Chapter 664 Do you know what an expert is? (Second update, please subscribe)
It’s free for a while and it’s great for a while, and it’s always great for free.
This is for sure, after all, the most enjoyable thing in the world is free prostitution.
However, free prostitution is free prostitution, and nutrition is nutrition.
The most important thing about milk powder is nutrition.
"Therefore, the promotion of new milk powder must be cautious, and safety must be ensured first. After all, children in Nanyang want to drink it, and there is no room for any mistakes."
As a person who was lucky enough to escape a major hazard, A lucky man who almost suffered from stones again, Li Yian takes baby products including milk powder very seriously. As early as the beginning, infant milk powder was regarded as a drug and comprehensive and strict supervision was implemented.
Not only in terms of baby milk powder, but also in terms of food safety, Nanyang is definitely far ahead. After all, those things have to be imported. The most important point is... there is no special supply in Nanyang. The kitchen of the official residence is just like ordinary people, buying all kinds of meat and vegetables in the ordinary vegetable market, so it must be properly supervised. After all, those things are what you eat.
"Well..."
Looking at the milk powder can, Li Yian said.
"I think we can conduct a test abroad. We will test it for one... no, two years. After it is confirmed that there are no safety problems, we can promote it."
Then, Li Yian looked at some people who still didn't react. Lu Siwei said.
"Well, this kind of experiment doesn't cost much. You can donate it in the name of donation... You can donate some to India, and Japan. Their race is similar to ours. By the way, it's also There is South Korea, the three East Asian countries have the same culture and race, so just do a follow-up investigation. By the way, there is also Mindanao, where they can also set up laboratories, just like pharmaceutical companies. "
Actually, human trials. , Nanyang is also very good at it. After all, the teacher is good. He practiced in the concentration camp, so he is definitely familiar with it.
The only difference from them is that the human trials conducted by Nanyang are all drug trials. As early as a few years ago, Nanyang established drug laboratories in Mindanao and Surabaya to recruit local indigenous people. Conducted drug trials and later established testing laboratories in India and other places.
Not to mention, the effect is very significant. For example, through a large number of antibiotic trials, they have figured out antibiotic resistance. Not only have they published many papers, but now Nanyang has also begun to restrict the use of antibiotics. Of course, in other countries Not aware of the dangers of overuse of antibiotics.
But Nanyang has already taken the lead in the world. Of course, we need to thank the Philippines, India, and... in short, just thank them. for their contributions and sacrifices to scientific progress.
Trying the medicine, paying for it, fair trade.
Since you can test medicine, you can also test milk. No, you can test milk powder.
After all, babies are the future of Nanyang and there is no room for failure. It would be best to test it on those people first. Since they are not your own people, you won’t feel bad about using it.
Lu Siwei is naturally 100% obedient to your request. After all, your previous request to analyze the composition of breast milk and cow's milk fully proves your foresight.
"I understand. I will start working on this matter when I get back."
Nodding, Li Yian added.
“Also, this milk powder can is very beautiful, but it is missing something, such as the nutritional label. What is the main focus of our product? Of course it is its nutrition, so we need to tell everyone People, what is the difference, so that when people buy it, they can intuitively understand the features of our products? "What are the features of our products?" , making it closer to breast milk, so we need to let everyone know its difference! ”
In fact, these seemingly simple innovations in outer packaging are very common in the other world, and people even choose to ignore them directly. However, for this era, they are not only new, but even certain. A degree of dimensionality reduction attack.
“Well, taurine is also the key point and our biggest selling point.”
Li Yian was silent for a while when he mentioned “taurine”.
Milk powder is different from many products. It is not only related to the nutrition and future of babies in Nanyang. It is also a serious long-term product that can be popularized in every family. , is also a product that can support a big brand. Of course, it cannot use ordinary marketing methods. Instead, it should formulate a long-term marketing strategy and then implement it step by step.
Therefore, a complete strategic marketing plan needs to be formulated.
"In this way, the company can fund a nutrition society, or if there is not one, establish one by itself, and then publish some articles in newspapers through this infant nutrition society to explain the importance of taurine to infants and young children, especially IQ development. Importance, if necessary, you can find some doctors to endorse it. "
Establish an association...
In another time and space, this is not too normal, it can even be said to be a common disaster. marketing methods. In that time and space, some businesses funded various associations to prove that their products were better and more nutritious, and some even made up some associations to endorse their products,
In a word In other words, we use organizations to publish soft articles and use organizations to build momentum.
There are so many things like dental prevention groups, nutrition societies, meetings about this, committees about that, etc. In the end, many people simply didn’t believe them. But it is different in this era. There is not so much emphasis on this era. If we come up with some kind of "National Academy of Infant Nutrition" and bring in a few scholars to write a few soft articles, let alone Americans, even Europeans will believe it. After all, the United States in this era is the world. No. 1, they are the most advanced. Since Americans think formula milk powder is good, it must be the best. There is no doubt that American experts think it is a good product.
Do you know what an expert is?
He is a guy who specializes in deceiving people.
But in this era, experts are still very authoritative. Not many people realize that many of the experts are actually big liars.
It is precisely because no one has noticed this that the soft articles written by experts will be taken seriously by people.
"... After the Infant Nutrition Society is established, we can hire some experts to come in and let them publish more papers in professional magazines, which are research papers, proving the importance of taurine to infant IQ development. This is almost for our "Milk powder endorsement."
Listening to you talking about how to use the name of the association to publish soft articles and how to get those experts and scholars to endorse Pigeon, or to endorse formula milk powder, Lu Siwei was completely stunned. Eye.
Now he finally understands why many people say - as long as you do business, it will be none of their business.
Actually, this is the fact. You were a businessman back then.
How big is your business?
How big is Nanyang?
This country was built by people doing business!
“... In addition, the Infant Nutrition Society can also organize a prize-winning essay competition, with the topic also being the nutritional content of breast milk and the importance of taurine, and of course the nutritional value of taurine, which is close to breast milk. The benefits of sulfonic acid formula milk powder for babies."
"Essay competition? What is the prize?"
Lu Siwei is a little confused, can he still do this?
Li Yian immediately replied:
"Money, give it directly. You can give 300 yuan for the first prize, 200 yuan for the second prize, and 100 yuan for the third prize. Well, you can increase it appropriately. Don't think it's a waste of money." If you spend more money, it will not only be worth it, but also the benefits will be huge.”
What is the most fragrant thing in the world?
Of course money is the most delicious thing.
It would be better to give him a few gifts than just give him cash. For many people, it’s just a few hundred dollars. It's enough to make them put down their consciences.
Uh,,, it seems that saying this is a bit serious. After all, it did not make them let go of their conscience, it was just a few words.
And those words are based on science. Even if it is not available now, there will definitely be scientific basis in the future, and maybe they will become the founders of this subject.
For those experts, they are the real beneficiaries. They will definitely not miss this opportunity to make money and become famous.
"Then...are these articles useful?"
Lu Siwei was a little confused,
Although he knows that giving money directly is much more affordable than giving things, and it is estimated that many people will participate, the most important question is, what is the use of these articles?
Li Yian continued to explain:
“For award-winning works, the company can submit them to major newspapers and periodicals. Of course, the right of signature still belongs to the author, and the royalties also belong to the author. Of course, these The article will definitely be published. After all, we have paid advertising fees, and those newspapers will definitely not reject these articles. However, when paying advertising fees, we must be more generous and try to put the article on the front page, or at worst, put it on the front page. To the second edition. "
This is the most common soft article in the future. In this era... it is absolutely equivalent to a marketing atomic bomb! It can definitely cause a sensation in the entire United States and occupy the US infant milk powder market.
As the company manager, Lu Siwei immediately understood what you meant. When he opened his eyes in surprise, he heard you say again.
"In those articles, we don't need to discuss other issues."
Li Yian said with a smile:
"We just need to let everyone in the United States know that taurine-containing formula milk powder The advantage is that only in this way will people buy our formula milk powder! After all, our products are unique! At least within a certain period of time, our products are unique.”
Looking at you in surprise. , there was a wave of waves in Lu Siwei’s heart!
Can this be done for business?
It's just about selling milk powder. Is it necessary to go to such great lengths?
In fact, this is the thinking limitation of the times,...
(End of this chapter)