Chapter 250 The world has changed
Just like many domestic industries such as food, electronics, clothing, refrigerators, color TVs, washing machines, automobiles, computers, etc., they are facing the impact of overseas brands. Those overseas brands have more money and better technology. , has a lot of experience, and when they come to the country, they generally reduce the dimensionality of local brands. Similarly, retail shopping malls are also the key targets of overseas brands' strategy.
And unlike other industries, the retail industry involves many products, and the supply chain also affects countless suppliers.
Retail giants such as Asia and other domestic brands have fallen. Once they are replaced by Wal-Mart, Carrefour, Aeon, etc., it will not be as simple as changing to another mall to buy things.
Suppliers to shopping malls such as Asia have to change their business and beg Wal-Mart, Carrefour and other shopping malls to let their products enter, and then they are manipulated by Wal-Mart and other shopping malls and take away large sums of their profits.
Shopping malls such as Wal-Mart, Carrefour, and Aeon are actually equivalent to retail channel operators. It is not easy for channel operators to control brand owners.
Just like Ms. Dong from Gree in the home appliance industry, she was irritating the sky and the earth, but when she faced Gome, she was frustrated at every turn. The angry Ms. Dong yelled at Gome Huang for being overbearing, which could make Ms. Dong curse. Domineering, it shows the strength of Gome Electrical Appliances at that time.
Shopping malls such as Wal-Mart and Carrefour are much stronger than Gome!
A motorcade drove over, and Li Dongling and Li Dongshan ended their interviews with reporters and media.
"Yao City, please!"
Li Dongling stretched out his hand to Yao Zhengru, who had just gotten off the car. Then Li Dongling, Li Dongshan, Yao Zhengru and others walked to the open space with the banner, each took the shovel, and shoveled a few handfuls of soil in front of the camera. Oriental Times Project , which can be regarded as the official groundbreaking.
Yao Zhengru looked back at the construction site where the machinery was roaring behind him, with a bit of a smile on his face. The Oriental Era Project was also one of the projects he took up, and it will also be counted in his resume in the future. in.
“I believe that Oriental Times will become the most eye-catching shopping mall in Pingyang and even Hanxi, and will also become the pride of all Pingyang people. In the future, Oriental Times will go out of Pingyang, Hanxi, and even the mainland! "
In front of the camera, in front of many media and reporters, Yao Zhengru said to Li Dongshan, this actually shows how much he values Eastern Times.
With Yao Zhengru’s words, Eastern Times has basically given the green light in Binh Duong. Binh Duong Bank, Binh Duong State-owned Assets Supervision and Administration Commission, etc. will fully support Eastern Times.
However, what Li Dongling values more is whether local snakes such as supply and marketing cooperatives can support Oriental Times Mall.
After the opening of Oriental Times Mall, there will definitely be competitors. Everything that Asia Mall experienced back then, Tanglin Hi-Tech will definitely have to experience again.
After the Asia Mall opened in the commercial capital, it was jointly attacked by the five major local shopping malls and banned suppliers from supplying Asia!
Asia finally relied on a fierce price war to establish its own supplier channels. Not only Asia had experienced it, but Pang Donglai also experienced it. In the end, it relied on joint procurement from all parties to barely gain a firm foothold. It is certainly unavoidable in the Eastern Era.
However, with Yao Zhengru here, the major local shopping malls in Pingyang, whether it is Pingyang Department Store, the clothing wholesale market on Huanghe Road, etc., will never dare to suppress Oriental Times like the commercial capital did to Asia.
But that may not be the case when we leave Pingyang in the future. Li Dongling will definitely need to establish his own supply chain for the Eastern Era.
In addition to setting up his own supply chain, Li Dongling is also preparing to find a towering tree for Oriental Times Mall to enjoy the shade. Looking around, there is nothing better than the supply and marketing cooperative, covering the entire domestic supply chain and A tree as big as a warehousing and logistics center? !
In recent years, the decline of retail stores in supply and marketing cooperatives has become more and more obvious. Supply and marketing cooperatives in counties, towns, and villages are still operating normally, but supply and marketing cooperative stores in big cities have Slowly disappearing, the stores and buildings of these supply and marketing cooperatives will basically be rented out in the future.
But this does not mean that the giant supply and marketing cooperative has completely disappeared. It has just retreated from the front to the background. In the future, twenty years later, it will still be a company with annual revenue exceeding 900 billion. A behemoth of a dollar.
The domestic sales of chemical fertilizers, pesticides, seeds, and various farm tools, as well as the buyback of agricultural products such as cotton, are all handled by supply and marketing cooperatives.
In addition, a large number of companies such as Zhongnong Chemical Fertilizer, China Re Capital and Environment, Zhongnong United, and China Supply Cold Chain Logistics are also industries under the supply and marketing cooperatives, some of which have been listed. There are also dozens of logistics and warehousing industrial parks in the country.
Not only domestically, coffee from Kenya, rose essential oil from Bulgaria, tropical fruits from Malaysia, sugar and soybeans from Brazil, etc., supply and marketing cooperatives can import them into China from abroad. Even if they can’t buy them, they can still find them. sales channels.
The supply and marketing cooperative has withdrawn from the stage, leaving behind a huge supply chain and procurement chain, which can be borrowed by the Eastern Times.
What other thigh is thicker than the supply and marketing cooperative? The supply chain of the supply and marketing cooperative, even if it only opens the door to the tip of the iceberg for Eastern Times, it will be enough for Eastern Times Mall to last more than ten years. .
With this thigh, whether it is Pingyang, Hanxi or other domestic shopping malls, if you want to snipe and suppress Dongfang Times, you have to consider whether you can beat the supply and marketing cooperative.
Even in the future, Eastern Times Mall will one day have the opportunity to enter overseas markets. The strong supply chain of domestic supply and marketing cooperatives can still help Eastern Times stabilize its rear. Of course, Eastern Times will definitely need to establish its own supplier channels, but in addition The supply chain of supply and marketing cooperatives is of great benefit at any time. After the reporters dispersed, Li Dongling and Yao Zhengru walked towards a temporary construction headquarters built by Eastern Times.
“Mayor Yao, I hope that the Pingyang City Government can take the lead in setting up a connection and help Eastern Times start cooperation with the supply and marketing cooperatives in Hanxi Province!”
Hearing Li Dongling's words, Yao Zhengru glanced at him, thought for a moment, and then understood Li Dongling's intention.
Then he smiled and nodded, "No problem, I'll ask the city government to help make an appointment with the person in charge of the supply and marketing cooperative in Hanxi Province!"
...
In a staff building in Shangzhong City, the gentle-looking Miao Jiahui opened the door, and a voice immediately came from inside.
"Xiaohui is back, wash your hands and eat quickly!"
Miao Jiahui responded. After washing the hands, she entered the kitchen familiarly and started to fight. She is now He was working as an accountant at a state-owned ceramics factory in Shangzhong. Although he had not yet become a full-time employee, his income was somewhat higher than when he was working at Pingyang Iron and Steel Factory.
The Miao family all went to the table to eat. The black and white TV was showing news from the local TV station in Shangzhong. Miao Jiahui had two brothers. The eldest brother was married and had children, and the second brother was also in the same family. He worked as a temporary worker in the factory and found a partner. The Miao family all worked in state-owned factories, and their family background was relatively good.
At the dinner table, Miao Jiahui's parents, Mei Hong and Miao Qinggong, looked at each other. Mei Hong touched Miao Qinggong with her arm, and the latter coughed and said, "Xiaohui, your aunt arranged to meet you a few days ago. How about that young man? He is a member of the company, and you are already a grown man. It’s time to get married."
After Miao Jiahui heard this, she just responded and then immersed herself in her meal. No more words were spoken.
Seeing Miao Jiahui who was silent, Miao Qinggong couldn't help but slapped the table angrily, "I know you still blame us, and let your aunt get you to work without telling you. You were transferred from Pingyang to Shangzhong, but how can you live with that Li Dongshan? He also has a younger brother and sister, how much does it cost to go to college, and he is not a formal worker, how can you live alone? "
"You don't need to say it, I know!"
Hearing this, Miao Jiahui raised her head and replied Miao Qinggong, but her eyes were still slightly red.
At this moment, a name suddenly appeared on the news on the black and white TV station, making Miao Jiahui look over.
"Now reporting on the news in Hanxi Province, today the Oriental Times large-scale complex shopping mall project in Pingyang officially started construction. This is a large-scale project with a total investment of over 300 million yuan. After completion, it will It will become the largest shopping mall project in Hanxi and even in China.
The entire Oriental Times Mall will radiate throughout Hanxi Province. Li Dongshan, general manager of Oriental Times Mall and others, attended the groundbreaking ceremony..."
Oriental Times Mall has invested a lot of money in advertising, especially TV stations, radio stations, newspapers, magazines, etc. in more than a dozen urban areas in Hanxi Province have reported on it. This is just a teaser. When it opens, Advertising efforts will continue to increase, and by then text message ads, flyers, bus ads, etc. will all start to be used.
The report on Shangzhong TV Station was also funded by Oriental Times Mall.
Miao Jiahui looked at the figure on the black screen. Although she had not seen him for a long time and the image on the black and white TV was not very clear, the figure of Li Dongshan, as well as the familiar expression and inadvertent movements, Miao Jiahui would never recognize. Wrong.
Seeing Li Dongshan surrounded by a large group of media, vying for interviews, Miao Jiahui couldn't help showing a surprised look on her face. Li Dongshan on the TV was the same as the temporary worker in the steel factory. Li Dongshan is almost completely different!
Miao Jiahui knew roughly the situation of the Li family and also knew that Li Dongshan had younger siblings. However, after leaving Pingyang, she lost contact with Pingyang and never heard about the situation of the Li family again.
Of course the Miao family has heard of the name Dongling Hi-Tech, but Li Dongshan has never appeared in the media before. There are not many news reports about the Li family from the outside world, and the Miao family has not mentioned it. Gaoke has been in contact with Li Dongshan.
When they saw Li Dongshan on the TV station, Miao Qinggong and Mei Hong opened their eyes wide. They couldn't believe their eyes, and even wondered if they had the same name.
Before leaving Pingyang, Li Dongshan worked as a temporary worker in a steel factory. In just a few years, he became the general manager of a shopping mall with an investment of hundreds of millions!
Miao Qinggong and Mei Hong wondered whether they had seen fake news, but when they saw Miao Jiahui looking at the news with her eyes on the side and pursed her lips, they knew that this was probably not fake news. , that temporary worker who was looked down upon by them has now become a shopping mall boss with hundreds of millions of investments. The world is changing so fast!
(End of this chapter)