Chapter 103 predicts your prediction
“Where did these two brands come from, and what does they have to do with Shenzhou?”
Getting up from the ground in a daze, With red eyes, Frankel grabbed the collar of the manager of the Siemens Telephone Marketing Department and shook it vigorously. When he saw these two brands, he already knew that he was finished, but he just refused to give up, or he still held on to the last glimmer of hope.
Not only Frankel, but all the supervisors of Siemens Telephone were a little confused and at a loss. What Frankel could think of, how could they not think of it.
“I haven’t seen any statements from these two brands yet, but the sales channels they use are the sales channels of Shenzhou Telephone, and they are also Shenzhou’s sales staff, promoting these two brands!” Marketing Director, He said numbly to Frankel.
"Manager Frankel, do you want to reduce the price today?" A sales manager walked in and asked Frankel.
Frankel glared at him fiercely, and then showed a look of despair on his face, "Lower!"
The price of the Siemens phone was reduced by five dollars again. Just five minutes later, Frankel received it. News that made him completely give up.
After Siemens lowered the price to US$130 per phone, the Shenzhou Phone maintained its price at US$150, while Coolpad immediately lowered its price to the same price as Siemens, and it remained focused on Siemens, as if it were the same brand as Siemens. A gesture of value!
As for Simon Electric, the price was reduced to ninety dollars in one fell swoop, double the price of Siemens!
This wave of linkage is a feast for the eyes of the various media who are watching. It really feels like it can still be played like this.
“Siemens’ call is over!”
Chris Jones, president of Conax Data Consulting, saw that Coolpad was closely following Siemens’ pricing, while Simon Electric’s pricing was always cheaper than Siemens’s. A judgment was made.
Chris Jones shook his head. He was now really interested in the operator and the helmsman on the other side of the Shenzhou phone. In this contest, in his eyes, Shenzhou had almost taken control of Siemens. Judging from all its predictions, Siemens is undefeated, which is unjustifiable.
From the moment Siemens lowered its price, it was no longer the benchmark for Shenzhou. Such Siemens' position is very embarrassing.
It voluntarily gave up the high-end brand market, and followed an "unknown" brand Cool Party. There is also a brand cheaper than it. No matter whether Siemens cuts or raises prices now, it is already in a quagmire. Shenzhou, Coolpad, The three major brands of Simon, staged a tiger fight with three brothers, and beat Siemens to death!
"Shenzhou Telephone has become the dominant player in the European digital cordless phone market. This is a classic textbook that can be included in business schools. Siemens has lost!"
The Times of London made the decision With the same judgment as Chris Jones, "Coolpad Electronics and Simon Electric, which are new to the market, are both owned by Shenzhou Telephone Company.
Compared with Shenzhou in terms of functions, Coolpad and Simon lack the rejection function. , number recognition, time display and other functions, but they meet the basic needs of cordless phones, and are respectively positioned in the mid-range and mass affordable markets. In the future, Shenzhou will develop into the high-end brand market. In this war of digital cordless phones, Siemens takes the initiative The moment the price was reduced, the curtain came to an end!
The commander of the war between Shenzhou and Siemens showed us that the two sides were not opponents at the same level. Frankl should bear the main responsibility for Siemens's defeat, but As the president of Siemens, does Subile really have no responsibility?”
Other European media have also made the same judgment as The Times. At this time, the war between Shenzhou and Siemens is impossible to watch. Siemens sold more than 40,000 units in a single day, and Shenzhou plus Coolpad and Simon , sales of 140,000 machines in a single day, how can we fight this? Even if Napoleon comes now, he will have to suffer another defeat at Waterloo. Such a moment of overwhelming defeat cannot be restored by human power. Got it!
“Let Frankel move the things by himself!”
At the Siemens headquarters, Superior took off his glasses and tiredly said to the assistant beside him. At this time, Superior remained polite and gave Frankel saved the last bit of dignity and did not directly blast him out and throw away all his belongings. He had exercised the utmost restraint.
“Let the deputy manager of the telephone department take over the Siemens telephone department!”
“Except for the German market, stop spending money on advertising in other markets and switch to the American market as soon as possible. That is Siemens’ next battleground! ”
"Let the technology department develop a new generation of Siemens digital cordless phones as soon as possible, and launch a new brand!"
A series of orders came from the mouth of Super, who had experienced big scenes, although for Frankel, it was also He was a little angry and itched his teeth, but at this time, he could still maintain his handsome style and did not mess up. Instead, he called Siemens and made the most suitable arrangement.
After Frankl was kicked out, it would not make much difference who would replace him in the Siemens Telephone Department, as long as it wasn't Supere himself in charge.
Right now, Siemens has no advantage in Europe, and there is no hope in the short term. Superix has jumped out of Europe, preparing to enter the American market first, and then launch a new brand and a new generation of telephones. Subile believes that time is the best medicine. As long as it can gain a firm foothold in America and North America, Siemens Telephone still has hope of returning to Europe!
"Donngling Hi-Tech!"
Su Biluo was the only one left in the office. He leaned on his chair and squinted his eyes, tapping his fingers lightly on a document, which clearly contained information about Tanglin High-Tech.
Know your enemy and yourself, and you will be invincible in a hundred battles. Su Biluo has read "Sun Tzu's Art of War" that is praised by countless celebrities around the world. He knows the key to intelligence. If Shenzhou has not been known before, there is also the parent company behind it. Dongling High-tech took it into consideration, so now he was wary of Dongling High-tech.
I opened my eyes and took a look at Dongling Hi-tech's information. There were photos of Li Dongling, Yao Luoying, Zhang Ao and others. The photo of Li Dongling was taken at the entrance of the Manhattan Court in New York. He had just won the lawsuit. , Li Dongling, who had received a huge settlement payment from Microsoft, was smiling and high-spirited, but when Su Bi Le looked at Li Dongling's smile, he felt it was dazzling.
Putting aside the information about Tanglin Hi-Tech, Su BiLe felt that Siemens might have a chance to compete with Tanglin Hi-Tech in the future. Next time, when encountering Tanglin Hi-Tech, Su BiLe would have to do it himself. Got it!
"The Shenzhou series of digital cordless phones have achieved sales of over 140,000 units in a single day in Europe, global daily sales have exceeded 200,000 units, and sales have exceeded US$25.92 million, creating the best sales volume in the history of telephones!"< br>
“Siemens Telephone Department Manager Frankl officially resigned!”
“Siemens President Supile declared that he would not give up the telephone department, but admitted that there were mistakes in previous sales strategies!”
“Many companies including Harvard Business School, London Business School, and Booth School of Business Many business schools have successively announced that they will formally introduce the telephone system between Shenzhou and Siemens. Fighting to enter the case library, a professor from the London Business School declared that this is the most exciting brand battle in recent years, even a classic battle in which the weak defeat the strong. The London Business School intends to invite the person in charge of Shenzhou Phone to give a speech at the London Business School..."
Paine at the BBC office in Hong Kong City, saw the The news coming from the mainland made him angrily tear the newspaper into pieces. Siemens was defeated. He had just finished writing a message for Siemens, claiming that the beast had awakened and was about to start hunting, but he didn't see the beast. News about biting prey, saw the beast being killed...
Paine really didn't know why Siemens was hampered in every way when facing Shenzhou this time. It lost so simply, and it didn't show the charm of crushing giants at all.
But no matter how angry Paine is, and he scolds Siemens and Frankl bloody, it can't change the fact. Even Harvard Business School and London Business School have introduced this war into textbook cases. You can imagine how difficult it would be for Siemens to make a comeback in Europe. I'm not saying it's impossible, but the chances are slim. If it really could do it, Harvard Business School would probably have to include Siemens in its textbooks.
“Celebrating the rollout of Shenzhou Telephone’s one millionth digital cordless telephone!”
Zhong Lifei, the chief editor of “Football Club” magazine, was driving by the entrance of Dongling Hi-Tech Electronics Industrial Park. There was a banner hanging on the unfinished gate of Tanglin Hi-Tech.
Shenzhou Phone, coupled with the sales of Coolpad and Simon, the current global sales of Shenzhou series phones have exceeded one million units, with total sales exceeding US$130 million!
Zhong Lifei came to Pingyang a long time ago and wanted to interview Li Dongling, but he never found the opportunity. He was a little anxious at first, but now he is numb, and he is determined not to leave until he interviews Li Dongling.
However, it was precisely because of his time in Pingyang that Zhong Lifei saw a big show. The same is true in football. When Ronaldo received eight million US dollars in endorsements, he was once ridiculed. But against Eredivisie champion Ajax, he scored a hat-trick, letting everyone see his superstar potential.
But then came the news that Shenzhou's sales in Europe were bleak. Ronaldo was also disliked by advertisers. But what Zhong Lifei didn't expect was that Shenzhou Phone could make a comeback. When Shenzhou's sales surpassed Siemens' At that time, Ronaldo also went from advertising poison to the player with the highest commercial value in European football.
Coupled with Ronaldo's explosive performance this year, the title "Alien" is resounding in the football world. Judging from the news obtained by Zhong Lifei, Adidas, Nike, Puma, and Reebok are the major sneaker giants. The brand is almost breaking the bank in order to grab Ronaldo as its spokesperson, and the endorsement fee is also rising again and again. Now there are rumors that Ronaldo's sneaker endorsement fee may set a new record in the global sports industry.
In addition, many wealthy clubs in Europe, including the Milan duo, Real Madrid, Barcelona, Bayern Munich and other wealthy teams, all want to introduce Ronaldo.
What makes Zhong Lifei wait in Pingyang for so many days, apart from the fact that the Shenzhou phone call and Ronaldo are too reversible, too eye-catching and too topical, he also has some thoughts of his own. If the "Football Club" magazine can pass Zhong Lifei didn't dare to think about what would happen if the parent company of Shenzhou Telephone, Dongling Hi-Tech, brought Ronaldo to the inland for activities.
The car left the city, and the road became a bit bumpy. The place where Li Dongling and Zhong Lifei met today was not at the Dongling Hi-Tech headquarters, but outside the city.
(End of this chapter)