Chapter 295 Regrouping
After leaving the TV station, Jobs was still thinking about the idea in his mind just now. When he said he had a new computer idea, he was not deceiving the TV host.
Nowadays, people who like and dislike Jobs are basically divided in half, but they can lead Apple through difficulties and reach the heights of previous lives. They cannot deny Jobs' vision and ability.
The emergence of the USB Alliance allowed Steve Jobs to capture the changes that were taking place in the computer industry. The new computer project that appeared in his mind just now in the studio was to get rid of the miscellaneous interfaces on the current computer. Keep the USB interface and power interface.
This is a minimalist-style computer that abandons various interfaces and floppy drives. It only has USB, optical drives, and the Ethernet interface of the recently popular Internet in Silicon Valley. The more he thought about this project, the more he thought about it. The more excited you are.
In its previous life, this computer was named iMac G3. Each unit sold for US$1,299. A total of 6.5 million units were sold worldwide, helping Apple earn US$8.4 billion and helping Steve Jobs regain his position as Apple's president. The throne has become a tyrant in the eyes of countless designers in the empire...
However, for Jobs now, this new project is just an idea, far from mature, before returning to Apple. , even though he is worth a lot of money, the cost of developing a computer, as well as the subsequent publicity, promotion, and sales channels, are not something he can handle alone.
The most important point is that Steve Jobs’s reputation is really not very good now. Because of his character and temper, the current computer industry is basically his enemy. It’s okay if he doesn’t enter the computer hardware industry. If he dares to show his face, the computer giants he has ridiculed and ridiculed over the years will definitely add insult to injury and trick him into death.
Another point is that in recent years, except for Pixar, which was an accident, for other projects, Jobs has been doing one job at a time, and no one dares to believe him. Even Pixar, he accidentally won the Oscar. Hug It was developed after falling into the lap of Disney. As for his main business, the NeXT computer system, no one cares about it. Anyway, no computer manufacturers who have taken advantage of him are willing to purchase it. It is estimated that no one is willing to invest in his computer projects.
So, Jobs must return to Apple and use Apple’s funds and channels to fulfill his long-cherished wish. The order cannot be reversed!
...
“It completely surpasses the mechanical mouse. Damn it, how did they think of it!”
One of the three founders of the Swiss Logitech company in charge of the Logitech R&D department Malini said, covering her head in pain.
The other two Logitech founders, Daniel and Pacosta, saw Marini holding a silver sable optical mouse in his hand, and their expressions changed drastically.
The past few years have been the most comfortable for Logitech. After the patent lawsuit between Silver Sable and Microsoft, Microsoft has been very restrained in the hardware industry and has not been as aggressive as before. The hardware industry is aggressive, which gives Logitech a big sigh of relief.
In the past few years, Logitech has launched a number of classic mice in the mouse industry. Although the concepts of wheel mice and ergonomic mice were first developed by the Silver Sable mouse, Silver Sable was not available in America and Europe. There are many markets, but Logitech has carried these forward.
It can be said that after Silver Sable Mouse launched these mouse concepts, Logitech took the biggest advantage!
Logitech is now the largest company in mechanical mice. Except for some markets such as mainland China and Hong Kong, Logitech occupies the majority of the mouse industry in other markets.
Logitech is much more famous than Silver Sable in the mechanical mouse industry. Relying on its heritage and investment in R&D funds, Logitech can confidently say that they have surpassed the Silver Sable mouse in terms of mechanical mice. .
The fact that computer giants such as Dell, HP, and Compaq handed mouse orders to Logitech is also the best proof.
Logitech, which has made rapid progress in the mechanical mouse industry, has focused almost all its efforts on this. Although the concept of optical mice has been spread in the industry, Logitech has not paid attention to it. It is really a mechanical mouse that makes too much money. , as the largest brand of mechanical mice now, Logitech is somewhat difficult to give up.
But now, looking at this one in my hand, Logitech got the Silver Sable optical mouse from the mainland through connections. Even though it has not been sent to the laboratory for disassembly, after experiencing it, I have always been happy. The arrogant Marini's demeanor is enough to explain the performance of the Silver Sable optical mouse.
Daniel's face was ashen. Who would have thought that Logitech had been preparing to compete with Silver Sable in the mechanical mouse industry, but Silver Sable made a false move and gave up the mechanical mouse and started to develop optical products instead. The mouse, this shot shook Logitech so hard!
“Enough!”
Daniel shouted to Marini and Pacosta, “Now is not the time to regret. Silver Sable Mouse Optical has found Ronaldo to endorse and has started advertising in Europe. .
I have received news that Silver Sable has begun to sell products in electronic and electrical shopping malls such as Wanjia Electric City through Shenzhou Digital Cordless Phone sales channels in Europe, and will soon go on sale in Europe! "Ronaldo is now a football star in European football, but compared to his fame on the court, he is favored by advertisers, which makes other European football stars jealous!
Shenzhou Digital Cordless The phone defeated Siemens in Europe and became the largest digital cordless phone manufacturer in Europe. Ronaldo, who endorsed Shenzhou Phone, also became famous in the advertising industry
Now, sneakers and jerseys. Countless advertisers in sports, cars, clothing, food, electrical appliances, etc. are looking for Ronaldo to endorse. The advertising endorsement fees he has received are more than those of a group of long-established stars. Not surprisingly, Ronaldo has become the European star this year. The player with the highest annual income in football.
When Ronaldo was approached by Donglin Hi-Tech European Branch and asked to endorse Shenzhou USB drives and Silver Sable optical mice, Ronaldo agreed without any hesitation. < br>
As for the Shenzhou digital cordless phone, the sales channels previously established in Europe, as well as those promotion personnel, are now available. Shenzhou USB flash drives and silver sable mice can be sold through these sales channels!
Not to mention, there is also Vanjia Electric City, a retail electrical appliance mall owned by Donglin Hi-tech's own sales department. However, Vanjia Electric City is mainly concentrated in France and has not been able to enter the whole of Europe. It takes time to expand.
But these European sales channels alone are more than enough for Shenzhou USB flash drives and Silver Sable mice, allowing them to enter the hands of companies and home users in major European cities.
“For us, it is urgent to develop a Logitech mouse that can match the performance of the Silver Sable optical mouse. The speed must be fast, and we don’t have much time left!” Daniel said with a frown.
Marini raised his head with a look of pain on his face, "But even if we imitate the Silver Sable optical mouse, we still need time, and there are also patent issues. This time we want to get the patent authorization from Silver Sable. , I’m afraid it won’t be that easy!”
"Then go to Silver Sable and their parent company Donglin Hi-Tech. If necessary, I will personally fly to the mainland. Logitech must obtain the patent for the optical mouse. Logitech must not lose the optical mouse market!" Daniel said with a smile. said angrily.
Back then, when Dongling Hi-Tech, the parent company of the Silver Sable Mouse, was in a lawsuit with Microsoft, it licensed the Silver Sable Mouse patent to Logitech at a bargain price.
This time, Daniel didn’t know how much Logitech had to pay to obtain the patent for the Silver Sable optical mouse. Thinking of this, Daniel felt his head hurt.
......
"Sorry to excuse you, our company has launched two new products, which are very suitable for your company. This is the Shenzhou USB flash drive. Yes, it is the same as the Shenzhou digital cordless phone. New products launched by the company, endorsed by Ronaldo
It has a memory equivalent to 20 floppy disks and can be carried anywhere. It is a product that complies with the USB Alliance standards and can be used by all computer brands in the future. The 16M Shenzhou USB flash drive only costs $60! ”
A salesperson in a suit appeared in a company in an office building in London, trying hard to sell the product in his hand.
The same formula, the same taste, last year The Shenzhou phone appeared in Europe again this year, but the product was replaced by a digital cordless phone and a Shenzhou USB flash drive and a silver sable mouse. A salesperson wearing a backpack appeared in office buildings and households in streets and alleys in major European cities, and began door-to-door sales. This was the offline sales channel originally established by Shenzhou Telephone, and Dongling Hi-Tech Europe has been maintaining it. , now it is being relaunched.
Compared with the Shenzhou Phone, which could only be promoted offline, it is certainly much more heroic now. It has appeared on TV stations in France, Europe, Germany, Italy and other countries wearing clothes. Ronaldo, playing with the Shenzhou USB flash drive in front of the computer!
Not only in Europe, but also in Hong Kong City, Japan, Singapore, Bangzi, Siam and other places, advertisements for Shenzhou USB flash drives and Silver Sable mice have begun to appear on sale in these places.
In the mainland market, due to the size of the number of computer users, sales of the Silver Sable mouse have begun to decline. However, Shenzhou USB flash drives still performed fiercely. Although sales also declined, single-day sales remained at two About ten thousand people.
While the domestic media were still reporting on the domestic sales of Shenzhou USB flash drives, a piece of overseas news directly ignited public opinion.
“Shenzhou USB flash drives have been launched in Europe, setting a single-day sales record of 57,000 units. In England, Germany, the Netherlands and other places, Shenzhou USB flash drives have begun to run out of stock!”
(This chapter End)