Chapter 93 Crash
"This is the largest endorsement fee in the history of European football and even world football. Ronaldo, who has just turned 18 this year, has set a new record in the history of football!" The Dutch Telegraph was the first to do so. Report out.
Eight million US dollars in advertising and endorsement fees blew through the entire European football world like a storm. Coupled with the fueling of Ronaldo's managers Martins and Pita, this matter was directly detonated by the media. !
“A new generation of football king?!”
Gazzetta dello Sport also reported, “Ronaldo, who just moved to Eindhoven this year with an annual salary of only 400,000 pounds, has received the highest salary in the history of football. The largest endorsement contract, this is a big gamble, can he match the endorsement fee? ”
"It's so crazy. We don't know where this Shenzhou Digital Cordless Phone Company came from, but now, the entire football world knows this name. This is undoubtedly the biggest gamble in the history of football. !” French newspaper L’Equipe reported.
Deutsche Bild, in a joking tone, shouted to the Bundesliga giants, "The Bundesliga team's recruitment targets for next year have already appeared!"
"This has appeared this year, which makes The craziest piece of news, whether it is a gimmick or really optimistic about this young player, but the Shenzhou phone call and the name Ronaldo, we have already remembered it.
For Ronaldo, he is next. All you have to do is prove yourself to the entire European football world, otherwise you will become a laughing stock in global football!
Of course, if Ronaldo really becomes a superstar, then all the players in Europe will thank Ronaldo. He is to football what Jordan is to basketball, he will lead the arrival of a golden era of football!”
Kicker Magazine also commented that if Ronaldo's next performance can reach the point where he is worthy of his endorsement, it will allow many advertisers to re-understand the influence of European football, and other stars and even football leagues will also have opportunities. With large amounts of advertising endorsement fees and sponsorship fees, a new era of football is likely to come.
As for Ronaldo getting this huge endorsement contract, the entire European football world was blown away. There were various opinions. Some thought it was a hype, and some thought that the Shenzhou Digital Cordless Phone was a scam. It is imitating the cooperation between Nike and Jordan back then, and there are constant discussions.
But the sensation caused by the $8 million endorsement contract between Shenzhou Telephone and Ronaldo has begun to appear. From Europe to America to Asia, this news has begun to spread like the wind. stand up.
Even in America, which is not that interested in football, major sports and entertainment news reported this news immediately, which attracted the attention of America's sports, entertainment and other industries.
Ganjiang Publishing House is also the headquarters of "Football Club", the football magazine with the highest circulation in mainland China. After receiving a phone call, a magazine staff hurried to the office of Zhong Lifei, the chief editor and the magazine president.
"Editor-in-chief, there is big news!"
Looking at the staff member who ran in and gasped, Zhong Lifei poured him a glass of water, "Now in European football, the transfer has been completed. Is Villa, Boban, Bergomi or Carlos popular in today’s game?”
Nowadays, there is no live broadcast of European football games in China. At most, some video tapes of several major European leagues are screened from time to time. , in this case, magazines such as "Football Club" from time to time report on the news and current situation of some of Europe's top stars, clubs, so that domestic fans can know the latest news and patterns of global football, as well as other major football events, etc., naturally Make the magazine popular.
I don’t know how many fans just rely on a magazine to understand the world’s football situation, and then when they brag, they argue over which star they support is better. No one can convince the other, but Under such circumstances, it still planted a football seed in the hearts of countless young fans.
“None of them,” the magazine staff member responsible for liaising with overseas media gasped, “It’s Ronaldo!”
"Our magazine, what happened to the Brazilian youngster we reported on before?!"
Zhong Lifei thought of Ronaldo. When the "Football Club" magazine reported and summarized the new generation of European football stars, he included Ronaldo, Beckham, Zidane, Raul and others.
"He got an endorsement contract..."
Hearing the first half of the sentence, Zhong Lifei didn't take it too seriously, "This is not normal. Nowadays, companies looking for star endorsements, It’s more and more, and they will earn more and more in the future. Football is the largest sport in the world.”
“Eight million US dollars in endorsement fees!”
"How much?"
Zhong Lifei, who had just taken a sip of water, spit it out again before he could swallow it. He wondered if he heard wrongly, "How could he get eight million?" Baggio has not received such endorsement fees in US dollars!”
“It’s true, the person who provided us with news said that the European media such as Telegraph and Gazzetta dello Sport, Reports have already begun, and the product Ronaldo is endorsing...is still the new product Shenzhou Digital Cordless Phone launched by our inland company, Donglin Hi-Tech!"
At this time, Zhong Lifei felt that his mind was completely messed up, "Donglin Hi-Tech launched a new product! The words "Ling Hi-Tech, Shenzhou Telephone, Ronaldo" kept spinning in his mind.
A domestic company has created the world’s largest football advertising endorsement. No matter how he thinks about it, Zhong Lifei feels a little magical. That’s eight million US dollars. How many sacks must be packed in RMB? He My scalp feels numb just thinking about this. For a moment, Zhong Lifei didn't know whether to say that Dongling Hi-tech was ambitious or stupid and bold, daring to take such a large endorsement fee to sign a player who was still in his rookie stage.
"Immediately publish a special issue to report on Donglin Hi-Tech, Shenzhou Telephone, and Ronaldo's endorsement fees!
Invite a few more people to buy the fastest tickets to Hanxi, I want to interview the boss of Tanglin Hi-Tech! "
This matter is too shocking. Zhong Lifei knows that as soon as it is reported, it will completely detonate public opinion. The "football club" must report it first. .
The next day, a special issue of "Football Club" was released. As the most influential football magazine in China with the largest number of purchasing users, when it reported that Ronaldo endorsed Shenzhou Phone for US$8 million, an instant It detonated domestic public opinion.
The sales volume of "Football Club" magazine that day also hit a record high since its launch. The magazines released that day were immediately sold out. Even if they were reprinted several times, they were still sold out.
After the "Football Club" magazine reported it, it was first reported by sports media, and then other media began to report one after another. After all, the amount of the endorsement fee was too exaggerated. It cost 64 million. Yuan, just for an endorsement fee. As for the matter of paying it over ten years, not many people paid attention to it. Anyway, they remembered the sky-high endorsement fee. For people in China, this news is really nothing like fantasy. any difference.
As for whether the endorsement fee is worth it and whether it should be, it has also caused heated discussions in the domestic media and society.
Some people think that this endorsement fee is completely wasted. For such a large sum of money, if you just find a star, forget it, and find a stupid young man, isn’t it just wasted? And Domestic brands have never gained a foothold overseas before, except for electronic pet machines...
Subsequently, someone discovered a blind spot. The Shenzhou Phone and the now popular electronic pet machine were actually developed by the same company. Soon someone came to the conclusion Tanglin Hi-Tech spent such a large sum of money just to let the Shenzhou Phone replicate the performance of the electronic pet machine overseas, but whether it can be achieved is still questioned by countless people.
Of course, there are supporters. Shenzhou Telephone is a first for domestic companies. Regardless of success or failure, it will have experience and reference significance for mainland companies to go overseas in the future, although the cost is a bit high.
But whether it is praise or criticism, thanks to this public opinion, the reputation of Shenzhou digital cordless phones has begun to spread throughout the country. Even people who are not interested in sports or football have heard from TV, radio, I have seen and heard the name Shenzhou more or less in newspapers and magazines. Even if I don’t know what it does, as long as I have heard the word Shenzhou and have a slight impression in my mind, that is enough.
Whether it is worth spending eight million US dollars to advertise in front of football fans around the world and people in dozens of countries and regions around the world depends on how many Shenzhou phones can be sold. Got it!
While the outside world is talking a lot, Tanglin Hi-Tech also officially announced through many media that Tanglin Hi-Tech has developed the world's first digital cordless phone and will go on sale in the near future!
“Dealers here in Europe are still very interested in Shenzhou phones. Many electrical appliance dealers want to test the waters of some Shenzhou digital cordless phones!”
Lu Chao's call came from Europe. The endorsement hype was obviously very effective. European dealers also wanted to try the Shenzhou phone.
"First go to Europe to put 5,000 Shenzhou digital cordless phones, mainly in England, France, Germany, Italy, the Netherlands and other places.
In addition, domestic, Hong Kong cities, Japan and Japan , Singapore, Bangzi and other places, we must also launch products. Here in Asia, use the sales channels of Ning’s Trading Company!
Advertisement and distribution must also keep up! ”
Donngling! In the Hi-Tech office, Li Dongling said to Ren Yuefeng, Zhang Ao, Gao Peng and others.
Dongling Hi-Tech does not have its own stores or sales channels overseas, so it can only rely on Ning's Trading and other sales channels. It also needs to continue to spend advertising fees to see how well it can sell. In fact, Ren Yuefeng and others are a little unsure.
At this moment, the electronic device on Li Dongling's desk suddenly rang. After answering the phone, Li Dongling said to the person on the other end of the phone, "Mr. Ning..."
Ren Yuefeng, When Zhang Ao and others saw Li Dongling answer the phone, they didn't know what they heard. Their expressions suddenly changed, and then returned to normal, but their voices were a little chilly.
“Thank you, Mr. Ning, for reminding me. I understand. Postponing the sale?!
No, it will be released as usual. No matter who stands in front of the Shenzhou Digital Cordless Phone this time, they can only hit it. There is no way out for Shenzhou!”
After hanging up the phone, Li Dongling saw the worried expressions of Ren Yuefeng and others, adjusted his thoughts, and said with a smile, "Siemens jumped out and claimed that they are the first company in the world to develop a digital cordless phone!"
“Wow!”
Hearing the name of Siemens, Ren Yuefeng, Zhang Ao and others were shocked. The reputation of this European giant company is really too loud. It suddenly jumped out, obviously trying to challenge Shenzhou Telephone. How could they not worry about it? It was Siemens, a long-established technology giant with more than 140 years of history, and it was on the same level as IBM.
(End of this chapter)