Chapter 151 Secretly assassinating Chen Cang
“As long as you can win the battle with Shenzhou in America, you can mobilize and use Siemens’ funds, resources, and connections in North America!
Wait to win. On that day, I will personally report Thomas your contribution to President Superior, and the future candidate for Siemens North America President may also be competed for in advance!”
Kellot also drew a pie for Thomas, winning against him! In the Shenzhou war, Thomas might actually be able to become the president of Siemens North America.
As for Carlot, although he is now acting as a microphone for the Super Puppet, as a professional manager, how can he not have the slightest ambition, what Frankl wanted to get in the first place? , wouldn’t Carlott want to become a powerful figure in Siemens? !
If he really avenges his humiliation for Siemens in North America and defeats Shenzhou, then Thomas might really be able to become the president of Siemens North America, and Carlott will get even more!
After putting down the phone, Carlot and Thomas had different moods. Thomas was full of confidence. He did not underestimate the Shenzhou phone, but believed that Siemens would undoubtedly win this war in North America.
As for Carrot, they are both worried and looking forward to it. The worry is that Siemens has lost again in the American market this time, which basically means that Siemens digital cordless phones have been defeated globally. Shenzhou can only be regarded as a second-rate brand in the field of digital cordless phones.
If it loses again, Siemens will definitely need someone to take the blame, just like Frankel back then. When the time comes, Carlot will be kicked out just like Frankl.
Of course, if he wins, Carlott will also get unimaginable benefits, become a confidant of Siemens President Su Biluo, be valued by Siemens executives, and have the opportunity to become a powerful figure in Siemens headquarters in the future!
Carlott's fate has been tied to the Siemens phone. He only prays that Thomas can really defeat Shenzhou in America as he said!
"Keep an eye on Shenzhou's phone number. If you have any news, report it to me!"
In the office, Thomas shouted to his subordinates, "Increase advertising I want to see advertisements for Siemens digital cordless phones on TV stations, newspapers, magazines, and outdoor advertising screens!”
Thomas is a professional manager in America, and his work style is also American style, just like America's current fighting style is ordinary, with saturated three-dimensional artillery coverage, and the opponent's ground department will be wiped out in one wave.
Similarly, Thomas also acted in a big way. He promoted overwhelmingly in America and invited many celebrities to promote the Siemens telephone platform.
He believes that no matter what means Shenzhou has, if all Americans see are Siemens advertisements and all they can buy are Siemens phones, then no matter how Shenzhou Phone uses its means, it will not help.
America has a mature and modern sales system, and there are not as many countries as in Europe, which results in a very fragmented market. The local push has long been outdated in America!
After letting all the Siemens America executives leave, Thomas looked at the time and asked the staff from the consulting company specially invited, "Has Shenzhou Telephone Recruitment been put on sale, and what is the price?!"< br>
Although Thomas sounded like he was telling Carlott big words just now, he was not a fool. This time he specially invited a professional consulting company to consult on the war with Shenzhou. To put it bluntly, Make suggestions and find ways to deal with Shenzhou Telephone and Dongling Hi-Tech.
Compton was a person sent by AXA Consulting, a consulting company owned by Arthur Andersen. Well, just a few years later, that company was involved in the largest financial fraud scandal in the history of America. , a consulting company owned by Arthur Andersen that was implicated in the Enron scandal and collapsed...
Six years ago, Arthur Andersen, already a giant in the accounting and consulting industry, split its business into two, namely Arthur Andersen Accounting Firm and AXA Consulting.
Now is the time when AXA Consulting is enjoying great success. It is the world’s largest consulting firm in the business and technology fields. In terms of staff and scale, it is on par with established consulting firms such as McKinsey, Boston Consulting Group, and Bain. Comparatively, it even surpasses these opponents in terms of staff size and revenue.
This time Thomas invited AXA Consulting, and he spent a lot of money, just to defeat Shenzhou in one fell swoop!
Compton also showed his professional style, and he pulled out a piece of information at random, "Currently, Shenzhou and its series of brands, Coolpad and Simon, have entered America through retailers such as Best Buy, Target, and Costco." market.
Currently, Shenzhou Phone, Coolpad and Simon have not carried out large-scale promotion. Shenzhou Phone currently continues its high-end brand pricing in Europe, and the current price is still $150!
However, both Coolpad and Simon Electric have lowered their prices. Coolpad is currently priced at US$100, and Simon Electric has even reduced its price to about US$72.
According to the analysis of professionals from our consulting company, Dongling Hi-Tech, the parent company of Shenzhou Telephone, wants to use the two brands of Coolpad and Simon to fight a price war with Siemens! ”
Compton said, Tanglin Hi-tech is almost playing its cards right this time in America. Not to mention consulting companies with many professionals like AXA, even a small consulting company can see through it. Tanglin Hi-tech's intentions
"In addition, I want to remind Manager Thomas," Compton took out another piece of information, "Dongli Hi-Tech is building a complete sales system in North America. They are not only in the America also launches products in Mexico, Canada and other markets! "On this point, we consulted analysts and believe that Tanglin Hi-Tech's move may not only want to open up the North American market, but also just in case, after the failure of America, it can also occupy other North American markets!" ”
Hearing Compton's analysis, Thomas laughed disdainfully, "It seems that Europe's victory really made those Asian monkeys go to their heads. They actually want to swallow the entire North American market in one gulp without fear of choking to death! "
Hearing Thomas' racially charged words, Compton coughed. He would not admit that he had heard this sentence.
“What is North America?!”
“North America is what has America. Without America, North America is nothing. Those who have America have North America.”
Thomas punched the table, "The most important thing for Siemens Telephone right now is the American market. As long as we win this market, we can start from America and drive Shenzhou and those two brands down the Pacific Ocean together. Let them Swim back to the mainland!”
Compton nodded repeatedly. He agreed very much with what Thomas said. This was also the strategy formulated by AXA Consulting for Siemens. As long as it occupied the American market, Siemens would be invincible in North America. It could advance or retreat. , you can enter other North American markets to make Shenzhou calls at any time.
“Manager Thomas made the same analysis as AXA Consulting!”
Compton smiled and said to Thomas, “The most important thing for Siemens is to win the American market as soon as possible. , Wal-Mart is indeed the largest retail channel in America, but if you want to defeat Shenzhou, you must also win over Best Buy, Target, Costco and other channels!”
When Thomas heard this, he was surprised! With some hesitation, Siemens took over Wal-Mart's retail channels in order to re-establish the positioning of Siemens phones as a high-end brand.
If Siemens cooperates with retailers such as Best Buy, Target, Costco, etc., in order for these retailers to promote Siemens products, it will need to give more profits to channel vendors such as Best Buy, and may even need to cooperate with Shenzhou engages in price war.
Compton saw Thomas's hesitation, and closed the document in his hand with a "pop" sound, "Manager Thomas, I have studied Shenzhou's performance in Europe. This is a difficult opponent, and we must not give it to the opponent. Any opportunity, otherwise one may not be careful, which will cause catastrophic losses!”
“Siemens Telephone is now the dominant player in the American market. What we have to do is to expand our advantage and suffer some losses. After defeating Shenzhou Phone, you can make money again!
If Siemens cannot win this battle, digital cordless phones from Philips, Telephone and Telegraph Company, General Electric, Panasonic and other brands will also start to launch! "
Thomas understood what Compton meant. If Shenzhou Phone cannot be defeated as soon as possible, Siemens will be even more passive when other phone pro-sects join the battlefield.
Thomas thought for a moment and said, "Go and talk to retail channels such as Best Buy, Target, and Costco. If they are willing to promote Siemens' phone numbers, or even sell them exclusively, Siemens can give them more Revenue sharing! ”
Compton is very confident about winning these sales channels for Siemens. In North America, Siemens's brand awareness is much higher than that of Shenzhou. In addition, Siemens has many white goods manufacturers. As long as it gives channel dealers profits The share is similar to what Shenzhou offers. He thinks there is no problem in getting retail channel dealers like America to turn around and support Siemens!
“Siemens digital cordless phones, America’s single-day sales exceeded 240,000 units, and sales exceeded US$28.8 million!”
America Electronic News, first quoted According to data from a third-party statistical agency, as the region with the strongest consumer power in the world, Siemens digital cordless phones are priced at US$120, and 240,000 units were sold in one day, showing the world what it means to be the world's largest phone. consumer power market.
Following this, American heavyweight media such as the New York Times, Los Angeles Times, and Wall Street Journal, as well as Colombian TV, ABC TV, etc., reported one after another.
Siemens' performance in America is enough to prove that there is a market for digital cordless phones in America. This has greatly increased the confidence of companies such as General Electric and Philips, and they have announced plans to launch their own brands of digital cordless phones. .
Compared with American media, media in Asia, Europe, especially mainland China, paid more attention to the first-day sales performance of Shenzhou Phone.
It was not until late at night that a piece of news reached the domestic media industry, "Shenzhou, Coolpad, and Simon series phones sold more than 95,000 units in America in a single day!"
(End of this chapter)