Chapter 152: Hiding the truth
Compared to when Shenzhou and Siemens first landed in Europe, digital cordless phones were still a new thing, so the sales volume in a single day was not high.
But now, in markets around the world, people have basically heard reports and news about digital cordless phones, and have begun to accept this thing. Coupled with Siemens’ overwhelming publicity this time, digital cordless phones have just been launched in Aramco. Lijia market began to explode with amazing sales!
In the face of the Shenzhou series of phones, the sales performance on the first day of sale in America was far inferior to that of Siemens phones. The media in mainland China, Hong Kong, and Europe who received the news were unusually silent for a while. .
This is not the style of the media. Generally, the media will report it as soon as possible after receiving the news. News is about effectiveness, but this time is an exception.
Because last time, the overturn was too severe. How many media outlets had overwhelmingly publicized the news about Shenzhou Telephone's defeat in Europe and its disastrous defeat by Siemens. How many famous media commentators ridiculed Shenzhou Telephone for overestimating its capabilities and trying to control the car. I don't know. The sky is high and the earth is high, and I dare to challenge a world giant company like Siemens.
But who could have imagined that a month later, there would be a shocking comeback. Shenzhou would actually be in the home of Siemens and overthrow the white goods giant Siemens to the ground!
The news that criticized and ridiculed the Shenzhou Phone is still fresh in my mind. I don’t know how many media outlets were slapped in the face, including some established media, which were overturned the last time they reported on the Shenzhou Phone.
Every step of the way leads to wisdom. This time in America, the same start made the media afraid to immediately report that Shenzhou had lost to Siemens in America, for fear of capsizing in the gutter!
“According to confirmation from many overseas media, Shenzhou and Siemens are currently entering the American market with their digital cordless phones. Siemens’ current single-day sales volume is ahead of Shenzhou Phone!
However, many industry analysts claimed that the battle between Shenzhou and Siemens has not yet been decided. Currently, Siemens is indeed in the upper hand in America! "
Phoenix TV station in Hong Kong City was the first to report it. Later, many domestic TV stations and newspapers began to quote Phoenix TV's report.
"Should our newspaper report the news about Shenzhou Telephone in America? ? ! ”
In the Yanjing Business Daily, Feng Miaoyu was having a meeting with a group of managers, editors, and reporters in the newspaper. The newspaper was hesitant about whether to publish the news that Shenzhou Telephone lost to Siemens in America. .
The Shenzhou phone number is really weird. The last time Yanjing Business News reported that Shenzhou was defeated by Europe, who would have thought that Shenzhou would eventually overturn it, even though Yanjing Business News reported it according to overseas reports. The news was reported truthfully and did not favor any party, but the final result still made Yanjing Business News a little upset
"According to the analysis of overseas media and experts in the electronics industry, Siemens has a great advantage in America this time!"
In Yanjing Business Daily, the reporter responsible for reporting news in America spoke at this time He said that according to the news reports he got from overseas channels, American media such as the New York Times and the Wall Street Journal were all leaning towards Siemens winning.
“But what if Shenzhou comes back and wins in the end?!”
Another reporter in the newspaper office who is responsible for domestic news reports directly asked, “The last incident about Shenzhou , so that users who subscribe to the newspaper are already dissatisfied with our newspaper. If the report is wrong again this time..."
If a newspaper repeatedly reports wrong news, even if it is now this In an era when TV stations and newspapers have the highest authority, this newspaper may also lose a large number of subscribers. Who wants to read fake news? !
Today's reporters in the Yanjing Business Daily are divided into two groups. In fact, the attitudes of countless people in the country are the same at this moment.
People who often have contact with foreign companies and watch foreign news reports will inevitably feel a sense of despair when they see the modern life and advanced technology abroad and compare it with the current situation of domestic life that is far inferior to overseas life. It gives rise to the feeling that overseas giant companies are invincible.
Many domestic people, faced with the continuous siege of overseas giant companies in the country, acquiring domestic brands and companies, food, beverages, daily necessities, automobiles, computers and other industries, are constantly being Foreign companies seem to be taking control of the country and seem to be buying up the entire country. The domestic people's sense of crisis and national sentiment are constantly soaring, and the voices of resistance to foreign brands are starting to get louder and louder.
Domestic brands from all walks of life, including Haier, Changhong, Lenovo and other company bosses, have expressed their determination to fight against foreign goods. Of course, it is also true that they took advantage of their emotions to bring a wave of goods. It is not shabby to make money. .
When the book "Chinese Can Say No" is published next year, this sentiment will be completely detonated. I don't say how good this book is, but in the atmosphere of today's era, it is indeed Many people in the country expressed their anger.
The current thoughts of the two groups of reporters in the Yanjing Business Daily actually represent the two completely different thoughts and attitudes of domestic people facing foreign brands.
“Quiet!”
Seeing that the reporters of the newspaper were divided into two groups and the quarrel turned into a pot of porridge, the editor-in-chief of Yanjing Business News had to stop the quarrel between the two sides.
“First report truthfully, the sales volume of Siemens and Shenzhou in America, don’t add subjective opinions, and don’t predict who will win or lose!” The newspaper editor said, this kind of reporting is, to put it bluntly, copying overseas reports. The audience will definitely not like this kind of news report, but it is safest for the newspaper not to publish comments and opinions of the newspaper. There is no need to worry about overturning, but don't expect much increase in sales.
After hearing the words of the newspaper editor, the reporters on both sides of the dispute were a little dissatisfied, but they said no more. This plan was indeed the safest.
At this time, Feng Miaoyu, who was sitting aside, said to the editor-in-chief of the newspaper, "I want to go to Hanxi on behalf of Yanjing Business Daily to interview Li Dongling, the founder of Dongling High-tech!"
Feng Miaoyu was one of the first reporters in China to pay attention to Donglin Hi-Tech, and she was also the first to report on the electronic pet machine in China.
From the silver sable mouse to the electronic pet machine and now the Shenzhou phone, the public opinion surrounding Tanglin Hi-Tech has always been complicated.
The lawsuit between Silver Sable Mouse and Microsoft has greatly boosted the confidence of the domestic technology industry. Electronic pet machines have swept through markets such as Japan, America, and Europe. Shenzhou Phone has defeated Siemens in Europe, etc. Donglin Hi-Tech's domestic momentum has been pushed to a height that has never been reached by domestic technology companies before!
Under the overwhelming media reports, countless domestic users believe that Donglin Hi-Tech can be compared with overseas giant technology companies.
But there are also a large number of people, including scholars in academia, who have dealt with foreign giant companies, or are currently cooperating with companies, foreign brand agencies, some media people who report overseas news, etc. I am somewhat dismissive of Tanglin Hi-Tech's praise, thinking that Tanglin Hi-Tech just takes advantage and has nothing more than a fictitious chart.
This leads to the fact that, let alone overseas media, even in China, countless people either praise or belittle Donglin Hi-Tech. Some people say that Donglin Hi-Tech is the pride of the domestic technology industry, while others think that Donglin Hi-Tech is the pride of the domestic technology industry. Ling Gaoke was just lucky, and as a result, it was exaggerated to a position that was not in line with its height. Sooner or later, its true colors will be revealed, etc.
From Dongling Hi-tech to Li Dongling, they are all involved in this kind of controversy. Feng Miaoyu has witnessed the development of Tangling Hi-tech and is quite curious about Dongling Hi-tech, especially Li Dongling.
Hearing Feng Miaoyu's words, the editor-in-chief of Yanjing Business News thought for a moment and nodded in agreement. At this time, if he could interview Li Dongling, he would indeed attract a lot of focus and attention.
There are many media and commentators who share the same thoughts as Yanjing Business Daily. They are all afraid of capsizing in the gutter. Even Yan Lixiang, a famous media commentator who has been criticizing Dongling Hi-Tech, did not comment immediately. He was obviously waiting and watching!
In this atmosphere, in the next week, Siemens phone sales continued to soar, with single-day sales soaring from 240,000 to 370,000, showing the style of a world giant in America. !
Relying on huge advertising promotion, Siemens almost suppressed Shenzhou's phone calls. Compared with Siemens's furious advancement, Shenzhou, Coolpad and Simon's performance was a bit tepid.
Although the single-day sales of Shenzhou in America increased to 110,000 units, the scene of Mars hitting the earth as expected by the outside world did not happen in America.
Siemens's attitude of sweeping the digital cordless phone market in America surprised the Telephone and Telegraph Company, General Electric, Philips, Panasonic and other companies that were also preparing to enter this industry. They did not expect that, Siemens can be so strong, and Shenzhou, which defeated Siemens in Europe, seems to be a bit "unworthy of its name"!
"Shenzhou Phone has not shown its due dominance. In the American digital cordless phone market, Siemens Phone has already taken advantage. According to the cost estimate of Shenzhou Phone, Coolpad and Simon may not have much room for price reduction!
Some Wall Street analysts predict that if this continues, Siemens phone sales will reach a peak in the future and may exceed 400,000 units, accounting for more than 71% of the digital cordless phone market in America. ”
After the Wall Street Journal, as the "authoritative" media in the global economic field, made a "final conclusion" report, public opinion instantly turned to Siemens. For a time, media in North America, Europe, Asia and other places began to report on it.
“Yes, we are trying to cooperate with more corporate customers in America, as well as retail channels such as Best Buy, Target, and Costco. Siemens phones will be sold in these retail stores. I believe it is not possible. How long!
Will Siemens cooperate exclusively to drive Shenzhou Phone out of Best Buy and other electrical appliance stores? ”
Thomas, who was being interviewed by NBC, couldn't help but smile a little, "I don't know this, but I think shopping malls such as Best Buy have the right to make decisions about which best-selling phone brands to recommend to users, and they cannot force users to buy some. An unknown third-rate brand, right?
Even if you buy these products, there may be no maintenance or after-sales service. This is so unfair to users!”
And just when Thomas was in front of the camera! While he was chatting and giving advice, a Chinese-American mixed-race face walked into the Atlantic Bell Company headquartered in Philadelphia, Pennsylvania.
(End of this chapter)