Chapter 163 Franchise store and house
"The taste is indeed good, but with so many fish, which kind should we use?"
Huang Xu looked at the pickled fish in front of him and was a little hard to make a decision for a moment.
When he heard Zhang Rui say at the company that he was ready, Huang Xu took his uncle to the hotel together, ready to check and accept his achievements during this period.
The two of them were very satisfied with the result, but now they are stuck in a tangle.
That's because Zhang Rui completed the work arranged by Huang Xu very well. The pickled fish made from these common fish in the Korean market tasted good, which made him confused for a while.
So Huang Xu turned to look at Huang Wenfu next to him.
"Uncle, what do you think would be better for us to choose?"
“It’s indeed a bit difficult!”
Huang Wenfu put down his bowls and chopsticks and looked at the smiling Zhang Rui and the frowning Huang Xu, feeling a little worried.
"If we talk about taste, this eel is the best. It has the most suitable umami, texture and taste."
"But the price of eel is here. If it is made into pickled fish, the cost will be too high."
"Then there is the pollack. The cost is a little lower, but the taste is not as impactful as eel."
"But now the pollack here is basically dried or frozen, not alive."
"And here, eel is a precious ingredient. If you use eel, it should be more topical."
“But the cost is really too high!”
"And there's this."
Huang Xu seemed even more confused as he listened to Huang Wenfu's ramble.
After all, according to his plan, this pickled fish franchise store is somewhat different from the previous Malatang. Although both need to be an instant hit, the difficulty this time will be even higher.
After all, the pickled fish this time does not have as much technology and hard work as the previous Malatang. It basically relies on conventional seasoning.
And if there are too many things that add umami, it will also affect the taste.
After all, this thing is said to be heavy, but in fact it mainly relies on fish soup, sauerkraut, and various seasonings to add flavor. The main focus is spicy, sour, refreshing, and full of umami.
Although you can also rely on various additives to make the fish soup taste more delicious, the problem lies here.
If too much technology is added to it, your mouth will feel dry and you want to drink water after eating.
If Huang Xu just wants to build an Internet celebrity store and harvest a wave of franchise leeks, then the problem is not too big.
After all, this kind of novelty can indeed attract a wave of customers through publicity,
But this kind of thing only relies on its novelty to attract customers. After the novelty wears off, whether it can welcome their patronage again is unknown.
And don’t forget, in this day and age, pickled fish is not a mysterious dish, and many people can cook it.
Unlike the previous Malatang, the taste of the soup base and the secret sesame sauce are the key to success.
But this time, there is no such threshold for the pickled fish. Even if you use seasonings to increase the umami, others can also use it.
In addition, there is already a precedent of Malatang in the past. If they imitate the last Malatang here again, then when it comes out, many people will definitely follow suit.
If they don't play well, their marketing expenses may be used to make wedding dresses for others.
So why can franchisees pay to join their own stores?
How can you make outside customers like your own brand store?
Huang Xu felt a headache when he thought of this.
After all, this is no longer a matter of choosing the type of fish, it is related to future development and the upper limit of the franchise store.
Huang Xu, who had a headache, stood up directly, walked to the window, and opened a gap.
Feeling the cold air outside, Huang Xu felt that his brain, which had been dizzy just now, seemed to have sobered up a lot.
But I still haven't thought of a solution to the problem at hand.
But it was at this time that Huang Xu suddenly thought of the cost issue that his uncle had just mentioned, and his mind began to race rapidly.
After thinking for two minutes, Huang Xu said to the two people who were still struggling:
"Just use pollack."
"Why?"
After hearing Huang Xu's words, the two of them were confused for a moment. Why did Huang Xu choose pollack?
It obviously tastes the most mediocre, and there are obviously better choices, so why would you choose it?
Looking at the confused expressions of the two people, Huang Xu did not show off, but started his explanation.
"Uncle, Brother Rui, do you still remember what I said before about the elements of a chain hotel?"
However, although he was asking questions, he did not wait for the two people to answer, and then started talking to himself.
“That means we must have a broad target customer base.”
Then Huang Xu started to talk about the reason why he chose pollack, that is, it was cheap.
Yes, the price is cheap.
Although pollack has a very good reputation in South Korea, and can even be said to be the national fish of South Korea, that is also because of some special reasons.
In fact, pollack is just a Korean name. Its correct name should be cod, yellow line pollock.
As for the origin of the name pollack, it actually happened during the Joseon Dynasty. The Korean peninsula suffered three consecutive years of natural disasters, which caused a significant reduction in crop production and many farmers lost their harvest.
Just when many people were facing famine, a fisherman named Park Myung-tae took everyone out to sea to fish, and finally survived the famine with a warehouse full of yellow-line pollock.
Later generations called this life-saving fish pollack, which is homophonic to "people's fish", which means the country is peaceful and the people are safe.
Therefore, yellow-threaded pollock, also known as pollack, occupies a high position in Korean life.
In addition to these reasons for its historical status, it is also because the production of this fish is large and the price is relatively cheap.
In a place like South Korea, which is relatively lacking in material, how could anyone not like this kind of fish that is large in quantity and tastes good?
Huang Xu chose pollack because of its cheap price.
At the same time, there is another thing, that is, the current production of pollack in South Korea is actually not very high, and even relying solely on their own catch is completely insufficient for their consumption.
In the past, or in the 1950s and 1960s, pollack was just a little-known saltwater fish.
The main fishing country is South Korea. At that time, their annual fishing capacity reached 270,000 tons.
The remaining countries, namely Japan and Russia, will catch some, but these two countries do not have the habit of eating pollack.
So there's not a lot of motivation.
But after 1970, things changed. Not only Japan and Russia, but also the United States began to pay attention to pollack fishing.
Coupled with the fact that all countries have improved their offshore fisheries, the annual catch of pollack reached an astonishing 3.7 million tons in 1971.
In the two years from 1988 to 1989, pollack production can be said to have reached its peak, with production exceeding 6 million tons for two consecutive years.
Even in the 1990s, the average annual catch was still between 4 and 6 million tons.
But it is precisely because of this huge output that more countries have participated in the business of fishing for pollack.
As a result, pollack resources declined sharply within a few years, and even faced depletion.
Of course, the reason for this situation is not only because of this, but also for another reason, that is, the meat of pollack is actually not very valuable. The real valuable thing is the roe in its belly, which is used to make The caviar is called "mentaiko".
This resulted in many people at that time directly killing the pollack they caught on offshore fishing boats, leaving only their roes.
Because of this, wild pollack resources are being depleted more quickly.
Later, in order to protect the pollack resources and ensure the long-term development of the pollack industry, various countries began to restrict fishing after discussions.
Of course, the decline in South Korea's pollack production is actually due to global warming and rising seawater temperatures. The population of pollack in their original fishing areas continues to decline.
As a result, South Korea, a strong pollack fishing country, slowly reduced the number of fish caught. According to Huang Xu's memory, a few years later, South Korea even stopped fishing for pollack.
But South Korea has a huge demand for pollack, so now South Korea basically relies on imports of pollack. However, the reason Huang Xu chose it was because it was imported.
Although China is not a strong fishing country for pollack, it only has a fishing quota of 20,000 to 40,000 tons per year.
But China’s processing capabilities are strong.
As Russia, which has the largest number of pollacks in the world, they have strong offshore fishing capabilities, but the domestic light industry for processing these fish is not very strong.
Therefore, most of the pollack caught in Russia will be entrusted to China for processing.
Now, 80% of the pollacks on the Korean market actually come from the Yanbian region of China.
Huang Xu wants to use this to promote pollack and pickled fish, and even wants to occupy the Korean market with this.
Because China has a large-scale pollack processing factory, Huang Xu can directly customize the fish fillets he needs in the factory.
The sauerkraut with pickled fish can actually be customized directly in the factory and sent to South Korea as a semi-finished product.
When the restaurant opens, you only need to open the cooking bag, heat it, stir the oil and serve it directly.
Although the taste is not the best, this kind of factory directly produces semi-finished dishes, but the cost can be kept to the lowest.
And Huang Xu just wants to rely on low prices to directly open the market in Seoul, or the entire Korean market.
Although its taste is not the best, what if a pickled fish set meal only costs a few thousand won, or even four to five thousand won?
In South Korea, for a normal four to five thousand won, you can't actually eat much. It can even be said that except for kimchi rice, there is basically no meat in sight.
But if you only need a few thousand won per person, you can enjoy a pickled fish dinner for two people, so it is a more suitable choice no matter what you choose.
And don’t forget, this kind of pickled fish can also be filled with instant noodles, which is more suitable for Koreans’ eating habits of adding staple food to staple food.
After Huang Xu finished speaking, Huang Wenfu and Zhang Rui were stunned.
They never thought that they could play like this.
Indeed, as Huang Xu said, if all are made into pre-made semi-finished products, although the taste will not be as good as fresh ones, the texture will not be good either.
But I can't stand the low price.
In fact, Huang Xu got this idea from King Xue, who was planning to invest but failed.
Snow King While many milk tea shops are raising their prices, only Snow King himself is insisting on low prices.
And it also relied on low prices to gain more customers.
After all, who can say no to a two-dollar cone and a four-dollar lemonade?
And Huang Xu just wanted to make this pickled fish directly at a lower price.
After all, the price of pollack is actually not expensive, and the cost of sauerkraut is also very low. The cost of each serving may drop to less than ten yuan.
Even if it is shipped to South Korea, the customs duties are paid, and the operating costs of the hotel are added, as long as the sales volume can be guaranteed, the selling price can be extremely low.
Would you refuse a portion of pickled fish for less than 5,000 won?
You know, although it is true that South Korea is a developed country, it does not mean that there are no poor people in it.
According to Huang Xu's understanding of this place, the largest proportion of South Korea's population are the "poor" with relatively low incomes.
Their daily life actually relies on various kimchi mixed with rice.
Otherwise, there wouldn’t be such movies and TV dramas that show the poor people in Korea eating delicious food. Basically, a group of people eat military pot or instant noodles.
And Huang Xu just wanted to allow them to have a serious meal of pickled fish at a price slightly more expensive than instant noodles. So would these people refuse?
Although this pickled fish is a pre-made semi-finished product and a frozen product.
But will these people refuse because of this?
Huang Wenfu looked at Huang Xu with relief on his face and couldn't help but admire him.
"Okay, Xiaoxu, if we can really achieve this price, then the market will definitely be huge."
"It's true as my uncle said, if it can really achieve the price you mentioned, I believe there will be a good market even in China."
Zhang Rui admired Huang Xu's suggestion just now.
He was still struggling with which fish to choose.
I always only consider the taste and rarely consider market issues.
Even considering the high price of eels, I have never considered using the cheapest pollack as the main ingredient.
I never thought that Huang Xu would decide on a low price strategy in the end.
Huang Xu looked relatively proud when he looked at the two people in front of him.
After all, he didn't cheat by relying on his memory this time. In his memory, there was no experience in the development of delicacies like pickled fish in Korea. It was all based on his imagination.
Although Huang Xu is still not sure whether the modified pickled fish franchise store can open the market in South Korea and recreate the miracle of the last Malatang franchise store.
But Huang Xu believes that relying on the low-price strategy, the results this time should not be bad.
At least it can occupy a certain market.
After Huang Xu saw that the pickled fish franchise store had been settled, he sent Zhang Rui back home without further delay.
Let him find his cousin Huang Chao and Song Yiming, who has been in the supply chain for many years, and let the three of them start looking for a suitable processing plant in China.
In addition to looking for pollack processing factories to customize suitable fish fillets, you also need to look for sauerkraut processing factories and factories that can fry sauerkraut seasoning.
It is best to do this. The seasoning for pickled fish has already been made. You only need to add water to heat it, then blanch the fish fillets and stir up the oil before serving.
But if you want to realize Huang Xu's idea and still maintain a certain taste, things will not be that simple.
It can even be said to be very troublesome.
That's why Huang Xu sent Zhang Rui back in such a hurry, and also asked Huang Chao and Song Yiming to work on it together.
Huang Xu's uncle Huang Wenfu was sent by Huang Xu to prepare the preliminary preparations for the Pickled Fish franchise store and the finishing work for the second batch of Malatang franchise stores.
As for Huang Xu himself, he started to get busy with his brokerage company and software company.
The brokerage company is related to the subsequent ownership of Tara and several other people, as well as the subsequent fan economic issues.
The software company is Huang Xu's attempt.
He was going to try an Internet company to see if he could become a well-known Internet company based on an idea and the vast market of women.
After all, no matter whether it is the ability to attract money or the growth rate of wealth, Internet companies cannot be compared to the real economy.
Therefore, Huang Xu was very busy in the next few days.
I don’t even have much time to spend with Sunny, let alone Kim Jong Kook’s invitation.
Two days ago, Kim Jong Kook called him and wanted to invite him to have dinner with him. He was also preparing to introduce friends to him.
But Huang Xu decisively refused, or postponed the matter.
After all, for him, time is money now. If he can succeed in the pickled fish franchise store earlier, he will start making money one day earlier.
Moreover, economic companies and software companies are his next most important careers.
Compared with these plans, there is basically no comparison between his and Kim Jong Kook's and Ha Ha's barbecue restaurants.
In short, he has been very busy and fulfilled these past few days.
Just when he thought he would be busy for the rest of the time until the work was completed.
He had been busy all day. When he got home, he saw Sunny, whom he hadn't seen for two or three days, appearing at home.
Before he and Sunny could say anything, Sunny pulled him out of the house.
"Huang Xu, the house has been decided. Do you want to come and take a look?"
(End of chapter)