Chapter 366 This is unscientific
The first news came back from the Supply and Marketing Cooperative in Gui City, one of the ten cities in Hanxi. Three of the five million lighters trial produced by Torch Group this time One and a half million lighters were distributed within the province, while the remaining one and a half million lighters were transported to surrounding provinces and cities.
Among them, Pingyang Cigarette Factory subscribed for 500,000 cigarettes, and the remaining 3 million cigarettes were distributed to ten urban areas in Hanxi Province. On average, each city was distributed to almost three 100,000 pieces, and the local supply and marketing cooperative is responsible for the main sales force.
In addition, supermarkets, restaurants, stations and other places also have products for sale. However, the supply and marketing cooperative in Gui City was able to sell out the goods in one day, which was beyond the expectations of the Torch Group. You must know that The number of lighters underwritten by the municipal supply and marketing cooperatives, as well as the supply and marketing cooperatives in counties, districts, and towns below Gui City, is at least around 60,000 to 70,000. It is indeed unexpected that they can be short-sold.
“The Gong City Supply and Marketing Cooperative sold out lighters?!”
Zhang Xiaocheng couldn't help but confirm to the marketing director who answered the phone. His hanging heart finally relaxed slightly.
"It is indeed short-sold!"
The director of the marketing department of Torch Group, after repeated confirmation, said to Zhang Xiaocheng with excitement, "The Gui City Supply and Marketing Cooperative has indeed put the lighter It’s sold out, and they want us to ship another 200,000 lighters as soon as possible!”
A burst of noise came from the conference room, but whether it was people from Binh Duong City or Han Tay Province! People coming from the government, the Provincial Department of Industry, and Yanjing all showed excitement on their faces. This is definitely a good start for the Torch Group.
As for the Gong City Supply and Marketing Cooperative selling lighters short for one day, Li Dongling thought for a moment and guessed some of the reasons.
Although supply and marketing cooperatives are declining now, they still have strong channels throughout cities, counties, towns, and rural areas. Some supply and marketing cooperatives have changed their signboards and become supermarkets, shopping malls, etc. However, a considerable part of the supplies in these retail stores are not It is still distributed and supplied by the supply and marketing cooperative.
With tens of thousands of lighters, for municipal supply and marketing cooperatives, perhaps, to distribute dozens of lighters to each of hundreds of retail stores, it is basically done.
For today's people, lighters are not only needed by smokers, but also for daily use such as making fires for cooking. Lighters are much more convenient and more durable than matches. Everyone can tell the pros and cons among lighters.
Lighters are a necessity for many families today, especially those in urban and rural areas, and the price of one yuan is affordable even for budget-conscious families. , which makes the demand for lighters in these areas even stronger than imagined.
As for the supply and marketing cooperative, for every lighter sold, they can get 20% of the profit, which may not seem like much, but in one day, the supply and marketing cooperative in Gui City got 10,000 taels. A thousand yuan commission!
This reminded the supply and marketing cooperative of the scene when they cooperated with the Torch Group's predecessor, Shangguan Town Component Factory. At that time, the supply and marketing cooperative was making crazy money.
Twelve thousand yuan is nothing to a municipal supply and marketing cooperative, but if lighters can maintain a certain sales volume, what will be the sales volume of lighters in a month, half a year, or a year? How much commission can the supply and marketing cooperative get?
Lighters are consumables after all. They may run out of gas, be worn out, lost, etc. A smoker will use at least a dozen lighters a year, plus family needs. How many lighters does a city have every year? The consumption starts from almost one million pieces, or even far more!
The Gong City Supply and Marketing Cooperative may not care about ten thousand yuan, but when the sales commission of lighters can bring in one hundred thousand, three hundred thousand, or even five hundred thousand or one million yuan in revenue, how can the supply and marketing cooperative remain indifferent?
The Gong City Supply and Marketing Cooperative has also seen the popularity of lighters. As long as they sell them, they can be sold. Naturally, they promote them hard and want to make more money!
After the news came back from the Jin City Supply and Marketing Cooperative, lighter sales in other urban areas in Hanxi Province were also reported back to the Torch Group headquarters.
There will definitely be deviations in these sales volume, but the approximate sales volume can be estimated. When the Torch Group Marketing Department calculated that the sales volume of lighters in Hanxi Province today exceeded 400,000, there was a huge crowd in the conference room. , there was a round of applause.
"Prepare to start full-scale mass production. In addition, the human resources department must start recruiting and training personnel to prepare for the increase in production!"
Zhang Xiaocheng said to the directors of Torch Group, regarding this aspect , he is familiar with the business. When the satellite pot was put on sale, sales were also extremely hot. The component factory was trying its best to increase production capacity.
Based on the first-day sales, the Torch Group’s marketing department believes that it will take about two weeks, or even three weeks, to sell out all the 5 million lighters produced in the trial.
After all, even if it is a consumable product, it is impossible to buy it every day. However, the sales volume of lighters is large at the beginning, and sales may slow down in a few days. Therefore, if five million lighters are sold out in two to three weeks, according to the analysis of the Torch Group's marketing department, it should not be There will be too much difference.
Therefore, there is not too much urgency to increase production capacity, and it is still carried out step by step, but it is unclear whether it will be carried out according to the expectations of the marketing department...
Binh Duong City Hall, Han Tay Province The government, Yanjing Economic and Trade Commission and other places also breathed a sigh of relief after hearing the first-day sales of lighters reported by Torch Group. The sales were basically in line with expectations.
But for retail outlets such as supply and marketing cooperatives, shopping malls, supermarkets, stations, guest houses, etc. that sell lighters, they may not be aware of the changes brought about by lighters, but they will check the accounts the next day. Finally, clues were discovered.
"The calculation is correct. Yesterday the store earned 600 yuan more?!" In the supermarket where Qiao Caidan was located, the couple looked at the accounts with big eyes and small eyes. Nowadays, prices are not as good as those in later generations. A supermarket's daily turnover can easily be several thousand yuan or something. For Qiao Caidan and his wife, the daily turnover of this supermarket is only two to three hundred yuan.
The couple earn their hard-earned money from the supermarket, earning 1,500 to 600 yuan a month. This income is not low, much higher than the income of many families of state-owned factory workers.
But yesterday, the store's income suddenly tripled, which shocked Qiao Caidan's husband.
“I must have calculated it correctly. I, I have calculated it five or six times.” Qiao Caidan, who had calculated it several times with an electronic calculator, was a little unsure, “It’s mainly cigarettes and lighters. All the Golden Monkey cigarettes have been sold, and all the lighters have been sold!”
Tobacco is very profitable, not only the tobacco companies, but also the stores that sell tobacco.
But the golden monkey who buys cigarettes and gives lighters is able to sell so fiercely, which is beyond Qiao Caidan's expectations. And lighters, basically as long as she sells them, they can be sold!
Qiao Caidan and his wife looked at each other, and her husband swallowed his throat and said to Qiao Caidan, "You go get the money, and I'll go buy some more lighters!"
...
Just after eleven o'clock in the morning, the phone to reserve a table at Qi Minghai's restaurant started ringing non-stop. After noon, it was almost full and there were no vacancies at all.
The smile on Qi Minghai's face almost never stopped, even though he spent a lot of advertising money with the Torch Group's advertising department to print advertisements for lighters that were delivered to the county.
In addition, Qi Minghai has to give out two or three lighters to every customer who has finished their meal before leaving, but Qi Minghai is now happy with it.
Even advertising on lighters and giving lighters to customers is a big expense, but compared to the passenger flow brought by lighters and the hotel's daily skyrocketing revenue, this A little expenditure is almost nothing at all!
……
“What, Shangzhong is out of stock?”
“The provincial capital is also out of stock?”
In the office of the marketing director of Pingyang Cigarette Factory, Xu Boern was sweating profusely and answering the phone calls that kept ringing.
When I received the first call in the morning, I heard that the Pingyang cigarette factory in a certain area had sold out. Although Xu Bern was surprised, he still transferred another batch of goods to the local area. , although out of stock is rare, it is not unheard of.
But then, dealers from ten urban areas in Hanxi and the counties below, and even from other provinces, called hurriedly, asking Pingyang Cigarette Factory to deliver the goods. Only then did Xu Berne feel that something was wrong.
The Pingyang Cigarette Factory is not out of stock in any one city, but in the entire Hanxi region. This kind of thing has never happened before.
"Old Wei, the production department is stepping up shipments. They are all sold out in the province, and they are also out of stock outside the province!"
Xu Berne first called Wei Minghui, the head of the production department of Pingyang Cigarette Factory, and asked him to increase production capacity quickly. Wei Minghui, who received the call, was stunned for a moment when he heard Xu Berne's anxious tone. Then he realized that something must be wrong. He cursed secretly, and then urgently called everyone in the production department back to work overtime.
After calling Wei Minghui, Xu Berne hurriedly ran to the office of the factory leader of Pingyang Cigarette Factory. Xu Berne felt that he couldn't handle this kind of thing, although he was still a little confused now and had no idea. What's going on.
Half an hour later, the office of the director of Pingyang Cigarette Factory was abuzz with excitement, and several leaders of the cigarette factory hurried over.
(End of this chapter)