Chapter 215 New Gold Mine
“He wanted to cooperate with Dongling Hi-Tech in the field of SMS business and launch an SMS system platform. The person named Li Yan was still influenced by PHS when he mentioned this idea. The impact of mobile phone advertising reminds me of this idea.
He wants to use this SMS platform to help some companies carry out mass SMS advertising and send advertisements to mobile phone users in the form of SMS! ”
Ren Yuefeng said that when he mentioned Li Yan, his words were full of appreciation for this person. Ren Yuefeng felt that this idea had great potential.
Chinese text messaging has just begun. It was PHS mobile phones that supported the Chinese text message editing function, which made Chinese text messages available for the first time in China. Li Yan was able to spot the business opportunities and his vision was really good.
However, what made Ren Yuefeng appreciate Li Yan was not Li Yan's proposal to engage in SMS advertising and marketing, but his proposal.
If SMS advertising is implemented, then from now on, the commercial scope of PHS mobile phones will expand several times. From now on, PHS will not only be used by individual users, but also by countless companies. One of the platforms that everyone needs to rely on, PHS mobile phone will become a new advertising platform.
The number and scope of users of PHS mobile phones, as well as their commercial value, have increased exponentially, and the demand will naturally increase significantly.
Li Dongling was slightly distracted when he heard Ren Yuefeng's words. He didn't expect that someone would focus on the value of text messages so quickly.
Mobile phones are not just for making calls. Every additional function it adds can create a gold mine worth tens of billions or even hundreds of billions!
Like the SMS function, now with the sale of PHS, Chinese SMS has just emerged, and there are not yet all kinds of advertising SMS, or even spam SMS.
Although many people in later generations are annoyed by all kinds of spam text messages, in fact, these advertising text messages are also part of modern marketing promotion, and they are also precise sales!
In this era before the rise of the Internet, two people in two places can communicate through letters, telegrams, phone calls, and now there is another way to send text messages.
A text message costs a dime, but just this dime text message can allow two people to contact each other, and can also send holiday blessing text messages, subscribe to weather via text messages, text message news, etc.
During the peak period of text messaging, during the Spring Festival, China Mobile could send 6 billion text messages, and China Unicom could send 1 billion text messages. Adding China Telecom, the number of domestic text messages sent during the Spring Festival could reach 8 to 9 billion. , or even as many as tens of billions. After calculation, the domestic text message charges during the Spring Festival alone exceed one billion yuan!
If there is demand, practitioners will naturally emerge. For example, publishing houses will publish books specifically to teach users how to write text messages, so that users can write text messages with culture and connotation based on what is in the book without racking their brains. It doesn't feel like it has much technical content, but in the era when text messaging was the most active, there would be no problem for a book like this to sell tens of thousands or even hundreds of thousands of copies and sell out of stock.
In this industry, there will even be special SMS software, SMS writers, SMS editors, SMS books, SMS websites, etc. A dime industry can support countless people.
After text messages, mobile phones will give birth to another money-making artifact, the popular ring tones, and then the mobile software industry, mobile games and other emerging industries. These new industries all belong to people sitting in the office. In the white-collar industry, the salary is also quite good.
Like Apple, the money earned from software has almost exceeded that from hardware. Even if one day the machine really can no longer be sold, it relies on hundreds of millions of user groups to draw commissions from app stores, mobile advertising, and software. The money earned online can exceed hundreds of billions of dollars a year.
Using an Apple machine, whether you are taking a taxi, ordering takeout, booking a hotel, recharging games, tipping hosts, etc., as long as the transaction is completed, you have to pay tax to Apple. This is why using an Apple machine is more expensive than Apple takes a cut of the price of Android phones. It’s no wonder those third-party platforms are responsible. Of course, we can’t rule out the possibility that some third-party platforms may also take the opportunity to follow Apple’s lead and quietly take a stab at it...
"Let him in!"
Li Dongling glanced at the time and said to Ren Yuefeng, Dongling Hi-tech is not prepared to play so hard like Apple, wishing that the dogs passing by would pluck out a few hairs as tolls. .
However, we also need to establish our own camp and developer group in the mobile software industry. This seems to be just making more money now, but it may be of great use in the future.
Why does Microsoft dominate the computer system industry? Its computer system is indeed unique, but those opponents who want to challenge it are not entirely defeated by technology, but also by countless software.
There are countless software development companies in the Microsoft camp, as well as individual independent developers, who are already bound to Microsoft. They all need to rely on Microsoft systems to make a living. Whether they are willing or not, they can only side with Microsoft. camp.
For those opponents who want to challenge Microsoft, the biggest difficulty is not to develop a system, but how to get software development companies and individual developers to switch over and develop software for their own systems. Otherwise, there will be no software at all. How is a system where games cannot be played different from a ghost town? Even if the system is free, who would be willing to use it? !
Apple’s mobile phone can single-handedly compete with Symbian, Android, Microsoft WP and the latecomer Hongmeng system. It relies on a large number of software development companies to help Apple support the IOS system empire. , and even allows iOS software optimization and experience to surpass other platforms. In turn, the Apple system, because it is a closed loop, can also eliminate copycat guarantees, allowing these software development companies to earn more.
In the future, Dongling Hi-tech will need the support of a development company from its own camp for mobile phone systems, whether it joins the Symbian or Android camp, or sets up its own business.
Otherwise, after the advent of later generations of smart phones, the number of software is calculated in millions. The number of APPs for Apple systems has reached 1.78 million, and the number of Android APPs has reached more than 2.8 million.
Although users can only support twenty or thirty commonly used mobile applications, the number of applications they open on a daily basis generally does not exceed a dozen, or even only three or five. However, on a mobile phone system, users do not want to use it and they cannot use it. These are two completely different concepts!
For Donglin Hi-tech, it is impossible to develop all the two to three million application functions by itself. That is unrealistic. It will definitely require the support of other software development companies. Now, take precautions and start building your own mobile software in advance. It is always better to be prepared and prepared in the camp than to have no mobile phone system when something goes wrong in the future.
Mobile phones like Juhua Factory were kicked out of the Android camp when they began to pose a threat to Apple. The self-developed Hongmeng, even after several years of development, has far fewer applications. Not as good as Apple and Android.
Li Dongling doesn’t want to see Tanglin Hi-tech make the same mistake again one day in the future. He must plan ahead, especially for some general APP applications with huge user numbers. If Donglin Hi-tech is kicked away, other mobile phone brands will not be able to think about it. !
The reception room at Dongling Hi-tech Headquarters was full of people at this time. There were no seats left on the sofas, and some of them were sitting on benches.
Li Yan and Feng Jun beside him listened to the Dongling Hi-Tech agents in the reception room, talking about agency fees of millions and tens of millions, and threatening to use huge agency fees to package PHS's business in a certain province. General Agent Quan, both of them were stunned when they heard this.
Li Yan and Feng Jun have never seen people who can talk and brag, but now, they dare to brag about doing business worth one million, which is already a big deal. But listening to the people in the reception room, The agent named Chen Zuhan from Yangcheng actually wanted to join several other companies and spend no less than 30 million to become the general agent of PHS mobile phones in Guangdong Province!
Those who can enter the reception room, such as Chen Zuhan, are all agents who have cooperated with Dongling High-tech before. Although the PHS agency rights have not been given to them, it will not let Chen Zuhan and others, like the gate Agents from out of town could not enter the gate, so they were allowed to sit in the reception room.
Chen Zuhan had previously obtained the agency rights for the electronic pet machine in Yangcheng. With this agency, in less than two years, his worth skyrocketed from one million to the threshold of tens of millions. Almost tenfold.
The market for electronic pet machines is completely ruined now. In Guangdong Province, where copycat machines are common, the price of a copycat machine has been reduced to less than fifteen yuan. It is a genuine Bandai machine. The machine can't be sold at all, and Chen Zuhan doesn't sell it much anymore.
He has now become the general agent of Shenzhou Telephone and Feiyan Mini Radio in Yangcheng, and is still making a lot of money. In the past few years, his net worth has been soaring.
It’s just that after reaching this point, it’s not that easy to go further. Chen Zuhan also tried to enter other industries and made some money, but the profits from those businesses are still hot-selling compared to the hugely profitable electronic pet machines. The Shenzhou digital cordless phones and mini radios are even more profitable.
Originally, Chen Zuhan had given up all hope, but when he encountered the release of PHS, on the day PHS was released in Hanxi, before the sales were even announced, Chen Zuhan was so disappointed that he ran to Hanxi and waited. Here we are today.
Although he has not yet obtained the agency rights for PHS, Chen Zuhan is not anxious at all. He still clocks in and goes to work every day. Waiting here, bragging with a group of fellow agents, reading the news and newspapers, and then Eat a lunch from the logistics department of Tanglin High-tech, and then go home to rest. Yes, Chen Zuhan, a native of Guangdong Province, bought a yard in Pingyang for the agency rights of Tanglin High-tech.
Originally, Chen Zuhan wanted to buy the yards behind the Tangling Hi-tech headquarters office building, so that he could be neighbors with Li Dongling and other Dongling Hi-tech executives. However, those yards had long been sold out, so he could only buy them. A set of yards on a nearby street.
After bragging again and threatening to spend 30 million to win the general agent of PHS in Guangdong Province, Chen Zuhan, who was so thirsty, picked up the tea cup and took a sip, looking at the colleagues in the reception room. Take a look.
Although everyone is enjoying themselves now and looking like brothers, Chen Zuhan knows that when the day comes to rob PHS agents, these people will definitely turn against each other!
“I don’t know, where did the two brothers come from as agents?!”
When Li Yan was talking to Feng Jun in a low voice about their plan, he suddenly heard Chen Zuhan asking them with a smile. road.
"I..."
"We are not here to act as agents for PHS mobile phones!"
When a "big boss" like Chen Zuhan asked them questions, Li Yan waved his hands repeatedly.
“Aren’t you here to represent PHS?”
Chen Zuhan and everyone in the reception room couldn’t help but look at Li Yan curiously. With the current market conditions, how could they enter the East China Sea? Ling Gaoke's reception room is not that easy.
"Mr. Li, Mr. Feng, Mr. Li has an invitation from Manager Ren!"
An assistant came over and said to Li Yan and the two.
(End of this chapter)