Chapter 296 The West Wind Rises (2 in 1)
The news coming back from old Europe made the country dumbfounded. The sales of Shenzhou USB flash drives have taken off in China, but I didn’t expect that after arriving in Europe , turned out to be even more ferocious than in China!
According to the order of Shenzhou USB flash drive, the USB flash drive with 16M memory is priced at US$60, and the USB flash drive with 32M memory is priced at US$75. The Shenzhou USB flash drive is in Europe, and the USB flash drive with 16M and 32M memory is available on the same day. In total, the revenue was more than 3.67 million US dollars, which translated into a depreciation of more than 29.4 million yuan in RMB!
As soon as the news came out, the entire domestic technology industry, large and small technology companies, looked at Donglin Hi-Tech with some jealousy. They had also known before that Donglin Hi-Tech had very high overseas revenue. Most of Ling Gaoke's revenue comes from overseas markets, but I didn't expect it to be so profitable.
I still remember that just a few months ago, Tanglin Hi-Tech was shouting to survive through Binh Duong Metropolis Daily and other media. Tanglin Hi-Tech was only one step away from bankruptcy. As a result, it turned around. , in one day, relying on a Shenzhou USB flash drive product, foreigners made a huge profit of 3.67 million. Is this going to go bankrupt?
If they are going bankrupt, then other domestic technology companies feel that they might as well just go bankrupt!
Moreover, these 3.67 million are earned in foreign exchange. In the domestic technology industry, there are many companies that spend foreign exchange, but there are a few that can earn foreign exchange.
The emergence of Shenzhou USB flash drives has allowed the domestic technology industry to see for the first time what high-tech products are, what patents are, and what high profits are. There have long been a group of companies in China that have dismantled Shenzhou USB flash drives. Understood, the cost of a Shenzhou USB flash drive is no more than 35% of the selling price, not even 30%!
But Dongling Hi-Tech dares to sell it for 500 or 600 RMB, and both domestic and overseas people are willing to pay for "high-tech products". How high-tech products make money is fully presented to countless people in China for the first time. In front of people, this is a big shock for technology companies large and small.
After the news from overseas came back to China, many domestic media, after being stunned, began to report more and more fiercely.
There are also many media and companies analyzing the reasons why Shenzhou USB flash drives are selling so well overseas.
“The modern offices in old Europe are higher than those in mainland China. For example, Microsoft’s revenue in the Netherlands is higher than the revenue in the domestic market. The number of computer users in Europe is second only to America. For USB flash drives, The demand is also higher than the domestic market.
Not only. is a product. Shenzhou's parent company, Dongling Hi-Tech, is currently the only company in China that has established a relatively complete set of publicity, promotion, and sales channels in the European market. It has also cooperated with local European retail channels such as Wanjia Electric City. Established strategic partnership!
Our newspaper office interviewed users living in Europe over the phone. According to the news, we learned that the sales department of Donglin High-Tech Europe Branch employs a large number of local international students in England, Germany, France, Italy, the Netherlands and other places. College students, housewives, third-party sales
Hire these personnel on a commission basis to promote and sell Shenzhou USB flash drives offline. For each Shenzhou USB flash drive sold, the commission given to these sales staff will reach . 15%, which is about ten dollars.
In addition, Tanglin Hi-Tech has Ronaldo, a rising star in European football, as its spokesperson, helping it quickly increase its product visibility! ”
The next day, the Industrial and Commercial Times used a large space on the first page to “reveal” the reasons why Shenzhou USB flash drives were so popular in Europe. There were external factors, but also Dongling Hi-Tech’s own internal factors. The right time, the right place and the right people. One cannot.
Old Western Europe has a developed economy and high per capita income, so there are many computer users. U disks are a necessity for computer office work, so naturally there are more companies and users buying them.
The sales channels established by Donglin High-tech in Europe and a large number of offline promotion personnel ensure that Tanglin High-tech can quickly promote a product to countless people in Europe in a short time!
"However, it is still debatable whether the situation of Donglin Hi-Tech overseas can be replicated. If you venture into overseas markets, you may encounter huge difficulties. Related companies need to consider carefully. ”
The Industrial and Commercial Times used this report to tell the companies in China that envied and recruited Donglin Hi-Tech that the Shenzhou USB flash drive was selling well in Europe not because of luck. It also reminded other domestic companies that if they rush to Europe rashly, , that scumbag might lose even a little bit of his compensation.
As soon as this detailed report came out, many companies that wanted to try their luck overseas were discouraged. They did not have Tanglin Hi-Tech's overseas sales channels, nor did they have the ability to spend large sums of money on advertising.
As for the 15% commission for offline local promoters, if you sell a product, you need to give the local promoters a commission of ten dollars, which is converted into RMB 80. For domestic companies, it is even better. The truth is, they may not make 80 yuan in profit from selling a product, let alone 80 yuan to the sales staff.
Domestic companies now know why Tanglin Hi-Tech can make those local promoters in Europe go crazy and sell products for Tanglin Hi-Tech.
When you sell a Shenzhou USB flash drive, you can get a commission of ten dollars. Taking advantage of the hot sales of USB flash drives, if you can reach a cooperation with a company, you can sell more than ten or even dozens of USB flash drives a day. Hundreds of dollars in royalties.
That kind of experienced salesperson with customer channels can even get hundreds of orders. One order is equivalent to the salary of an old middle-class European office worker with a monthly salary of 1,500 US dollars. How can he Don't make people crazy about it.
As soon as this report came out, someone dug up the news that Tanglin High-tech had previously signed Ronaldo for a sky-high price of eight million US dollars.
At that time, when Tanglin Hi-Tech signed Ronaldo, countless people were puzzled, had doubts, and even ridiculed that Tanglin Hi-Tech was out of its mind. It only took a little money to float away, and it spent such a large sum of foreign exchange. Please A foreigner speaks for you and pretends to be fat.
But now, with the reports of domestic football newspapers and magazines such as football clubs, Ronaldo's heroic performance in European football matches is constantly being reprinted back to China, so that domestic football fans are beginning to know that Ronaldo is Become a new generation of rising football superstars in Europe and even the world, even the king of football!
Donggin Hi-tech signed a ten-year contract with Ronaldo for US$8 million. This endorsement does not seem to be a loss. On the contrary, as Ronaldo performs in the football industry, it becomes more and more valuable...
In the future, if Ronaldo becomes the new generation of football king, then the endorsement contract with Tanglin High-tech will not only be a question of gold content, but also a sign of making a lot of money.
Regardless of the media and public opinion, Shenzhou USB flash drives have begun to be sold in old Europe, Hong Kong City, Japan, Singapore and other places.
With a sales volume of 57,000 units, in order to earn high commissions, major electronic and electrical retail malls in Europe, as well as local promoters from Donglin Hi-Tech Europe, are all crazily promoting Shenzhou U plate.
This has made the sales of Shenzhou USB flash drives in Europe not only not start to decline after the launch, but also continue to hit new sales highs in Europe.
“A product from an Asian company has caused a storm in Europe. Since the launch of Shenzhou U disk in Europe, the sales of floppy disks and CD burners have begun to halve in Europe!”
"The sales volume in a single day exceeded 70,000 units, which is really crazy. I have no intention of questioning the role of Shenzhou USB flash drives, but now it is too crazy. Do you dare to imagine that today I have more than six waves of door-to-door salesmen selling Shenzhou USB flash drives at home. People!”
“Today I went to several major electrical appliance stores in Europe such as Metro, Saturn, and Wanjia Electric City. Originally, I wanted to buy a microwave oven, but when I came out, I was holding Shenzhou U. disk and Silver Sable Optical Mouse!”
European media have also begun to report on the performance of Shenzhou USB flash drives in Europe. Some are praising and some are dissatisfied with the local push model of Shenzhou USB flash drives. Various public opinions continue, but they remain the same. It cannot stop the hot situation of Shenzhou U disk in Europe. After all, there is no opponent now.
“The daily sales volume of Shenzhou USB flash drives in Hong Kong City exceeds 3,000. Due to supply reasons, some USB flash drive retail stores in Hong Kong City have increased their sales!”
“The sales of USB flash drives in Singapore are booming. Singapore’s United Daily News claimed that Singapore’s trek company is seeking to obtain a USB flash drive patent license from the parent company of Shenzhou USB flash drive! ”
"M-systems, a Hebrew technology company, officially announced its entry into the USB flash drive industry. However, the company questioned the legality of Shenzhou USB flash drive's patent on the USB interface. It believed that the USB flash drive patent should not be profitable, which hindered the development of USB flash drives. Global development! "
" According to statistics from Hong Kong City Ta Kung Pao, as the only independently developed Shenzhou USB flash drive by a mainland company in the technology industry, its sales in markets other than mainland China have exceeded 110,000 units. ! ”
“The Shenzhou U disk is in trouble, with sales of less than 1,000 units in a single day. The Japanese city government and related companies are not willing to accept the Shenzhou U disk!”
Entire! Shenzhou USB flash drive is in full swing in mainland China, Hong Kong, Singapore, old Europe and other places, with sales continuing to hit record highs. However, in Japan, it has rarely been in the cold.
“Shenzhou USB flash drive, what’s going on in Japan?!”
At Hanxi Dongling High-tech Company, Zhang Ao, who was in charge of the sales department of Dongling High-tech Company, was a little dumbfounded when he got the sales volume of Shenzhou U in Japan.
The sales volume of U disks in Japan is actually not as good as in markets such as Hong Kong City, Singapore, Bangzi, etc. It is even worse than Siam and other places. At least some departments of the Siam City Government have purchased a batch Twenty thousand USB flash drives are used for city government offices.
But in Japan, U disks cannot be sold at all. Neither the city government offices nor the companies seem to be interested in U disks at all. You know, Japan is now a major computer manufacturer. There are a lot of computer brands such as Toshiba, Hitachi, NEC, Epson, Sharp, Panasonic, Fujitsu, etc., plus the per capita income, there are many home computer users, but only one day. Zhang Ao was a little confused that he could sell hundreds of USB flash drives.
Li Dongling took the sales form, took a look at it, put it aside, and said to Zhang Ao, "Don't worry about the sales of U disks in Japan!"
"Don't worry about it?" Zhang Ao asked in surprise, "Japan is a big computer country in the world. If we just give up like this..."
"It's not just us, let's find another U disk manufacturer, even if it's produced by Toshiba U disks can’t be sold in Japan!” Li Dongling said to Zhang Ao.
As soon as these words came out, Ren Yuefeng, Huxian, Chen Tao, Gao Peng and others sitting in Li Dongling's office also looked at Li Dongling in surprise. You know, no matter what industry in the world, no one dares to He just said that he would give up the Japanese benzene market.
“Japanese Benzene is a very special industry, both radical and conservative. In order to become the world’s number one in a certain industry, it will pay all costs and get it.
But when it In a certain industry, after becoming the world's number one, you will... especially maintain We will not change easily. Japan's floppy disk industry is now number one in the world, both in terms of floppy disk production and floppy disk users. Japan's Japan and Japan will not give up floppy disks easily, and may use floppy disks for thirty or even four decades. Ten years, who knows?" Li Dongling spread his hands and said.
This time it was Ren Yuefeng, Zhang Ao and others' turn to be dumbfounded. A floppy disk with a memory size of 1.4M can be used for thirty years. If Li Dongling hadn't said this, it wouldn't have been a joke when he said it. , they all thought that Li Dongling was making some cold joke.
With the performance and memory size of floppy disks, it is obvious that they will be eliminated. Now some computer industry manufacturers are no longer planning to produce computers with floppy disks. In two years at the latest, floppy disks are expected to be in mainstream computers. The industry has disappeared, but Japanese benzene will still be used for thirty years. It sounds like a ghost story!
However, Li Dongling really didn’t tell them any cold jokes. Japan’s floppy disks were indeed used for more than thirty years. Thirty years after the previous life, the main office equipment used by Japan’s city government departments was Or fax machines, floppy disks, tapes, CDs, etc.
It was not until the relevant supporting facilities and parts could no longer be replaced that the Japanese city government, police station and other departments issued notices prohibiting the use of CDs and floppy disks to store files.
So, let alone Shenzhou USB flash drives, they cannot capture the Japanese mobile storage device market. Even if a local Japanese company like Toshiba produces USB flash drives, they will not be able to capture the market in Japan.
Not only U disks, but also after entering the Internet era, when physical records are almost disappearing all over the world, they are still selling like crazy in Japan. No one can figure out the brain circuits of Japanese people.
Nowadays, Nippon is a pioneer in the technology industry. Various new technologies, especially new electronic products, are led by Nippon. Companies around the world copy the work of companies such as Nippon and Sony. .
No one knows that one day, Japan and Japan will turn from technological radicals to conservatives, and finally become diehards and start to close the country. It can only be said that those who received the compensation from the Qing Dynasty will eventually become After the Qing Dynasty, no one could break this iron law!
“Don’t worry about the sales of Shenzhou U disks in Japan. Do a good job in publicizing Shenzhou U in Hong Kong City, Bangzi, Old Europe, America, Canada and other places.”
“ In America, the sales volume of Shenzhou USB flash drives has not been calculated yet?”
Li Dongling asked, Dongling Hi-Tech did not have its own sales channels in America, and in addition to the previous agreement with Microsoft to establish a USB alliance, it simply handed over the general agency rights of U disks in America to Microsoft.
Hearing this, Zhang Ao immediately said, "The first batch of Shenzhou USB flash drives have been airlifted to America and have begun to be sold, but the sales volume has not been calculated yet!"
Li Dongling nodded and prepared to order. Discussing the overseas sales of Silver Sable mice with Ren Yuefeng, Hu Xian and others, which is also the main reason for calling them here today.
Compared with the Shenzhou USB flash drive, which has been selling well overseas since the press conference, the Silver Sable mouse is also a bit "acclimated" and is far from the sales frenzy in China.
There is no way. Shenzhou U disk has no competitors now. If you want to use it, you can only buy Shenzhou U disk. But the mouse is different. Even though the performance of the Silver Sable optical mouse is more advanced and the user experience is better, it It's not strictly necessary.
Except for those who are crazy about the details of mouse control, or those who use special mice for office work and games, other computer users don't actually care that much about what mouse they use.
We have to wait until the computer market is fully mature and everyone becomes a "proficient" computer user. Only then will they start to pay attention to the details of computer equipment. In addition, the arrival of gaming and e-sports competitions, e-sports It is the catalyst for computer equipment!
After the e-sports era arrives, the requirements for computer products such as chips, graphics cards, screens, mice, keyboards, and gaming chairs will suddenly increase. At that time, even single products such as graphics cards, chips, and mice will The importance to users has exceeded that of computer brands.
At that time, users no longer cared about the computer brand, but cared about the graphics card performance, chip performance, keyboard, mouse, and headset experience. For these products, they were willing to pay separately.
In fact, NVIDIA's Huang Yidao has become a presence that countless men love and hate in the electronics industry. His Yidao controls the performance and differences of each graphics card to the extreme.
Huang Yidao will not let people who have paid for his high-performance graphics card suffer, nor will he let people who don't want to spend money to buy a high-performance graphics card take advantage of it. With his superb knife skills, he chopped the graphics card into a Hermes in the eyes of men!
But that is for the future. The golden age of graphics cards, screens, mice, keyboards, etc. has not yet arrived, and it cannot become a selling point. Nvidia has just started to launch its first graphics card. Sales are bleak, Nvidia is like this, and other computer accessories companies can only imagine what kind of life they are having.
It is not easy for Donglin Hi-Tech to promote the Silver Sable optical mouse overseas. It cannot be based on its performance, and it will surely win the market. Otherwise, Logitech would not have to represent computer manufacturers such as HP and Dell. OEM mouse.
Just as Li Dongling was about to speak, a sales supervisor hurried in, handed a Shenzhou digital cordless phone to Zhang Ao, and whispered, "It's from America! "
Li Dongling and others also became quiet after hearing this, and Zhang Ao answered the phone.
"I'm Zhang Ao!"
"Have the sales statistics of Shenzhou USB flash drives in America been calculated?"
"Are you telling the truth?!"
Tel The sound coming out of the room made Zhang Ao stand up with a cry, and his breathing became heavier.
After hanging up the phone, Zhang Ao gasped and said, "It's Zhou Hualiang, the manager of the American branch of Dongling Hi-Tech. The sales volume of Shenzhou USB flash drives in America exceeded 90,000 units in a single day. , sales exceeded US$5.7 million!”
In the office, after a moment of silence, there was a burst of applause. As the world's largest computer market, Shenzhou USB flash drive delivered an answer that exceeded expectations in America!
The sales volume of America is enough to overcome the problem of U disk being cold in Japan. You must know that U disk is a long-term product. As long as it has a firm foothold, it can be used in America. Tanglin Hi-Tech earns back a steady stream of US dollars!
Li Dongling also clapped. At this time, a phone on his table suddenly rang. After Li Dongling answered the phone, he heard the other person announcing his door, and then he couldn't help but said in surprise, "What are you talking about? Silver Sable is out of stock in Europe?!"
(End of Chapter)