Chapter 104 All fear comes from insufficient firepower
Zhong Lifei sat in a car and came to a place with a sign of "Yuhe Reservoir". After getting off the car, Zhong Lifei saw that it was quite noisy here, and there was even a A small construction team is busy here.
“Editor-in-Chief Zhong, I’m really sorry to keep you waiting for so long!”
After being taken in, Zhong Lifei saw a lot of fishing rods propped up on the riverside. There were also people having barbecues and picnics.
“I have admired Mr. Li’s name for a long time, and I got to see him today!” Zhong Lifei shook hands with Li Dongling. Although this was the first time he and Li Dongling had met, he had seen photos of Li Dongling in newspapers.
"This is Ren Yuefeng, general manager of Dongling Hi-tech, Yao Luoying, general manager of Feiyan Technology, and Hu Xian, financial manager of Dongling Hi-Tech..."
After Li Dongling shook hands with Zhong Lifei, he introduced everyone on the side to Zhong Lifei, and Zhong Lifei hurriedly said Everyone shook hands one by one. To Zhong Lifei, these were all big figures in the technology industry.
After the launch of the Shenzhou phone, everyone at Tanglin Hi-tech has been busy. After Shenzhou has stabilized in the European market, today I can finally relax for a while. Li Dongling, Yao Luoying and many other senior executives of Tanglin Hi-tech, Come here to fish and have a picnic.
While Li Dongling and Zhong Lifei were talking, Gao Peng came over and handed a contract agreement to Li Dongling, "Brother Li, it's done!"
Li Dongling opened it and took a few glances. The small reservoir is no longer responsible for water storage and is in a semi-abandoned state. It was taken over by Li Dongling together with the surrounding hills. For fishermen, this kind of place is a perfect fishing holy land.
However, Li Dongling chartered this reservoir not just to catch a few fish. It is almost half an hour from the main city of Pingyang and almost an hour from the Hanxi provincial capital. Whether it is people coming from the provincial capital or Pingyang, You can stay and rest here.
In the future, the Yuhe Reservoir will be transformed into the Yuhe Leisure Resort. Various leisure and entertainment facilities will also be added here. It will not only be a place for Tanglin High-tech employees to relax during their breaks, but also serve as a tourist attraction for Tanglin High-tech. For reception use.
After a number of facilities, including hotels, restaurants, gyms, bowling venues, badminton, etc. are completed, this place will also be opened to the outside world. In the future, it can be responsible for its own profits and losses. As long as Tanglin Hi-Tech does not collapse, this place I guess it won’t be a loss!
Just like the Maotai Hotel in Maotai Town, at its peak, it became the only hotel in the world with a 100% occupancy rate, because after checking in, you can buy Maotai liquor, which is the most popular in Maotai When you get a bottle of wine, you can sell it for several times the price.
This Yuhe Leisure Resort will not have the 100% occupancy rate like Maotai Hotel, but as long as Tanglin Hi-Tech can maintain its current momentum, companies and distributors who want to cooperate with Tanglin Hi-Tech will Businessmen and agents will also continue to stay here, and coupled with the consumption of Tanglin Hi-Tech's own internal staff, it is enough to maintain the operation of this resort.
"Editor-in-Chief Zhong, do you want a rod?!"
Seeing the fishing rod handed over by Li Dongling, Zhong Lifei took it and said, "It is better to obey my order than to be respectful!"
Li Dongling and Zhong Lifei came to the fishing rod. The construction team just rolled out the simple fishing platform. Zhong Lifei prepared the bait and threw out a rod. He turned around and saw Li Dongling throwing out the bait one spoon after another with a serious expression. What Zhong Lifei saw was Eyelids twitching.
Until the five kilograms of bait bag in his hand was emptied, Li Dongling showed a look of regret on his face. He felt that he still brought a little less bait today. As a senior fishing devotee, it was not enough. Li Dongling couldn't bear to hear the words of Nest Immortal. He was reluctant to bait and catch the fish. All his fears came from insufficient firepower. If he couldn't catch the fish, it was because he didn't throw enough bait. As long as the firepower coverage was fierce enough, Turtle Immortal would also take the bait!
Li Dongling has always believed that if he cannot catch fish, it is either because there is not enough bait, or there is something wrong with the quality of the fishing rod, such as the sub-line is thick, the pole is short, etc. It may also be that there are no fish in the reservoir, or it may even be that there are no fish in the reservoir. It has something to do with the wind strength, sunlight intensity, fishing position and feng shui of the day. Anyway, it can’t be a problem with the angler’s skills. It’s absolutely impossible!
After seeing Li Dongling finish spreading the bait and throwing out the fishing rod, Zhong Lifei took the opportunity to ask Li Dongling, "Mr. Li likes football very much?"
Spending eight million US dollars to find product spokespersons, Shenzhou Phone pioneered the domestic It is the first of its kind in advertising endorsements, and Zhong Lifei feels that there is little hope that it will be surpassed in the future.
According to normal logic, Li Dongling should be an avid football fan. It is only natural for Zhong Lifei to ask this.
"I..." Li Dongling glanced at Zhong Lifei and shook his head as he spoke, "When I was at Hanxi University, I played football for a while."
"Mr. Li is humble. , eight million dollars to find Ronaldo to endorse. This is absolutely groundbreaking, setting a new record in global football. Ronaldo's performance this year is worthy of this endorsement. If he is not a senior football person, how can he find Ronaldo? That kind of player?" Zhong Lifei highly praised Li Dongling for asking Ronaldo to endorse him. "If I say it's because of Editor Zhong, it's because of the Football Club magazine. Ronaldo's name is included in your magazine's selection of the new generation of European stars!" Li Dongling said with a smile.
Zhong Lifei's eyelids twitched again, and he could only laugh and said, "Mr. Li really knows how to joke!"
Li Dongling did not speak, but gave him a meaningful look, which made Zhong Lifei His heart finally calmed down, but he raised it again. He didn't dare to imagine that if what Li Dongling said was true, and he was really a spokesperson selected based on the new generation of rising stars selected by "Football Club", what would happen if word spread about it? What a turmoil. What would have been the consequences if Ronaldo hadn't played out to realize his talent? Zhong Lifei didn't dare to think about it anymore. The more he thought about it, the more panicked he became...
"Choosing Ronaldo to be the spokesperson of Shenzhou, there is indeed a football club magazine But in fact, no matter who is chosen, for Shenzhou, the endorsement fee has brought enough returns to Shenzhou!"
Li Dongling moved the fishing rod and said to Zhong Lifei, no matter Ronaldo! Has the talent been realized? The eight million US dollars in endorsement fees have made the Shenzhou phone not yet sold. The brand has been well known by European and global football fans, and its popularity has been built. This advertisement is already worth it. As for Ronaldo’s subsequent achievements , that can only be said to be the additional income obtained by Shenzhou Phone.
This is the same as those luxury brands selecting celebrity spokespersons. Can these luxury goods really increase their sales by betting on one spokesperson? It is impossible to think about it with your toes.
What luxury brands need is a spokesperson. Taking advantage of the opportunity of selecting a new spokesperson, they can take the opportunity to do a wave of publicity and show off their presence. This is enough. If the selected spokesperson can improve the quality of the product, then It couldn't be better!
Zhong Lifei nodded. He felt that this was the real explanation. Eight million dollars for an advertisement was a bit expensive, but looking at the current sales of the Shenzhou series of phones, eight million dollars for an advertisement With more than 100 million US dollars back, isn’t this a good deal?
After asking Li Dongling a few more questions, including which star and team Li Dongling liked the most, and which game impressed him most, he suddenly asked Li Dongling, "Mr. Li, will you?" Will Tanglin Hi-tech also sponsor any domestic team, or buy a certain team? Now many domestic companies and wealthy people have established their own football teams! ”
“No!”< br>
After listening to Zhong Lifei's words, Li Dongling said categorically. The fishing rod in his hand was shaken for a while. A big fish that seemed to weigh five or six kilograms swaggered under Li Dongling's fishing rod, and Li Dongling almost slapped his thigh. Not to mention investing in football, when I heard these two words, I felt a little bit unlucky. I didn't catch such a big fish.
"What domestic football lacks is not money," Li Dongling set up the fishing rod again. "In the future, there will be an upright person who will bring changes to domestic football!"
Hearing this Although Zhong Lifei was a little strange, he still wrote down everything Li Dongling said, which will be published in the next issue of "Football Club".
Li Dongling is unwilling to invest in domestic football clubs, which makes Zhong Lifei a little regretful. He feels that if a company in the technology industry such as Dongling High-tech enters the market, it might make a big splash in the domestic football world.
"Mr. Li, I have a heartfelt request. I wonder if the Football Club Magazine can cooperate with Tanglin Hi-Tech to organize some activities and invite Ronaldo to come to China to participate in the activities during the offseason!"< br>
Zhong Lifei looked at Li Dongling expectantly. If this thing can be done, and the "football club" can really do it, and let Ronaldo enter the country to hold meetings with fans, then the football club magazine will have to be in the country. Become a god among football fans.
“No problem!”
Li Dongling agreed directly. According to the endorsement contract signed between Shenzhou and Ronaldo over the phone, every offseason, Ronaldo will travel around the world according to the itinerary arranged by Shenzhou. It is not a natural thing to carry out a wave of publicity and promotion for Shenzhou in various markets, and to come to China to promote Shenzhou. Do you really think that the eight million US dollars was for nothing? !
Football is the world's largest sporting event, including in China. No matter how bad it is, every time a game is broadcast live, the ratings are still far higher than any other sports event, especially after a certain company's financial crisis. In the Yuan football era, the ratings are even lower than the domestic ratings of many games, including the NBA. As for the World Cup, which is held every four years, the impact of Ronaldo's endorsement of Shenzhou will become more and more important as time goes by. It's becoming more and more obvious, and it's happening around the world.
“Thank you, Mr. Li!”
Zhong Lifei couldn't help showing a look of ecstasy on his face. In the past few years, no international football superstar has come to China for activities. He is confident that the "football club" will turn Ronaldo's arrival into a grand event in the domestic sports industry.
“However, Chief Editor Zhong, I also have something that I hope your company can help with!”
(End of this chapter)