Chapter 663: The Dimensionality Reduction Attack from the Times (First update, please subscribe)
The market is always demand-oriented.
For example, the first batch of ready-made clothes produced by Nanyang in 1945 were aimed at men who returned from retirement after the war and wanted to throw their military uniforms and boots into the furnace to burn them. Of course, there were also Wei Yue The women who already have the capacity to do so.
Baby products including milk bottles, baby clothes, strollers, toys and other products launched in 2006 also follow the market - men and women stay together and have nothing else to do but make babies.
Then there are household appliances, such as toasters, washing machines, radios, and even curtains, tablecloths and the like. In essence, they are all based on the needs of new families.
What are the so-called best-selling products?
In fact, products that can capture market demand must be best-selling products.
In the 21st century, there is a popular saying called "Pain points are selling points"!
All best-selling products are essentially the needs of customers. And the so-called "needs" are actually pain points. This point remains unchanged. Marketing and strategies are actually secondary. Whether a product sells well or not essentially depends on demand, otherwise no matter how good the marketing is, it will be in vain.
There are millions of manufacturing companies in the world, and among the millions of products, what kind of products do customers need?
This is the pain point.
Although there are thousands of business information personnel in major enterprises in Nanyang to analyze the pain points of the market and the selling points of products to provide corporate production decisions, in fact, the active Nanyang industrial production has always been There is an invisible hand.
This invisible hand is Li Yian, and it is the "magic power" that he exerts while standing on the shoulders of historical giants.
It is normal to describe it as "magic". After all, Nanyang has always been firmly grasping the trend of the market and has always been at the forefront.
In 1946, when Nanyang introduced a set of advanced spray-drying milk powder production equipment from the United States and started the Nanyang milk powder industry, Li Yian put forward a new requirement.
"We need a formula suitable for babies."
At that time, there was formula milk on the market. After all, as early as the 1860s, Dr. Justus von Liebig in Germany invented a formula composed of milk powder, wheat flour, malt powder and hydrogen carbonate. Potassium-modified formula milk powder. At that time, the originator of this infant milk powder was already considered the best baby food. In the following nearly a hundred years, there was actually no progress in infant technology.
Li Yian, who was interested in entering the baby products market at that time, naturally aimed at the huge market of formula milk powder.
Although I don’t know much about milk powder, I benefited from the advertisements I saw on TV, such as the “formula specially developed for Chinese babies” that caused stones to be drunk. When I watched TV programs in those years, The high-density advertising bombardment gave Li Yian a certain understanding of infant formula.
From the perspective of later generations, the infant milk powder of this era has not adjusted the composition and content of milk protein, fat, minerals and vitamins. The nutritional gap between this and breast milk is quite huge. Those infant milk powders The originator is a bit more like preschool children's growth milk powder.
It's even a bit like the "milk replacer" that Chinese babies drank in the 1950s and 1960s - because there was not enough milk source, soybean flour, egg yolk powder, rice flour, sucrose, soybean oil, nuclear millet, bone meal, and salt were used Proportional substitutes.
What is the only difference between the two?
European and American milk formulas contain milk powder, and milk replacer powder... directly replaces milk powder.
The pain point is the selling point, and the blank space is the outlet.
Ever since, under the guidance of Li Yian, the Pigeon Company's research institute began to research formula milk powder. Li Yian even directly pointed out the path - adjusting the nutritional elements protein, fat, vitamins, minerals, etc. according to the composition of breast milk.
In the following four years, although Pigeon Company had already produced formula milk powder, there was still no formula that was truly close to breast milk.
“...According to your suggestion, we first conducted a comprehensive analysis of cow milk and breast milk, analyzing their nutritional content and composition of breast milk in terms of protein content, carbohydrates, fats, minerals and vitamins. There is a huge gap compared with cow's milk in other aspects. After all, different species are fed and their nutritional needs are very different. For example, the protein content of cow's milk is more than twice that of human milk. This is because calves need a large amount of amino acids to grow rapidly after birth. However, human babies need relatively more fat to provide energy for the growth of the brain, spinal cord and central nervous system after birth..."
As the manager of Pigeon Company, Lu Siwei was originally an outsider in formula milk powder, and worked with many Like everyone else, he thought that just adding some milk replacer powder would be enough. However, as the company's technical staff conducted a comprehensive analysis of cow milk and breast milk, and analyzed the functions of various nutrients together with medical experts, he finally figured out the difference between the two. Difference, which is why we know the importance of formula milk powder.
“We have adjusted the protein composition on the basis of cow’s milk. By adding additional whey protein, the ratio of casein and whey protein is close to that of breast milk. We have previously developed formula milk powder. In essence, milk powder is added in proportion. Milk powder is not a formula at all, but the nutritional ratio of the current milk powder is very close to breast milk." When Lu Siwei introduced the new formula of milk powder, Li Yian looked at the tin can in his hand. This is the best in the world. Grow a real formula milk powder!
Although we know that it is only close to breast milk in proportion, there is still a certain gap in nutrition, and it definitely lacks many essential nutrients.
But it is really not easy in this era. After all, the milk powder technology in this era is really not backward, it is simply a bit primitive.
But thinking of some of the information he had obtained from advertisements before, Li Yian asked.
“Is there taurine added to this?”
Not just taurine, but also DHA and other nutrients that are good for the brain development of infants and young children. In another world, these things are the biggest selling points of infants and children's milk powder.
If these things are produced, these products will definitely transcend the times, and for the milk powder manufacturing companies in this world, wouldn't it be a dimensionality reduction blow?
"Taurine?"
Lu Siwei said in surprise,
"What is this?"
"Taurine, um..."
Li Yian thought for a while and said.
“This is an essential nutrient element for the human body. I have read a report that it is rich in content and widely distributed in the brain. It can significantly promote the growth and development of the nervous system and cell proliferation and differentiation. Plays an important role in the development of brain nerve cells. "
The so-called report is of course false and is just an excuse for Li Yian.
"The baby's body is not yet mature, and synthetic taurine is not enough to meet the body's needs, so it needs to be supplemented by breast milk. The content of taurine in breast milk is higher, especially in colostrum. If supplemented Insufficiency will cause slow growth and mental retardation in young children. Taurine is closely related to the development of the central nervous system and retina of young children and fetuses. Long-term simple milk feeding can easily cause taurine deficiency. It can be appropriately adjusted. Add some to make its nutritional value close to breast milk."
Putting the milk powder can in his hand on the table, Li Yian continued.
"For Nanyang, infant milk powder is very important. It is directly related to the future of the entire country. After all, our factories need labor. Most mothers' maternity leave is only half a year. After half a year, the baby's nutrition needs to be maintained by milk powder. This is why , the reason why we provide free milk powder to nurseries, after all, children need to be taken care of, and only by taking good care of them can Nanyang have a future.”
In order to encourage childbirth, Nanyang has not only established a large number of nurseries, but also in the name of the government. Free milk powder provided. In fact, at this point, we need to thank the United States for aid. A considerable part of the aid Nanyang receives from the United States every year is food, namely American wheat and milk powder. In fact, Pigeon Company has used a large amount of aid from the United States and the United Nations Rescue Agency until now. The milk powder production company supplies mixed milk as well as infant milk powder in schools.
Free prostitution stuff... it’s really cool!
How can I be unhappy if the gratitude falls on myself, and the money is paid by others?
Li Yi'an has always had a clear distinction between grievances and dissatisfaction with the United States, but he must not miss what he can get for free. Why should the Japanese devils lose all the benefits! If Nanyang gets one more dollar from the United States, Japan will get one less dollar.
(End of this chapter)