Chapter 255: Comparing people with others is irritating, so you have to throw away goods when comparing goods
When he walked out of Li's house, Li Yan had not completely recovered. He felt that he was walking lightly and one foot was heavy. When Gao Peng saw Li Yan's expression, he also Nothing strange about it.
In the past, I had approached Li Dongling and the people who cooperated with Dongling High-tech, and no one had ever experienced this situation, including the Japanese Japanese devil Nakamura Nakamura, the president of Nippon Telephone and Telegraph Company. When he left Hanxi, wasn't it the same? A state of complacency.
Arrived outside, Gao Peng stopped and threw a cigarette to Li Yan. He set up a customer service call center and express logistics company, and the logistics department of Donglin Hi-Tech will definitely be the main force.
After thinking for a moment, Gao Peng said to Li Yan, "I will apply for funds from the budget management committee. For the customer service call center project, Focus Media will be responsible for it, the express logistics company will be responsible for it, and the logistics department will be responsible for it. Come and do it!
You can ask the technical department to help handle technical issues in the customer service call center. ”
The Budget Management Committee of Donglin Hi-tech has been formally established, and it has slowly taken over the investment projects of Tanglin Hi-tech. Previous projects, such as Dongxin Semiconductor’s chip research and development, Dongfang Optoelectronics’ panel projects, etc. It is still the same as before, and we will continue to invest money in research and development, but new projects require funding from the Budget Management Committee.
Li Yan nodded when he heard this. With the support of Donglin Hi-Tech's technical department, establishing a customer service call center technically does not exist. Problem, Focus Media needs to establish customer service call centers in multiple places.
The last time Focus Media appeared in the news media, it was because of SMS advertising. With the popularity of PHS, The SMS advertising market has begun to become increasingly popular.
Especially after previous media reports that Focus Media’s SMS advertising revenue exceeded 10 million, many companies have entered this industry.
SMS advertising has become a new trend, but in this industry, Focus Media is the undoubted leader. China Telecom and China Unicom are mainly cooperating with Focus Media.
In the past, Focus Media relied solely on text messages for advertising, but now its methods have been gradually upgraded. It has developed businesses such as SMS newspapers, SMS weather, SMS customized novels, etc., and has also approached industries such as securities, insurance, banking, and real estate. Focus Media began to send text messages to users on a large scale, and it also obtained cooperation orders from the Yanjing City Government Office, Fire Protection and other departments. Currently, Focus Media's revenue from SMS advertising is almost doubling every month.
Although there are many challengers, none of them can threaten Focus Media’s position in the SMS advertising industry. After all, PHS is its sister company, which makes Focus Media almost invincible. .
Offline, Focus Media is also seeking cooperation with property companies in hotels, airports, stations, and mid-to-high-end communities in Yanjing, Yangcheng and other places. The reason why it seeks cooperation with mid-to-high-end communities is nothing else. The reason is because the old community has all stairs and no elevators at all...
What Focus Media is looking for is to advertise on the elevators in the community. If there is no elevator, how can Focus Media advertise.
Focus Media is making rapid progress in SMS advertising and offline advertising. Focus Media is now the fastest growing company in the domestic advertising industry, if not the only one. There are many large companies, especially overseas brands of clothing, electrical appliances, home furnishings, jewelry, etc. The industry has begun to cooperate with Focus Media.
These offline advertisements from Focus Media have already appeared in America and Europe. Compared with traditional TV, radio, newspapers, magazines and other promotional methods, these overseas brands are more receptive to outdoor advertising. High, I am more willing to try to cooperate with Focus Media.
While the advertising industry is watching the rapid development of Focus Media, many overseas investment institutions are beginning to be optimistic about Focus Media. Companies in the advertising industry are also speculating when Focus Media will become a giant company or even go public. At that time, a piece of news suddenly came out that shocked the entire advertising industry.
“Focus Media’s Focus Selected TV shopping project, which cooperates with TV stations, revenue exceeded 47 million last month, becoming Focus Media’s new high-revenue business after SMS advertising.
Some people in the TV industry predict that TV shopping may have just begun to take off in China
Referring to the overseas TV shopping industry, America's live TV shopping has developed for more than 13 years since 1982, and has given birth to two TV shopping giants with annual revenue of more than 2 billion US dollars, Crovis and Family TV Shopping Network. , these two TV shopping companies cover more than 112 million household users in America!
In addition, TV shopping in Europe, Bangzi, Japan, Asan and other regions is also developing. TV shopping initiated by Focus Media will likely set off a new retail industry in China! ”
The latest issue of Continental Television, the authoritative newspaper in the television industry, reported the news about Focus Media’s TV shopping. As soon as the news came out, it caused a sensation in the entire domestic advertising and media industry. In the past, major TV stations were vying to cooperate with Focus Media on TV shopping. They knew that this thing could make money, but they never expected that it could be so profitable. Within one month of its launch, the revenue exceeded 47 million. This is just the beginning.
As soon as this news came out, those companies that were envious of Focus Media are now a little jealous. What is the origin of Focus Media? When it was established, Donglin Hi-Tech. Just spending tens of millions on it is completely different from other advertising companies that have developed through hard work
It’s okay to be from the second generation of rich people, but this advertising company has been established for less than a year. It has been doing all kinds of big projects, including SMS advertising and TV shopping. Focus Media is completely unconventional. Road, I have directly opened up a new track, leaving other advertising companies to do what they want!
But then, Li Yan, who returned to Yanjing from Hanxi, accepted an exclusive interview with the Central Media Station. This interview caused an uproar.
“There is no rule without rules. If any industry wants to develop, it must have rules, otherwise the entire industry will fall into chaos!
Focus Media is willing to help the domestic TV shopping industry. To contribute a small amount, we hope that the Television, Radio and Television Administration, CCTV, Yanjing TV, Hanxi Provincial Station, Guangdong Provincial Station, etc. can join forces with the Industrial and Commercial Administration Bureau to jointly formulate mainland TV shopping guidelines. Focus Media is willing to abide by this TV shopping standards, and operate in compliance with the law, pay taxes, and provide users with the best shopping services
In the future, Focus Media hopes to promote the mainland TV shopping model overseas and reach cooperation with more overseas TV stations. It also allows more domestic products to go abroad with the help of the TV shopping industry.”
Although Li Yan said both inside and outside that he wanted to invite relevant departments and TV stations to jointly formulate TV shopping management regulations, anyone in the advertising industry could hear the implication. Li Yan was going to Let Focus Media formulate domestic TV shopping management conditions. It will set rules for the TV shopping industry!
When they saw this interview, many companies in the advertising industry were shocked and angry, especially companies that were preparing to enter the TV shopping industry to make money. When they saw the interview, they all cursed. Li Yan is not loyal. After he has eaten a bowl of TV shopping, he will burn bridges and not let other companies play. He is extremely overbearing.
No matter how much you criticize, Li Yan’s words at the end of the interview raised this interview and the TV shopping industry to a new level. TV shopping has even affected its international reputation, and When exports earn foreign exchange at a high level, everyone knows that the introduction of TV shopping guidelines is probably a done deal, otherwise this trend would not have spread.
After all, formalizing TV shopping is beneficial to all parties, whether it is for industry and commerce, TV stations, or taxation. After the TV shopping company is formalized, it can provide tax revenue, jobs, and reduce costs. Users complained that it would be better if they could go overseas, but it would be difficult for those companies that are fishing for side projects to cut leeks in this industry.
After being interviewed by the central media, Focus Media announced that it would join forces with its parent company Dongling Hi-Tech to establish large-scale customer service call centers in Yanjing, Guangdong Province, Hanxi and other places to provide Focus Media with The selected TV shopping channel service is expected to recruit the first batch of customer service seats, which will exceed 3,500 seats!
The customer service call center will use modern equipment to work, all using telephones, computers, printers and other office equipment. Users will call and send text messages to make reservations, and the order forms will be entered into the computer, and then the computer will contact the shipping center and warehousing center, and finally complete the delivery.
The entire call center project sounds very high-end, and Focus Media announced that the monthly salary of the customer service call center will exceed 1,500 yuan, and there will also be overtime pay, bonuses, etc. You know, now The salary of a flight attendant is only 2,000 yuan, while the salary of a call center caller is almost as much as that of a flight attendant.
The reason why such a salary package is set is for Focus Media’s TV shopping project. When you know that the salary of call center employees is the same as that of flight attendants, will people feel that TV shopping is high-end? It’s not that The grass-roots team on the street, although in fact there is no difference.
This is the same as the decoration of luxury stores. After entering a luxury store, the high-end decoration and carefully selected merchandise guides will make the buyers dissatisfied. After birth, the things you are about to buy have the feeling of Bige, and the customer service call center also wants this kind of atmosphere.
As soon as the customer service call center project came out, it immediately became a hot topic and attracted countless people to discuss it. Many girls who saw the news were eager to join Focus Media's customer service call center.
After the customer service call center, another piece of news came out. It was not like the uproar caused by the customer service call center, but it caused huge waves in the express delivery industry that was still in hiding.
The Logistics Department of Dongling Hi-tech took out its fleet and warehouses across the country to form Oriental Express Company. Later, it was reported that Yanjing Supply and Marketing Corporation had carried out operations on Oriental Express. After hearing the rumors about the investment, express delivery companies such as STO and SF Express couldn't help but look towards their new counterpart, Oriental Express.
(End of this chapter)