Chapter 233 Life is endless, and the routines are endless
These days, there is no sense of user experience. Perhaps, no one cares at all. If you frequently receive spam text messages, your interests are damaged. of.
What really makes spam text messages notorious is the various virus-laden spam text messages that allow various card frauds, social account thefts, and even the advent of the era of electronic fraud. The Yanjing Information Department, An end to the era of spam text messages.
As for now, and even in the next ten years, spam messages are still rampant. Even if Focus Media doesn't do it, others will do it. After all, this cake is too fat.
Now, Focus Media can earn several million in revenue a month by relying on the SMS bulk sending platform. In the future, the SMS market will include China Unicom, China Telecom, China Mobile, China Railcom, China Netcom, etc. Including operators, 900 billion text messages can be sent a year. The combined text message revenue of the major operators alone is around 90 billion. At its peak, global text message revenue exceeded US$120 billion!
This situation lasted until about 2012 in the previous life, because that year, following the PC Internet era, the global mobile Internet wave broke out, and text messaging on Facebook, WeChat and other platforms was losing ground.
But before that, SMS was undoubtedly the king-level industry. Relying on this industry, SMS service companies with hundreds of millions of dollars were born!
Li Dongling looked at Li Yan, opened the window, and threw him a cigarette. Communication between men sometimes only requires a cigarette.
Sitting on a raised ledge by the window, Li Dongling lit a cigarette and threw the lighter to Li Yan.
I glanced out the window and saw that the outside had almost turned into a big construction site. Construction was going on everywhere. Construction was going on on both sides of the road. Various buildings were being built. The road was being widened and sewers were laid underneath. , gas pipelines, etc.
The development of Pingyang now is completely different from that of the previous life. In his previous life, Li Dongling remembered that Pingyang was still in a slow pace of life at this time, but now, Pingyang is like a roaring train, and the whole of Pingyang is undergoing earth-shaking changes. changes.
Even compared to the provincial capital, it is a bit more rapid. After all, Pingyang is smaller than the provincial capital, so the changes feel a bit more intense!
“Focus Media’s work cannot be too rough. If this continues, users will regard Focus Media’s advertisements as junk advertisements, and everyone will not want to see Focus Media’s advertisements. Do you think those big companies, even those in the luxury goods industry, will still cooperate with Focus Media?"
Li Dongling looked away from the window and turned to Li Yan, who was smoking a cigarette.
Li Yan, who was asked by Li Dongling, also hesitated a little. Of course he understood that it would be strange for users who receive spam text messages every day to be happy.
"By the end of the year at the latest, PHS mobile phones will be upgraded to add a text message classification "blocking" function. Numbers marked as spam text messages by users can be blacklisted and they will no longer receive text messages from the same type of numbers in the future!"
Li Dongling said to Li Yan. Li Yan had a panic look on his face when he heard this. Once this function is launched, the power of SMS advertising will be greatly reduced.
"Brother Li, I'm afraid that Focus Media's revenue will be..."
"PHS mobile phones are to be exported overseas. They must maintain their reputation and cannot be affected by spam text messages. Word of mouth.
Of course, even if PHS mobile phones launch the SMS blocking function, they will target Focus Media, but Focus Media must change!”
Li Dongling said directly to Li Yan, "Now there are no barriers to the SMS advertising platform. Other SMS advertising companies will appear soon. If they don't transform, Focus Media will have a price war with other companies!
Yes Let users actively subscribe to Focus Media’s text messages!”
“Actively subscribe?”
Li Yan, who has not experienced many tricks, couldn’t help but be a little surprised when he heard Li Dongling’s words. , who would have nothing to do but subscribe to advertising text messages.
Li Dongling glanced at Li Yan meaningfully, "Focus Media can seek cooperation with other TV stations to jointly launch a TV shopping channel. Focus Media will provide products and launch them on TV stations, allowing users to make calls and send text messages. Buy the product! ”
Some TV stations have already begun to engage in TV shopping. It will really become popular in the next few years when Yanjing TV Station starts to do TV shopping. After that, it detonates the entire TV industry. TV shopping has become popular all over the country.
Although TV shopping has mixed reviews, it is indeed a powerful sales channel.
Haojixing learning machine with an annual revenue of 2.5 billion, as well as Beibeijia, etc., all relied on TV shopping to become popular. Gionee Voice King can break out of the mobile phone industry and cannot do without TV. Shopping is overwhelming. If you buy a Gionee, you will also get a Konka camera, Konka induction cooker, etc. This set of silky little combos, let alone that era, now, who can see who is not confused by the fragrance... Let’s talk about future generations. Which e-commerce platform is most similar to TV shopping? It is Pin Xixi, which is a brother-in-law. The nine-nine-dollar advertisement has attracted countless people to click on it.
Even TV shopping has given rise to giant companies like Acorn International, which became rampant in the country and was listed on the Nasdaq.
As for Boss Du, who was the vice president of Acorn International, he is even more famous. He is responsible for Haojixing, Beibeijia, E-Ren E-book, 8848 mobile phone, Xiaocan Tea, etc.
Focus Media's TV shopping can not only increase revenue, but also provide an additional sales channel. This requires Focus Media to obtain enough cooperation rights with TV stations.
Of course, just like the star-gazing satellite pot, Focus Media can play TV shopping, but it still needs to have a certain bottom line, so as not to be like those people who cut leeks and dare to brag about anything. , cut leeks regardless of age.
In essence, there is not much difference between TV shopping and the anchors who have emerged in later generations. The key is to control product selection and play it well. This will also become a big killer. Many companies will seek to gain focus. Media cooperation.
“In addition to TV shopping, Focus Media can also cooperate with TV stations to produce reality shows, reality idols and other programs.
For example, it has jointly launched some popular entertainment talent shows with Hanxi Provincial Television, such as Happy Story, Super Girl, Happy Boys, Avenue of Stars, and The Voice of China.
Anyone who likes singing and is over 16 years old can sign up to participate. Promotion requires elimination and screening, and third-party judges will select singers with real potential. Each promotion requires auditions, PK, etc. , every time they advance, users can vote for their supporters by text message, and even vote by text message to have the opportunity to decide the candidate they support and become the overall champion! ”
Li Dongling said that text messaging voting for drafts is not very profitable. This kind of voting is not a dime per text message, but a yuan per text message. After a draft, the cost of voting by text message alone is , which adds up to more than ten million. What is the cost? It is basically profit.
Li Yan couldn't help but wonder in his mind as he listened to the TV shopping and real-life idol talent show. Thoughts, compared with these two routines, he let Focus Media send out advertising text messages all over the world, and the work was not too rough, it was almost unbearable to watch
"Whether it was TV shopping or real idols. The copyright must be placed in the hands of Focus Media itself, including product selection, advertising, etc., all must be represented by Focus Media, even if for this reason, an extra portion of the profits will be given to the TV station! ”
Compared with advertising revenue, the revenue from talent show advertisements and copyrights are the major contributors. As long as they hold on to the copyrights, Focus Media can make a large amount of income every year. It may even have the opportunity to sell the copyrights to Japan, Siam, and other countries. Go to Cochin, England, and America, and earn royalties for many years.
“In addition, we can also launch mobile weather SMS, SMS lottery, mobile newspaper SMS subscription, SMS customized novels, etc., so that users can actively subscribe to Focus Media’s SMS products!
When Focus Media has enough In the future, users will have to cooperate with banks, securities, insurance, the Ministry of Railways, airlines, as well as TV stations, fire departments, and local municipal government units.
Like the Yanjing City Government, if you can get the order from the city government, the city government will send text messages of blessings, reminders of sandstorms, heavy rains, and fire safety to users during various holidays every year. < br>
How many people are there in Yanjing? If Focus Media takes such a deal, it will have fixed text message income for the next ten years!
In China, there is a demand for text messages not only in Yanjing, but also in major cities such as Shanghai, Yangcheng, Hangcheng, and Rongcheng! ”
Li Dongling said to Li Yan, with these businesses, Focus Media is basically in a dominant position in the SMS industry. Why focus on those three melons and two dates and let mobile phone users scold them? Let them subscribe themselves. Focus Media's text message, isn't it delicious?
"I...remember it!" "Keeping everything Li Dongling told me in mind, Li Yan said quickly.
Li Dongling's words were all to this point, and the road was pointed out to him. If he can't do it again, there is no need for Li Dongling to speak. , Li Yan was shameless and continued to sit in the position of general manager of Focus Media.
Li Dongling nodded, looked at Li Yan and said, "I hope that Focus Media can become Dongling Hi-Tech in China and even overseas. publicity and promotion channels!
Not only text messages, but also elevator advertising, outdoor advertising, shopping mall advertising, etc. must be invested as soon as possible. A set of advertising channels must be established as soon as possible to cover the entire domestic market!
This time, setting up sales and publicity channels for Torch Group is also an opportunity for Focus Media. I don’t want this matter to be messed up! "
Li Yan nodded quickly and responded. He knows how much the Torch Group is valued. From top to bottom, countless pairs of eyes are staring at it. If Focus Media pulls its crotch, then In the future, he should not count on the orders from the city government and the work unit.
(End of this chapter)