Chapter 149 Win-win
Tangren Film and Television.
The atmosphere in the conference room was quite depressing. Originally, with the gimmick of the eight-province broadcast, Fairy Sword got off to a good start. They fought back and forth with Heavenly Sword in eight provinces and cities, and even had a slight advantage overall.
However, although the ratings of Near Fairy Sword are still rising steadily, they are obviously suppressed by Heavenly Sword in turn.
This is not the most troublesome thing. The most troublesome thing is that the general outline of the sword has already been unfolded, and the real "killing move" of the sword will be revealed tonight.
By then, the criticism of the plot of Skyward Sword will definitely be wiped away. With the current popularity of Skyward Sword, there will definitely be many media rushing to praise it, and the gap between the two swords will further widen.
"Shameless!"
Li Guoli, the supervisor + producer of Fairy Sword and the real talker of Tangren Film and Television, angrily slapped the table and cursed: "What length, what distance, what chest muscles, use this kind of thing for promotion, and those obscene pornographic things What’s the difference? Report them!”
In fact, this is a complete double standard. The highlight of the initial promotion of Fairy Sword was the scene where Liu Yifei takes a shower.
Someone weakly reminded me next: "But the Skyward Sword crew has never taken the initiative to promote these things. They are all spread by outsiders. I'm afraid even if the report is reported to the radio and television, it will not have any impact on them."
As soon as he finished speaking, someone on the opposite side shouted: "Then mobilize public opinion to question their fraud - how is that distance and length possible?!"
"I'm afraid..."
Cai Yinong subconsciously wanted to say that this might not work, but fortunately she took it back in time, otherwise it would be great fun if the words got out and someone asked her how she knew.
"Cough~"
She coughed dryly and said with a stern face: "According to the current investigation results, LeTV and Tianjian crew have indeed not marketed these things, nor have they organized people to manipulate public opinion online - and don't forget, we signed a contract with LeTV fair competition agreement.”
Some people wondered: "Since they didn't do it, could it be that all the people who are hacking our fairy sword are just conjured out of thin air?"
"It's not like it was conjured out of thin air."
Cai Yinong shook his head and said: "Actually, most of the people who criticize the most harshly and work hardest on the Internet are die-hard fans of the game. They were also the ones who worked hardest to promote the game before it was aired and at the beginning."
Some people originally wanted to question whether it was people from LeTV who were involved in the scandal, but after hearing that these were the people who worked hardest to promote Fairy Sword, they immediately became indifferent.
"Alas~"
Li Guoli sighed and said helplessly: "It seems that our adaptation is not very successful this time."
"No, quite the opposite!"
Cai Yinong said categorically: "If we don't use Heavenly Sword as a reference, even if it doesn't get broadcast on the stars, "Legend of Sword and Fairy" is the best-performing TV series in the history of our Tang Dynasty! This proves that our adaptation is right. After all, game fans are only a small group of people and cannot make a big splash.”
After a pause, he stood up and bowed: "In the final analysis, there is still a problem with my decision-making. If the broadcast is staggered with Tianjian, maybe Xianjian can achieve better results!"
"How can this be said to be your fault?"
Li Guoli shook his head and said: "Everyone agreed at the beginning and were holding back their energy to compete with Tianjian. But really speaking, it's still our film crew's problem."
The rest of the people agreed and expressed relief, and at the same time secretly breathed a sigh of relief. Since Mr. Cai set the tone and said that the overall success was successful, then naturally everyone had merit and no fault.
After a while, someone said: "Then why don't we just ignore the Heavenly Sword and let the Heavenly Sword and the Heavenly Sword decouple from now on?"
Someone immediately objected: "How can this work? The publicity before was so lively, but now we can't suppress it even if we want to."
"That's right."
Cai Yinong took over the conversation and said seriously: "It's useless to decouple. Instead of covering our ears and stealing the bell, we might as well go one step further."
"How to go further?"
Li Guoli promptly asked. Although he is the founder and major shareholder of the company, he is mainly responsible for filming this stall. In terms of administrative publicity, he still trusts Cai Yinong's decision-making.
"Change the battle between two swords to 'win-win with two swords'!"
Cai Yinong decisively ordered: "Next, the public relations department will adjust the direction of publicity. Stop comparing it with Tianjian. Focus on promoting the two swords to go hand in hand and keep pace with each other - it is best to bring a few people from the Tianjian crew to perform in a variety show together!"
After a pause, he added: "Remember to avoid Xu Kun when promoting. Half of Tianjian's popularity is with him now. When the plot turns around later, I'm afraid it will go up to a higher level. If he is involved, the popularity will rise." On the contrary, it is easy to be swept away by him.”
The manager of the public relations department nodded and said, "That's easy to say. It just so happens that the second male and female students of the other party are Liu Yifei's classmates. We can create a class reunion gimmick to let them praise each other!"
Cai Yinong nodded secretly. She actually thought so too. That Zhu Yawen was obviously Liu Yifei's licking dog. If he were to jump out and praise Liu Yifei, he would definitely work very hard.
As for the second female lead, Jiang Yiyan... I heard that this woman has a close relationship with Xu Kun.
"Forget about the second female lead, try to let Zhu Yawen do it by herself."
"this……"
The public relations manager looked embarrassed: "After all, it is a class reunion. Isn't it a little bit to leave the female lead and find the male lead alone... I'm afraid the TV station won't follow our wishes."
"You should do your best. If it doesn't work, you must also make sure that no news that is detrimental to Fairy Sword appears in the show."
…………
Two days later.
"Hahaha, Tang people are giving in!"
In a conference room in Beijing and Taiwan, Chen Xuebin slapped the table and laughed. In his opinion, Tang people's "win-win" propaganda these days was no different from surrendering.
After the twist in the plot, the media's evaluation of Tianjian's plot has also been greatly improved, rising directly from 6.5 to 8, successfully overtaking Xianjian. After Xiao Ting is revealed in the finale, I believe there will be a certain improvement.
This will also help Tianjian sell subsequent broadcast rights - in fact, two satellite TV stations have started rebroadcasting "Heavenly Sword" since yesterday.
Liu Haibo said a little depressed: "Actually, the move of Fairy Sword is quite effective. Many new viewers are confused by the saying of 'keeping pace with each other' and often pay attention to Fairy Sword. In the early stage of Fairy Sword, it is indeed better than our Heavenly Sword." More attractive."
At this time, Xu Kun walked in with a few forms and a complicated expression.
"What's wrong?"
Chen Xuebin felt very strange. After all, there has been good news recently. The decline in reputation that Xu Kun was worried about did not appear at all. Instead, it went up against the market trend.
Originally, most of the audience who liked Xiao Ting were female, but now with his identity as King Abelo, there are even more male fans.
Now who doesn't praise 'Xiao Ting' as a blind man with bright eyes, a sinister man with a broad mind, and a pure man with three pillars?
His popularity alone can almost match the popularity of everyone combined when "The Young Emperor" was aired. What is there to worry about?
“Let’s take a look.”
Xu Kun sent the form in his hand to Liu Haibo and Chen Xuebin, and everyone else gathered to watch.
But I saw that this was the latest ratings survey report from Beijing and Taiwan.
What is different from the previous one is that this time the survey is not about the overall ratings, but the ratings of each age group.
According to this survey report, among adults over 35 years old, Tianjian has an overwhelming advantage over Fairy Sword. Even the soundtrack, which was once criticized, has become an advantage among middle-aged people.
"Those new songs are too noisy, but the old songs still sound good to my ears."
"What kind of relationship do young people like nowadays? They can't even pronounce words clearly, but they are still singers in the past who have solid basic skills!"
Between the ages of 25 and 35, Tianjian still beats Fairy Sword, but the gap is no longer that big.
Between the ages of 18 and 25, both sides are basically on par, with Tianjian even slightly at a disadvantage.
Under 18 years old, Fairy Sword in turn overwhelmed Tianjian.
Especially under the age of 14, Fairy Sword has a huge lead over Tianjian.
"Watching people fight is not as fun as watching monsters fight?"
"Li Xiaoyao and Zhao Ling'er are better looking than Xiao Ting and Tang Ruoxuan!"
"Because magic is more powerful than martial arts. I used to want to be a martial arts master, but now I want to be a swordsman! Look at my Ten Thousand Sword Art, biubiubiubiu~~~"
After reading it, Liu Haibo smacked his lips and said, "Does this mean we have won the present and lost the future?"
"Whatever!"
Chen Xuebin waved his hands indifferently and said: "Anyway, we won!"
Xu Kun was about to say something when his cell phone rang suddenly. He answered the call and heard Jiang Yiyan's scream: "Ah~~~Phoenix TV just called me. They invited me to go to Lu Yuyou." about!"
(End of chapter)