Chapter 372 Cooperation Agreement

Chapter 372 Cooperation Agreement

"My method is very simple. Since we can't get the artist's income, we can make up for it from other places."

"Are there any artist merchandise?"

Li Xiuman frowned and looked at Huang Xu, and directly stated his plan.

Huang Xu didn't hide it and nodded directly to admit it.

"Yes, it is the artist's peripherals."

"But you can't make much money from this, right?"

Although his tone was still questioning, Li Xiuman's expression was very sure.

As a veteran in the entertainment industry, how could he not know about this income-generating channel around celebrities?

And not only did he know about it, he was one of the first people to start playing with it.

For example, Xiaoka, a very well-known star in later generations, had already started playing a few years ago when Girls' Generation released their album.

Then he has already used various posters, film and television materials, etc.

But the final effect is just that. Although it can indeed increase some income, it cannot escape the situation of being better than nothing.

To put it bluntly, only those true fans and idiot fans will consume these things.

So now he was staring at Huang Xu intently, wanting to see what Huang Xu was selling.

If you can't express your feelings, don't blame him for not giving face.

However, after Huang Xu saw Li Xiuman's expression, he still did not panic. Instead, he poured himself a cup of tea, took a sip, and then explained slowly.

"I know uncle, you have tried various artist peripherals a long time ago, but the effect should not be very good, right."

"Well, the effect is average and the income is average."

Li Xiuman did not deny it. He nodded and admitted it, and then asked Huang Xu.

"Now that you know this, does it mean you have a different view?"

"Of course, otherwise I wouldn't let you wait for me for a day."

Huang Xu nodded and explained to Li Xiuman confidently.

"Actually, I have a brief understanding of the previous operations of you and your company. You basically just printed photo cards and posters and put them in albums for sale."

"All these really count, they can only be regarded as the benefits you distribute, and they are not considered real artist peripherals."

"And to be honest, you are doing this to stimulate sales of physical albums, right?"

"That's right."

Li Xiuman listened to Huang Xu's evaluation and had no objection.

Since the new century, with the development of electronic devices and the Internet, various electronic music-listening devices have basically destroyed the market for physical albums due to their portability and ease of dissemination.

Although the sales volume of those electronic music seems to be higher than before, the income is completely unable to compare with before.

So they produced some posters, photo cards, and even put some other materials into the album package to stimulate sales.

So what are the peripherals Huang Xu talks about?

Compared with these, what's the difference?

Huang Xu looked at Li Xiuman's confused look, and the smile on his face became very bright.

Although he was not an industry insider in his previous life, due to the development of self-media, he, an outsider, also learned a lot of things that he didn't know before.

It is even an exaggeration to say that he is now the person in the world who knows the best about celebrities and the fans in the fan circle.

Even a Korean entertainment veteran like Lee Soo Man has to wait obediently for himself to decipher the secret.

So Huang Xu no longer hesitated and started telling Li Xiuman.

"Uncle, it's true that these are artist peripherals, but you haven't developed them at all. You just introduced them as a tool to stimulate sales."

"Just like those small cards you print, in addition to printing some standard cards, you can also print many exclusive cards, or collection cards, or even collection cards, hidden cards, etc."

"In addition to the normal album looks, the photos inside can also use some event photos, concert photos, or their private server photos, or even portraits."

"And when printing, we can also make it more exquisite and have more types. It is best to form a set."

"In this case."

"You"

Li Xiuman pointed at Huang Xu, his eyes full of shock.

He didn't expect that Huang Xu was so proficient in this matter, and he never thought that a small card could play so many tricks.

He can now imagine how much profit this small card will bring if it really operates as Huang Xu does.

As someone who has been in the entertainment industry for most of his life, from an artist to now the founder of a well-known Korean agency, he knows how crazy those fans are.

And you can also imagine what those people would do for an extremely complete set of small cards.

And this is just the small card. I believe there are many other operations in Huang Xu's mind.

Otherwise, he was in such a hurry to leave a few days ago and was busy outside for more than three days.

Huang Xu looked at Li Xiuman's shocked and admiring eyes, and then added another sentence.

"When printing those small cards, some of the more precious cards can be printed in smaller quantities, or even only in single digits."

"Isn't this a bit too much for you?"

"Is it too much?"

"I remember that many game manufacturers seemed to do this when making cards."

"There are also star cards in the United States. They have been playing this way since the 1980s and 1990s. We are just following the trend."

"Yeah, they've been playing it for so many years, we're just following suit."

Li Xiuman nodded, with a look of sadness on his face.

He regrets it now. He had already started printing celebrity photo cards at that time. Why didn't he learn it to the end?

If this trick had been used earlier, the company's revenue should have risen to a higher level.

But it's not too late now. After Huang Xu's reminder, he now knows what to do next.

Then he poured another glass of water for Huang Xu and said to him.

"Young people are terrible. You young people have smarter brains than old guys like me."

"So what's next?"

"Just explain it to me once and for all."

"There are still a lot of things to come. It would be troublesome to explain them all at once. I will report them to you slowly when I have time later."

Huang Xu did not continue to answer Li Xiuman's doubts, but paused the topic, looked up at Li Xiuman's eyes and said.

"So uncle, how do you feel about my previous proposal?"

"You??"

Li Xiuman was stunned for a moment, paused for a while, and then teased Huang Xu with a smile.

"Are you so worried about me, an old guy?"

"How is that possible? I have always respected you." "Okay, I agree to your request. Let's set up a company together and put all the artists' contracts in China into this company."

"Then I wish the next cooperation to go smoothly."

“A pleasure to work with!”

Li Xiuman smiled and clinked the cups with Huang Xu, and then said to him.

"Then I won't ask you how to do it specifically. When you think the time is right, you can explain it to the old man. Now it's time to move on to the next step."

"Which circle should we choose and which person should we choose?"

"Hey, actually, I don't plan to choose these circles. Although these people have a large part of the power, they also have a lot of connections."

"But they are not a good choice."

"Oh?"

Li Xiuman looked at Huang Xu in surprise.

"You just talked about these circles so well. They have basically controlled most of China's entertainment circles."

"If you don't choose them, is there anyone else who can choose?"

"Of course, China is so big, how can it be completely controlled by people like them?"

As Huang Xu spoke, he placed a few more bags of tea next to the tea cup just now and sat down to demonstrate.

"If we talk about the entertainment industry, then it is basically their world, but outside the entertainment industry, there are still many people and companies!"

"The first are the three Internet manufacturers BAT."

"As the most popular and richest company nowadays, they are now aggressively entering the entertainment industry in an attempt to complete the layout of the entire industry."

"If you can join the three of them, you can naturally enter the Chinese market, and you don't have to worry about being boycotted. The resources are also quite abundant."

"Then there is the Wanda system. After so many years of development, they now have the most large screens in China and a lot of film resources."

"And then, that's it."

"."

“Are there so many choices?”

Li Xiuman looked at Huang Xu blankly. He did not expect that after just talking about so many geographical circles, there were still so many choices to choose from.

"Then which one should we choose better?"

"We choose none of these."

"Hmm~~?"

"Why?"

"Because after joining them, we will lose our autonomy and can only obey their arrangements."

"Because these people are not professionals, they don't understand many things in the industry. They are even more domineering in this industry, so they have brought this kind of culture over."

"Is that so?"

"Then which one should we choose?"

"Of course it's this one."

Huang Xu said, taking out the information he had prepared long ago from his backpack and handing it over.

"This is? LeTV?"

"Making websites and TV?"

"Yes, his family is a coal boss. Later he entered the communications industry. Later he started to build a video website and his own TV. Then he invested in various movies and TV series to build his own ecosystem."

"At present, although his LeTV website is not the largest video website in China, it is a slightly profitable website in China because it has live broadcasts of various events and has numerous film and television drama resources."

"And behind him, there are many deep investors, and within the circle, there are"

"It looks like there's nothing wrong with it, but I still need to investigate it carefully."

Although Huang Xu said it well, as the company's decision-maker, Li Xiuman did not agree immediately. Instead, he put the information away and then said to Huang Xu.

"And there should be some special reasons why you chose them."

"Of course, the difference between them and other manufacturers is that they are not as wealthy as others, and in order to realize the pie they have drawn to investors, they are recruiting troops quickly to achieve an ecological layout."

"If we join in now, although it won't be a timely help, it can be considered a timely rain."

"If we talk like this, the conditions will be much more relaxed, we will have to do a lot of things, and it will become more convenient."

"That's right."

Li Xiuman showed an expression of sudden realization, and then discussed with Huang Xu for a long time about the establishment of companies and the issues of joining those companies.

But this time we didn’t talk very deeply, we just talked about some general things.

After all, he also knew that Huang Xu would not reveal many details before everything was confirmed.

But even so, the two of them chatted all morning. It wasn't until both of their stomachs sent out signals of hunger that they ended today's negotiation.

After the two had a simple lunch together, Huang Xu sent Li Xiuman to the airport. When they parted, Li Xiuman extended an invitation to Huang Xu.

"Xiaoxu, when you return to China next week, you and Sunny will come to our house for a reunion."

"After your aunt saw you last time, she nudged you for a long time and asked you to run home more."

"And your two younger brothers also happened to be back from vacation this time, so let's meet together."

"Nay, if I go back to Seoul, I will definitely come and disturb you."

After making an agreement, the two parted ways at the airport.

Then Huang Xu turned around and returned to the car, and had a phone call with Jin Taiyu.

"Taewoo, I have just reached an agreement with Mr. Li Xiuman. Next, our company and SM will establish a new agency in China to represent all artists' entertainment activities in China. You should prepare in advance and see if you can Can’t come up with a draft ”

"By the way, you need to communicate with them about the specific conditions and listen to their ideas."

"Nai, I will come up with a draft as soon as possible."

"Okay, thank you for your hard work."

Huang Xu couldn't help but smile when he heard Jin Taiyu's excited voice on the phone.

Speaking of which, a grassroots team like them is really lucky to be able to cooperate with SM.

After all, they have to go deeper in terms of resources and professionalism.

Now cooperating with them proves that the company will get better and better, which is a happy thing for Jin Taiyu.

But then Huang Xu remembered something again and made arrangements for Jin Taiyu.

"One more thing, what about the editing and post-production staff I asked you to recruit now?"

"Now that the program has recorded several episodes, it is time to start editing and production."

"After a while, after their star program is broadcast, they will quickly upload the variety show online and start promoting it."

(End of chapter)