Chapter 321 is within reach
“Today is the darkest day for the global memory industry and a disaster for the global technology industry. History will remember this day!”
SanDisk President Harari, When being interviewed by the media, he said with a sad expression. When he returned to the office, he couldn't help but curse.
“Fuck!”
Harari felt really uncomfortable, not only because he didn’t get the quota to produce USB flash drives, but the most important thing was that SanDisk’s valuation plummeted.
SanDisk, which was originally established seven years ago, submitted a listing application to Nasdaq this year and is expected to be listed by the end of this year.
But losing the U disk market, for SanDisk, it is not just as simple as not grabbing the U disk ticket, its valuation has also plummeted, and stock underwriters have suggested that Harari lower the price. The scale of SanDisk's financing also means that his net worth has shrunk a lot. It's strange that he doesn't feel sad. Those are just dollars in vain.
Harari feels that competition in the memory industry has become increasingly fierce. In the past, although there was competition in this industry, as long as it produced memory products for computers, digital cameras and other products, it was basically You can eat meat.
But since Samsung entered the market, competition in the memory industry has suddenly become fierce. But what Harari never expected was that there were companies like Tanglin Hi-Tech that directly destroyed their jobs. company.
Walking back and forth in the office several times, Harari was really unwilling to give in. SanDisk now has many products, but the most important thing is the CF memory card developed by SanDisk last year. This makes SanDisk able to make a mark in the memory industry.
SanDisk is now the leader in CF memory cards, which is the main reason why it was allowed to be listed on Nasdaq.
It can be said that before Dongling Hi-tech launched Shenzhou USB flash drive, SanDisk was the most beautiful kid in the memory industry, with unparalleled glory. CF memory cards are simply artifacts for the camera industry. , was invented by SanDisk last year and has been accepted by major camera manufacturers and users this year. SanDisk's revenue has been rising all the way.
Even industries including aviation, aerospace, military industry, etc. are considering the application of CF cards in the industry. This has made the valuation of SanDisk, which has not yet been listed, soar.
However, at this juncture, Tanglin Hi-Tech has launched universal memory products U disk and CF card applications. Now there are still limitations. They are only spread in the photography industry such as cameras and camcorders, but U disks are not It is universal, can be used by companies, and is also in demand by ordinary computer users. The sales volume is destined to be far beyond that of SanDisk's CF card!
But now, SanDisk is not even allowed to enter the USB flash drive door, while companies such as Shenzhou Storage and Kingston can enter the CF memory card industry.
In this situation where SanDisk cannot hit others, but others can attack SanDisk, I don’t blame the Wall Street people who are not optimistic about the future of SanDisk. Even Harari himself is a little worried.
Harari feels that competition in the entire memory product industry will probably become even more fierce in the future.
After thinking for a moment, Harari took out his phone and dialed a number, which was to the mainland Star Island Technology Company.
This company is SanDisk’s domestic vest, responsible for operating SanDisk’s domestic retail stores, after-sales and other businesses. Like Kingston, SanDisk opens its own retail stores in order to control sales and after-sales. channel.
Currently, SanDisk’s own brand is not allowed to produce U disks. Companies such as Tanglin Hi-Tech, IBM, Toshiba, and Philips are watching. It is difficult for SanDisk to make any big moves, but it allows Majia Company to copy U disks. What can the top five U disk manufacturers do with SanDisk?
Harari has been to the mainland. He is aware of the mainland's current patents and the market for copycats. He feels that if Star Island is a copycat, it cannot be said to be a copycat. SanDisk can produce the Shenzhou U disk technology itself.
It’s just that they haven’t been authorized by Tanglin Hi-Tech to produce USB flash drives. It’s probably probably the case. Tanglin Hi-Tech has nothing to do with SanDisk’s vest company.
Harari heard that many companies in mainland China are now imitating Shenzhou U disk and Shenzhou U disk. We can’t clean up all the copycat factories in mainland China.
Use a Chinese vest company to produce U disks, and then reverse the operation, allowing Star Island to sell domestically and export them, and hand over the U disks produced in the mainland to SanDisk for overseas sales. In this way, SanDisk sells them overseas. Di can sell your own USB flash drive in disguise!
It’s not that Harari wants to make a fuss, but SanDisk, which is about to go public, really needs the revenue brought by the USB flash drive to increase its stock price and performance. That is related to his worth, Harari How could you be willing to give up so easily?
...
In the Samsung Semiconductor Company, Zheng Jingnan, the head of the storage department of Samsung Semiconductor, was standing in front of Samsung Semiconductor President Lee Sang-ho with his head down and fear.
Lee Sang-ho is the right-hand man of Samsung President Lee Kun-hee. He is also the general who led Samsung from being unknown in the semiconductor industry to becoming the number one in the global memory module industry.
Samsung launched the world's first 256M flash memory stick last year, which was released earlier than Japanese and American manufacturers. Now computers equipped with Intel 386 and 486 processors are equipped with 256M memory sticks. From the launch of 256M memory sticks last year, to this year, Samsung has captured more than 35% of the market share in the world's latest computers shipped. It can be said that Samsung Semiconductor has become the world's number one in memory sticks.
"I'm sorry. This time, I failed to get the USB flash drive authorization quota. It was my dereliction of duty!" Zheng Jingnan did not dare to refute in front of Li Sanghao.
What is good above is what is bad below. The current head of Samsung behaves in a domineering and even ruthless manner. He does not allow employees to look down on him. When he went to inspect Samsung factories, he did not allow employees to look through the windows. He is 1.65 meters tall, so as not to be disrespectful to his leader, let alone look at it or even think about it!
Samsung employee cars must also be parked behind the building to avoid being seen by the boss. Neither they nor their cars are worthy of appearing in front of the iron-blooded boss of Samsung...
As for the rest, when you enter the building, you have to lay out a red carpet to greet you. When taking pictures, the head of Samsung is sitting, and the other executives stand behind him. No one is allowed to leave during the meeting, and you have to hold back even if you pull your pants. It is commonplace to follow various rules such as leaving your bed or else packing up and leaving.
The current head of Samsung is also famous for his ability to hold meetings, often lasting six hours or more than ten hours. This has resulted in these powerful figures within Samsung being dignified and aloof in front of others. The elites of China have to wear diapers during meetings just in case.
Being able to lead Samsung Semiconductor to catch up with Nippon and America, the current head of Samsung is definitely a ruthless character, but his behavior is just like that of an ancient emperor. He is ruthless and does not allow anyone to refute his opinions. Allow anyone to challenge the rules you set.
In his eyes, the people under his command are really no different from grass and trees. If he cannot fulfill his orders and requirements, then this person, in his eyes, may not be as useful as the grass and trees outside!
It is not yet the time when the head of Samsung is at his most prosperous. After more than ten years, the Samsung family contributed more than 20% of the GDP of Bangzi, a country, and this style began to spread to the entire Bangzi. Among the chaebols, they really treat the cows and horses of the stick as cows and horses. ...
As for why the chaebol lady made the stewardess of Bangzi Airlines kneel on the plane, the chaebol son hit the patrol police on the street, the chaebol son scolded the judge in court, the chaebol's misbehavior in the Bangzi entertainment industry, etc., can only be regarded as " "Basic", the news spread back to the mainland, and the country was stunned.
But it is really common in Bangzi, and it can only be regarded as "ordinary". Even if the fuss is not too big, Bangzi Media will not report it, because Bangzi Media is also a chaebol. When Bangzi Media When the scandal of another chaebol starts to be reported, it goes without saying that it must be two chaebols starting a movie, and the media reports are here to add to the entertainment...
This style of conduct of the head of Samsung is to establish his absolute authority within the company. The advantages and disadvantages are very obvious. The advantage is that the government orders are clear. When the head gives an order, everyone in the entire company will focus on this The orders are busy and no one dares to stop or do tricks. The entire company can explode with amazing combat effectiveness and achieve results that many people can't imagine.
But the shortcomings are also obvious. This kind of one-word management means that the entire Samsung Empire can only hear the voice of the leader and no longer hear the voices of others.
It is a great test of the ability of the successor as head. If you meet the "Mingjun", you can take the empire to a higher level. As for those who are not capable, you can take the entire empire on a roller coaster.
With Lee Sang-ho, the current head of Samsung, and other generals, you can imagine any style. Zheng Jingnan does not dare to have any idea of shirking responsibility. If he dares to pass the blame, he will probably have to pack up and leave.
Originally, he was ready to be scolded, even scolded, but after lowering his head and waiting for a long time, he didn't hear Lee Sang Ho's scolding. Zheng Jingnan couldn't help but feel strange, and quietly raised his head to look. At a glance, I saw Li Sanghao processing documents with his head down.
Li Xianghao did not raise his head, but he seemed to have seen it, "I can't blame you completely for this U disk incident. Even the headquarters did not expect that Tanglin Hi-Tech dared to play like this, and it would really allow it to establish a U disk alliance. !
Samsung Semiconductor will have the opportunity to enter the USB disk industry sooner or later! "
Lee Sang-ho said with certainty, it seems that Samsung Semiconductor is now a global storage industry giant, surpassing Knowing the existence of Toshiba, we naturally have confidence.
“Now for Samsung’s storage department, the most important thing is to maintain the leadership in memory module technology, and then the hard disk industry. In the next few years, Samsung will gain the pricing power in the hard disk industry!
These two things are what you need to do the most, and what President Li is most concerned about. If you...can't do it, you will bear the consequences yourself!" Li Sanghao raised his eyelids and said to Zheng Jingnan with cold eyes.
"Yes!"
Zheng Jingnan broke out in a cold sweat when he heard Li Sanghao move out as the head.
"Donngling Hi-tech, Shenzhou Storage!"
After Zheng Jingnan left, Li Sanghao muttered, and then sneered. Now Dongling Hi-Tech, Li Sanghao cannot be regarded as a real opponent.
In the eyes of Lee Sang-ho, the Shenzhou USB flash drive is just taking advantage of a loophole. It is playing tricks when the major giants are not paying attention, but its real strength is far from being enough to require Samsung to deal with it. time.
Lee Sang-ho is planning to completely defeat Toshiba and the Japanese benzene manufacturers in the memory industry, and then turn around and kill the newly emerged Shenzhou Memory. In his eyes, as long as Samsung defeats Toshiba, which is so powerful and invincible in the eyes of stick men, it will So how about cleaning up Dongling Hi-Tech and Shenzhou Storage? Isn’t it easy to do that?
(End of this chapter)