Chapter 1150 Can’t Stop
When Anson proposed the "no spoilers" proposal, Eve was confused——
Spoilers? so what?
Eve understands that the excitement of some movies may be greatly reduced after spoilers are revealed. The most direct one is "The Sixth Sense". If someone reveals the ending in advance, the structure and narrative of the entire movie will suffer a devastating blow, and the charm of the movie will be destroyed. It will also cease to exist. She really doesn't like spoilers.
But is it that serious?
In the final analysis, it’s not just a spoiler, it’s not just a movie. Even if there are spoilers, you still need to watch it yourself before deciding whether you like it or not. Isn’t this common sense?
Eve could understand the concept, as well as the bias and stupidity of the Internet; but she could not foresee the final blueprint of the entire plan.
Despite this, Eve still believed in Anson and actively cooperated with Anson's strategy.
Then, an incredible scene occurred, making Eve almost choke on her own saliva.
"Spoilers ahead."
"It's not like you are the only one who can watch movies, we will also enter the cinema ourselves, okay?"
"Please don't spoil the story. I have homework on Friday and Saturday, so I can't go to the cinema until Sunday. Please!"
"Idiot, the original intention of the arrangement of 'The Butterfly Effect' is to leave everything to fate. What ending we can see and whether we like this movie are all determined by fate. Where do you play what God?"
"No spoilers, no spoilers, no spoilers."
"Can you please silence all those spoilers? Are you showing off your sense of superiority?"
"The ending needs to be explored by yourself, just like your own life."
"I just watched two versions of the ending. There is no need to be complacent and condescending."
"Finding the ending is a pleasure, why ruin it all?"
One-sided!
Although all kinds of voices are flying all over the sky, and some netizens go against the trend and immediately spoil the ending, and you can see all kinds of strange reactions; there is no doubt that the voice that resists spoilers has an absolute advantage.
To be precise, it's not just resistance, it can be called disgust.
The rolling waves are rising steadily.
Moreover, this sparked widespread discussion among movie fans.
"Spoilers don't matter VS spoilers are refused", the two schools of thought started a heated debate.
What's really funny is that those responsible for spoilers have been thrown aside. Instead, the fan circle is inextricably divided and fires are breaking out in forums large and small.
It was so lively.
Eve, what an eye-opener.
She admitted that this was a world she didn't understand at all, and she just took this opportunity to learn more about public relations strategies.
The effect is immediate.
It is precisely because of the spoiler controversy that netizens began to take action——
The best way to avoid spoilers is to see the ending of the movie with your own eyes.
Moreover, "Butterfly Effect" has five endings, and netizens' competitiveness and curiosity are fully stimulated.
Originally, the general public actually refused. They cursed and resisted with all their bodies. They thought that the five endings were just a joke, and they purely treated the audience like monkeys. The intention of making money was obvious.
This scene was also expected by New Line Cinema.
From the beginning, the strategy of the five endings was not to please everyone, but to target true fans of the sci-fi genre as well as the suspense genre, and simply awakening their curiosity was a win.
But now, after experiencing two waves of Carl Rivette’s blog and refusing to spoil the story, the wind has quietly changed, and the situation is completely different.
The five endings can be seen as a kind of reality invasion that breaks the fourth wall of the butterfly effect. The point is not to see all five endings, but to see the ending you see and the impression formed by this ending——
One version and one ending are enough. This is already an interaction between the audience and the movie that creates a butterfly effect.
The rolling heat wave spreads silently across the entire North American continent and even around the world. young people. Avid movie fan. Trend seeker. A bored but curious group. Science fiction/suspense genre movie lovers.
They have all become the target group. Although they cannot cover all age groups, they are already a considerable force and have taken action one after another.
Of course, there is a small group of people among them who have a mission——
The mission of collecting five endings is like collecting Easter eggs, traveling between theaters in your city, quickly exploring different possibilities of the movie.
Obviously, this is much more interesting than trick-or-treating on Halloween or hunting for Easter eggs on Easter, with a sense of adventure and exploration, as if you can see the stars and the sea unfolding before your eyes.
And, what follows is likely to be a hot topic at Thanksgiving family gatherings.
There is an unnecessary but entertaining competition among young people to see who can be the first adventurer to collect all the endings.
When Roger Ebert arrived at the AMC Cinema, it was already close to midnight on Friday, and it would be Saturday in more than forty minutes——
Busy.
As a film critic, the end of the year is the busiest time, because during the awards season movies are showing a full blowout, and theater movies must take a back seat. If it is not work, you may not be in the mood to watch it at all.
But Roger refused to miss "The Butterfly Effect," and he was very curious about Anson's aesthetic taste as a producer.
He figured there wouldn't be many viewers late on a Friday night.
Obviously, he was wrong.
Looking at the bustling crowd in front of him, Roger felt a little doubtful.
What did he miss?
Since when did Friday nights during the holidays become so lively?
"What?"
Roger was a little suspicious. The next "Butterfly Effect" was actually sold out?
After a full day of screenings, is the attendance rate of "The Butterfly Effect" still so good?
"What about 'Clash of the Furious'?" Roger asked subconsciously.
The answer is even more surprising——
There is no show scheduled for tonight. If necessary, there will be one at 10:30 tomorrow morning.
Roger is a professional and he knows what this means:
The attendance rate on the first day of "Rage" was unsatisfactory and far lower than expected; and the "butterfly effect" clearly had the upper hand, so in the middle of the night, when the audience traffic was not high, the cinema gave up on "Rage". "Sea Fight".
As a result, the "Butterfly Effect" show was unexpectedly sold out.
The difference is clear at a glance.
Moreover, this is AMC, a large theater chain. Everything is aligned with the box office. If a movie is a hit, we will immediately increase the schedule; if a movie is not a hit, we will immediately adjust the number of shows and schedules. The whole strategy is very professional.
They won't mess around.
Roger fully expected this scene, and for a moment, his mind was filled with thoughts.
But Roger did not jump to conclusions easily and asked again.
"Are there any plans for the midnight show tonight?"
After receiving the affirmative answer, Roger did not hesitate to purchase a midnight screening of "The Butterfly Effect."
Soon, Roger would be lucky that he was fast enough, because the attendance rate at the midnight game actually exceeded 50%.
On non-premiere days and non-midnight performances, such a situation is really rare.
After a little questioning, Roger finally found the answer:
Rumor has it that the version played by AMC is the fifth ending!
(End of chapter)