Chapter 219: Savage Growth
Following Telecom, Focus Media successively released big news, and then announced a cooperation with China Unicom to undertake China Unicom’s SMS business business.
With two major SMS platforms, China Telecom and China Unicom, Focus Media has almost become the largest SMS business platform in China. If you want to advertise through SMS, you have to go to Focus Media!
The main reason why China Telecom and China Unicom support Focus Media so much is of course because of Dongling Hi-Tech. Without Li Dongling and Tanglin Hi-Tech, China Telecom and China Unicom would not treat Focus Media like this at all.
The profit from selling PHS mobile phones and the large number of users brought by PHS are the reasons why China Unicom and China Telecom favor Focus Media.
On the other hand, Focus Media's proposal to use the SMS platform for advertising has also aroused the interest of telecommunications. If the SMS platform can be used, there is no doubt that as an operator, they will be able to gain a new source of profit and revenue.
SMS is still a fashionable product, and most domestic users only started using it after buying a PHS.
Nowadays, text messages can only send a maximum of seventy characters, and text messages cost only a dime each. The value of text messages has not yet been taken seriously, or the value of text messages has not been discovered.
After all, a dime is really inconspicuous. No one would have imagined how big the market would be. But after Focus Media entered the market, the situation was completely different.
Especially after Donglin Hi-tech invested in Focus Media, everyone noticed that text messaging is already a market with millions of users. Even if a user sends a text message, it costs 100,000 yuan, but one user may Just send a text message? !
The number of PHS mobile phone users is expanding at an alarming rate, and the increase is visible to the naked eye. Focus Media's entry into the SMS market makes people wonder, how big is this market?
After the establishment of Focus Media, Li Yan officially recruited technical and local promotion personnel. The technical personnel prepared to build the Focus SMS management platform, while the local promotion personnel found merchants to advertise with Focus Media.
……
“Focus Media is a company that cooperates with PHS, China Telecom, and China Unicom. Our users are divided into urban users, provincial users, and national users. For basic needs, you can Select the user group to target..."
In an auto repair shop in Yangcheng that was preparing to open for business, Liang Weidong, a salesperson from Focus Media in Guangdong Province, worked hard to sell to the owner of the auto repair shop.
Focus Media's mass text messaging platform is still under intensive development and construction, but the sales staff it has recruited have already begun to be dispatched.
SMS bulk sending software is not technically difficult. The entry threshold for this market is not high. It mainly requires the support of operators. After all, only operators can provide so many user SMS numbers. The other is to attract enough advertising vendors.
In the early days, when we didn’t see the potential and influence of text messages, it was difficult for Focus to find cooperation with industry giants such as securities and insurance. We could only find auto repair shops, supermarkets and other companies in some cities to advertise. .
Although the release date of PHS in Yangcheng and Guangdong Province is later than that of Hanxi, the economy here is more developed than other regions, and the user income is higher, so the demand for PHS is naturally greater. .
But despite Liang Weidong's words, Yu, the owner of the auto repair shop that was about to open, was a little indifferent to what he said. Just when he felt that there was no chance, he heard that in front of him Boss Yu jumped out.
"Just like in the PHS advertisement, notify the car owner by text message to come?!"
"Yes, yes!"
Liang Weidong said quickly, he said a lot, he might as well just move out PHS ads come in handy.
“Just like in the advertisement, we can help you with this auto repair shop and notify PHS mobile phone users through text messages to come here to repair their cars. Now users with PHS mobile phones may not have a car, but some All car users must have PHS!" Liang Weidong said.
Hearing this, Boss Yu’s eyes lit up. Indeed, as Liang Weidong said, those who buy a PHS may not be able to afford a car, but those who have a car, or even the driver, are I bought a PHS phone, after all, there are no other brands of mobile phones to choose from now.
"How much would it cost to open a professional advertisement in your company?!" Boss Yu hesitated and asked.
“For four thousand yuan, we, Focus Media, will help the auto repair shop to deliver opening advertisements to 30,000 PHS mobile phone users in Yangcheng at one time. If we need to send advertisements to more PHS mobile phones in Yangcheng, the cost may be Higher!" Liang Weidong said.
“I’ll invest in an advertisement!”
After thinking for a moment, Boss Yu said directly, the advertising cost of four thousand yuan, which is the cost of several advertisements in newspapers, is Don’t even think about spending money and investing in TV ads. Give it a try. If it doesn’t work well, you won’t lose too much. Liang Weidong was overjoyed when he heard this. He quickly took out the mobile phone assigned to the salesperson by Focus Media Company and asked the company's legal affairs to send him a contract.
This PHS phone is also one of the benefits of joining Focus Media. As long as you sign a contract and join the company, you will be assigned a PHS phone to use. As long as you have been employed for three years, the phone will still belong to the user even if you leave the company.
This machine has captured the hearts of Liang Weidong and his group of salesmen. In addition, there are rumors within Focus Media that the salary will be closer to that of Dongling Hi-Tech in the future, and there may even be a chance to be assigned to Dongling. The Oriental Garden residence prepared by Hi-Tech for its employees.
So even though he was looked down upon and rejected from time to time when making sales, Liang Weidong did not give up. Today's order is also Liang Weidong's first order since he joined the company. It is an order of 4,000 yuan, and Telecom will take away 2,400. Yuan, and the remaining one thousand and sixty-six dollars is the profit belonging to Focus Media.
As for Liang Weidong, Focus Media gave him a 5% commission on this order, which means he can earn 200 yuan per order, which is equivalent to a full-time employee's salary for more than ten days!
But this is just the beginning. If Focus Media takes off in the future, there may be no need for Liang Weidong to come out to do business and attract customers. Someone will come to him to give him performance...
The first one to eat crabs usually gets the most out of it. Liang Weidong and the others who are the first batch of salesmen to join Focus Media will have the opportunity to make a lot of money in the future, and their net worth may soar rapidly, although sales are indeed not easy to do. , but it really sharpens one's ability. If one enters the door, it can quickly complete a person's transformation and even complete the accumulation of wealth.
The order Liang Weidong received was actually the first order in Yangcheng and Guangdong Province after the establishment of Focus Media. Focus Media also attached great importance to it. After the Focus Media mass messaging platform was completed, it immediately sent technical personnel Personnel come over.
In the early morning, after a burst of firecrackers, Boss Yu’s auto repair shop officially started work. Boss Yu was also a little nervous. He spent so many years of savings to build this auto repair shop. If he lost the money, If not, all these years would have been in vain.
It’s almost nine o’clock. This is what Liang Weidong told Boss Yu last night. Focus Media sent a mass text message about the opening time of his auto repair shop. This mass message was for local users in Yangcheng. Boss Yu was not included in the text message. In addition to the brand and address of the auto repair shop, for example, car owners who come for repairs and maintenance today can enjoy a 15% discount by text message, and they will also receive a free car wash!
Whether this text message advertising model will work, not to mention Boss Yu who is looking forward to seeing what is going on, even Liang Weidong, who came here early, has no idea.
Just when Liang Weidong and Boss Yu were having various thoughts in their minds, a dusty Jetta drove over. The owner rolled down the window glass with his hand and showed the text message in his hand to Boss Yu, "Today's car maintenance was really bad. Give me a discount and give me a car wash?”
“Yes!”
After Boss Yu realized it, he quickly said and asked Jetta to drive the car into the auto repair shop.
After the first car came over, Boss Yu’s auto repair shop never stopped again. Cars drove over one after another. Soon, this originally wide road was filled with The parking lot began to fill up with cars, and the entire auto repair shop became crazy busy at this time.
Looking at the extremely busy auto repair shop, Liang Weidong breathed a sigh of relief at this time. When it was time for dinner, Boss Yu dragged Liang Weidong into a restaurant and threatened that his auto repair shop would follow Long-term cooperation with Focus Media.
This morning, Liang Weidong didn't know how many cars came to Boss Yu's auto repair shop and how many orders he took. But looking at Boss Yu's completely different attitude at this moment from before, Liang Weidong felt that he was really making a lot of money. ...
In the afternoon, some media from Yangcheng came over to join in the fun. In the evening, the Yangcheng Evening News reported that Boss Yu’s auto repair shop had become what it is today in Yangcheng Automobile with the help of Focus Media’s SMS advertising. The shop with the largest traffic volume!
This news report was of course a public relations effort by Focus Media, but the effect was remarkable. After the news report came out, Liang Weidong’s mobile phone was immediately bombarded with calls. First, all the car repair shops in Yangcheng called. Call and contact Focus Media for advertising.
Later, local supermarkets, clothing stores, and even some large companies began to approach Focus Media for advertising. The securities, insurance, banking and other industries also saw the potential of SMS advertising.
Not only in Yangcheng, but also in cities such as Yanjing and Shanghai where there are many PHS mobile phone users, Focus Media's list has suddenly begun to increase.
Seeing the SMS advertising model launched by Focus Media, a large number of companies related to SMS advertising suddenly emerged.
Some people are promoting the use of SMS to subscribe to the weather, and there are also people and companies that specialize in producing SMS works, such as SMS jokes, SMS love words, SMS stories, etc. There are people who specialize in editing and writing, and even SMS messages have begun to appear. Professional writers and publishing companies also followed suit and began publishing books teaching people how to write text messages. Suddenly, the entire text message industry became extremely popular.
Seeing this barbaric growth of the text message industry, Li Dongling shook his head and let the future generations know that he would have been scolded for daring to use text messages to advertise so unscrupulously. But now, there is no law. There are clear regulations on SMS advertising, which has led to SMS being regarded as a gold mine by countless people, who all want a piece of the pie.
However, this kind of barbaric growth has indeed made more people familiar with text messages, which has caused a surge in demand for text messages. Countless companies and practitioners have begun to make a living on a dime of text message fees, and even Practitioners are considered high-paying professions!
(End of this chapter)