Chapter 416: The Moment of Madness
The "Moment of Madness" means both madness and madness.
In the Chinese music scene, there has always been a group of singers who can sing but cannot create. And because they are too short of money to buy good songs, they can only make a living by singing covers.
However, the road to cover singing is actually not easy. It is easy to get scolded and most of the time the audience does not buy it.
The first cover version was based on the original song, with minor adjustments made without changing the frame structure.
It can be said that I am walking on thin ice with trepidation.
Like "Invisible Wings", such an adaptation that subverts the original singer, and a cover that is completely different from the original singer, has basically never happened before.
Everyone’s cover is nothing more than a competition to see who can sing a song with richer emotions, a smoother pitch change, or a higher or lower pitch in the original song.
In general, it’s still the same song, but with slight adjustments.
However, everyone has different singing styles and techniques. Singing strictly according to the original song is a great constraint for them.
"Invisible Wings" has made many people want to move. Since the Monkey King can overturn the original song and sing a completely different style, can they learn from it?
The emergence of "The Most Stunning Little Apple" has allowed more people to discover new ways. Adaptation does not necessarily mean adapting one song, it can also be adapted to many songs, as long as it is authorized.
The best objects for adaptation are all the songs promised to be written.
But before doing so, they need to test their tone.
Two days after the cover of "Invisible Wings" came out, the original singer Lin Wanqing has not made any comments about it.
On the Internet, many netizens flocked to Lin Wanqing's scarf to ask her opinion.
"The Great Sage has torn apart your "Invisible Wings"!"
"Just take care of him!"
"It doesn't follow the original song at all. Style, can you tolerate this?”
“The drama is not nonsense, the adaptation is not random editing, this is a bit too much.”
There are many entertainment companies adding fuel to the fire here, hoping to use netizens' mouths to ask questions they want to know.
Soon, Lin Wanqing gave a reply: "I like "Invisible Wings" sung by the Great Sage very much. It is a unique style."
Lin Wanqing Qing's affirmation gave many people a reassurance.
Immediately, a call came to Fanxing Studio to inquire about the cover copyright.
The number of calls per day is several times more than the number of people consulted before.
Xu Nuo is not opposed to covers, but he will choose people. Traffic stars who have no singing ability and are only willing to cut off their fans will not be given the copyright.
Singers who make a living by singing covers, or serious and capable people, have all given authorization.
He even asked Fanxing Studio to launch a project of "covering famous songs one by one".
Everyone has the opportunity to cover. If the cover is good enough, you can get a large bonus and the opportunity to join the stars.
If this reward is not attractive enough for singers who already have a team, then the second step is enough to make most people crazy.
The second plan is called "One Person, One Famous Song".
Singers who participate in the top ranking of cover songs can even participate in the subsequent "One Person, One Famous Song" program.
This program, whether you are a star singer or not, can participate, and you will get the opportunity to personally create a famous song.
As soon as this news was released, it shocked most of the entertainment industry and the Chinese music world.
The name Nuoyan has stirred up the entire music scene since last year.
In more than a year, more than 140 songs were produced, each one a classic, and each song is enough to make a singer famous.
From Shen Kaiwen to Yu Zhou, and then to the Phoenix Group, vivid examples are before everyone's eyes.
The Chinese music scene has reached a consensus: "Whoever Nuoyan wants to be popular can be popular."
Unfortunately, Nuoyan will also take some customized orders when he is in Haiyin Entertainment. After I opened Fanxing Studio, the difficulty of finding him to write songs became several times greater.
Many people who have wanted to ask him to write songs since Fanxing opened, have yet to get in line.
Supply determines demand.
Although Fanxing Studio accepted the order from Party B, this Party B was more powerful than Party A. It was not a matter of money at all. Sometimes they would not accept the order at all.
Relying on connections, looking for connections, rushing to give money, no one will accept it.
Now there is actually a free opportunity. As long as you participate in the "One Person Covers a Song to Become a Famous Song", you can get a new song, which makes many people very excited.
The entire Chinese music scene has set off a wave of cover songs.
When Hongliu heard the news, he quickly handed over a contract, "Xiao Xu, I bought this idea of yours, and by the way, I will buy all the copyrights of your songs in a package, so that the participating contestants can use them to cover them!"
Xu Nuo was originally worried about how this plan should be organized more formally. There were few people in Fanxing, and they would definitely not be able to support such a big scene.
Hongliu’s idea is very simple. Since covers are so popular now, why not do a big one and plan a music variety show that is all covers.
Just like The Voice, you advance step by step. In the end, the original singer and the cover singer sing on the same stage. The winner gets a ticket to "One person has a famous song" and enters the next program. The next program Torrent also has ideas, inviting multiple master composers, selecting contestants to collaborate, and creating songs tailored for them.
He has even thought about the next show. After it becomes a famous song, these singers can get together and hold a symposium to talk about the creation story and sing a song.
Hongliu kept buzzing, Xu Nuo’s expression was a little strange.
Good guy, Hongliu has directly opened up the two channels of Ren and Du, and is ready to create the sound comprehensive universe of Magic City TV, forming a closed loop.
If it is really successful, then the music variety show will be dominated by Shanghai TV.
Xu Nuo thought about it for a long time. His current cooperation with Magic City TV is to sell the copyright planning plan. This method is okay at the beginning and both parties can accept it.
However, after "The Voice of China" and "The King of Masked Singer" became popular in succession, it would be detrimental to Fanxing to continue to use this method.
Just because we are happy to cooperate with Magic City TV now does not mean that we will always be happy to cooperate with you in the future.
Now that he comes up with the plan and Mordu TV is responsible for the production and broadcasting, Mordu Satellite TV has a greater initiative.
Although he was given the position of chief planner, due to limited energy, many times he did not have the energy to pay attention to how the program was being produced.
In terms of income, the current gambling model is also relatively fixed. Additional bonuses are obtained based on ratings. He earned more than 100 million from Shanghai TV from one variety show.
But that's not enough. Promise's real focus is on advertising revenue.
Like "The King of Masked Singer", the advertising sponsorship alone has exceeded 400 million, and this does not include the advertising revenue from online platforms, peripherals, etc.
"Director Hong, I have mature ideas and plans for the two programs you mentioned."
Hongliu was overjoyed: "Have you got a mature plan? OK, OK, OK, bring it to me." Let’s take a look.”
Xu Nuo shook his head: “Director Hong, of course there is a plan, but this time, I want to change the way of cooperation.”
Hongliu was stunned: "Change the cooperation method?"
"Well, the current gambling agreement only has requirements for ratings, but there are no regulations for income or reputation. In this case, I can actually do it. Regardless of anything else, just pursue ratings." Xu Nuo said slowly while taking a sip of tea.
Hongliu frowned: "Although what you said makes sense, I always feel that you still have something to say."
Xu Nuo waved his hand: "Let's do this, Song Tai Are you here? Let me chat with him."
The two came to Magic City TV together and met the high-spirited Song Ming.
Song Ming was very enthusiastic: "Xiao Xu, come and have some tea. The Dahongpao just arrived."
"Thank you, Mr. Song, it is indeed good tea."
"I heard How many variety shows do you have on hand? How about broadcasting them here?" Song Ming said impatiently as soon as he sat down.
"Hey, your first choice is definitely still yours, but I think this cooperation method should be changed."
He separated production and broadcasting and explained the betting model in detail.
Song Ming thought thoughtfully, "In other words, you will cooperate with us to produce the program, share the production costs, and determine how the advertising revenue will be divided based on the ratings criteria?"
Xu Nuo nodded: "No. Wrong, this can spread your costs. As far as I know, you have already lost money on several programs this year. If it were not for "The Voice of China" and "The King of Masked Singer", you would not be able to recover this money. ”
Song Ming fell into thinking for a long time.
In the past, TV programs were all organized by Magic City Channel, and they were responsible for their own profits and losses. Once the ratings were low, advertising fees would drop significantly, and they would even be unable to make ends meet.
However, there are only a handful of hits that can be produced every year. Out of ten programs, two or three are considered profitable, while the rest end up losing money.
"This method is a bit bold." Song Ming said.
Xu Nuo smiled and said: "If Director Song feels bold, then we can make some small adjustments. If the ratings are below a certain level and the program cannot make ends meet, Fanxing will bear all the production costs!"< br>
Song Ming suddenly raised his head and said in surprise: "Are you so confident in your plan? "
Xu Nuo nodded: "Yes, I am confident enough that the program will not only have high ratings, but also get higher profits. If it cannot reach it, I will pay for the production costs, and I will not take any advertising revenue. If the ratings target is reached, I will also get a share of the advertising revenue.”
Song Ming suddenly became entangled.
The ratings are low and they promise to bear the cost. This is of course a good thing. No matter what happens to this program, Magic City TV will not lose money.
But after the ratings reach the standard, what will be paid this time is not millions of planning fees, but advertising shares.
"Let's do this, I'll convene a meeting and let's discuss it together."
After a phone call, the top executives of Magic City TV gathered in the conference room.
"I personally agree with your plan, but you still need to convince others." Song Ming said.
Xu Nuo understood, this was to make him fight with the Confucian scholars.
Entering the conference room, all the senior executives of Magic City TV are here.
Many people have dealt with Xunuo, and everyone greeted him cheerfully.
(End of this chapter)