Chapter 662: Purely natural and pollution-free (fourth update, please subscribe)
Ordinary people’s day often starts with squeezing into a bus.
In the early morning, like many people, Feng Renzhang rushed to the bus stop early. On the bus stop, as usual, acquaintances were chatting. When people were chatting enthusiastically, the bus came and before the bus arrived, the bus stopped. The car stopped and everyone rushed forward, fearing not to be left behind. It's a long way from here to the factory. There are limited seats on the bus, so if you get on late, you will have to stand for more than an hour.
Feng Renzhang, who had just graduated from college, had never seen a chaotic scene where everyone was rushing to be first. He was panicked and stood there, not knowing what to do.
Coincidentally, the car stopped right in front of Feng Renzhang. He naturally made a gesture of invitation, asking the woman next to him to come up first. But the woman didn't show any thanks or even any expression. She just rushed forward ferociously.
Then, thousands of troops and horses broke out, knocking Feng Renzhang staggering and almost falling to the ground. At the critical moment, his hands tightened, and a woman reached out and pulled him into the car. He complained:
"Hurry up, hurry up, there is no room."
Finally got into the car, but there was no room in the car, so I could only stand there.
The car started slowly, and the city scenery slowly moved back.
In the next hour, the bus kept pulling at the stop, and people kept getting on and off. Finally, it took almost an hour and twenty minutes for Feng Renzhang to arrive at the company - Li Bai Ri chemical company.
This daily chemical company is the largest daily chemical company in Nanyang. It produces daily chemical products such as washing powder, soap, shampoo, etc. Like many Nanyang companies, its technical source also comes from Germany, such as its shampoo. Henkel from Germany - this company invented modern liquid shampoo and sold it in Europe. It was even the shampoo that made this company a success.
Like many German companies, after the defeat, Henkel's shampoo patent was also placed in the open field-anyone and companies can use it. So this kind of German technology is not a big deal.
Feng Renzhang, who graduated from the Chemical Engineering Department of Chang'an Institute of Technology, conducts research every day that seems very simple - researching shampoo.
“We need a shampoo that is suitable for Chinese people’s hair!”
“Asian hair is different from Europeans. Henkel’s shampoo may be suitable for Europeans, but Not suitable for Asians..."
So in the past few years, the laboratory has been improving Henkel's shampoo. Although it has been improved, it is still somewhat unsatisfactory.
After arriving at the laboratory and saying hello to his colleagues, Feng Renzhang once again picked up a bottle of Pantene shampoo. Different from Henkel’s formula, Pantene added the Pro-V ingredient to protect hair. .
This is the first shampoo with hair care as its core technology.
“Are you still looking at him?”
Looking at his junior, Zhang Caimin smiled.
"Well, I heard that Pantene is a big seller in Europe and the United States because of its hair care, especially in the United States. Many women use it."
"Everyone has a love for beauty! Just tell me. Who uses shampoo? Those who are rich use shampoo powder to wash their hair, while those who have no money use soap. In fact, most people can’t even use soap, so don’t they all use soap locust to wash their hair..."
< br>The speaker is unintentional, but the listener is intentional. When Feng Renzhang heard the word "Saponaria", his eyes suddenly lit up and he said.
"Saponia, yes, it is saponin. Senior, why can't we use saponin to make shampoo."
"What? Use saponin?"
"Yes, we can definitely use saponin. The irritation of saponin itself to the skin and eyes is very low. There is no need to deliberately reduce it. We can use saponin as the main ingredient and then add With preservatives, fragrances and other ingredients, wouldn’t it be possible to create a purely natural shampoo?”
Clapping his palms hard, Feng Renzhang said.
"Purely natural! This is its biggest feature. Any other shampoo is a chemical product, but it is purely natural!"
"Wait, I said Renzhang , are you sure it is natural?"
Zhang Caimin asked. "Yes, isn't the saponaria pure natural?"
Feng Renzhang said directly.
“But don’t you have to add other chemicals?”
“But the saponins are purely natural!”
Feng Renzhang emphasized.
"Our main product is soap locust, not fragrance. Pantene also said that its Pro-V ingredient is for hair care, but other auxiliary ingredients can also damage the hair!"
Feng Renzhang explained, explain.
“We can also add some other ingredients to enhance certain properties of the shampoo:
such as a nicer lather, making it easier to rinse, plus benefits for skin and eyes Low irritation, in this case, wouldn’t it be the selling point or feature of this pure natural shampoo? It is used to distinguish it from other chemical shampoos! ”
Looking at the junior student who had already figured out a so-called "pure natural theory", Zhang Caimin didn't even know how to describe his mood at this moment.
Good guy, is he a researcher or a businessman?
Even those who do business may not have as many twists and turns as him. What is purely natural is just a gimmick.
“This is talent!”
After receiving the project report sent from the laboratory, Kang Jing’an couldn’t help shaking his head and sighing.
“Such a talent cannot be buried,”
The reason why he sighed like this was because from this report, what he saw was not just the various advantages of "Saponaria Shampoo" in the report. In fact, it is not important whether those features exist or not, what is important is the concept.
"Concept!"
Sitting in an armchair, Kang Jing'an glanced at the report in front of him again and said softly:
"The key is this "pure" "Natural concept", this thing is much more valuable than shampoo! This concept is unprecedented, and it is still very confusing."
Although no one agreed with him, as a businessman, Kang Jing'an already had it in his heart Thinking about it, the "purely natural concept" can be used not only in shampoo, but also in soaps and other daily chemicals, and even cosmetics. It doesn't have to be truly natural, but this is just Playing with a concept.
"The key is pure natural low-harm! Women not only take care of their hair, they also take care of their face! Their skin!"
Like anyone who makes daily chemicals and cosmetics, Kang Jing'an quickly figured out where this "purely natural concept" could be applied. And from time to time, he wrote down various application areas on the scratch pad. In the end, he even wrote the "Compendium of Materia Medica" on the scratch pad.
How can you write "Compendium of Materia Medica"?
Because those things are all Chinese medicine!
“You can use the Chinese medicine brand. Isn’t this also purely natural? Chinese medicine shampoo, Chinese medicine cosmetics, royal secret recipes from the Oriental Palace. Those foreign devils are very superstitious about the nobility and the royal family. …”
Thinking of this, Kang Jing'an couldn't help but lean back on the chair, whistle softly, and then said in shock.
“Oh my god, this is a big market worth tens of billions of dollars.”
It’s more than tens of billions of dollars. If we can play this natural card well, by then But the money has unlimited potential.
(End of this chapter)