Chapter 251 The ancient moon shines on today's people
Until the news on TV had passed, the Miao family was silent at the moment. Miao Jiahui still looked at the TV with her eyes warily, then stood up, pursed her lips, Returned to the room without saying a word.
Miao Qinggong and Mei Hong were lost for a long time before they came back to their senses. They looked at Miao Jiahui's room and remembered the news they had just seen. They were silent for a while. language.
The world has changed so fast, far beyond their expectations. At this time, their hearts are filled with mixed emotions and they don’t know what to say.
……
"Mr. Wang, the construction of Oriental Times Plaza in Pingyang, Hanxi, which claims to have invested 300 million yuan, started today. Will Oriental Times Mall become a rival in Asia?"
"The investor of Oriental Times is also the founder of Dongling. Li Dongling claimed that Oriental Times is a shopping mall comparable to Carrefour and Wal-Mart. Mr. Wang, you are the predecessor of local shopping malls in China. What do you think of Oriental Times Mall? "
Asia Manager Wang Suizhou just got off the car in Yuzhou Commercial City. , he was surrounded by a group of media and reporters who had been waiting for a long time, asking him various questions.
Wang Suizhou, who had a tired face, put on a smile on his face when facing the camera with long guns and short cannons, and acted "calm and gentle", as if he was not worried at all about Eastern Times becoming Asia's rival.
If we talk about the past, Wang Suizhou tried every means to pursue exposure, hired media and reporters, and covered Asia Mall overwhelmingly, making Asia Mall live under the flashlight.
But now, Wang Suizhou doesn't want that much exposure, especially now that Asia Mall is surrounded by negative news, he really doesn't want to appear in front of the media anymore.
But now facing questions from the media, involving Tangling Hi-Tech and the Li family, Wang Suizhou had to respond.
“Asia and Oriental Times Mall will not be rivals. Our biggest rival at present is the Japanese-Benz Yaohan Shopping Mall in Shanghai. Asia will fight to the death with Yaohan, not Oriental Times!”
Facing the camera, Wang Suizhou said with great momentum, it seemed that Asia was going to have a decisive battle with Yaohan in Shanghai. As for Eastern Times, he naturally didn't care.
Wang Suizhou’s decision to regard Yaohan as his rival is not without purpose. Riben Yaohan opened in Shanghai this year and received 1.07 million visitors on its trial opening day, setting a new Guinness World Record.
However, behind the scenes, Yaohan, like Asia, is owed a lot of debt and faces the risk of bankruptcy. In Japan, Yaohan is no longer popular, but in mainland China, these foreign brand shopping malls can still gain huge popularity. flow.
After leaving the reporter, the smile on Wang Suizhou's face disappeared. He didn't even think about Yaohan and the Eastern Era. The biggest trouble in Asia now is not his opponent, but himself!
Asia's capital chain is already at risk of rupture. Due to the continuous opening of new stores and the fierce price war, the seemingly prosperous Asia Mall actually makes no money at all, and is completely making money at a loss.
Now Asia relies on bank loans to survive. Due to arrears with suppliers, some Asia shopping malls have no suppliers to deliver goods, have no goods to sell, are in a state of closure, and are in arrears with the salary of store staff. , leaving Asia shopping malls in some cities only one step away from bankruptcy!
As long as one Asia shopping mall closes down, the wave of Asia shopping mall closings will no longer be able to stop it. This game will also come to an end. It once had great glory, and the central media even produced large-scale movies for it. The shopping mall of documentaries will also disappear like fireworks.
However, Wang Suizhou and Asia do not need to worry about "booking" opponents. Asia cannot hold on anymore, and Yaohan is not much better. In the next year or two at the latest, Yaohan is basically certain to have a thunderstorm, and owes a thousand 60 billion yen, the largest bankruptcy case in Japan's history.
Even in the current Asia Mall in the headquarters of Shangdu, the number of customers visiting the mall now is much less than in the past two years, because of the types of malls in Asia and their prices, including the services they are proud of. , compared to other shopping malls, there is no advantage.
Back in the office, Wang Suizhou picked up the phone and called the bank supervisors he was familiar with one by one. He wanted to invite the bank's loan manager out for dinner, but in the face of his invitation, all he got in exchange was Some refused, and some even took back the loan directly from him.
There is no one smarter than banks. No one else knows what is happening in Asia’s shopping malls, but banks are well-connected. Asia’s debt ratio has reached 710%, and its total debt is close to 1.6 billion yuan. No bank would dare to take over this deal anymore. If Asia is not urged to repay its debts now, Asia's reputation has been supporting it for so many years. As soon as he got off the phone, Wang Suizhou felt dizzy, and it took him a moment to recover. He was now sick from overwork, and his body was just holding on.
After taking a sip of water, Wang Suizhou picked up a newspaper at random. It was a report about Oriental Times Mall and a rendering.
Looking at the modern renderings of Oriental Times Mall, Wang Suizhou couldn't help but feel envious. If he had known earlier that it would be like this today, he would never have allowed Asia to expand wildly by borrowing from banks. The result was that Buried himself in it.
As for whether the Oriental Times shopping mall can be built, Wang Suizhou has nothing to worry about. The major shareholders of Asia Mall are completely hopeless compared to the major shareholders of Oriental Times.
He felt that even if Oriental Times Mall continued to lose money, as long as Li Dongling wanted it to survive, it would lose money for ten or eight years. It was estimated that it could survive, but in Asia, Wang Suizhou had no choice but to shake He shook his head and sighed...
...
"A flower on your chest and a clock on your waist, standing on the street, is the top of the wave of the times!
Now we focus on selected TV shopping channels and cooperate with direct sales from manufacturers, limited to 99 pieces of Sanyang Brand POLO shirt, don’t need 1998 yuan, don’t need 998 yuan, let alone 298 yuan, only 58 yuan, comparable to French Montagut brand Sanyang POLO T-shirt to take home!”
Li Dongling returned to Dongling High-tech Headquarters! In the small courtyard at the back, Li Zhenlin and Wang Xiulan were watching the shopping channel on TV.
During this period, Li Zhenlin and Wang Xiulan were both in the city. The younger sister Li Dongyue had to apply for a college entrance examination after the college entrance examination. The Oriental Times Mall where Li Dongshan was the general manager started construction. The three brothers and sisters of the Li family were all in the city. Li Zhenlin and Wang Xiulan knew that they couldn't get involved and couldn't help much, but they still stayed in the city and cooked for the Li family.
The TV channel that Wang Xiulan watches the most recently is this TV shopping program produced by Focus Media and Hanxi Provincial Channel. Shopping is a woman’s nature, regardless of age or region. Women all over the world basically Same.
Even Li Zhenlin sometimes took a look at it. Although they didn't buy it, they watched it with relish.
Because Focus Media and TV stations have created a TV shopping channel, the price is much cheaper than those on the market. In addition, the selected shopping channel hosts are professional hosts. Excellent ability to mobilize the audience's emotions.
On the shopping channel, the host and assistants are very passionate. If you think about what the live broadcast will be like in the future, you can imagine what the shopping channel is like now.
Because the shopping channel that Focus Media cooperates with the TV station adopts a share-sharing system, the host of the shopping channel is given an 8% share. That is, if he sells a product, he will get an 8% commission, which will be given to the TV station. The commission is 25%, and excluding procurement costs, logistics, customer service, after-sales, etc., Focus Media can earn about 30% of the revenue from one order!
As for whether the shopping channel is profitable or not, take a look at the presenter of the shopping channel, who is eloquent and eloquent in introducing products, and look at the distance between Focus Media and Hanxi Provincial Channel to launch the first TV shopping channel , in just one month, ten provincial TV stations approached Focus Media to cooperate in launching a TV shopping channel.
There are even rumors from CCTV that they want to test the waters of TV shopping and bring down CCTV. You can imagine how profitable the shopping channel is.
Just look at the state of Li Zhenlin and Wang Xiulan at this time, and you can know what other viewers of all ages, men, women, and children who are watching TV shopping channels are like, because the products on TV look really cheap... …
The products that appear on the TV shopping channel are all selected by the supply chain established by Focus Media. They are directly connected with the manufacturers. The prices are much cheaper than those on the market. Coupled with the TV shopping channel, Facing tens of millions of viewers directly is much more than the number of customers entering the store, so the sales volume is quite good. In turn, Focus Media's supply chain team can further reduce the price.
Now on the shopping channel, there are food, clothing, home appliances, jewelry and other products.
In terms of quality, Focus Media does its best to check the quality, but if there are no flaws at all, then It's just nonsense, but the shopping channel created by Focus Media will never be as smoky as the TV shopping channels in the previous life, where all kinds of fair and honest fakes are rampant, and it won't rely on words to cut leeks.
(End of this chapter)