Chapter 136 The pie is so big that I can’t eat it in one bite
Li Dongling doesn’t expect to make much money as Tanglin Hi-tech enters the American market for the first time. As long as Tanglin Hi-tech can do two things in America, Li Dongling was already satisfied.
The first thing is to establish Dongling Hi-tech's sales channels in North America. This is very important. Shenzhou can only be regarded as a pioneer in exploring the road. With this sales system, Dongling Hi-tech's products will be better in the future. , and continue to enter the North American market.
Another thing is to establish the impression that the Shenzhou brand is a high-end brand in North America. This is very important!
Domestic brands, even those that can enter the North American market, have always existed as momentum brands.
Just like in the previous life, an American family said they did not like domestic products, but from the clothes they were wearing, to the slippers on their feet, to the electric toothbrush, TV, refrigerator, coffee machine, etc., even if they were of different brands , but the place of production is without exception the mainland.
But the strange thing is that even though the things used by Americans are produced in mainland China, the money earned does not go to the hands of domestic companies and is basically used by various foreign brands, agents, and distributors. After being divided up, in the hands of domestic production companies, only hard-earned money is left, and countless manpower, resources, energy, and the environment are consumed.
Li Dongling does not hope that Shenzhou will also encounter this situation. In Europe, Shenzhou has barely established itself as a high-end electronics brand. Although it is only the first step, at least it has a firm footing.
In America and North America, Li Dongling also hopes that Shenzhou can become a representative of high-end brands and earn high value-added income from the brand. When they hear the brand Shenzhou, they are willing to pay for it instead of just making money. It’s a hard work, but it’s criticized for poor quality...
Shenzhou wants to establish itself in the high-end digital cordless phone market. As for whether Siemens, General Electric, Philips, Panasonic and other brands can make money in this industry in North America? Li Dongling didn't want to take care of it. Anyway, he used Coolpad and Simon Electric to start a price war with them. If you die as a fellow Taoist, you will die as a benevolent Taoist. Whether they die or not, what's the matter with Dongling Hi-Tech.
After listening to Li Dongling's words, Ren Yuefeng, Zhang Ao, Hu Huxian and others all had strange expressions on their faces, but they also felt pressure drop.
Li Dongling clearly wants to play Tian Ji horse racing, using inferior horses to replace the superior horses from companies like Siemens and Panasonic. He doesn’t expect Coolpad and Simon to make much money. It’s just momentum, which will disgust those opponents. !
“Dongli Hi-tech will build the Asian and European markets into the basic market of Tanglin Hi-tech. As for the North American market, we must also strive for it, but we should not put all our thoughts on America. Canada, We should also pay attention to the North American markets such as Mexico and Panama.”
The experience of the Chrysanthemum Factory in the previous life has already explained everything. When they can’t beat it, the Angsa people will really lift the table without Bilian! of.
You can enter the America market, but if you rely on America to survive, you will definitely be unlucky. You can't put all your eggs on America's plate.
You can't be too careful in America. Whether you are listing your products in America or selling your products there, you have to be much more cautious than in other places. The methods used to attack opponents there are almost undisguised. Sometimes it's even done openly.
Except for Wall Street harvester Luckin Coffee and Boss Jia, who returns to China next week, they have taken advantage there, and other domestic companies, large and small, have suffered losses there.
Ren Yuefeng and others were a little puzzled when they heard Li Dongling's words. Nowadays, many domestic companies are proud to enter the American market, and regard being on the New York Stock Exchange and Nasdaq as an honor. However, Li Dongling didn't seem to be looking forward to it, which made them feel a little strange.
With Li Dongling, everyone here at Dongling High-tech knows what to do and is not prepared to fight with Siemens in America. It will be much easier for Zhang Ao and the others.
To sum up, let Shenzhou Phone maintain its high-end brand positioning in North America, and then use Coolpad and Simon Electric to compete with Siemens, Panasonic, Philips, Telephone and Telegraph Company, etc. This operation is very important for Ren Yuefeng and Zhang For Ao and the others, it was much easier.
After the others left, Ren Yuefeng stayed and asked Li Dongling tentatively, "Mr. Li is not optimistic about the American market?!"
Looking at the frowning Ren Yuefeng, Li Dongling smiled and then stood up. Open the window. It is already the turn of autumn and winter. When you open the window, the cold wind rushes in instantly, but it is refreshing.
As the general manager of Dongling Hi-tech and the person who handles all matters of Tangling Hi-tech, Li Dongling has nothing to hide from Ren Yuefeng.
Pour a cup of hot tea for Ren Yuefeng, "America is of course the most important market, and it is also very important to Tanglin Hi-Tech. If we can enter America, it will bring a lot of benefits to Tanglin Hi-Tech. However, it must be done well to avoid losing its existence at any time!”
Listening to these words, Ren Yuefeng frowned even more, “Li always worries that the American market will change! ? ! "As a professional manager, Ren Yuefeng certainly doesn't want to believe anything. It's a shame for professional managers like Ren Yuefeng. A company cannot be separated from one person. , then what is the meaning of other people’s existence, especially for professional managers.
But at present, Li Dongling is indeed the anchor of Dongling High-tech. Ren Yuefeng cannot deny this. At this stage, Tangling High-tech needs a founder like Li Dongling to take charge of the overall situation. As long as Li Dongling Now, Tanglin Hi-Tech cannot fail and can turn over even if it encounters trouble. The war with Microsoft and Siemens fully illustrates this point!
Li Dongling's will is very influential to everyone at Dongling High-tech. Ren Yuefeng has to consider Li Dongling's attitude.
Li Dongling did not deny, "What America needs is a OEM for their brand companies, not a brand that can compete with or even replace them locally!"
Ren Yuefeng didn't want to believe what Li Dongling said. America had always advocated globalization, as if anyone or any company could come to America to make a fortune and reach the pinnacle of life. But now he wanted to know how many people and companies there were. , can really gain a foothold in America.
Take the Hong Kong city where Ren Yuefeng worked before. How many companies and brands wanted to enter the American market, but ended up with a lot of losses. Those Hong Kong superstars and directors entered Hollywood with great expectations and wanted to become International superstars, but in the end no one can stay in Hollywood and still have to return to Hong Kong.
Take the best Japanese benzene company in America as an example. At that time, it once clamored to buy the entire America, including Sony, Panasonic, Toyota, Mitsubishi and other companies. In addition to Toyota, Sony, etc. A few companies have established a firm foothold in America. Other companies such as Panasonic and Mitsubishi have been swallowed up in America. After losing a lot of money, they ran back to Japan in despair. .
Even Toyota and Sony seem to be living a pretty good life in America, but they have also paid a large amount of tuition fees. They were either cheated by Angsa and the Jewish consortium, or were fined huge compensation. Anyway, they went there Finally, if you don't pay a large amount of "protection fee", you can't even think about it.
Those companies in Japan and Japan are a lesson learned from the past. If Tanglin Hi-Tech wants to enter the American market, it can earn profits, but if it wants to rely entirely on the American market, it will probably be cut off.
“If Tanglin Hi-Tech wants to enter the American market and become an “indispensable” presence, even if they are targeted, they will have to pay a huge price!”
Li Dongling looked at Ren Yuefeng and said, "In the future of Tanglin Hi-tech, America's companies must be inseparable from Tanglin Hi-tech, rather than Tanglin Hi-tech being inseparable from America!"
The order is important, one word at a time. The result of the difference is a world of difference, just like the status of Zhenhua and DJI in America. No matter how duplicitous the Americans are, shouting about various sanctions and tariffs, every time the sanctions and fines increase, Once there is a tariff, DJI will raise the price once in America and make back the added tariffs and fines with profits.
The reason why this is possible is precisely because America Corporation cannot do without Zhenhua’s gantry cranes, DJI, Daotong’s drones and other domestic products. No matter how it is targeted, the boomerang will be stuck in the end. No matter how beautiful you are, it will get slapped on your face.
Li Dongling hopes that in the future, Tanglin Hi-Tech can also become a company like Zhenhua, DJI, and Datong. America cannot do without Tanglin Hi-Tech, not Tanglin Hi-Tech can not do without America. .
If you are desperate just to stay in America and earn US dollars, you will have to accept various investigations and sanctions, and even have people sent to the board of directors by America to supervise you...
Listening to Li Dongling's words, various thoughts flashed through Ren Yuefeng's mind. He had countless things to say, but he didn't know where to start.
Li Dongling’s goal for Dongling High-Tech is too ethereal and far away, making Ren Yuefeng feel that it is impossible to achieve, but it can’t help but make people feel excited. If it can be achieved one day, then Dongling Hi-tech has almost accomplished a feat that Toshiba and other Japanese companies have failed to accomplish, surpassing America in the technology industry!
By then, Tanglin Hi-Tech will become not only the top technology company in China, but also in America, North America, and Europe, or the one that cannot be replaced!
“This is not something to rush for, but time lies in Dongling Hi-Tech, right?!” Li Dongling said to Ren Yuefeng with a smile.
Ren Yuefeng nodded. Until he walked out of the office, he was still thinking about the plan Li Dongling had just made for Dongling High-Tech. This cake was really too big, and it carried a bit of idealism. ism color, but so attractive.
Ren Yuefeng has never seen Boss Mou who is also good at drawing big cakes, but he has heard of Boss Mou's name. It's like talking about something, which makes people feel unreliable. However, the cake painted by Li Dongling is also surprisingly difficult. , but...it always makes people unconsciously feel that this cake seems to really have a chance to be eaten in their mouths!
(End of this chapter)