Chapter 67 is on sale
“This is impossible!”
Hearing Li Dongling’s words, Ning Wenke immediately said, “Ning’s Trading Company is responsible for customs duties, warehouses, promotion, and publicity , public relations and other costs, if the profit is only 20%, then our final profit is too low!"
Looking at the determined Ning Wenke, Li Dongling said to her, "If the two parties reach a deal, In the future, Ning’s agency will not only be the Silver Sable mouse, but also the agency rights for other Dongling Hi-tech products in Hong Kong City and other places will be handed over to Ning’s Trading Company.”
Establishing direct-operated stores and laying out sales channels is a long-term and expensive matter. In the short term, or within three to five years, Donglin Hi-Tech will at most establish some directly-operated stores in China. Overseas, it can only choose Agency model.
Take the most direct example. Why have the seven major Hollywood film companies been able to thrive for decades, and they have always been the seven. It is not that other film companies have emerged, but in the end they all have to rely on them to survive. The key is It’s the distribution system!
After a film company makes a movie, it is impossible to find theaters one by one. It needs to find a distributor. The distributor can make a movie available in hundreds or thousands of theaters at the same time, in several theaters around the world. Released on the same day in ten regions.
But this is only the first step for the distributor. Just letting the movie be released in theaters is nothing. Subsequent distributors will also make the movie into video tapes, discs, etc. for sale. This step is more important than the release of the movie. Earn even more.
If a movie loses money during its release, it is possible to make back all the money it loses by releasing it on video tapes or discs. After the disc is released, the movie is sent to paid channels, and then to free channels, and it is divided by advertising. Make another profit.
Only by relying on the production company to find cinemas to show it, it may make a dollar, but by relying on the distribution company, it can earn back fifty yuan, and even follow-up movie peripherals, etc., can earn back a hundred yuan. It is not impossible to block sales. Even in the Internet era, it is impossible to replace all offline distribution channels.
In the future, Donglin Hi-Tech will definitely establish its own sales channels. Even in the era of e-commerce, offline stores are one of the most important stores, let alone now. If there are strong publicity and distribution sales channels, even a bad movie can be With a box office of hundreds of millions of dollars, even a piece of shit can be sold with a large order.
Ning Wenke shook her head, and she was ready to get up and leave. If the silver sable mouse is a hit product, it would be fine. The 20% share, even if it ends up in the hands of Ning's Trading Company, in the end Only 10% or even less is left, but with huge sales, you can still make a lot of money.
But now the mechanical silver sable mouse is not irreplaceable. In places such as Hong Kong City, its reputation is greater than its sales volume. She only acts as an agent for silver sable mice. She feels that she really can’t make much, and the agency fee may be all. Gotta pay for it.
Seeing her expression, Li Dongling glanced at Yao Luoying, who took out a beautifully wrapped gift box and placed it in front of Ning Wenke.
“This is “one” of Donglin Hi-tech’s new products. Mr. Ning will make a decision after reading it!”
Ning Wenke, who had stood up slightly, looked at the gift box in front of her, hesitated for a moment, and then sat down.
The electronic pet machine, Donglin Hi-tech's factory pre-sale price is 15 US dollars, which costs 120 yuan when converted into RMB. With such a high price, the packaging cannot be crude.
Opening the packaging box, Ning Wen could see the electronic pet machine inside. In addition to the manual, there were two spare button batteries.
At first glance, Ning Wen couldn't help but take it out. After reading the instructions, fiddling with turning it on, she entered the page. Just like Yao Luoying that day, when she raised her head, a few days had passed. Ten minutes.
Rubbing her sore eyes, the screen of the electronic pet machine is only 1.5 inches in size. Ning's Trading Company is an agent. Ning Wenke still has the most basic judgment on whether the product is good or not!
Ning Wen is not sure whether the thing in her hand can become a hit, but she knows that it will definitely sell, and it may also be popular among young people!
Ning Wenke's background has exposed her to much richer material conditions than ordinary girls. Even she, who has used luxury goods and eaten fine chaff, has fallen into it just now, let alone Someone else.
“Ning’s Trading Company is willing to act as an agent for the electronic pet machine. It only requires 20% of the revenue share. Together with the silver sable mouse, Ning’s Trading Company is willing to pay an agency fee of HK$9.2 million. This is Ning’s Trading Company. After retaining working capital, it can give the largest agency fee.
But Ning's Trading Company must obtain Dongling Hi-Tech's exclusive rights in Gangcheng, Bangzi, Japan and other places for the next three years. Agency! "
Ning Wen has a resolute character. After making a decision, she no longer hesitates and directly uses the biggest bargaining chip.
"Deal!"
After discussing in low voices with Yao Luoying, Hu Huxian and others, Li Dongling said to Ning Wenke, "But Ning's Trading must invest enough money for the electronic pet machine with Dongling Hi-Tech. Promotional funds!”
Ning Wenke agreed without hesitation, “I need to take some of the prototypes back and send them to the dealers!”
At this time, I’m on vacation or something. Ning Wen didn't think about it at all. She just wanted to return to the port city immediately, contact various dealers, and start preparing to promote the electronic pet machine and then distribute the goods.
“Donngling Hi-Tech must ensure timely supply of products!”
Before leaving, Ning Wen did not forget to explain to Dongling Hi-Tech that the technical barriers to electronic pet machines are not high. Once it is promoted and sells really well, there will definitely be counterfeit pirated copies. It must be done as soon as possible. , began large-scale distribution. When Ning Wenke left, she was much more hurried than when she arrived. Before boarding the plane in the provincial capital, she called the Gangcheng Trading Company and asked them to start contacting various channel vendors.
After reaching a cooperation with Ning's Trading, all departments of Tangling Hi-Tech began to be busy, and the Dongling Hi-Tech Electronics Industrial Park also began to produce electronic pet machines at full capacity.
When Li Dongling came to the Electronic Industrial Park, the industrial park was already in full swing. Multiple construction teams were building office buildings, accommodation buildings, and activity centers in the electronic industrial park. In the simple factory buildings, the production The line also began to produce continuously in three shifts.
“What is the current daily production capacity?!” Li Dongling asked Gao Peng, who was temporarily managing the industrial park.
In the future, the electronic industrial park will definitely have to be managed by professional managers, but now it can only be temporarily managed by Donglin Hi-tech executives. Not only Gao Peng, but also Yao Luoying, Hu Xian, Zhang Ao and others will come to help from time to time.
"The current daily production capacity of electronic pet machines is 7,000 units, and the production line is still increasing. This week, if all are put into production, the daily production capacity is expected to reach about 15,000 units. Over there in the warehouse , now there are nearly 300,000 in inventory!"
Gao Peng said to Li Dongling with dark circles under his eyes. During this period, he basically stayed here in the industrial park, dealing with various problems and ensuring The production line is operating normally.
“Not enough!”
Li Dongling looked at Gao Peng, “The production capacity needs to be increased. Before the electronic pet machine is officially launched for sale, the daily production capacity must be increased to at least 30,000 units!”< br>
"Thirty thousand?!"
Gao Peng was shocked. According to this production capacity, millions of electronic pet machines would have to be piled up in the warehouse in a month, which sounded scary.
“Maybe it’s not enough!” Li Dongling looked at the busy production line and shook his head.
Nippon, Bandai, one of the world's largest toy giants, is holding a conference call. Bandai's second-generation Yamako Makoto is listening to Bandai's executives around the world, constantly reporting to him on various issues. Kind of "bad news", yes, there is no good news!
“The Pinpin game console developed in cooperation with Apple currently has global sales of less than 40,000 units, and the backlog of inventory in the warehouse exceeds 460,000 units. If it cannot be sold, it is estimated that direct losses will be Over $170 million!”
The person in charge of Bandai's game console business said this with a trembling voice.
Since Makoto Yamashina succeeded his father, Naoharu Yamashina, and became the second generation of Bandai, he has not been satisfied with Bandai only being in the toys and animation industries. He is ambitious for the game console industry.
This Pinpin game console was developed by Bandai and the famous Apple. As a result, Shan Kecheng spent a lot of money and the result was this thing. Will this product become a Not to mention Apple’s dark history, but what is causing a headache for Shan Kecheng now is that because of this product, Bandai’s revenue directly lost 8%, with a loss of more than 15.6 million US dollars, setting the worst performance in Bandai’s history.
The house leaked and it rained all night. The toy business, which had always brought stable cash flow to Bandai, began to be unable to sell. In America alone, the revenue dropped by 200 million US dollars.
The game console failed miserably, and the toys could no longer be sold. As Bandai's performance improved, the stock price plummeted. He was dissatisfied with Yamako Makoto and asked him to hand over Bandai. Even Bandai Daimei Yamashina Naoharu expressed dissatisfaction with him.
The conference call ended in a hurry. Makoto Yamashina covered his face with his hands, feeling deeply tired. If Bandai's performance continued to improve, it wouldn't be a question of whether he would step down. Whether the Yamashina family could hold on to Bandai would also be a question!
The Yamashina family’s equity in Bandai is only 10%. If Bandai’s stock price continues to fall, Yamashina may be kicked out of the company established by the Yamashina family.
"President Shan Kecheng, this is a trading company in Hong Kong City, and wants to cooperate with us to sell a new product!"
The office door was pushed open, and an assistant walked out He came in and placed an electronic pet machine in front of Shan Kecheng.
Looking at the electronic pet machine in front of him, Yamako Makoto, who has never been very interested in toys, just took a look at it, saw the electronic pet machine with a plastic body, and saw its simple gameplay. He immediately lost interest and just said casually, "Let the marketing department handle it!"
In a large shopping mall in Hong Kong City, today happened to be Sunday. Many families came to the mall with their families, making the mall crowded. But the most lively place was definitely the container area selling toys and snacks.
(End of this chapter)