Chapter 266: The trees are beautiful in the forest, but the wind is about to destroy them
Li Dongling did not talk too much about Sanzhu and the health care products company with Ren Yuefeng and Yao Luoying. You can see it online. As for how history will evaluate this barbaric and crazy experience of health care products, that is not something Li Dongling needs to worry about.
Today is a meeting at the headquarters of Tanglin Hi-Tech. After the launch of PHS, the entire Tanglin Hi-Tech has been busy. Executives from all walks of life have traveled all over the world and have now returned to the headquarters.
“How are the sales of PHS now?!” Li Dongling took the lead in asking PHS.
Zhang Ao, who was in charge of the marketing department of Dongling Hi-Tech, took out several documents and distributed them to everyone in the conference room.
"Compared with the initial launch period, PHS sales have declined. Both in the mainland and Japanese markets, sales have begun to enter a stable period.
In mainland China, PHS sales currently remain at around one million units per month. The sales volume in mainland China is expected to exceed 10 million units this year, and the sales volume in Japan is expected to exceed 4 million units this year.”
After Zhang Ao finished speaking, there was a big round of applause in the conference room! The annual sales volume of this new mobile phone can exceed 10 million units, which is enough for Donglin Hi-Tech to join the ranks of the world's leading mobile phone shipment manufacturers.
The PHS in the hands of Dongling High-tech in this life is much more powerful than in the previous life. In the previous life, PHS was launched several years later. By that time, the PHS in Japan had already declined.
Coupled with the PHS technology and patents, Japan and Japan, there are no supporting PHS base stations in China, and there are too few cities with signal activation, so the development of PHS in the early stage was not rapid. Later, in China Telecom and Netcom With the support of China Telecom, China Railcom, etc., PHS skyrocketed, but it took several years to increase sales. Starcom, which launched PHS, had annual revenue of more than 20 billion and was directly listed on the Nasdaq. gram.
Now, the full set of patents and technologies for PHS within ten years are in the hands of Tanglin Hi-Tech. Under the authorization of Tanglin Hi-Tech, PHS-related supporting facilities are developing in full swing in the country. Big cities that have opened PHS cities are much better than There were too many in the previous life. There was a market and demand, which naturally made PHS sell like crazy in China. Sales increased rapidly. The only thing that can limit the sales of PHS is price and production capacity.
“This year’s PHS business is expected to bring more than US$6.2 billion in revenue to Tanglin Hi-Tech, a quarter of which comes from Japan, Siam, and Malaysia. If overseas The market is developing smoothly and the revenue is expected to increase by a considerable amount!”
Hu Xian, the chief financial officer of Dongling Hi-Tech, was in a pretty good mood at this time. The fact that PHS could become so popular and make such huge profits really exceeded everyone’s expectations. Before PHS, it had never been No one has ever thought that such a mobile phone can have such huge benefits.
“Overseas markets are expanding. Orders from Siam and Malaysia have been received. Ning’s Trading Company, the agent of Hong Kong City, is also discussing the plan to introduce PHS with the Hong Kong Telecommunications Administration. Zhu Zhaojiang and the others are looking for partners in markets such as Brazil. If their overseas expansion goes smoothly in the second half of the year or next year, then Maybe next year, the overseas sales of PHS may exceed 10 million units!”
Zhang Ao is quite optimistic. The key is that PHS is cheap, and Dongling Hi-Tech’s profits are high, but they are just that high! In terms of profit, the phones are cheaper than those of Nokia and Ericsson, so you know how expensive their phones are.
Whether it is mobile phones or call charges, PHS has the advantage. Ordinary people still account for the majority in this world. When PHS has obvious advantages, promotion and sales will become easier. Zhang Ao is confident that the PHS will PHS is sold to Brazil, Colombia and other places.
The senior executives of Donglin Hi-tech all looked very excited. The sales and revenue of PHS are closely related to these senior executives, as well as the entire Tanglin Hi-tech, various departments and employees. of.
According to the reward system formulated by Li Dongling, as long as the sales volume of a product can meet expectations, a certain amount of profit will be given as a reward, and will be distributed to senior executives, departments, employees, etc. according to the profit.
If nothing else happens, except for the salaries of Ren Yuefeng, Zhang Ao, Hu Xian, and Chen Tao this year, they will basically receive at least one million starting bonuses, and even option rewards, while those in the R&D department , Sales Department, Logistics Purchasing Department, Finance and other departments can also receive large bonuses equivalent to half a year or even a year as year-end bonuses. How can this not make everyone excited?
At this time, Ren Yuefeng poured cold water on everyone, looked at Li Dongling and said, "There is news that mobile phone manufacturers, R&D institutions, and academic personnel who support GSM and CDMA technology are very dissatisfied with PHS The behavior of competing with GSM for the market is to restrict the development of PHS! ”
"The Posts and Telecommunications Department is likely to go further and restrict the use of certain frequency bands by PHS and PHS, and delay the promotion of PHS in the country by Telecom!"
"There is also news from the Japanese Telephone and Telegraph Company. Sony, Panasonic, Sharp, Hitachi, Fortis, Kyocera and other manufacturers are discussing to sue PHS for unfair competition in Japan and taking advantage of price advantages to dump products. Nokia, Motorola, Ericsson, Samsung and other companies are also suing PHS in America. , Europe and other places, there are rumors about PHS! "
As soon as Ren Yuefeng said this, the conference room of Dongling Hi-Tech Headquarters fell silent, and Su Chicheng, who was responsible for recording the meeting, couldn't help shaking his hands. It's all groundless, but if there are rumors, there must be some signs. PHS's performance is so brilliant and so fierce that the overseas mobile phone giants have begun to worry about PHS. I was even scared. Before this, even Nokia had never done this. When they first entered the mobile phone industry, they challenged a group of established mobile phone giants!
The post and telecommunications side wants to restrict PHS partly to protect the domestic GSM and CDMA industries so as to prevent them from being beaten to death. There are also a lot of industrial chains behind this to make a living with the practitioners.
Nippon mobile phone manufacturers are targeting PHS. They are completely Nippon mobile phone brands. They are almost out of business due to PHS. Now eight out of ten new mobile phone users of Nippon have purchased PHS. This makes Kyocera, Fortis and Panasonic mobile phone manufacturers were almost unable to survive in Japan, their home base, and they had no choice but to sue PHS, which was represented by Japan Telephone and Telegraph Company.
In the remaining overseas markets, the mobile phone industry has always been dominated by American and old European brands. Now, the Japanese mobile phone brands and Bangzi have not yet emerged, but now a mainland company has emerged. Mobile phone brands have the intention to challenge them. Naturally, the old mobile phone manufacturers can't help but start chasing PHS in advance and ban PHS from entering their market.
In addition, this is actually Europe supporting GSM and America supporting CDMA, which means targeting PHS. America and Europe have invested so many dollars in preparation for the communication they support. , how could it be allowed to be overturned? It must be targeted.
Ren Yuefeng's words were also filled with worry. Even if they are as good as the forest wind, they will be destroyed. PHS has now become a thorn in the side of the global mobile phone and communications industry. Being targeted by overseas regions, sales will definitely be affected. They were even fined for no apparent reason.
While everyone in the conference room was worried, Li Dongling sneered, "Don't worry about PHS in overseas markets!"
Seeing the looks from Ren Yuefeng, Zhang Ao and others, Li Dongling smiled and said, "Do you think PHS has a chance to enter the markets of developed countries such as America and Europe?!"
Ren Yuefeng was stunned for a moment. , and then shook his head. Although he said it was Dongling Hi-tech's own cub, he still knew how much the PHS weighed. In areas with less developed economies, PHS with cheap phone bills is a magic weapon, but it can be used in developed countries. In this country, if you say a few words about PHS, you may have to utter an exclamation of "Hey, hey, grass". America and other places will never tolerate the unstable situation of PHS calls.
“Why is PHS popular?”
Li Dongling looked at everyone, “It’s because the local income level is not enough, and communication companies cannot afford the high base station costs, and cannot spend huge patent fees to introduce GSM or CDMA is because local mobile phone users cannot afford the cost of mobile phones that often cost more than one thousand US dollars, so they choose PHS base stations and PHS as a compromise!
It is the market and users who choose PHS. As long as there is demand, PHS will will exist!”
America and Europe have money and can build base stations with better call quality. They don't like PHS base stations at all, and PHS cannot sell them. Li Dongling has no hope at all, so there is no disappointment.
“The markets that PHS wants to enter overseas are GSM and CDMA, as well as markets that Nokia, Ericsson, Motorola, etc. are not interested in for the time being. They cannot stop PHS!
In addition, there is Japan Telephone and Telegraph Company, which is a grasshopper on the same rope as PHS. At this time, it is impossible to watch the show across the river. "
Li Dongling sneered, "PHS met overseas. If you encounter any trouble, go to the legal department of Nippon Telephone and Telegraph Company to resolve it. I want to see who is worried first!”
“As for the domestic market...”
Li Dongling pondered for a moment, then smiled and said, "When you should cry about poverty, cry about poverty. Why should you be stubborn? Dongling Hi-tech can also cry about poverty. If you are targeted, then lower the price. The first wave will be reduced to 499 yuan, and the PHS machine The price has dropped to 4,500 yuan. In order to survive, it’s not a shame to lower the price!”
In overseas markets, PHS has nothing to do with those overseas mobile phone manufacturers, but in China, Donglin Hi-Tech can’t deal with it! It makes no sense to them. They don't want PHS to sell their phones, right? Well, in order to survive, PHS's price reduction and promotions shouldn't go too far.
Li Dongling wants to see who will suffer more in the end. If he sues PHS for dumping, he will really dump it once and let them see. Let’s see if Nokia, Motorola, and Ericsson mobile phone brands can still be sold in China. If you look at a few machines, half of PHS' profits can be used to fight price wars. Do they have it? !
Ren Yuefeng, Zhang Ao, and Hu Huxian all took a breath of cold air. Originally, PHS had a price advantage, but if prices were cut again, the inventory of the friendly mobile phone manufacturers would be liquidated.
(End of this chapter)