Chapter 452 Viral Marketing
The huge poster of two people in space outside the movie palace is extremely eye-catching.
Every movie fan in attendance will receive a "Passengers" T-shirt.
There is a website address of "Passengers" printed on it, where you can watch the exciting trailer of "Passengers".
In the Palace of Cinema, two stars held the moon, and the presidents of the two major film festivals, Cannes and Venice, both came to support Li Chen.
"It's a pity that director Chen Kaige didn't stay until the end. What a pity." The chairman of the Cannes Film Festival expressed regret.
Chen Kaige came and went in a hurry. When Li Chen arrived in Cannes, Chen Kaige had already boarded the flight back to China.
The two never met each other.
"Li, your marketing method of giving away T-shirts is very similar to "Inception"? Isn't the marketing strategy of "Inception" also your idea?" Nolan said a little surprised.
In addition to the website address, "Inception" also provides QR codes and spinning tops. In addition, clues are regularly updated on the official website.
Now we have just switched from online to offline.
Nolan realized belatedly that Chi You’s boss was Li Chen, and he realized after seeing “Passengers” giving out T-shirts today.
"Haha, Director Nolan, you finally discovered it." Tim spoke quickly.
Li Chen glanced at him, and Tim shut up immediately.
“I just made a suggestion. The specific planning and implementation should be done by Chi You’s team.”
Richard took a deep look at Li Chen.
He did not expect that Chi You's marketing strategy came from Li Chen.
Warner naturally cooperated vigorously in the promotion of "Inception", which is said by some American media.
The promotion model of "Inception" is called viral marketing.
A QR code and a viral website can take you into the virtual reality of dreams.
The premiere begins soon.
Li Chen, Li Ming, Fan Chou and Zhu Yilong were invited to the stage.
It’s okay for Li Ming and Fan Zhengtong, they have seen many such big scenes.
But it was Zhu Yilong’s first time, so he was inevitably a little nervous.
Li Chen first thanked the guests and media present today, as well as the fans outside the venue.
The host asked Li Chen whether he felt like going home when he came to Cannes.
Li Chen glanced at his fiancée sitting in the audience and smiled: "Of course, I proposed in Paris, but became famous in Cannes."
"France can be said to be me. This is the beginning of my second home.”
Liu Yifei smiled, and the guests at the scene gave her unstinting applause.
The presidents of the two major film festivals sat in the audience, applauding and laughing.
"Li Chen's eloquence is really good, but how could he forget Venice!"
"Hahaha"
Sina's reporter secretly praised Director Li for not only his talent, but also his eloquence. .
The host asked Fan again whether he was looking forward to tonight's closing award ceremony.
If Fan Congcheng doesn’t want to be the queen, he won’t be Fan Congcheng.
But it's natural to be tactful in this situation.
“I have thought about it, and I also hope that Cannes can become my second home.” Fan Zhitong glanced at Li Chen beside him with a bright smile.
Everyone in the audience applauded again.
Jiang Wen laughed meaningfully in the audience. Why is he not as shameless as Li Chen!
At the end of the movie, the male protagonist, who has been comatose for many years, reacts to his fingers.
A message monologue reveals that the male protagonist finally wakes up and spends the rest of his life with the female protagonist.
The video ended, and the audience burst into warm applause.
The film producers present were even more enthusiastic.
What does a commercial film need?
Take this science fiction romance blockbuster as an example.
It only takes one of the following points to get the target audience to walk into the theater.
The male and female protagonists are online with good looks and acting skills.
For example, the Asian king Li Ming and the international fan who are now famous overseas for their Chinese style.
The blessing of famous directors, there is no need to mention this point without mentioning Li Chen.
There are also stunning visual effects.
This is of course a top priority for the science fiction genre.
In "Passengers", both the special effects scenes in space and the luxurious and advanced facilities inside the spacecraft have brought great sensory impact to people.
Yang Siwei was surrounded by businessmen.
Fan Congcheng smiled brightly. Just looking at the enthusiasm of these film producers, Fan Zhengyi felt infinite emotions in her heart.
This is as good as the treatment that Director Wang received on the day of the premiere of "Rizhao".
Fan Congcheng glanced at Mu Xiaoguang who was not far away, and Mu Xiaoguang happened to be looking at her too.
The two of them unanimously thought that choosing Director Li was the most correct choice.
“I was still confident of winning this year’s box office championship.”
“Looking at today’s situation, I am considering whether “Bullet” should be postponed to the first month of the year.”
< br>
Jiang Wen and Marco came up together to congratulate Li Chen.
Jiang Wen said this, but Li Chen didn't take it seriously. Who didn't know that Jiang Wen's eyes were as high as the sky, and he was full of absolute confidence in his "Bullet".
"Then please hurry up and postpone it, and I will put "Passengers" in the twelfth lunar month." Li Chen turned Jiang Wen's army over.
Jiang Wen was immediately stuck. He paused for two seconds before bursting into laughter: "What a beautiful idea you have!"
"I'm going to defeat Zhang Yimou and Chen Kaige at once this time!"< br>
Jiang Wen was so ambitious that "Red Sorghum" and Zhang Yimou had a heated argument.
How could he miss this opportunity to take advantage of the Lunar New Year stall?
Zhang Yimou's "The Hawthorn Tree" is a literary film, and the box office is destined to be limited.
As for Chen Kaige, he is full of confidence.
Seeing Li Chen and Jiang Wen get together again, the media from Sina and the Sixth Princess immediately surrounded them.
"Director Li, you can't hide the final copyright transaction price of "Passengers" from us."
"Yes, Director Li, Director Jiang, who do you think is better between "Passengers" and "Bullet"?" The box office is high."
Jiang Wen didn't want to lose his momentum and immediately laughed: "I haven't competed, how do I know?"
"I am not afraid of him at home, but I don't like him abroad. For example, Hollywood is his base!"
A few reporters were still not satisfied and asked Li Chen: "Director Li, can you estimate the box office of "Passengers"?
Li Chen looked at Jiang Wen and said with a smile: "The hexagram doesn't count for oneself, it's hard to predict."
"But I still hope that audience members can come to the cinema to support this science fiction romance blockbuster costing 85 million US dollars." "
"I think that even if it doesn't satisfy everyone, it can still satisfy the vast majority of people!"
Several reporters said happily: "Don't worry, Director Li, we are the media! I will definitely support "Passengers"!"
As soon as Fan Zhengcheng and Mu Xiaoguang returned to the hotel, Mu Xiaoguang's eyes lit up and his face looked happy.
"栤椤, I have to film a movie for a big director. The rate of return is simply amazing!"
"Just now, three high-end luxury brands and a French jewelry brand called me, hoping to hire you. Endorsement!"
"And the people from Fox came over and chatted with us for a long time!"
Fan Zhitong was delighted: "Hollywood Fox"
"That's right! ! ”
Nowadays, apart from the international brands that can make Fan Chou excited about endorsements, the domestic second- and third-tier brands have long been out of her sight.
But what makes her even more tempted is that Fox can take the initiative to contact Mu Xiaoguang.
Could it be because the look in Fan Zhitong's eyes was even more dazzling.
Tim and Yang Siwei came to see Li Chen.
Hearing the doorbell, Li Chencai left Miss Liu's warm and fragrant jade body without finishing her thoughts.
The two fought continuously, day and night, to resolve their worries.
Miss Liu was too tired to wake up.
The long eyelashes, soft breathing and pretty face made Li Chen feel particularly peaceful.
“Boss, according to what you said, except for Britain, France and North America, all other regions have directly sold out the copyright.”
“45 film studios have sold a total of 57 million US dollars. The Japanese And the Koreans are still rich, and these two families have always loved your works.”
Li Chen breathed a sigh of relief, at least the pressure to repay the money was much less.
Tim said again: "Boss, Richard and I have already discussed it."
""Passengers" will be released simultaneously in 975 theaters in North America. This time, Ms. Fan Zhitong deserves the credit. Not small.”
“Without her fashion show, so many people wouldn’t have paid attention to her.” Tim smiled like an old pervert.
“The next thing we have to do is boss, the premieres in Hollywood and London, boss you and Fan Chou cannot be absent.”
Li Chen nodded: "I know this, and "Inception" can't let go."
"I checked the Internet yesterday, and netizens seem to be a little numb to online publicity methods."
“Now you can focus on conventional offline marketing methods.”
(End of this chapter)