Chapter 154 Landslide
Different from when he came, when Zhou Hualiang left, it was Raymond, the president of Bell Atlantic, who personally sent Zhou Hualiang out. Both of them were smiling and chatting. The extremely happy expression made everyone at Atlantic Bell feel surprised.
After getting in the car, Zhou Hualiang couldn't help but wave his fist vigorously. After returning to the place where he stayed, he immediately called Li Dongling, "Boss, Raymond agreed to cooperate!"
"Thank you for your hard work, the follow-up will proceed as planned!"
In the office of Dongling Hi-tech, Li Dongling, Ren Yuefeng, Hu Xian, Zhang Ao, and Gao Peng, who has been promoted to the general manager of Dongling Hi-tech Logistics Department, are all Waiting for news.
After the beginning of the new year, Li Dongshan resigned from Tangling Hi-tech and began to be busy with shopping malls. Gao Peng officially took over as the manager of the logistics department of Tangling Hi-tech.
“It’s done!”
After putting down the phone, Li Dongling said to everyone in the office. Ren Yuefeng, Zhang Ao and others looked relieved for a moment.
“It’s time to give Siemens a big gift!” Zhang Ao’s tone was a bit unkind, as if he was sharpening his sword.
In the past few days since the launch of Shenzhou Phone in America, Tanglin Hi-Tech has been making preparations instead of just watching.
"Contact Shougang NEC. The production of Sirius chips must be guaranteed!" Li Dongling looked at Ren Yuefeng. In this war with Siemens in North America, Sirius chips are the key to victory or defeat.
Ren Yuefeng nodded, "I know, not only Shougang NEC, Huajing and some domestic manufacturers that can OEM chips, we have all placed orders. If necessary, we can TSMC and other chip foundries place orders!”
Nowadays, major chip manufacturers in the world, from Intel and Motorola to Toshiba, Texas Instruments, Hitachi, Philips, Siemens, Fujitsu, etc., all have their own chip factories. , from design, production, testing and packaging, we do it all by ourselves.
The chip foundry industry has only emerged in less than ten years. TSMC is the pioneer of this industry. Domestic Huajing, Shougang NEC, etc. are also following this path, but this industry is now But it is not considered mainstream. Intel has its own chip manufacturing plant and does not use TSMC at all.
"Mr. Li, there is a reporter from Yanjing Business News who wants to interview you. He has been waiting for a few days. Do you want to meet that reporter?"
Before leaving the office, Ren Yuefeng asked Li Dongling in an inquiring tone. During this period, Dongling High-tech was the busiest, and all interviews with the media were declined. However, after Feng Miayu came to Pingyang, she has been persistent. The waiting made Ren Yuefeng a little helpless.
“Let her in!”
Li Dongling thought for a while and said, in the past half month, Dongling Hi-Tech has been unresponsive. Many media outlets are beginning to believe that Siemens will win this war.
This has made many parts suppliers of Donglin Hi-Tech panic. Previously, Donglin Hi-Tech had placed a large number of orders with many suppliers in the parts industry chain. If Shenzhou Coolpad and Simon phones can no longer be sold. If the parts supplier and the Shenzhou Phone are no longer needed, they will be in their own hands, and may even go bankrupt. How can we not panic.
At this time, we still need to release some news to stabilize the morale of the military. We cannot let Shenzhou parts suppliers give up their burden. Although there were spare suppliers for these parts when the supply chain was rebuilt last time, they need to be replaced. It still takes time. What Shenzhou Phone needs most right now is to increase production capacity!
"Siemens phone sales continue to be hot, with single-day sales hitting record highs!"
"America's multiple channel retailers, including Best Buy, Target, Costco, etc., have announced cooperation agreements with Siemens. Start selling Siemens phones!”
“Many media are pessimistic about the sales of Shenzhou, including its Coolpad and Simon digital cordless phones in America.”
“Another shipwreck! Question, why did Shenzhou, which was sweeping the European market, encounter difficulties in America?”
Feng Miaoyu, who had been in Pingyang for a few days, looked at the news in his hand, including reports from domestic media and some. Reprinted foreign reports, but basically everyone in America has a pessimistic attitude towards Shenzhou Phone.
Siemens has been making phone calls to Shenzhou for several days in a row. At its peak, the sales volume in a single day exceeded 400,000 units. On the other hand, the daily sales of Shenzhou Plus, Coolpad, and Simon in America only peaked at 150,000 units. Even if you include the North American markets of Mexico and Canada, the daily sales volume of the machine is only 210,000 units. You can imagine how important the American market is!
If you just read the news in the newspaper, Feng Miaoyu began to have a pessimistic attitude. She felt that Shenzhou's defeat of America was a done deal, and there was no chance of another European comeback.
But in the past few days since arriving in Pingyang, although he has not been able to interview Li Dongling, Feng Miaoyu, who is conducting research on Dongling Hi-Tech and collecting comprehensive information, has a different feeling.
The entire Tanglin Hi-Tech Electronics Industrial Park does not seem to be affected by America. The Tanglin Hi-Tech Electronics Industrial Park is in full swing. The road leading to the entrance of the Tanglin Hi-Tech Electronics Industrial Park is full every day. Vehicles are used to deliver parts and materials, as well as to pull goods, so this road has become the most "congested" road in Binh Duong City.
Feng Miaoyu’s research found that Tangling Hi-Tech is still mass-producing silver sable mice, OEM electronic pet machines for Nippon Bandai, and producing digital cordless phones.
Feng Miaoyu even discovered that Dongling Hi-Tech Electronics Industrial Park seemed to be preparing to produce a new product, and the second phase of the Tangling Hi-Tech Electronics Industrial Park project was also in full swing.
"Losing" the American market does not seem to be unacceptable to Tanglin Hi-Tech. Feng Miayu thought, at least in the digital cordless phone market, Tanglin Hi-Tech also has mainland China, Hong Kong City, etc. Asian and European markets...
Feng Miaoyu wrote down all the Tangling Hi-tech information that she had researched in the past few days in her notebook. The rest include Tangling Hi-tech’s huge investment in scientific research, the establishment of the Kirin Award, Although there is no specific data yet, such as the He Zun Award, Feng Miaoyu feels that Dongling Hi-Tech is the company that invests the most in R&D and earns the most foreign exchange among private companies!
Unknowingly, a large amount of information related to Tangling Hi-tech has been written densely in the notebook. In Feng Miaoyu's mind, the image of Tangling Hi-tech has vaguely changed into the kind of "" high-tech" company.
While she was thinking about it, there was a knock on the door of the hotel room she rented, and a service staff shouted to her, "Reporter Feng, I have your phone number. It's from Donglin Hi-Tech..."
"I'll be right away!"
Hearing this, Feng Miaoyu's face lit up, she stuffed her notebook into her bag, picked up the bag containing the interview equipment, and ran out in a hurry.
"Mr. Li, I'm sorry to disturb you at this time!"
After arriving at the headquarters of Tangling Hi-tech, Feng Miayu entered the office of Tangling Hi-tech with curiosity.
Feng Miaoyu looked at Li Dongling's office with her peripheral vision. She saw that Li Dongling's office was very simple. Apart from a computer on the table, it was just a wall cabinet with books. There was also a dart board in the distance. Not as luxurious as the company bosses' offices she'd been to.
Hearing Feng Miaoyu's words, Li Dongling just smiled gently, "What do you want to drink?!"
"Water will be fine!"
Taking the water poured by Li Dongling himself, Feng Miaoyu thanked him After making a sound, he said to Li Dongling, "I have been paying attention to Dongling Hi-tech for a long time. The electronic pet machine project was the first one I reported in China!"
Feng Miayu told her sister who was studying in London with her While talking on the phone, Feng Miaoyu accidentally talked about the popularity of electronic pet machines in Europe, and told him what was reported in the Yanjing Business Daily.
Li Dongling didn't expect that there was something like this, which made him burst into laughter.
Seeing that the atmosphere was almost over, Feng Miaoyu took the opportunity to say, "Mr. Li, the electronic pet machine project is still selling well all over the world. Why is this project suddenly sold? I think many people are curious about this!"
Looking at Feng Miaoyu who opened his notebook to record, Li Dongling pondered for a moment and said, "Too much is too little, and I have always believed in not earning the last steel coin!"
"Too much is too little to do?!"
Feng Miayu listened. This answer obviously stunned him for a moment, and then he reacted, "Mr. Li, do you think there will be changes in the electronic pet machine industry?!"
"But now, Nippon Bandai Company announced that in the new quarter of this year , the global sales of electronic pet machines will hit a new high..."
Li Dongling just laughed and did not argue with Feng Miaoyu. Feng Miaoyu stopped writing and asked Li Dongling, "Mr. Li, can I publish this paragraph of yours in the Yanjing Business Daily?!"
"Please feel free to do it!"
Li Dongling won't mind. What impact will his words have on the electronic pet machine industry and Nichibe Bandai? Even Nichibe Bandai because of the electronic pet machine The project is unlucky. It is the most beneficial thing for Tanglin High-tech. I don’t know, it can take something away from Nippon Bandai!
Feng Miaoyu asked Li Dongling a few more questions, such as his views on several celebrities such as Boss Shi, a giant in the technology industry, as well as people in the computer and other industries that are struggling with foreign brands, and then asked Li Dongling this question The most important question when visiting Hanxi.
"Mr. Li, the current situation of Shenzhou Telephone in America does not seem to be ideal. What do you think?" Li Dongling heard this question and said directly without thinking about it, "In America The victory in this war in Liga will definitely belong to Tanglin Hi-Tech! ”
Feng Miaoyu clearly felt that when he said these words, Li Dongling's gentle and elegant temperament disappeared without a trace. Instead, an indomitable momentum suddenly rose up, and his words were full of confidence, as if What you say will definitely come true!
This change made Feng Miaoyu stunned for a moment, and then she realized that she had also seen this kind of confidence in other top company bosses. In this era, those who dare to start a business are without exception. A person who is extremely confident, even a little arrogant, without this idea, it is impossible to get to where he is now. Sometimes, people just rely on an idea to survive!
“But now it seems that the situation is not favorable for Shenzhou Telephone. Thomas, general manager of Siemens America, announced that he will completely drive Shenzhou out of America and even North America within three months!”
Feng Miaoyu looked at Li Dongling and said, Thomas has been acting in a very high-profile manner during this period and often made wild remarks in front of the media. In addition to promoting Siemens phones, Thomas' actions have made major electrical appliance retailers in America fall in line. Siemens also intends to test Shenzhou Telephone's trump card.
"You can't know the present without studying history. The German philosopher Hegel once said that the only lesson history teaches people is that people never learn any lessons from history!
Siemens, who was born in Germany, obviously Like those empires that appeared in Germany, they never learned the lesson of popping champagne at halftime!”
Li Dongling’s words were very rude, and he directly said that Siemens would lose miserably by popping champagne at halftime.
Feng Miaoyu's eyes lit up, "What Mr. Li means is that Tanglin Hi-Tech and Shenzhou Telephone have new plans in America?!"
Li Dongling didn't say much, "I want It won’t take long for Manager Thomas to receive the gift from Shenzhou Telephone. I hope he likes it.”
After the interview, Feng Miaoyu exchanged contact information with Li Dongling, returned to her residence, sorted out the news from today's interview, and then went straight to the provincial capital to fly to Yanjing.
Li Dongling looked at the phone number left by Feng Miaoyu. After thinking for a while, he left the business card. Yanjing, Shanghai, and Yangcheng are the three major media camps in the country. They may need it one day. Went to Feng Miaoyu's side.
Feng Miaoyu, who returned to Yanjing, quickly reported the interview in the Yanjing Business Daily, which immediately attracted the attention of many in the technology and economic industries.
Especially after reading the opening chapter, Li Dongling’s words “don’t make the last steel penny” made many people sneer, thinking that this was an excuse for selling the electronic pet machine project last year.
Later, Li Dongling threatened that Siemens was only opening champagne at halftime, which attracted the attention of countless people. I wonder what back-up plan Li Dongling and Dongling Hi-Tech had prepared.
But as soon as this interview report came out, suppliers in the Dongling Hi-Tech parts industry chain headed by BYD were temporarily relieved. As long as the boss survived, the younger ones behind them, waving flags and shouting to charge into the battle, would naturally not be afraid. The factories of high-tech parts suppliers have begun to work overtime in full swing.
“People should face reality and not live in imagination. It is more difficult to admit failure than success!”
Yan Lixiang, a senior media commentator who had been holding back for a long time, finally endured it. He couldn't help but published his own comments in columns through several newspapers.
“How many multinational companies around the world have encountered acclimatization, and how many giant companies have suffered heavy losses when entering the global market, including those companies such as America and Japan Benzene that entered the mainland. Those excellent companies also suffered After encountering failure, why can Donglin Hi-tech always have smooth sailing?
The courage to admit failure is more important than success. Companies such as Nippon Toyota, Toyo Rubber, and Mitsubishi all bowed and apologized for their mistakes. passed, and finally stood up again
Rather than blindly avoiding failure and holding on to unrealistic illusions like some companies, this self-deception will not only bring disaster to themselves, but will also push more companies off the cliff!
I don’t want to dampen the confidence of domestic brands in overseas markets, but I want to remind some digital cordless phone manufacturers to face up to the gap with foreign companies. The temporary rejoicing does not represent the real technology. Taking the lead, Panasonic and other companies that are about to launch digital cordless phones are the companies that really have the technology! ”
After finishing the eloquent writing, Yan Lixiang still had some unfinished ideas. If the space was not limited, he would also like to list the advantages of Panasonic and other companies.
He has been holding back this report for a long time. , finally wrote it out. He has never used digital cordless phones from Siemens, Panasonic, Philips, General Electric and other brands, but in his opinion, the chips all rely on Shenzhou imported from Toshiba. How can it be technically superior to these? A truly technical brand?
The Yanjing Business Daily’s interview with Li Dongling caused a lot of controversy, coupled with the reports from various media, as well as the media reports of Yan Lixiang Comments made this matter a hot topic.
Li Dongling's comments about the electronic pet machine were also reprinted by Hong Kong City and Japanese media and spread to Bandai.
After hearing what Li Dongling said that the electronic pet machine project would undergo changes, Bandai Marketing Manager Ikezawa Miao couldn't help but feel a little worried. Li Dongling was the one who launched the electronic pet machine, and his opinion had to be shared by Ikezawa. Miao worried.
"President Yamako Makoto, should we temporarily reduce the production of electronic pet machines?!" Nao Ikezawa said to Yamako Makoto.
Makoto Yamashina, who has recently come out of the haze due to the huge loss of game consoles, sneered, "Manager Ikezawa Nae, I didn't realize before that you were so timid!"
" That Li Dongling said this was just his reluctance and complaint after selling the electronic pet machine to Bandai!
Although piracy and copycats are indeed a problem, electronic pet machines are still hot-selling all over the world. The joint-branded electronic pet machine we launched has hit a new high in Japan. At this time, just because of Li Dongling’s words, we will reduce production? ! "
Yamako Makoto looked at Ikezawa Nao and said, "Don't care what he says, continue to expand production capacity, and Bandai's revenue this year will defeat all doubters. As for him, he should pay more attention to Shenzhou Phone. Can America be sold? "
"Yes, President! ”
After hearing Yamako Makoto’s words, Ikezawa Nao didn’t dare to say anything. He got up and went out, ready to continue increasing production capacity.
……
America, in the Siemens office building, Thomas asked irritably to Compton, a consultant from AXA Consulting Company, "What do you mean you don't want to cooperate exclusively with Siemens?!
We have already provided services to Best Buy, Target, Costco and others have enough revenue sharing, and Siemens’ profit on a phone is now only 15%. What else do they want?”
Siemens digital cordless phone sells for US$120 in North America? , the production cost is about US$45. Siemens’ phone chips are produced by its own chip factory Infineon, but the high labor costs in Western Europe make the cost of Siemens phones quite high.
There are also transportation fees, warehouse management fees, sales, advertising and other expenses, plus commissions for retailers such as Wal-Mart, Best Buy, Target, Costco, etc., and finally fell into the hands of Siemens, that is There is only about eleven dollars in profit left.
Looking at the irritable and restless Thomas, Compton also felt a little numb, "Calm down, Thomas, our consulting company is negotiating with retailers such as Best Buy, Target, and Costco to let them promote Siemens machines, but these shopping malls are not willing to give up Shenzhou phones. There must be something we don’t know about it!”
"Those bitches, those greedy sons of bitches, how much commission and commission can Shenzhou Phone give them? We have already given them enough. If Shenzhou Phone gives them more commission than us, then Shenzhou Phone will have to pay more. Sold at a loss..."
At this point, Thomas and Compton were both stunned, and then both of them were shocked. Thomas's eyes turned red, "Shenzhou, Coolpad, Simona "Bian, what is the cost now?"
Compton hurriedly picked up the phone and prepared to call the headquarters of AXA Consulting Company to ask the headquarters to find out how much the Shenzhou cost to produce the phone.
But just when Compton pressed the number, the office door was pushed open, and the head of Siemens' marketing department ran in sweating profusely and said to Thomas, "Coolpad called Simon and started to reduce prices. And Bell Atlantic started selling Shenzhou phones and launched a campaign..."
Thomas didn't have time to finish listening. He grabbed the document from the head of the marketing department and saw that Coolpad and After Simon read the new price, he collapsed on his chair in an instant.
Compton bit the bullet and took a look at the document. Just one glance made his blood pressure soar. It clearly stated that the price of the Coolpad phone had been reduced from US$100 to US$70, and the price of the Simon phone had been reduced from US$72 to US$45. , the selling price of the Simon brand is the same as the production cost of Siemens, how can this be done!
“They’re crazy, they’re crazy!”
Thomas muttered to himself. He knew people’s psychology very well. What kind of bullshit advertising is almost worthless when faced with the absolute price. Mention it!
Nearly half a month after logging into the American market, Shenzhou finally started to take action. As a high-end brand, Shenzhou still maintains the same price of US$150.
However, the two major brands, Coolpad and Simon, have slashed prices across the board. On the other hand, America's largest telecommunications company has 21 million home users and serves two million companies from Maine to Virginia. Atlantic Bell, which provides merchant services, also offers a free Coolpad and Simon phone when you open a new account and pre-deposit your phone bill in its stores!
The digital cordless phone industry, which has been reported by the Wall Street Journal, the New York Times, America Electronic News and other media, and which is recognized as having been won by Siemens, has almost completely changed in a day, and a landslide has occurred suddenly!
“Shenzhou and its subsidiaries Coolpad and Simon have made significant price cuts today. Affected by the price cuts, sales of the Shenzhou series of phones exceeded 410,000 units today!”
The Wall Street Journal reported that day that it only took one day. , Shenzhou counterattacked Siemens in sales, telling everyone that price is always the king!
“Atlantic Bell Company, relying on the free digital cordless phone by recharging phone bills, attracted more than 51,000 new registered users in two days, attracted more than 240,000 users to participate in the event, and collected over 70 million US dollars in pre-deposited phone bills!”
“Atlantic Bell’s stock price soared 9.8% today, hitting a record high since the Bell split!”
"The Shenzhou series of phones, with sales exceeding 640,000 units in a single day, are creating a phone storm in America. Digital cordless phones are replacing wired phones!"
"Many telecommunications operators in America, including Spring Telecommunications companies such as Telecom, WorldCom, Pacific Bell, Chicago Bell, Southwestern Bell, Western Telecom, Pacific Bell and Bell Canada have successively announced their willingness to cooperate with Shenzhou Telephone..."
(End of this chapter)