Chapter 194 Gold Mining
Looking at the blind box plan in his hand, Shan Kecheng raised his head and glanced at Ren Yuefeng first, "Is this the plan drawn up by Mr. Li Dongling for Bandai?!"
Seeing Ren Yuefeng nod his head affirmatively, Shan Kecheng opened the plan.
“The essence of the blind box is to satisfy the buyer’s curiosity and desire for collection, and to use the psychology of “uncertainty” and “gambling” to stimulate the desire to purchase and the sense of satisfaction...”
Opening Chapter , Li Dongling pointed out what a blind box is. To describe it in one sentence, "What you can't get is always in commotion." It's like fishing. If you catch a few rods, you should first catch a few empty ones, and then catch a few small fish. , if a big fish comes once in a while, it will definitely make the angler turn his head and he will not sleep for three days while fishing.
The same is true for blind boxes. As soon as you start buying, every time you open a blind box, your expectations are high. When you want a certain collection, you can't help but open it!
Even if the blind box you want is not dismantled in the end, the money paid and the sense of expectation will continue to increase the sunk cost of users who buy the blind box. In the end, if you don’t buy the whole set, you won’t dismantle it. I guess you won’t be willing to pay for the collection!
When I first read it, Shan Kecheng's face remained normal, but when he saw the back of the plan, Shan Kecheng finally lost his restraint in front of Ren Yuefeng, and showed excitement and enlightenment from time to time.
Bandai is a toy giant. Yamako Makoto naturally understands the level of this plan. In his eyes, this plan is definitely a very mature and feasible plan, even Li Dongling. The blind box project has been named, Bubble Mart!
At the back of the plan, Li Dongling also proposed a "recycling" plan, which is to hold blind box auction exchange meetings regularly. Bandai will send invitations to players to participate in the Bandai Cospaly Global Ceremony. In addition to letting Bandai In addition to having a party and watching performances, users from home can also take the opportunity to hold an auction!
Taking advantage of the global festival, Bandai can auction some collectible figures. In addition, it can take the opportunity to hype the blind box. As for how high it can be, it doesn’t depend on how many trustees are hired. It is best to concoct the kind. For example, a user collects a certain News about a rare blind box, and then something happened to the family. In desperation, he sold the collectible blind box and got tens or even millions, which solved all the family difficulties!
After seeing this kind of news a few times, I am afraid that if Bandai’s blind boxes are not promoted to the sky, it may even spread. It is better to collect Bandai figures and blind boxes than to hide gold and silver. , such as Wenwan Walnut, Wenwan Bodhi, Wenwan Bracelet, etc. in the cultural and entertainment industry, are not all in this routine.
For example, when the Wenwan walnut market was at its peak, two Wenwan walnuts were sold by the boss at a "loss" of 2,000 yuan, and they made a tearful profit of 1,980. It still attracted countless people to work as leeks...< br>
Especially those who want to enter this industry to pick up leaks and take advantage of the opportunity to make a lot of money, even the leek roots are gone.
Wenwan can do it, why can’t Bandai’s blind box? Bandai does this, but the regular army, a listed company with a market value of billions of dollars does this, how can Wenwan’s grass-roots team be compared to it? Those Wenwan The company can only harvest leeks from several surrounding urban areas. Bandai wants to harvest leeks from one country, or even more than one country. If there is a chance, Bangzi, Siam, Cochin, America, etc. will also be harvested.
Ren Yuefeng saw Shan Kecheng's expression in his eyes. He could see that Shan Kecheng was excited for a while and frowned for a while. It was obvious that he was already immersed in the plan.
Ren Yuefeng was not surprised that Shan Kecheng had such an expression. He had also read the plan. His expression management at that time was not much better than Shan Kecheng's now.
Ren Yuefeng feels that even if the "Bubble Mart" project does not rely on Bandai, it is very likely to be completed.
Even if Ren Yuefeng was not the general manager of Tanglin Hi-tech now, and was in charge of Tanglin Hi-tech, which has a valuation of more than 5 billion US dollars, he felt that if he got this plan, he could start a new business. Build a new toy giant now.
After Shan Kecheng read the plan, he reluctantly put down the document in his hand, closed his eyes, and thought about the operations in the plan.
For blind boxes, what is most needed is IP, which is precisely what Bandai is best at. Whether it is those classic IPs, or the development of new toys or figure IPs, Bandai has no problem at all. It is just a bowl of rice, and it can also It’s impossible to lose your job!
Even Yamako Makoto can imagine that old wine can be repackaged in new bottles, and blind boxes can be used to blind-box the Gundam, Ultraman, and Dragon Ball figures in Bandai's hands. Make a fortune.
“The blind box project is a genius idea. This project is by no means inferior to the electronic pet machine project, no, it may exceed the profitability of the electronic pet machine!”
Shan Kecheng Holding the plan with his hand, he said to Ren Yuefeng that he felt that the blind box project might be more powerful than the electronic pet machine in attracting money.
Looking at the plan in his hand, Shan Kecheng couldn't help but think of Li Dongling in Hanxi. Although he was unwilling to admit that his skills were inferior to others, this plan still made Shan Kecheng feel that people There is indeed a gap between people!
If Shan Kecheng can say that the electronic pet machine project is just a matter of good luck, then this blind box plan with a mature plan cannot be summed up by just a word of good luck.
"President Shan Kecheng!"
Ren Yuefeng looked at Shan Kecheng who was still in deep thought, and took out a document from his handbag and handed it to Shan Kecheng.
“In addition to the blind box project, Mr. Li hopes that President Shan Kecheng can complete another project!”
As he said that, Ren Yuefeng pushed the document to Shan Kecheng In front of me, "Mr. Li requested that this project be carried out as soon as possible. To this end, more resources can be invested, more cartoonists and animation production staff can be recruited, and the comics and animations of "Pokémon" can be released as soon as possible. In addition, Pokémon Dreams can also be one of the first blind boxes released by Bandai! ”
Li Dongling was afraid that Bandai would not be able to handle it and would really give up. In addition to the blind box, he would give Bandai a super IP. With the help of Pokémon, Yamako Makoto and Bandai would be unable to stand up, and it would be unjustifiable.
Pokémon has not yet been born, and Nintendo has not yet launched this money-making tool. As long as Bandai comes out with the comics and animations of Pokémon in advance, it will not be considered a cut.
Pokémon has earned over 100 billion U.S. dollars in the past 20 to 30 years by relying on games, anime, figures, movies, licensing, peripheral products, etc. Backed by such a gold mine, Bandai will be defeated by Nintendo again. It's really unreasonable to hold it down.
As for Bandai’s equity, Tanglin Hi-tech can rely on Bandai’s dividends to continue to acquire Bandai’s equity in the future. The more Bandai earns, the more dividends Tanglin Hi-Tech will receive, and the Bandai equity it holds will also increase. The more there will be, it will be equivalent to Ten Thousand Generations earning money to buy itself instead of Dongling Hi-Tech. In the future, Ten Thousand Generations will become a sharp weapon in the hands of Tanglin Hi-Tech to cut leeks!
Developing the copyright and IP of Pokémon does not happen overnight and requires a professional team to operate it. It is impossible for Tanglin Hi-tech to establish a new department just for an IP. In the future, Tanglin Hi-tech will become Bandai The absolute majority shareholder, Pokémon, is also rotting in the pot of Donglin High-tech, and it is impossible to take advantage of others.
With the Bandai skin, Pokémon is more likely to be popular in America, Europe and other places than if it were directly in the hands of Tanglin High-tech, and it is less likely to be targeted. Just like the international version of a certain short video, it is obviously a big hit in America. It is popular, but it is targeted at every turn by the American Capitol. Once Pokémon becomes a global popular culture, there is no guarantee that it will not be targeted if Tanglin Hi-tech operates it directly. Tanglin Hi-tech uses Pokémon to cut leeks. Not for it to turn into a leek.
Shan Kecheng naturally would not have imagined how much the second plan given to him by Li Dongling was worth. What he valued most was the first plan. The blind box project would have a chance to stop Bandai. Because of the electronic pet machine project, the wound that continuously bleeds, and the blood quickly returns to restore vitality.
As for the Pokémon project, Shan Kecheng is interested, but it has not reached the stage of stud. Even Nintendo, at the beginning, probably would not have thought that Pokémon would have such a big impact and its ability to attract money. Strong, it took decades of polishing to slowly take shape.
However, one thing to say is that Nintendo's production and development capabilities are indeed quite outstanding, allowing Pokémon to maintain its popularity for decades. Although there are also ways to hide, it has never failed. Let it continuously attract money from all over the world. This is much more sincere to players than other skin-changing games. "Mr. Li, please rest assured that Bandai will launch blind boxes and Pokémon projects as soon as possible!"
Shan Kecheng expressed his attitude to Ren Yuefeng. Shan Kecheng knew his current situation very well.
Although he has retained his position as president, without the support of Dongling Hi-Tech, the major shareholder of Bandai, he may be ousted by Binshan Yuki and his gang soon.
This made Shan Kecheng have to listen to what Li Dongling said. If he didn't listen, he would just get out of Bandai Company and replace him with someone else.
Now that there are blind box and Pokémon projects, Bandai has a chance to turn around. Yamako Makoto is not willing to be eliminated halfway and make a wedding dress for others, so Yamako Makoto, at least for now, must Just hold on to Tanglin Hi-Tech's thighs.
……
"Hey, hello, hello!"
"Can you hear me?"
"This broken phone has no signal!"
Yuhe Leisure Resort , Zhang Ao held up an experimental PHS cell phone. After feeding it for a long time, he finally couldn't help but curse.
Seeing this, Chen Tao, manager of Dongling High-tech Technology Department, who is responsible for the research and development of the PHS project, said with a somewhat embarrassed expression, "It is still in the experimental stage, and there may be some problems with the signal!"
Regarding the research and development of PHS, Dongling Hi-Tech is very fast. After all, this thing is a signal amplified version of a cordless phone. Tanglin Hi-Tech is now the world's largest manufacturer of digital cordless phones. It has developed PHS. , it is quite convenient, and a prototype has now been developed.
After hearing what Chen Tao said, Luo Zheng, who was responsible for the research and development of PHS communication technology and also came from Lenovo, said, "Even if the PHS project is fully developed, the signal may not be Very ideal! ”
“Essentially, the PHS technology used by PHS is a backward technology. Now, apart from Dongling Hi-tech, the only ones developing PHS technology are Nippon Kyocera and Japan. Several companies including NTT.
Domestic companies such as ZTE, Juhua Factory, China Mobile, and China Unicom all believe that the future of the mobile phone communications industry belongs to GSM and CDMA! ”
Dongli Hi-Tech’s PHS! The technology is self-developed and PHS technology was not imported from Japan. Whether it is the machine or the communication technology, it was all developed by Donglin Hi-Tech.
Hearing Luo Zheng's words, Zhang Ao, who was playing with the PHS in his hand while waiting for the signal, changed his expression, "The PHS we developed is technically inferior to other brands of mobile phones?!"
Luo Zheng hesitated for a moment and did not speak, although he said that PHS technology was backward and not many companies were developing it. Siemens abroad, ZTE, Juhua Factory and the two major communication operators in China all looked down upon this thing.
But in fact, PHS technology still has merits. The most important thing is that it is low cost. Both the requirements for mobile phones and base stations are much lower than those of GSM and CDMA.
“There is no perfect technology in the world. If there is, just think of it as a liar.
In the future, PHS and PHS technology will indeed lag behind those using GSM and CDMA signals. Mobile phone, but that was ten years later. Now, it is the most suitable mobile phone for China and even Southeast Asia, South America, the Middle East, and Africa! ”
After Li Dongling took the PHS from Zhang Ao, he spoke to Zhang Ao and others.
Everyone knows that mobile phone signals using GSM and CDMA technology are good, but a GSM and CDMA signal tower is more than ten meters high. It is not easy to build it across mountains and ridges. It takes more than ten years to build it. The signal covers the entire country.
As for the PSH signal tower, just put it on a roadside telephone pole or on the roof of a building. It is not difficult to build tens of thousands of signal towers a year, and the signal can cover more than a dozen or dozens of cities. In the future, more than one million PHS signal towers will be built in China in a few years, and this is how they come about.
Li Dongling looked at the PHS in his hand. This phone was also built according to Li Dongling's design. Li Dongling designed the first PHS based on Nokia's 6110.
The appearance is a candy bar mobile phone design, with a black and white screen and buttons, and a protruding antenna in the upper left corner. Looking at Dongling Hi-Tech's PHS from the perspective of later generations, it seems a bit "old-fashioned", but if we use it now This PHS is on the street. Compared with its bulky big brother, the PHS is pretty and pretty. It is said that it is the best in appearance among domestic mobile phones, and no one can object!
Today, during the first day of testing of PHS, many senior executives from Tanglin Hi-Tech came over. PHS is one of the most important projects of Tanglin Hi-Tech in the second half of this year, so Tanglin Hi-Tech cannot help but pay attention to it.
But after trying it, the problems that arose with PHS made Zhang Ao, Hu Huxian and other executives a little worried. Although the signal of Big Brother was not much stronger, PHS was Dongling Hi-Tech, which currently has the highest technological content in the country, dared to come out.
Li Dongling had nothing to worry about. He picked up the PHS phone in his hand and talked to the tester one kilometer away for a few minutes. He felt that it was acceptable.
"The PHS technology must be improved as soon as possible. At least calls in urban areas must not be subject to too much interference."
Li Dongling handed the PHS to Chen Tao and smiled at him Said, "I don't want the people who buy it to say when it goes on sale that they can't get through with a PHS phone, standing in the wind and rain, switching from left hand to right hand!"
Hearing Li Dongling's words, Zhang Ao, Hu Huxian and others also couldn't help laughing. These words were so vivid. Zhang Ao looked like that when he held it just now.
"I'll try my best!"
Chen Tao couldn't help but said with a grimace. Poor signal is the fatal flaw of PHS. The test conditions created by the laboratory are far better than interference. The environment is much stronger. PHS has signal problems. When used on a large scale, this problem will be amplified countless times.
However, no matter how many problems there are, in the face of absolute price, PHS is a gold mine. If you play well, you can still go overseas to earn foreign exchange. Price is the king!
(End of this chapter)