Chapter 164: Product Placement
On the way back from the audition, Xu Kun kept thinking about advertising sponsorship.
Although he tried his best to act like a 40-year-old or 50-year-old hero based on his experiences in his previous life, the appearance of the three judges did not seem to have the final say.
After all, in the subsequent literary dramas, he was indeed a little short of the mark.
So this matter of soliciting sponsorship is very important.
At present, the sponsors Xu Kun can persuade are Lao Baigan and Jia Yueting's LeTV Video Network. As for his hometown, there is no need to worry about selling vegetables and fruits now, so forget about investing in pure advertising.
As for LeTV Video Network, they definitely can't spend much money to support themselves now - the nine million that Jia Yueting took out was real money, and the one million that he took out was also real money, but the other ten million was not accounted for superior.
It's not even reflected in the equity. On the surface, Jia Yueting holds 87.3% of the shares of LeTV Video Network, but in fact... I can only say that he understands everything.
It is estimated that Jia Yueting can spend at most 1 million to advertise for LeTV Video Network - of course he still has money, but this kind of thing will definitely have to be taken out of the company.
So Xu Kun thought about it, but in the end he was too embarrassed to mention it. After all, he had just invested one million, and in the blink of an eye he asked Lao Jia for an investment of one million. It was really hard to talk about and hear.
So I could only try to contact Lao Baigan first.
There happened to be a celebration banquet tomorrow, and Lao Baigan had agreed to send the vice president in charge of advertising to attend, so Xu Kun called the other party in the name of confirming the itinerary.
The vice president of Lao Baigan was very enthusiastic about Xu Kun. They originally wanted to give it a try. As long as it could have an advertising effect, they would be fine with it.
Who would have thought that "Heroes of Sword" would become a hit. Not only did its advertising results far exceed expectations, but it also made a huge profit with an investment of 5 million yuan - of course it has not been recorded yet, and the dividends will not be officially distributed until the end of the year.
He has to be a fellow countryman. Others help with advertising and spend money, but Xu Kun can still make money by helping with advertising. This makes Lao Baigan have a good impression of Xu Kun.
So even though Xu Kun said that this time it was not an investment, but a pure advertising investment, the vice president of Lao Baigan still gave a sponsorship fee of 1.5 million.
1 million is already the market's top price, and the remaining 500,000 is entirely for Xu Kun.
But 1.5 million certainly won’t solve the crew’s coal-burning problem.
So Xu Kun tentatively asked: "What if we can do product placement? Then can our winery produce more?"
"Placement advertising?"
The vice president of the winery asked puzzledly: "What kind of implantation method?"
Product placement is nothing new. As early as in "Story of the Editorial Department", there was a product placement for Bailong mineral water pot. Feng Xiaogang's "Big Shot" took product placement to the extreme, relying solely on advertising. Make a lot of money for a fee.
But in fact, advertising placement is not that widespread these days. At least until the release of "Struggle" in 2007, it will gradually start to spread like wildfire.
That's why the vice president of the winery has this question.
"I thought so."
Xu Kun deceived: "In fact, many people don't watch the opening and ending of the film at all. It is best to put it into the plot - since we are filming Zhu Yuanzhang, we must have a banquet with wine. When the time comes, we will label all the wine jars and bottles Lao Baigan's mark made people in the show praise it from time to time.
Zhu Yuanzhang, Liu Bowen, Xu Da, and Chang Yuchun all took turns to do it. Think about it, wouldn't this be more popular among people than pure advertising? "
"this……"
The vice president hesitated for a moment and suddenly asked excitedly: "Is the Red Scarf Army uprising in Bozhou?"
"Yeah, what's wrong?"
"Yes, we, Lao Baigan, have invested in this ad! As long as the crew agrees to use all of our wine in the TV series, and is willing to include lines praising our Lao Baigan, we will invest 5 million like last time - no, we will invest 6 million!"
Wineries these days are indeed very wealthy.
But what is so special about Bozhou that made Lao Baigan’s vice president get excited when he heard about it?
…………
After receiving Xu Kun's call, the balance in Feng Xiaoning's heart finally began to tilt towards Xu Kun's side. Although it is a bit strange for the Huaibei Rebels to drink Hengshui Laobaigan, with this 6 million advertising sponsorship, Fuhua Dao will be able to reach a higher level, at least it will not hold back the TV series.
Compared to all the props, which are shoddy and the wine he drinks is a little weird, it doesn’t seem to be a big deal.
So at noon the next day, he convened a meeting with the creative staff to discuss Xu Kun's performance yesterday and Lao Baigan's promise to sponsor six million.
I thought that the main creative staff would be as shaken as myself, but unexpectedly, most people still wanted Hu Jun to star.
But he is a Manchu!
Feng Xiaoning moved his mouth, but in the end he did not say the words. After all, he did not want to offend the old and young.
So we can only talk about sponsorship: "But with these six million, we can make the TV series better and make it a high-quality product!"
"This is actually easy to say!"
Someone jumped out and said: "We can contact Gujing Gongjiu. They are a local winery in Bozhou. Drinking Laobaigan at Bozhou Dayi is not just a slap in the face of Gujing Gongjiu?! As long as Gujing Gongjiu hears about this I’m definitely willing to invest the same amount of money, maybe even more!”
"Inappropriate, inappropriate."
As soon as the man finished speaking, Zhu Sujin shook his head: "Xu Kun is not without foundation. Let's use his creativity to find Gujing tribute wine. Isn't this purely offending?"
"But if we replace Mr. Hu, wouldn't we offend others? Is it true that Mr. Hu has no legs and is easy to provoke?"
Both sides have their own opinions, but in general the Hu faction has the upper hand.
Obviously, while Xu Kun was looking for someone to do public relations, Hu Jun was not idle either.
Feng Xiaoning was a little confused. He would definitely not take Xu Kun's idea to go to Gujing tribute wine, not because he was afraid of offending Xu Kun, but mainly because he couldn't afford to embarrass this person.
But the current situation is that everyone, including representatives from the employer, supports Hu Jun more than Xu Kun.
Although he is a director and a famous director, he can't speak a single word on the crew.
Do we have to give up these six million...
Just as he was thinking this, his cell phone on the table suddenly rang. Feng Xiaoning picked it up and saw that it was Xu Kun calling again.
Tsk~
Sure enough, the young man just couldn’t hold his breath and kept calling him every day. On the other hand, Hu Jun, although he was also secretly seeking connections, at least Hu Jun himself was relatively determined.
Sometimes it's just a small thing that affects the final decision.
For example, now, because of this phone call, Feng Xiaoning's evaluation of Xu Kun was lowered, and the balance in his heart naturally tilted towards Hu Jun's side.
But the phone still needs to be answered.
Feng Xiaoning picked up the phone, said "hello" slowly, and listened quietly to what Xu Kun wanted to say.
After only listening to two sentences, his expression changed drastically. After listening to a few more sentences, he simply stood up and cried out: "Is this really happening?!"
Everyone looked at Feng Xiaoning, secretly wondering what news Director Feng had heard, and how could he be so upset?
"Thank you, Xiao Xu, this news is very important to our crew!"
Feng Xiaoning hung up the phone after a while, and then glanced at everyone with a solemn expression: "I just got news. If Hu Jun is sure that he will not be scheduled until the end of October, then we may have to settle for the next best thing and choose Xu Kun to play Zhu Yuanzhang!"
"Why?"
The person who just proposed to contact Gujing Gongjiu asked in confusion: "What news is it? Weren't we planning to wait until the end of the year to start filming?"
"Just now Xu Kun said on the phone..."
(End of chapter)