Chapter 297 Unintentional Intention
“Here in Europe, silver sable mice have indeed begun to run out of stock in England!”
The person who called was the general manager of Dongling Hi-Tech Europe Company. Lu Chao, he called to ask Dongling Hi-Tech headquarters to urgently ship the Silver Sable optical mouse to Europe.
Hearing that the Silver Sable mouse was sold out in Europe, Ren Yuefeng, Zhang Ao, Hu Xian and others also looked surprised. The number of Silver Sable optical mice released in Europe is not very large. , but the fact that it was sold out was beyond their expectations.
The fact that the Silver Sable Optical Mouse was sold out in Europe was somewhat beyond Li Dongling’s expectation. He felt that something had changed.
"What changes have happened to the mouse industry in old Europe?" Li Dongling asked Lu Chao.
"It's "Quake", a shooting game recently released in England. It can support up to 16 people to form a team to fight online!"
Lu Chao said. Li Dongling was a little shocked, let alone Ren Yuefeng, Hu Xian and others.
"You mean, a game drove the sales of Silver Sable Optical Mouse in England?" Ren Yuefeng and Lu Chao asked him directly without being polite.
As Lu Chao’s boss when he entered the workplace and the person who brought him into Tangling Hi-tech, the relationship between Ren Yuefeng and Lu Chao is basically known to everyone in Tangling Hi-tech. Similarly, Lu Chao was also attracted by Dongling Hi-tech. Many good people in Dongling Hi-tech consider them to be the top generals of the group of professional managers within Dongling Hi-tech, although Lu Chao himself probably doesn’t even know this title...
"Not only England, but also Germany, France, Italy, Finland, and even Eastern Europe are all playing the "Quake" game. After it went on sale locally, the Silver Sable optical mouse has become a hot seller!" Lu Chao said over the phone , said to the senior executives at Donglin High-tech Headquarters.
“This is the most popular game in England and Europe right now. Whether it’s office workers in England or college students in university towns, they all gather together on weekends to exchange their Quake game experiences. This is what they The most played game!”
Whether it is Ren Yuefeng, Hu Xian, or Gao Peng, Zhang Ao and others who think they are trendy now, their faces are a little confused at this time. They can’t understand the world. .
They believe that advertising and door-to-door sales can sell products, after all, they have seen it before, but for them, a virtual game can drive the sales of mice. This is really a fantasy to them.
Li Dongling could only sigh after hearing what Lu Chao said. Interest is indeed the best teacher. If you want to learn programming, not many people are willing to get involved, but if you want to learn games, you probably don’t need anyone to teach you. , when men all over the world see this thing, they will probably learn it by themselves.
Shooting games like Quake may no longer be so attractive in an era when the game industry is flourishing and various types of games are emerging in endlessly. However, from the time it went on sale this year until the emergence of Half-Life and Counter-Strike, it It has always been a representative work of shooting games, causing a wave of craze in the game industry.
Quake now supports single-player and regional online battles, and the prototype of an e-sports game has already appeared.
As for this kind of competitive game, it goes without saying that game talent is the key. In professional e-sports competitions, the threshold is talent, and God rewards you with food.
In addition to talent, it comes down to technology and equipment. When playing against each other in games, when the skills are about the same, the winner is determined by computer peripherals such as the mouse, keyboard, and computer screen. Physical plug-ins are the most deadly. !
Nowadays, many players have entered the Quake game and mastered the essence of shooting games. In online battles, the high resolution of the Silver Sable optical mouse almost killed everyone instantly. Mechanical mouse.
Optical mice naturally excel in resolution and refresh rate. They are superior to mechanical mice and are more suitable for gaming. When users play Quake in a team, they find that using the Silver Sable optical mouse feels significantly better than other mice. , when the winning rate is higher, then there is no need to say more.
When the first Quake gamer discovered this "secret", the news was not publicized with much fanfare, but like the wind, the Silver Sable mouse quickly swept the entire Quake game Players, and even other gamers, have begun to use Silver Sable optical mice!
In the previous life, the emergence of many graphics card-hungry games such as Red Dead Redemption, PlayerUnknown's Battlegrounds, and Cyberpunk made graphics cards a craze among the gaming community. In those years, with the emergence of a series of game masterpieces, the popularity of graphics cards increased. Graphics card prices have skyrocketed.
Of course, the craze for graphics cards is also inseparable from the reason for mining virtual coins. The period when the world was crazy about mining virtual coins also pushed graphics cards to a new level.
But this kind of large-scale game production, coupled with the emergence of e-sports, has indeed made graphics cards, mice, keyboards, headsets and even e-sports chairs popular all over the world. The ability to sell games is quite outstanding.
Seeing the expressions on the faces of Ren Yuefeng and others, Li Dongling knew that in this era, such a thing as using a game to drive the mouse, keyboard, graphics card, and screen has not yet emerged.
“This is an opportunity for Silver Sable Mouse!”
When the opportunity appeared in front of him, Li Dongling did not hesitate and said directly to Lu Chao on the other end of the phone. , "Donngling Hi-tech Europe Company, contact the developer of the Quake game. The two parties can cooperate to hold a game competition focusing on Quake!
Silver Sable Mouse can provide services for the competition The event fee allows players to form teams to participate in the competition, and the champion can receive a bonus of US$50,000 provided by Silver Sable Mouse.”
There is no e-sports competition yet, and there is no concept at all. Li Dongling asked Lu Chao to find one! The game developers of Quake cooperated to jointly organize game events, which made Silver Sable the first to take advantage of the game industry. "Hosting a game competition?"
At this time, Lu Chao felt that he couldn't keep up with Li Dongling's ideas. He called today. He originally wanted to ask the headquarters to ship more silver sable mice to Europe, but Li Dongling did not Let Silver Sable directly play a game and compete.
"The company of Quake will agree to this cooperation!"
Li Dongling tapped his fingers on the table, "Holding game competitions can improve the popularity of Quake among players. The popularity and influence of the game will help them sell more game discs!
For Tanglin Hi-Tech, there is no need to expect much profit from the competition.
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The most important thing is to use the game competition held to let all the players and the audience watching the game see the Silver Sable optical mouse brand, and let them know that the Silver Sable optical mouse is the most suitable for gaming in the world. All gamers want to be proud of owning gaming equipment like the Silver Sable mouse, and that’s enough! ”
Investing in e-sports will definitely not make money. Not to mention not making money now, even in another thirty or forty years, e-sports competitions rely on tickets, advertising sponsorships, game team peripherals, etc. It is difficult to truly To make money, most of the major professional game teams still rely on the large game competition bonuses given by game manufacturers.
However, if you don't make money, it doesn't mean that you can't invest or sponsor e-sports competitions. Samsung was the first company to enter the e-sports industry and never exited.
How many dollars did Samsung really make from e-sports? It is estimated that it has spent more money than it has earned over the past few decades.
However, Samsung has never stopped investing in e-sports, including game sponsorship, team formation, etc. The US dollars may not be earned, but its reputation and influence among the younger generation around the world are real. Earn it.
Like viewers watching e-sports competitions, over time, when choosing a computer screen, it is easy to think of Samsung monitors that sponsor e-sports. Naturally, a screen that can support e-sports competitions must have high performance. Sometimes, it’s just this feeling that makes users regard Samsung monitors as high-end screens.
In later generations, domestic companies such as JD.com, Bilibili, Li Ning, Belle, ASUS, and Suning have all invested in game teams. In addition to sharing the pie, most of the investments in game teams are actually for publicity. , in order to increase their influence among the younger generation of users, to be honest, these giant companies with a market value of hundreds of billions do not care too much about the performance of the game team.
Li Dongling actually uses game competitions to promote the Silver Sable mouse, as well as future keyboards, headphones, computer monitors, etc. Not to mention how much money he can make, he looks familiar to gamers and passers-by. That's enough.
“The computer game industry is an emerging industry. It has just started. There may be an opportunity in the future!”
“Dongli Hi-Tech and Silver Sable can invest in some American and European companies. Companies with potential, let their new games be bound and cooperated with Silver Sable Mouse and other computer peripherals owned by Tanglin Hi-Tech! ”
Li Dongling said that after Quake, there are also many e-sports competitions such as CS, Warcraft, StarCraft, League of Legends, DOTA, etc. If Silver Sable can bring these games into Silver Sable's camp, there will be no need to worry about not selling the mouse. Lose?
Of course, if Silver Sable has the opportunity to invest in developers of games such as CS and Warcraft, then in the future, it is impossible to say that the share earned from the game will be a few points more than selling mice and keyboards... …
“I…I understand!”
Even if Lu Chao feels a headache, he must do something about what Li Dongling explained. Lu Chao knows that next, he may Some people are going to be busy.
……
"Gentlemen, it's time to get to work!"
London, where the headquarters of Tanglin Hi-Tech Europe is located, after Lu Chao hung up the phone, he stood up and faced Rodria, Joseph and other members of Tanglin Hi-Tech Europe in front of him. the executive said.
Rodelia, Joseph, and others, they all experienced together with Lu Chao and others when Zhang Ao played against Siemens, and now they have entered the ranks of senior executives.
After Lu Chao explained, he began to contact the game developers of Hammer of Thunder to prepare to jointly hold a game competition. No one has experience in this kind of thing, whether it is for Tanglin Hi-Tech or the game In the company, everyone can only explore on their own, starting step by step from the grass-roots team.
But even Lu Chao would not have thought of the impact that what he did today would have on the gaming industry. After all, no one would have thought from the very beginning that one day the electronics industry would The hat of the father of competition will fall on his head!
(End of this chapter)