Chapter 983 Unstoppable
Frenzy, carnival, wild——
Happiness spreads in the air, covering the entire sky of Manhattan.
In fact, this scene has appeared before:
In September 2016, Yeeyz released the "Zebra" series.
In December 2018, AJ released the "Harmony" series.
Not long ago, the release of new limited series of these sneakers set off a full-scale craze, sweeping the world with a devastating attitude and detonating traffic.
Logically speaking, people should be used to it.
However!
Watching such a grand event again, I am still amazed.
Looking back two years ago, Nike signed an exclusive contract with Levi and gave Levi an unprecedented dividend. People finally understood what Nike's courage and courage meant. No wonder Nike can firmly hold the leading position in global market share and hit the market. Get rid of competitors.
Then, the surprises continued——
sold out.
sold out.
All sold out.
The "Louis Vuitton
Strictly speaking, people weren't surprised, just look at the grand opening on Fifth Avenue on the first day. Not being sold out was probably news.
"What? Are you making an international joke?"
Protest emails from all over the world hit Nike and Louis Vuitton like snowflakes, like an avalanche——
They didn't even have time to see the actual product and it was already sold out?
Not only all over the world, but also other cities in North America also issued protests.
The most incredible thing is that the secondary market exploded.
The limited-edition sneakers, which are officially priced at US$399 per pair, easily cost twenty times as soon as they change hands:
Eight thousand dollars.
Moreover, it was snapped up as soon as it was put on the shelves.
Then... there was no more. The secondary market had soared to 10,000 US dollars, but it was still priceless and no one was willing to sell it.
These are just sneakers, and imagine that limited edition jacket originally priced at $1,999?
No wonder the avalanche of protest emails instantly flooded Nike and Louis Vuitton, including Levi's, which also affected Chiyu. The private mailbox of the social network platform was directly paralyzed with "9999+".
For the first time, Nike and Louis Vuitton issued an official joint announcement:
This is a limited edition, not a limited edition, please don't worry.
Get straight to the point, highlight the key points in one sentence, and give everyone a piece of mind.
Then came the main content. Simply put, the market enthusiasm exceeded expectations. Nike and Louis Vuitton were preparing to launch it in other stores in other cities, so that the stock of the New York flagship store was wiped out on the first day, but they have already prepared for Be prepared for subsequent market distribution.
First, starting tomorrow, all stores in major cities around the world will have the goods.
Second, as soon as the announcement is released, the official website will launch a pre-order link, allowing all customers to get the products through online shopping.
Third, the New York flagship store will continue to replenish the stock, but you may need to wait patiently for two days.
Finally, the so-called limited series will only be sold online and offline for one month, that is, until August 31st, and will be officially offline on September 1st.
A series of official information was released one after another, finally allowing the excited netizens to regain their sense——
It will be on sale for a whole month, so don’t worry about not being able to buy it.
Unless you're a madman trying to prove he owns a limited series within twenty-four hours, or within forty-eight hours, there's no need to rush. In this way, the secondary market should be able to calm down a little bit, right?
However, no.
Although the price has dropped slightly, the transaction of a pair of shoes for 5,000 US dollars is still high. There is a price but no market, and there are more crazy people than imagined.
On major social network platforms, a batch of posts immediately appeared, fully equipped with the "Levi Limited Series", from jackets to shoes; moreover, they showed off their fashionable combinations in various postures, bringing Louis The taste of Vuitton and Nike's joint design appears on the timeline.
Perhaps, some people are surprised that this wave of craze only lasts for 24 hours or 48 hours. Once the sales channels in major cities are opened, the rarity of the limited series will be greatly reduced. Is this worth it?
The answer is yes.
To be precise, this is the characteristic of the social network era. A trend may only survive for a week, so what they pursue is the advantage of this short forty-eight hours to show off their privileges.
What's more, even if other regions are fully online, shipments should be limited, and this craze will last more than forty-eight hours.
A wave of fanaticism is creating turbulent waves.
Nike and Louis Vuitton have not disclosed first-day sales data, but according to industry professionals, sales should easily exceed five million US dollars, easily ranking among the ranks of Yeezy and AJ, and may even surpass them and set a new record.
Proving once again Levi’s appeal.
After all, this is only the first time that Levi has released a limited series, and it is only a single-day sales volume in two New York flagship stores, so it actually writes such a result.
It's terrifying.
Moreover, after Nike and Louis Vuitton opened an online pre-order link, online pre-order sales exceeded 10 million US dollars in just one hour.
Just one hour, ten million dollars.
When the media announced this news, everyone's first reaction was to check their eyes to make sure they did not have more than one zero.
As a result, no.
Seven figures, ten million, it's that simple.
All aspects are proving that the craze for Fifth Avenue is not only present in Manhattan, but also all over the world, especially in Asia——
Never underestimate the consumption power of the Asian market, especially the Chinese market. forever!
If there are still people complaining about why Nike pays Levi's dividends, can rugby players sell sneakers, why is Louis Vuitton so crazy, etc., then they should shut up, otherwise they will just expose their stupidity. and narrow-minded, completely abandoned by the times.
A rolling wave rippled through the entire alliance.
It's a very, very sad thing that the Hall of Fame Game was completely overshadowed and no one cared.
Originally, the preseason attention was limited, but now it is all attracted by off-field news, so that people don't care about the results of the Denver Broncos and Atlanta Falcons games at all.
Even the outcome of victory or defeat is not important.
Miserable, desolate and deserted.
But there is no way. The scene in front of me is reminiscent of when Beckham was born. The entire football world was shocked and shocked. I never thought that football players could be related to fashion. Now, the NFL is experiencing The impact of European football leagues twenty years ago.
Twenty years have passed, many things have changed, but some things remain the same——
Everyone knows that football, basketball, tennis and other sports can be linked to fashion, and even racing can be, but, football?
Until the emergence of Levi, the prejudice was finally reversed, and Nike and Louis Vuitton became the first to eat crabs and also became pioneers.
Finally, the sport of rugby has broken through the constraints and shackles, opening up a new world and allowing sponsors to see new possibilities.
This is a good thing.
Levi's pace of making history is unstoppable!
(End of chapter)