Chapter 365 Money is touching
In the conference room of Pingyang Cigarette Factory, a meeting had just ended. Xu Berne, the marketing director of Pingyang Cigarette Factory, looked at the documents handed out at the meeting and shook his head helplessly.
Seeing this, Wei Minghui, the head of the production department, smiled and said to Xu Berne, "Why, does Lao Xu have any ideas about this document?"
"How dare I say this? Don’t talk nonsense!”
“But...”
Xu Bern suppressed his temper and did not say the word "nonsense." "We don't have to worry about selling the cigarettes in Pingyang Cigarette Factory, but the Pingyang City Government requires us to cooperate with the Torch Group, and also demands Instead of subscribing for 500,000 lighters, we might as well sponsor 500,000 directly to the Torch Group!”
Over the years, Xu Berne has been responsible for the marketing and promotion of Pingyang Cigarette Factory, which was launched by Pingyang Cigarette Factory! The response to several new cigarette models has been quite good. Although they have not been sold to southern provinces and cities, sales in Hanxi Province and surrounding provinces are quite good.
Now, they have to cooperate with the Torch Group, and the euphemistic name is to let Pingyang Cigarette Factory's Golden Monkey and other brands of cigarettes be jointly sold with the Torch Group's lighters to increase sales.
In this regard, Xu Berne of Laojianghu was a little scornful. He did not believe how much sales could be increased by this cooperation.
"Who made the Torch Group now the darling of the Pingyang City Government and the province? In the past few days, many leaders from the provincial capital have visited the Torch Group to inspect. I heard that there are also people from Yanjing. People!”
Xu Bern snorted, his words filled with dissatisfaction and a bit of disdain. Pingyang Cigarette Factory is also a large local taxpayer in Pingyang, and now it wants to cooperate with the Torch Group. Of course Xu Bern knows that this is mostly because of Torch. The group can provide far more jobs than Binh Duong Cigarette Factory.
After all, the Pingyang Cigarette Factory is very profitable, but it can only provide more than 2,000 jobs, which is the result of cramming in a lot of people.
As soon as the Torch Group started trial production, the number of employees has soared to four to five thousand. If all operations are started and the production capacity is increased, the number of employees can soar to 50,000 or 60,000. The salary level of the Torch Group will definitely not be able to help Compared with the cigarette factory, a lighter upstream and downstream industry chain can accommodate too many people!
“Don’t forget that there is Dongling Hi-Tech, which is the largest shareholder of Torch Group. The city, province, and even Yanjing, don’t look at the monk’s face but also the Buddha’s face! ”
Wei Minghui shook his head and said, he also felt that at the meeting just now, the Binh Duong City Government issued the project to create a lighter advertising demonstration cooperation project between Binh Duong Cigarette Factory and Torch Group, which was actually for Torch. The group sends money.
But this cooperation is related to the jobs provided by Torch Group, and because of Donglin High-tech, the biggest local snake, Pingyang Cigarette Factory must subscribe to these 500,000 lighters and promote them.
Xu Berne sighed, muttered a nonsense, picked up the tea cup on the table, and walked out with his hands behind his back. He had no idea at all about the cooperation between Pingyang Cigarette Factory and Torch Group. hope.
......
As Torch Group's lighter transport vehicles arrived in Hanxi and surrounding provinces and cities, lighters began to appear conspicuously on the counters of supply and marketing cooperatives. , and then shopping malls, supermarkets, restaurants, hotels, hotels, small supermarkets at train stations, etc.
In a county supermarket below Shangzhong City, Qiao Caidan is sorting the shelves. This supermarket is a mom-and-pop store owned by Qiao Caidan and her husband. Her husband is responsible for purchasing and pulling goods, and she is responsible for calculating and settling the accounts.
This supermarket was built bit by bit by the couple. In the early days, the husband relied on his man-powered tricycle to haul goods, and sometimes had to go to other cities. Later, he got a motorcycle, which he just replaced this year. A van.
Because I sell my own goods and control costs well, the business is quite good. Compared with other supermarkets, especially the dishes and some daily necessities, I have a price advantage, and I have accumulated some old customers.
“Get a pack of cigarettes!”
As soon as she put the dishes that brought her man back, Qiao Caidan heard someone buying cigarettes.
The person he saw was also a regular customer of Qiao Caidan's place. Qiao Caidan knew what cigarettes the other party wanted without the other party having to tell him.
Nowadays, the price of cigarettes can vary several times depending on the brand. For example, Monkey King from Pingyang Cigarette Factory sells for 3 yuan or 5 yuan, and there are also high-end cigarettes for 7 yuan. They are usually bought when there are events at home or when entertaining guests. Of course, those with high incomes don’t care about this.
But if most people smoke by themselves, they will choose some small brands of cigarettes, which cost about RMB 50, or even less.
For those who came to Qiao Caidan today to buy cigarettes, most of them bought cigarettes worth RMB 1.5, sometimes with a pack of matches worth a few cents to light the cigarettes.
As usual, Qiao Caidan took out a pack of 15 cigarettes, and then saw on the table the lighter that her husband brought back today. Which company the lighter was from? Qiao Caidan didn't pay attention, but her husband Tell her that if she sells a lighter, their supermarket will get a 20% commission. The more lighters sold, the higher the commission will be!
"Would you like to change the flavor? Monkey King Cigarettes is having an event today. If you buy a pack of Golden Monkey for 5 yuan, you will get a lighter as a gift. This lighter will cost more than 1 yuan in retail!" Qiao Caidan said with a smile. The man said, then picked up a lighter and pressed it.
Looking at the flames that appeared, the people who came to buy cigarettes looked at the matches on the side and suddenly felt that they no longer smell good. Which smoker can refuse a lighter?
In my previous life, when I was having a meal or gathering with my relatives and friends, the lighter in my pocket disappeared out of nowhere and ended up in someone’s pocket!
"How much does this lighter cost?" The visitor looked at the flames of the lighter and couldn't help but ask.
The cheapest lighters out there now cost five or six yuan, not to mention the metal lighters sold by Japan, Germany, and America. Nowadays, they can sell for thousands at counters such as Pacific Department Store. The blocks don’t stop.
“For retail, the lighter costs one yuan!” Qiao Caidan glanced at the purchase order under the table and resisted the urge to increase the price. She felt that even if the lighter was increased by a few cents or even one yuan, it would be worth it. It was sold, but her store was an acquaintance business. For a little profit, she might lose a regular customer, but Qiao Caidan couldn't help it.
"Come and pack the golden monkey!" The man took out five yuan without any further hesitation.
After leaving the supermarket, the man pressed the lighter and looked at the flames. He played with the lighter for a long time before he remembered to light a cigarette. When he put the lighter away, the man saw the fire. The advertisement on the plane turned out to be for a newly opened hotel and restaurant in the county. It said that with the advertisement on the lighter, if you go to the restaurant to eat, you can enjoy a 20% discount. The man didn't pay much attention to this advertisement.
In the county where Qiao Caidan is located, a newly opened restaurant officially opened after a burst of firecrackers. The owner of the restaurant, Qi Minghai, couldn't help but look outside nervously, not knowing what the business would be like today. .
Qi Minghai’s hotel is not small in scale. For this hotel, he has spent all the income he has accumulated over the years. If the business is really bad, all his hard work over the years will be wasted. .
Qi Minghai put a lot of thought into opening this restaurant. He placed advertisements in the county newspapers and distributed a lot of flyers.
But after the commotion, no one came over. If he said he was not angry, it must be a lie. After Qi Minghai sat down, he saw a box with a lighter on the cashier and thought of the previous time. In a few days, people from the Torch Group's advertising department came to him for cooperation.
Qi Minghai also spent several thousand yuan to buy a batch of lighters to give away to customers who were dining. In addition, he also advertised through the Torch Group. He didn’t know whether the money was It's going to be wasted.
As the morning passed, Qi Minghai's mouth was already bubbling anxiously. He had wandered around the door countless times, but still no one came in.
As soon as the sun flashed, it was past noon. Qi Minghai was not in a hurry now. He was a little disappointed. He felt that the money he invested in the hotel was probably wasted.
Just as Qi Minghai was preparing to let the kitchen and the invited waiters rest first, three men walked in together.
Looking at the decoration of the hotel, the three of them seemed quite satisfied. One of them took out a lighter from his pocket, took a look at it, and then said to Qi Minghai, "Give us some special dishes! "
"No problem, our master chef here is a master of Qin cuisine and Sichuan cuisine. You will know after you taste it!"
Qi Minghai called a few people in, and then The whole hotel suddenly became busy.
Finally someone came in, and Qi Minghai breathed a sigh of relief, but before he could breathe a sigh of relief, people from behind began to arrive one after another.
After all this busy work, Qi Minghai didn't relax until the last table was sent away at night. When the store closed, Qi Minghai began to calculate the accounts.
But after half the calculation, Qi Minghai suddenly looked at the empty box on the cashier counter where the lighter had originally been placed, and then he seemed to remember something.
Ignoring settling accounts, Qi Minghai hurriedly picked up the phone, found a number, and hurriedly called it no matter what time it was.
"Who?"
As soon as the call was connected, Qi Minghai hurriedly said to the other end, "Give me the hotel. Give me another month, no, three months of lighters Advertising!”
Qi Minghai asked the customers who came to eat today how they saw the news about his restaurant. Some knew it from the advertisement in the newspaper, and some were passing by. But the ones Qi Minghai heard the most about were more than half of them. They were all advertisements on lighters. When they saw the advertisement for a 20% discount in his restaurant, they all wanted to come over and have a taste.
As for the lighters he bought at the restaurant, he gave them away today when others finished their meal and left!
In this case, for Qi Minghai, what kind of advertising is the most effective and can attract the most customers?
......
In the Torch Group, Zhang Xiaocheng could not sleep almost all night after starting to distribute goods yesterday afternoon. Not only him, but also people from Pingyang City Government, Hanxi Provincial Government People from the Provincial Department of Industry and the Provincial Department of Industry were also waiting in the conference room, waiting for the statistics of lighter sales from various places.
Every time the phone rang, everyone except Li Dongling, who was working on the electronic dictionary and repeater, immediately looked eagerly at the person who answered the phone.
"Ding a bell"
The landline phone on the table rang again. The sales director of Torch Group immediately answered the phone, then his expression changed and he said to the other side, "The sales volume is still there now. There is no statistics, but we will report the results to you immediately."
After putting down the phone, the supervisor said to everyone in the conference room, "It's the call from the Yanjing Economic and Trade Commission!"
Li Dongling put down the pen in his hand, stretched his waist, looked at the time, and prepared to go to eat. He had been waiting for a long time here today, and Li Dongling's belly was a little empty.
Just as Li Dongling stood up, the phone on the table rang again. The sales manager who answered the call made a surprised voice, "What, the lighters at the Junshi Supply and Marketing Cooperative are out of stock?"
( End of chapter)