they have deliberately avoided December. The media still wants to compare them together.
(End of chapter)