Chapter 137 Suspicion
After determining the plan and goals, Tanglin Hi-Tech headquarters immediately began to take action. A group of senior executives from Tanglin Hi-Tech flew to America, New York, Mexico, Canada and other places to start Established America North America Office.
Compared to Siemens Phone, which hired many Hollywood stars as spokespersons in America, reached a sales agreement with Wal-Mart, and spent a lot of advertising money on promotion, Shenzhou Phone arrived in North America with two brother brands. When I was there, I was much more low-key.
Shenzhou just started discussing with retail giants such as Best Buy, Target, Costco, etc., to let the three major brands of Shenzhou be sold in these retail stores, and then put Shenzhou Phone advertisements on TV stations to sell Shenzhou Phone Positioned as a business phone, it is one of the standard features for middle-class families in America!
The entire Tanglin Hi-Tech began to operate in full swing again. The two major production centers located in Pingyang and Yangcheng began to operate at full capacity, increasing production capacity again to prepare inventory for the Shenzhou series of phones to enter the North American market.
Many companies that are developing digital cordless phones and are preparing to enter this industry have also set their sights on Siemens and Shenzhou Phone. This is the second time the two sides have competed. Although the battlefield has been changed to the North American market, The result is still the same. Whoever wins this battle will become the leader in the North American digital cordless phone market in the next six months!
As for Philips, General Electric, Panasonic and other brands, although they have announced that they will launch their own brand of digital cordless phones at the end of the year or early next year, countless people outside believe that in a short period of time, these brands will Telephones may gain some sales, but it is unrealistic to immediately replace Shenzhou and Siemens.
Even if these two brands do not want to make progress and stand still, it will take several months or even a year and a half for other brands to replace these two brands. In a short period of time, global digital cordless The telephone market will still be a duo between Shenzhou and Siemens!
“A Shenzhou parts supplier issued an announcement announcing that it has received large new orders from Shenzhou Phone and its two major brands, Coolpad and Simon Electric.
Sources said that this is Shenzhou’s Preparing for the North American and American markets. If the news is true, this means that Shenzhou, which defeated Siemens in Europe, will once again compete with Siemens in America. ”
As the best-selling electrical appliance brand abroad, every move of Shenzhou can cause uproar in China. Now it is suddenly increasing orders from parts suppliers. Some parts manufacturers even received a single order of more than 500 yuan. Thousands of pieces, this is obviously a posture of preparing for a big fight.
In the Asian and European markets, Shenzhou Phone has an advantage, and sales have entered a stable period. This sudden large order is obviously preparing to open up a new battlefield.
“Shenzhou will enter the North American market. Can it continue the myth that has been staged in Europe?”
“If it can defeat Siemens again in North America, Shenzhou Phone will completely secure the global digital cordless phone market. Boss! "
"For Shenzhou, this test in America will be far better than in Europe!"
In the BBK company, Duan Yongping looked at the newspaper in his hand. Shenzhou had not yet gone to North America. The domestic media had already begun to build momentum and comment and analyze, creating an atmosphere where dark clouds were threatening to destroy the city.
"Mr. Duan, who do you think can win in America this time between Shenzhou and Siemens?!"
Following Duan Yongping, Chen Mingyong, who came out of the Little Overlord, asked Duan Yongping curiously Although colleagues in the industry are enemies, and BBK is now developing cordless phones, even within BBK, it has never been said that BBK is preparing to challenge Shenzhou.
When he was in Xiaobawang, Duan Yongping had a very unhappy relationship with Yihua, the parent company of Xiaobawang. Yihua used Xiaobawang as a cash machine, constantly draining Xiaobawang’s money to replenish other funds. Industrial holes.
This naturally made Duan Yongping dissatisfied. After all, who wants to be an old scalper and work hard to cultivate the land, but all the food grown was taken away, which led to a lot of trouble with Yihua. stiff.
Finally, during the Little Overlord period, Duan Yongping wanted to get rid of Yihua's endless blood draws on the Little Overlord, and wanted to allocate equity to the Little Overlord, that is, he and the management team obtained the equity of the Little Overlord. Regarding this request, Yihua Naturally, the other party flatly refused, and the two parties completely broke up, and Duan Yongping left directly.
Six people, following Duan Yongping, resolutely left Xiaobawang Company with an annual output value of nearly one billion, including Chen Mingyong, Shen Wei, Jin Zhijiang, and, ahem, later Oppo, vivo, Brands such as Little Genius Watches are related to several people.
In addition to these great disciples, Boss Duan also has another proud disciple. I haven’t met him yet, but in the future his name will definitely be known to everyone. If he is a brother, come and chop him down and fight Xixi. The founder is also a disciple of Boss Duan.
However, after Boss Duan left Little Overlord, the turmoil on Little Overlord’s side was not over yet. It was Yang Minggui who took over the position of Yongping. Not to mention how he performed in Little Overlord, the key is that after he took over, he also gave He ran away and took away two other people, Liu Lilong and Hu Hai. Finally, another brand appeared, Gionee mobile phone!
Small Overlord is a very magical company. It has never produced mobile phones, but a large number of familiar mobile phone brands are all due to it. It is not an exaggeration to say that the Whampoa Military Academy is the leader in domestic mobile phone production... …
"The outcome is unknown, but Siemens has clearly learned the lessons it learned in Europe. In America, it has prepared a tight battle and fought hard. If Shenzhou wants to defeat Siemens as hard as it did in Europe, it may not be that easy!" Hearing what Duan Yongping said, another disciple Shen Wei also asked curiously, "Mr. Duan, do you think Siemens can win in America?!"
Can Shenzhou win in America? Siemens is of little significance compared to BBK, TCL, Changhong, Haier, Konka, Xiamen and other domestic brands that have entered this industry. In mainland China, the Shenzhou brand has been deeply rooted in the hearts of the people. Apart from being expensive, it has almost no influence in the eyes of consumers. Disadvantages: BBK and other brands also know that it is impossible to replace Shenzhou in China.
However, this kind of cross-sea battle between domestic brands and foreign brands in a foreign country, this kind of war in the business world is like opening up territory, has still attracted the attention of Shen Wei, Chen Mingyong and countless others.
“Unknown!”
Duan Yongping still said the same thing, "No one knows how Shenzhou will fight Siemens in America. Shenzhou fought so beautifully in Europe, from publicity to sales strategy to brand planning. There is nothing wrong with Siemens’ defeat in Europe!
I have reviewed it many times. If I were to fight Siemens in Europe, nine times out of ten I would lose in the end, Shenzhou Mother. There are really experts in the company!”
“I talked to Mr. Wang from BOE about Dongling Hi-tech. He met the founder of Donglin Hi-tech, Li Dongling, and the two parties have now jointly established a company. Oriental Optoelectronics, develops LCD panel technology
I know Mr. Wang’s character. He respects everyone, but he is arrogant at heart. There are not many people who can catch his eye. I know him so well. Over the years, I rarely heard him praise anyone, but Li Dongling was an exception!
When talking about Li Dongling that day, he talked about Li Dongling in front of me for more than half an hour, and he admired Li Dongling very much. With a founder like Li Dongling, no one knows how Dongling Hi-tech will perform in America. Even if it fails to defeat Siemens, Shenzhou will not be easily defeated.”
Duan Yongping and Wang Dongsheng of BOE are old friends and colleagues. After graduating from college, Duan Yongping was assigned to the Yanjing Electronic Tube Factory, the predecessor of BOE, and worked as a colleague with Wang Dongsheng for three years. Then he went south to Yangcheng and established Xiaobawang brand.
For Shen Wei and Chen Mingyong, Duan Yongping is the most powerful person they have ever seen. He was able to turn a factory that was losing two million a year, only a dozen employees, and on the verge of bankruptcy into a new one. It only took Duan Yongping three years to become a giant company with an annual output value of nearly one billion.
For Shen Wei and Chen Mingyong, Duan Yongping is a shocking existence. This is the main reason why they are willing to follow Duan Yongping. And now it is Duan Yongping, who also speaks to Dongling High-Tech. They were quite impressed. This gave them a new understanding of Dongling Hi-Tech and Li Dongling!
......
At the Siemens headquarters in Germany, Carlott knocked on the door and entered the office of Siemens President Supile. He took over the position of Siemens Telephone Division Manager after Frankel was kicked out.
It’s not necessarily true that Carlott’s ability is stronger than Frankel’s, but Carlott has one advantage, that is, he follows the rules step by step, does not go beyond the rules, and conscientiously completes everything requested by Superior. He does not seek merit, but seeks success. No fault, Subile is easy to use.
"Shenzhou Telephone has started advertising in America and is in contact with retailers such as Best Buy, Target, Costco, etc.!" Carlot said to Superior.
Hearing that Carlott did not continue speaking, Subile was a little surprised, "Who is the advertising spokesperson Shenzhou selected in America? That Zhang Ao didn't go to America to take charge?!"
Carrot shook his head, "Shenzhou Phone has not selected spokespersons in America, and even the advertising funds are not very large. However, Shenzhou Phone has contacted dealers in many regions in North America and seems to want to develop North America. Other markets.
Zhang Ao, the sales manager of Dongling Hi-Tech, did not go to America either! ”
Listening to these, Su Bi Le frowned instead. He was already preparing with all his strength, waiting for Shenzhou to attack, but in the end he waited alone and didn't even hit him with a punch. This made Su Bi Le helpless for a while.
“Keep an eye on Shenzhou’s phone number and continue to proceed according to our plan!” Su Biluo explained. Tangling High-tech did not take any action, but it made him feel uncomfortable. It always felt like digging a hole. Siemens jumps the same.
While Siemens was suspicious and constantly lining up in America, the Vanguard Foundation’s acquisition of Browne Electrical Appliances was also in full swing. When the Vanguard Foundation’s acquisition amount continued to increase, Browne The resistance of Ge Electrical Appliances Mall is getting weaker and weaker!
(End of this chapter)