Chapter 70 Detonation
In Hong Kong City, Ma Daowei’s digital electronics store has a long queue at the moment. There is a sign at the door of the store saying “We sell electronic pet machines”!
When Ma Daowei was busy collecting money, he would pick up the horn and shout a few times. After all, people can't escape the law of true fragrance, and Ma Daowei was no exception. A few days ago, he was still shouting that he was a serious digital person. An electronics store is not a place that sells toys. Today, he also started selling electronic pet machines.
This morning alone, he sold more than two hundred machines, and all of them were sold at a price increase of 150 Hong Kong dollars. In the whole morning, he earned the price difference and sold three machines. One thousand Hong Kong dollars arrived!
Ma Daowei can be considered conscientious. He bought an electronic pet machine from Ning's Trading Company for 135 Hong Kong dollars and sold it at an additional price of 15 Hong Kong dollars. Some places even sold it for 180 Hong Kong dollars. The price of one.
Now, in addition to Ning's Trading Company, the large shopping malls and large chain retail toy companies that directly cooperate are selling at the market price set by Ning's Trading Company, which is HK$135. In other places, small retailers like Ma Daowei all charge a markup. Sell!
The reason why those retailers dare to increase prices is because in front of the counter of a large shopping mall, if you want to buy an electronic pet machine, you have to queue for hours or even longer. When you finally get in line, What you may get is, "Sorry, it's sold out."
The most critical thing is, of course, the insufficient supply of electronic pet machines. Most of the goods shipped from Hanxi Air are sent to Nippon, and then distributed to Caigang City, Bangzi, Singapore, etc. There must be less goods available.
As the second largest economy in the world, although Japan has been in turmoil in recent years and has been constantly beaten by America, its consumption power is still far higher than that of other regions. No matter how many electronic pet machines are put into the Japanese market , disappeared without a trace in the blink of an eye!
There was a knock on the door, and when Yamako Makoto saw the financial manager of Bandai coming in, he couldn't help but have a headache, "What's the bad news?!"
"It's not bad news, it's... Bandai's stock price has gone up!"
"What?!"
Yamako Makoto thought he heard wrong. Since he took office, he handed over a share of Bandai The answer to the worst performance in history, the stock price actually rose, which made him feel baffled and didn't know what those investors were doing.
Bandai's market value has now fallen below four billion US dollars, and its stock price has also dropped to less than five US dollars. It is still considered a giant company, but compared with its peers such as Sony and Nintendo, it is indescribable.
“It seems to be related to the new products distributed by the marketing department!”
"Bring Nae Ikezawa over here!"
"Due to insufficient supply, Bandai Akihabara store sells the new electronic product "Tamako" that has recently emerged in Tokyo, Nagoya and other places, causing queues to buy. ! ”
“The sales volume of Tamagotchi sold by Bandai has exceeded 400,000 units in Japan. Nomura Securities analysts believe that Tamagotchi will likely become a phenomenon-level product”
< br>"Nomura Securities, SBI Securities and other securities companies have raised Bandai's stock price and performance forecast..."
On the TV, there was news about Tamagotchi. Makoto Yamashina and Nae Ikezawa All the Bandai executives were watching the news on TV. The scene of queuing up to buy Tamagotchi deeply irritated Makoto Yamashina. It had been a long time since Bandai had seen such a scene of people being snapped up.
"President, I am going to tell you after testing the water for the second batch of products..." Ikezawa Nao was about to explain to Yamako Makoto.
"That's not important anymore!"
Shan Kecheng took a deep breath, feeling that this year was like a rope, wrapped around his neck, making him hotter and breathless, the pressure was Suddenly relaxed.
“Go to Ning’s Trading and the company that produces Tamagotchi. Bandai wants to get the exclusive sales rights of Tamagotchi in Japan at all costs!”
< br>Shan Kecheng's mind was spinning rapidly, just like a drowning person who suddenly grabbed a life-saving straw. No matter whether it could save his life or not, he had to hold on tightly.
"Find celebrities to endorse Tamagotchi, let the animation production department make Tamagotchi into animation, and start advertising for Tamagotchi in an all-round way!"
Yamako Makoto issued orders to all Bandai supervisors one after another, To start promoting electronic pet machines in Japan, this electronic pet machine is now regarded by Shan Kecheng as the straw that saves all generations from fire and water, and he must seize it.
As long as the stock price of Bandai can be stabilized, Yamako Makoto can start to solve Bandai's troubles. Bandai's foundation is there, but now it is suddenly facing big troubles, and some are stunned. As long as it lasts, Yamako Makoto believes that Bandai will surely recover slowly. At the very least, Bandai's stock price must be protected from collapse, otherwise he will be kicked out and everything will be empty talk.
With a strong desire to survive, Bandai has been very active, much more active than Dongling Hi-Tech and Ning's Trading Company.
Almost overnight, advertisements for electronic pet machines appeared on Japanese TV stations, newspapers, outdoor building advertisements, etc.
Under the overwhelming advertising, the popularity of the electronic pet machine in Japan began to rise linearly. The electronic pet machine was shaped by Bandai into a new generation of social products, and even became a fashion trend.
Especially in the eyes of Japanese girls, electronic pet machines are becoming like cosmetics, a must-have fashion item for everyone. If you don’t hang an electronic pet machine on your backpack when you go out, you can’t say you are fashionable. .
Even those Japanese little girls who swaggered through the market in long skirts and sailor uniforms had electronic pet machines on their bags. Electronic pet machines spread rapidly throughout Japan at an alarming speed. It has been given many meanings such as fashion and trend!
At that time, the pop music queen Amuro Namie, who was very popular at the time, took an electronic pet machine to a music show, completely making the electronic pet machine a representative of fashion!
Not only girls from Japanese schools, but also office workers have become interested in electronic pet machines.
Almost all Bandai retail stores that sell electronic pet machines have long queues. Originally supplied to Bandai, an electronic pet machine sells for US$15, which is about 1,980 yen when converted into Japanese yen.
But Bandai directly increased the price to 2,500 yen. If you sell a machine, you will earn 1.7 US dollars from the price difference alone, not to mention the 20% revenue share that belongs to Bandai. Bandai can get it from an electronic pet machine. Earnings are expected to exceed $3.50.
Even if the price is increased, the supply is still in short supply. Other retail stores that have received the goods from Bandai have even hyped one machine to the point of 30,000 yen!
Two consecutive batches of machines totaling 550,000 units were sold out in Japan, and more than 700,000 examples were subsequently shipped by air. Almost most of the machines produced by Tangling Hi-Tech Electronics Industrial Park were The supply of benzene to Japan still cannot fill this bottomless pit-like market!
The popularity of the electronic pet machine caused Bandai's stock price to surge by 35% in one week. The electronic pet machine brought huge traffic to Bandai. People who entered Bandai's store not only bought an electronic pet machine and left, but also If you know how to visit the store, the toys, figures, comics, game discs, etc. in Bandai stores will become popular again. Every time Bandai sells an electronic pet machine, the revenue may be several times higher!
In a middle school class in Tokyo, there was a "beep, beep, beep" sound. The person who made the sound in her schoolbag under the table hurriedly looked up and saw a hand stretched out in front of her. , "Hand it over!"
"Come and get it from me after school!"
After Asano Mako confiscated the Tamagotchi that he did not know today, he returned to the podium to teach.
After class, label the unacquired Tamagotchis, write a name on them, and open the drawer. There are a dozen labeled electronic pet machines inside.
Nowadays, electronic pet machines are not cheap. Ordinary electronic pet machines have been sold for 3,000 yen, which is equivalent to 20 US dollars!
How long has it been since the first electronic pet machine appeared in school? One week or two weeks? Asano Mako didn’t remember, but now this thing has been completely spread in the school. When school is over , many girls began to hang an electronic pet machine on their backpacks.
After Amuro Namie brought the electronic pet machine to the public, this phenomenon has spread from Tokyo schools to society. Many women will bring an electronic pet machine with them when they go out. There is a huge demand. With the increase in demand, men are now beginning to use electronic pet machines as gifts for women, causing sales of electronic pet machines to continue to soar and often start to run out of stock.
Not to mention other people, even Asano Mako’s own bag, when she opens it, she will see an electronic pet machine, which was given to her by her boyfriend.
When Asano Mako gets together with friends and female teachers at school, she will also play for a while in private. This thing is really top-notch. When she starts playing, it lasts for dozens of minutes or even hours. It’s all over...
After walking out of school, Asano Mako saw posters advertising electronic pet machines on passing buses and bus stops.
While riding home, she passed by a Bandai retail store. Asano Mako saw that people had started queuing up today to buy tomorrow's electronic pet machine. This situation was no better than the scene when the fruit machine was released in the previous life. How much difference.
Some of these people may really want an electronic pet machine, and some are just scalpers. Now as long as you have an electronic pet machine, you don’t have to worry about selling it. No matter how much the price increases, someone will buy it!
After returning home, she turned on the TV. In her favorite variety show, Asano Mako saw electronic pet machines appearing on the hands of the hosts and guests. They also appeared in the advertisements before the TV series. The electronic pet machine endorsed by Namie Amuro.
Electronic pet machines have become a trend in Japan. When a product is no longer just a product, but represents the trend and culture, its influence will reach an astonishing level. The situation!
(End of this chapter)