Chapter 217 Swinging to the Sky
When Li Yan and Feng Jun looked at Li Dongling, they were both at a loss and a little moved. Before they came, they were planning to establish a text message platform, and they felt that it was already a risk. For them For example, if you dare to come to Tanglin Hi-tech for cooperation, and also involve Telecom, this wave is already a big deal.
But now listening to Li Dongling's words, Li Yan and Li Yan suddenly felt that what Li Dongling wanted to play was much bigger than they imagined!
“The theory that the aroma of wine is not afraid of the depth of the alley is no longer suitable for today’s society. No matter how fragrant the wine is, it cannot be separated from the blessing of sales channels and advertising!
Being a family When advertisements for alcoholic beverages are placed all over airports, buildings, and high-end shopping malls, they also advertise the effects of activating human cells, anti-cancer, health maintenance, rejuvenation, etc. The effect is comparable to Taishang Laojun’s golden elixir. So what about this brand? Drinks, even if they appear out of thin air, can be sold at sky-high prices by adding liquor and mint..."
Li Dongling said to several people in the office that a certain brand of wine can be said to be a product that combines advertising and marketing. A bottle of wine sells for 58,000 yuan, which is more than the price of Maozi, Wuliangye and other old brands of wine. The luxury goods come in.
Actually, this thing is nothing new, it was just revealed. The company that operates this drink also operated Cordyceps sinensis lozenges called Jicao a few years ago, making Cordyceps sinensis He was fired to the sky for a time.
The same method is used in a small pot of tea, 8848 mobile phone, etc., which are all the same promotional methods.
As for these, they are all pretty good. At least they are actually making something. There are also some brands that are just cutting leeks.
They are advertising all over the place. They are not planning to actually sell the product. Instead, they are planning to cut the money from the agents. After all, the sales are so expensive and how much money do ordinary people have? They buy that stuff every day.
The advertisements attract those who want to make a fortune. Those who want to become agents of these products have to pay a large agency fee, which can easily cost millions. As long as they attract dozens or hundreds of Regional agents will get the hundreds of millions in agency fees, and then, the people who run the brand will have run away long ago.
As time goes by, these methods of cutting leeks are also constantly upgraded, and there is no need to cut ordinary leeks anymore. For example, buying a winery that is on the verge of bankruptcy, and then concocting a new brand, and then With overwhelming publicity, regardless of whether it can be sold or not, placing the goods at dealers will create huge sales of this beverage brand on paper, which can increase the stock price of the listed company that holds this beverage brand.
After all, selling wine is not as convenient as cutting off the stock market's leeks. As long as the stock price is raised and the leeks take over, it is not difficult to cash out hundreds of millions or more than a billion at a time. How many drinks do you have to sell? How can I earn so much net profit? !
At the end of the game, sell this wine brand to other wineries or listed companies, cash out a large sum of money at one time, and then create another new brand. This gameplay can be played over and over again...
Of course, Li Dongling definitely doesn’t need those misleading advertisements, but he does need this kind of overwhelming publicity channels. The advertising market is there. If you don’t occupy it, others will.
"I hope that you can build an advertising channel platform based on the SMS platform, covering both online and offline!"
Li Dongling looked at Li Yan and said, "The future of the computer and mobile phone industries is also determined. There will be an advertising market, and I hope this market will be occupied by you!
In addition, establish your own advertising channels offline, which can be used on airplanes, taxis, trucks, elevators, communities, buses, subways, and shopping malls! Advertising is placed in outdoor and other places. Of course, we also need to maintain good cooperative relations with local snakes in other advertising industries!”
There are many local snakes and small snakes in the advertising industry, such as the largest advertising group in China, Central Media! Its advertising platform can operate Biaowang advertising, Spring Festival Gala advertising, etc. Others include advertising for subways, trains, future high-speed rails, and advertising platforms owned by aircraft and airlines. These advertising companies are independent and have their own basic bases. , any company that wants to advertise on these platforms has to come to them!
The other provincial and municipal TV stations, as well as local companies that operate community elevators, taxi advertisements, and outdoor billboards, are also controlled by local snakes.
That is to say, the advent of the Internet era has taken away a lot of the edge of these advertising snakes. Otherwise, these local snakes, big and small, can control all advertising resources. Like channel dealers, they can become the life-fathers of countless companies and can decide the life and death of countless companies. .
Any company needs to have its own basic base. Donglin Hi-Tech supports the company established by Li Yan and others. In the future, it will regard communication operators and Internet advertising platforms as its own basic base.
With the support of several major communication operators and the dominance of computer and mobile advertising platforms, this company will definitely become one of the biggest players in the advertising industry. Other companies that want to place ads will have to go to the dock. That’s it!
"Mr. Li, we..."
If you say you are not moved after hearing what Li Dongling said, it would be absolutely false. If the company you build can really meet Li Dongling's requirements, Then this company can definitely become a giant company. However, Li Yan and Feng Jun looked at each other. No matter how much they thought about it, they both felt that it would be difficult for them to achieve all this with just the two of them.
Looking at the troubled expressions of the two people, Ren Yuefeng said at this time, "Donngling Hi-Tech is willing to invest in the company you established. In addition, it will introduce telecommunications companies, Hanxi State Investment Corporation, and other domestic companies. The local State-owned Assets Supervision and Administration Commission, SDIC, etc. will invest!
In the future, this company will not only get advertising orders from Dongling Hi-Tech, but also the entire Dongling Hi-Tech parts suppliers, as well as Hanxi SDIC. All its companies will also place advertisements in this company. Of course, they can also take advertising orders from other companies! "
This kind of publicity channel must be in the hands of Donglin High-Tech. In addition, it also needs Introducing some other domestic companies and institutions, so that this platform can obtain advertising resources in various places in the country.
With the support of Dongling Hi-Tech, Li Yan and his new company don’t have to worry about orders or survival.
In a few years, the real estate industry, Internet companies, and smartphones will rise. Many companies will spend money on advertising, and there will be no need to worry about whether they have orders.
“What you need to do is to build a platform that covers enough areas and enough users. When Tanglin High-tech needs it, it can put Dongling High-tech’s product advertisements on all computers and mobile phones. On the website, countless users in Yanjing, Shanghai, and Yangcheng can see Tanglin Hi-Tech's products, whether they are taking a taxi, taking a bus, taking an airplane or subway, taking the elevator home, shopping malls on pedestrian streets, etc.!
Perhaps, one day, this company can also help domestic product advertising to be launched in overseas markets. Some people always need to do it, why can’t it be you? ”
Li Dongling spoke in a deep tone and put his hand on Li Yan's shoulder. He could clearly feel that Li Yan's body was trembling slightly at this time and his breathing was a little heavier.
Feng Jun next to him is not much better than Li Yan. Just as the ancients pursued nominations on the gold list and a wife and cute children, nowadays, countless young people are at their most passionate and have dreams in their hearts. , it’s the time when you want to make a career, and who doesn’t want to become famous and be noticed by everyone!
"Mr. Li, we will not let you down!" Li Yan almost gritted his teeth and said to Li Dongling.
Looking at the expressions of Li Yan and Feng Jun at this moment, Ren Yuefeng felt that after eating the flatbread and chicken soup drawn by Li Dongling, these two people would probably have to fight hard next.
“Dongli Hi-Tech is willing to invest 20 million yuan in Focus Media to obtain 60% of the equity of Focus Media. In the future, Tanglin Hi-Tech will continue to lead the investment in Focus Media until it goes public!”< br>
Li Dongling proposed that Li Yan and two people build The established platform company was named Focus Media, and Donglin Hi-Tech obtained 60% of Focus Media’s equity. Even if Focus Media continues to raise funds in the future, Donglin Hi-Tech will still be its largest shareholder, which can guarantee its controlling stake in Focus, allowing Donglin Hi-Tech to continue to raise funds. Hi-tech products are promoted to various places through it!
As for whether Jiang Chunnan, who established Focus Media in his previous life, can establish another existence comparable to Mass Media, Li Dongling has no idea. Anyway, for elevator advertising, Focus Media is supported by Dongling Hi-Tech. The media must be occupied.
As for Li Yan, he has no objection to Dongling Hi-tech becoming a major shareholder. Although he has lost his status as a major shareholder, the valuation of a newly established company is close to 40 million yuan, and there is no need to pay for orders. And worrying, with the support of telecommunications companies, Hanxi State Investment and other companies, listing is almost around the corner, and there may even be no pressure at all. Li Yan, the founder, has also transformed, and his paper worth has exceeded the 10 million mark!
If Focus Media is listed in the future, then Li Yan and his friends will be worth a lot more. This account, as a top student at the Law School of the University of International Business and Economics, is also an intern at the Legal Department of the Ministry of Commerce and Trade. He has been able to figure things out, and he also knows that the condition proposed by Li Dongling is really not excessive.
As for letting Li Yan take charge of Focus Media, Li Yan, who has worked in the Ministry of Commerce and Trade, is definitely experienced in dealing with telecom operators, central media, and airline advertising departments, both in terms of connections and experience. Yes, you can also get a lot of orders. For people who have worked in the Ministry of Commerce and Trade, these are basic skills.
"Brother Li!"
After signing the contract, the soles of his feet felt as soft as stepping on cotton. Everything that happened today felt a little unreal to Li Yanhe Feng Jun and Feng Jun heard someone calling their names as soon as they walked out of the gate of Dongling Hi-Tech.
Li Yan looked around and saw the "big boss" Chen Zuhan in the reception room. When he saw Chen Zuhan, it was only a few hours apart, but Li Yan felt that "things are different and people are different". A few hours ago , to him, Chen Zuhan was still a big shot with quite a big difference in worth, but now, the worth of the two sides was equal. The experience of getting rich overnight that countless people were looking forward to had actually happened to Li Yan...
(End of this chapter)