Chapter 92 Thunder on the Ground
“Ten years?!”
Martins shook his head like a rattle and said “no” repeatedly, “It’s too long, five years at most. , Ronaldo will definitely become a superstar, five years is long enough!”
Martins naturally wants to sign a big contract for Ronaldo, a short-term endorsement contract, and he can renew it in the future. Price increase!
Martins wants to raise the price, but for Lu Chao, there is no room for counter-offering. This is eight million US dollars. When the news came out, it shocked European football, the world's sports and celebrity industries, Everyone will be shocked.
"This offer is not low, Mr. Martins. The endorsement contract provided by Pepsi-Cola for recording superstar Michael Jackson is only three million US dollars. This is even when Michael Jackson has become famous all over the world.
Back then, the amount of endorsement contract given to NBA player Jordan as a rookie by Nike was only US$2.5 million over five years. Ronaldo’s current endorsement contract is US$8 million. He will be featured in sports all over the world. The front-page headlines of the media let the whole world see his value! "
"Also! "
Lu Chao looked at Martins, "The treatment given to Jordan by Nike also Yes!
Some people say that his skills are as mysterious as an alien. No opponent on the court can guess how he will kick his next kick. Therefore, he uses Alien as his title. Tanglin High-tech can To establish an "alien" brand, as long as he cooperates with the publicity and promotes the product every year, and the sales reaches a certain level, he can be given corresponding bonuses! ”
Hearing this, Martins was really moved. The cooperation between Jordan and Nike has almost become a model in the sports industry. Jordan helped Nike defeat rivals Adidas and Converse in the basketball world. Nike also established a personal brand AJ for Jordan. Every year Dividends are given to Jordan. Now the sneaker bonus dividends have far exceeded Jordan's salary.
The cooperation between Tanglin Hi-tech and Ronaldo has also established a brand for him. Whether it can make money is the second. This directly pushed Ronaldo's fame to the same level as the world basketball superstar Jordan!
"Alien?" Martins thought about the title, "It is indeed a good nickname."
"I need to make a call to inform my players about this!"
In addition to calling Ronaldo, Martins notified another person of the incident.
There are two agents that Ronaldo trusts the most. Apart from Martins, there is also a man named Pita. When Ronaldo just left the slums and was still in the small team, Martins and Pita paid for him. He bought him out from a small team, then trained him and paid him wages. For these two agents, Ronaldo was grateful and trusted unconditionally.
Pita came quickly. After arriving at the cafe, he discussed with Martins for a few minutes and then decisively said to Martins, "Promise them not to care about the endorsement period. No matter how long it takes, it will be "Promise!"
Pita is not as eloquent as Martins. He feels introverted, but he is decisive. The two of them are in front of the stage and behind the scenes, and control more than a hundred people including Ronaldo. The fate of the players!
“Eight million US dollars is enough to make Ronaldo the focus of football. This is just a digital cordless phone endorsement and will not affect Ronaldo’s other contracts, especially the sneaker endorsement contract which is the key!”< br>
Pita said seasonedly, "This endorsement contract will make Europe and even the world pay attention to Ronaldo. As long as Ronaldo performs well enough, maybe in two seasons or even this season, some European giants will give him to him. Take it away!”
Hearing what Pita said, Martins also nodded in agreement. This 8 million endorsement contract is absolutely beneficial to both Ronaldo and the Shenzhou Digital Cordless Phone. Both parties need this gimmick and there is almost no reason to refuse.
As for the so-called establishment of an alien brand, Pita doesn't care much. There is only one Jordan and only one Nike AJ brand sneaker. If it were so easy to copy, it wouldn't be talked about by countless people. It's over.
“It’s a pleasure to cooperate. You can soon see Ronaldo’s goal celebration for the Shenzhou Digital Cordless Phone on the court!”
Lu Chao and Martins shook hands He shook his hand and nodded to Peeta next to him. After the contract was signed, the two parties had established a cooperative relationship.
After signing an agreement with Ronaldo and his manager Martins, Lu Chao began to hire advertising companies to shoot advertisements for Ronaldo. In addition, various European countries, America, Asia and other places began to The brand "Alien" was registered.
Registered Alienware brands are not limited to electronic, digital and other products, but also include sneakers, jerseys, etc.!
In the future, if Ronaldo really becomes a superstar, whether he signs with Adidas or another brand for his sneakers, if he wants to launch sneakers named after Ronaldo's nickname "Alien", he will have to go to Tanglin Hi-Tech. .
————
“Click!”
“The expression needs to be more exaggerated. Have you ever seen a Stephen Chow movie? No gel.”
"This is the boss's request. This is a commercial worth 120,000 yuan. The audience who see the commercial must remember the brand!"
Yao Luoying, Zhang Ao, Gao Peng and others all followed Li Dongling. When we arrived at a house, a team filming an advertisement was busy inside.
“Boss!” Seeing the person who was near, Sangtian, who was in charge of shooting the commercial, stood up hurriedly and shouted to Li Dongling and the executives of Dongling Hi-Tech.
I saw in front of me a very luxuriously decorated room used for shooting advertisements, as well as a lot of lighting, tripods, microphones, tape recorders and other equipment for shooting.
"This is filming!"
Yao Luoying, Gao Peng, Zhang Ao and others all looked at the scene in front of them curiously.
"This can only be regarded as shooting an advertisement. Making a movie is much more complicated than this!" After hearing Yao Luoying's words, Sangtian explained.
The sponsor who came to shoot the commercial this time was very generous and directly brought him, the entire commercial shooting team and equipment, including the actors, from Guangdong Province.
A considerable part of the advertising fee of 120,000 yuan was spent on the house used for filming. This house was decorated according to the furniture of the wealthy people in Hong Kong City. The entire advertising film was shaped like Shenzhou digital cordless phones are part of modern living furniture.
"That one is the leading actor. He's not as handsome as me. When I see him, I feel like laughing!"
Gao Peng looked at Xu Xiaoli, the leading actor in the commercial, and couldn't help but touch his chin and said, this time The star of the Shenzhou commercial film for domestic broadcast is indeed incompatible with handsome men and beautiful women in terms of appearance.
"This is what Boss Li meant. Originally we wanted to hire a celebrity to speak for him, but Boss Li asked for an actor with "characteristics" to come over, so we temporarily brought over Xu Xiaoli. He was previously in the movie As an art assistant in the studio, I was brought here temporarily this time."
Seeing the eyes of everyone looking at him, Xu Xiaoli was reading the script and smiled at everyone. This smile made him happy! The joy on the body is even greater. Some people will feel full of joy just standing there.
"Is it really okay to let him act?!" Yao Luoying couldn't help but asked Li Dongling.
Li Dongling first nodded to Xu Xiaoli in response, and then said, "The most important thing about the Shenzhou digital cordless phone is that people remember the Shenzhou brand, not what the actors look like. Dongling Hi-tech needs to promote the brand, but it is not Advertise for celebrities!”
“He might become an advertising star!”
After looking back at Xu Xiaoli, Li Dongling said casually to Yao Luoying, Gao Peng, Zhang Ao and others.
Hearing this, several people couldn't help but look at Xu Xiaoli in surprise. They didn't know how Li Dongling could say this. No matter what age, advertising stars who can bring goods are very valuable, even if It's an unknown person like Xu Xiaoli. Once he makes a product popular, a lot of brands will rush to endorse him. He can earn no less than celebrities, or even more. He shoots a commercial and earns more than a dozen. I only got two hundred thousand yuan. Most starlets can’t get such advertising fees!
“The two commercials must be shot as soon as possible, so as not to delay the promotion plan of Shenzhou Digital Cordless Phone!”
Li Dongling said to director Sang Tian that there are a total of two commercials released in China and Southeast Asia this time, both starring Xu Xiaoli. After the filming is completed, they will be dubbed in the later stage and then released in China, Hong Kong, Singapore, Southeast Asia and other places.
“Don’t worry, Boss Li, I will never delay the filming!” Sang Tian hurriedly assured.
Li Dongling, Yao Luoying and others watched the filming for a while. Xu Xiaoli's exaggerated and humorous performance, saying "Hey, Xiaoli?" made Zhang Ao, Gao Peng and the others laugh.
The advertisement for Shenzhou Digital Cordless Phone is completely different from the previous model drama advertisements. Celebrities were invited to praise the product throughout the whole process. In the end, only the face of the celebrity was remembered. The brand was not sold at all. Remember, the commercial The plot is witty and funny, but it definitely makes people remember the brands that appear in the ads.
Donngling Hi-Tech Electronics Industrial Park, Tao Zhiliang now came to the newly built production workshop. Compared with the previous simple factory building, the conditions of the new production workshop are much better. It is equipped with central air conditioning, brand-new Lighting systems, pantries, lounges, medical rooms, locker rooms, smoking areas, etc. are all available.
However, the production line Tao Zhiliang is now in charge of is not the electronic pet machine, but the Shenzhou digital cordless phone production line.
Today is the day when Shenzhou Digital Cordless Phone is officially put into production. All the executives of Dongling Hi-tech are here, including Li Dongling, Ren Yuefeng, Hu Xian, Gao Peng and others, as well as Song Yajun, the technical director of the production workshop. Everyone is here.
From the raw materials being pulled out from the storage area, through the conveyor belt, and processed and assembled at each station, a Shenzhou digital cordless phone gradually becomes a complete machine from parts, and finally passes through multiple functional testing areas. , Tao Zhiliang followed it from beginning to end. When the person at the last inspection post announced that the test was qualified, Tao Zhiliang let out a sigh of relief, followed by a round of applause in the new production workshop.
“Start work!”
After Li Dongling said these words, the two production lines with a daily output of 450 Shenzhou digital cordless phones began to produce at full capacity.
Thousands of miles away in Europe, shocking rumors suddenly broke out, and then the news spread wildly to the global football world!
"Forward Ronaldo, who plays for Eredivisie giants Eindhoven, signed an $8 million endorsement contract with Shenzhou Digital Cordless Phone!"
(End of this chapter)