Chapter 367 is in full swing
“So, all our goods in Hanxi Province are sold out?”
The director of Pingyang Cigarette Factory also asked Xu Berne in disbelief Regarding this news, the leaders of Pingyang Cigarette Factory also had mixed feelings. This was originally a happy thing, but this has never happened before, so they couldn't help but feel a little worried, not knowing what was going on.
“Dealers in many cities in the province, the goods that were supposed to be sold until next month have now been sold out!” said Xu Berne.
Several Pingyang cigarettes The factory leader looked at each other and asked Xu Berne, "What's going on? ”
"I..."
Xu Berne opened his mouth. He was still a little confused at this moment. He had no idea why the goods of Pingyang Cigarette Factory were suddenly sold out.
But in front of the factory leaders, if he says that he doesn't know, then wouldn't his job as the head of the marketing department be in vain?
While Xu Berne was racking his brains to think of a reason, a staff member from his department ran in sweating profusely, handed him a statistical form, and murmured, "Yes Lighters from the Torch Group!"
Xu Berne hurriedly took the order, but after reading it, his eyes became even more confused. Is it because of that lighter that Pingyang Cigarette Factory's products were sold so quickly?
Just a few days ago, Xu Berne was muttering that it was all "nonsense", but it actually helped the Pingyang Cigarette Factory's products to sell out?
Seeing Xu Boen holding the list and not speaking for a long time, the director of Pingyang Cigarette Factory couldn't help but directly pulled out the list and saw the sales statistics on it, especially for goods from other provinces. , sales volume has increased by more than 40% than usual, especially in some places, it has doubled!
“It seems that the city government and the province are still smart!”
The director of Pingyang Cigarette Factory has no control over Xu Berne’s mood, but when he looked at the list in his hand, his face But his face was full of joy, "I didn't expect that the lighter advertising demonstration project our factory cooperated with Torch Group would have such an effect!"
You can understand the data of this list just by looking at it. , the reason why the sales of Pingyang Cigarette Factory soared is basically focused on the cooperation with Torch Group. Buying tobacco will give you a lighter. On the surface, it adds an extra lighter, but the effect is really unexpected.
"The key is the increase in sales outside the province. This is an opportunity for us!"
Another factory leader of Pingyang Cigarette Factory said, and then all the factory leaders of Pingyang Cigarette Factory suddenly revealed their eyes.
Over the years, the biggest problem that has troubled Binh Duong Cigarette Factory has always been how to promote several brands of tobacco under Binh Duong Cigarette Factory to further areas.
Be it tobacco, alcohol, or even current health products, profits seem to be very high, but almost every province has its own brand. How can you promote your brand to other regions? It becomes a problem to let people from these places buy the land!
Now, the cooperation between Pingyang Cigarette Factory and Torch Group is not only effective within Hanxi Province, but also outside the province. This allows the leaders of Pingyang Cigarette Factory to see an opportunity.
"We should increase our cooperation with Torch Group and order another batch of lighters from Torch Group. As long as you buy goods from our cigarette factory, we will give you lighters as a gift!
In addition, give it to the advertising department of Torch Group Invest an advertising fee and let Torch sell lighters to other provinces and print our advertisements!”
The advertising on Torch Group’s lighters is divided into four levels: national, provincial, urban, and county advertising. That is to say, the advertising fees are different, and the lighters that Torch Group prints advertisements have different delivery ranges.
If the advertising fee is enough, the Torch Group will place lighters with this company on them in various domestic markets. If the advertising fee is small, it will be placed on lighters in urban and county towns. Print ads.
The director of Pingyang Cigarette Factory said very boldly, without any further intention to discuss with Xu Berne, and directly issued the order.
After all, the benefits from cooperating with Torch Group are obviously greater than the investment, and there is an opportunity to promote the Pingyang Cigarette Factory brand to other provinces. Naturally, such an opportunity is not willing to be missed.
"Yes!"
At this time, Xu Berne had no say at all. He had no room to refute the order given by the factory director himself.
Xu Boern did not dare to refute at this time. He did not expect that just because of the lighter, he could sell out all the goods in Pingyang Cigarette Factory. This was completely beyond his expectation.
This is completely incompatible with his previous experience. Pingyang Cigarette Factory has advertised on TV stations and spent money in newspapers for so many years. It is effective, but with Compared with this time, it was almost as small as a witch. Just a lighter was carried away directly, which made Xu Berne feel that his brain was a little exhausted for a while... The leader of Pingyang Cigarette Factory personally gave the order, Xu Boern did not dare to neglect and immediately started to contact the Torch Group. He even went to the logistics office directly for fear of delaying the matter, asked for a car, and rushed to the Torch Group in person.
At the same time, everyone in the production department of Pingyang Cigarette Factory also received the news of overtime work. This is not common in Pingyang Cigarette Factory. However, despite complaints, it was announced in the factory that overtime pay would be paid. , bonuses, all disappeared.
After the statistics of lighter sales were calculated on the first day, the Torch Group continued to proceed step by step. Media including Binh Duong City News, Hanxi Provincial News and other media only reported on the Torch Group’s trial as usual. The news about the success of production and gratifying sales volume was not reported much, nor did it attract much attention.
However, when the sales statistics came out the next day, the Torch Group, which had been "step by step" yesterday, and everything was business as usual, suddenly jumped up and down.
“Today’s lighter sales in Hanxi Province and other provinces totaled 1.09 million!”
In Zhang Xiaocheng's office, Li Dongling, Zhou Wenyan, and Hanxi State Investment General Manager Wu Yaoguo were all present. Looking at the marketing department, taking the sales volume of each region, and when the sales statistics were calculated, Zhang Xiaocheng's office was filled with excitement for a moment. It also fell into silence.
Even Li Dongling had a hunch that lighters would be in demand in China, but he never expected that they would sell so fiercely.
Lighters are not a new thing. They began to appear in Dongou City a few years ago, but what they make there are mainly imitation Japanese benzene metal lighters. The main market is also for America and Europe. By the way, the cheapest lighter costs about ten yuan.
Scenarios like Torch Group that build a whole industry chain lighter base, compress the cost of lighters to the extreme, and reduce the selling price to one yuan, have never appeared in China before, this is almost equivalent to It has activated the huge domestic demand for lighters.
How big will the market demand for lighters with a population of more than one billion be? At the moment, the Torch Group can only say that it has just shaken the curtain of this market slightly. It is not even opened. The explosive demand and purchasing power in Hanxi and several surrounding provinces and cities have made Zhang Xiaocheng, Wu Yaoguo and others unable to sit still.
"I think the Torch Group is going to increase production lines and personnel!"
After a long pause, Wu Yaoguo put down the piece of paper in his hand and said to Zhang Xiaocheng.
On the second day of sales, sales more than tripled. Wu Yaoguo did not dare to guess what the sales volume would be tomorrow.
But he had a hunch that investing in Torch Group might become the proudest investment of Hanxi State Investment Corporation under his leadership so far. Torch Group might not lose money. According to the current momentum, let alone achieve the goal of establishing The original expectations have been exceeded, and may even far exceed. Coupled with the jobs it provides, this kind of investment is the top investment in the entire SDIC circle. Wu Yaoguo may become a god in one battle!
“I’m afraid it’s too late!”
He Yunxing, the marketing director of Torch Group, ran in, picked up the water on the table, drank it all in one breath, and then said in a hoarse voice.
“Just now, Xu Berne from the Marketing Department of Pingyang Cigarette Factory came over. They want to order another one million lighters for the activity of buying tobacco and giving away lighters.
And also We invested 800,000 yuan in advertising and asked the Torch Group's advertising department to print advertisements for Pingyang Cigarette Factory's brands on the lighters shipped by Torch Group across the country
There are also Hanxi, Shanxi, and Shandong provinces! Supply and marketing cooperatives in other places have called and asked us to deliver more lighters. Shopping malls, supermarkets, stations, restaurants, hotels, hotels and other retail outlets that cooperate with us have also asked us to deliver. , even if all the inventory is given away, it will not be enough for these orders!
In addition, the advertising department of Torch Group has received about 280,000 yuan in advertising fees for lighters since the sale began.
However, since the launch of sales, we have received requests from many advertisers, including Binh Duong Cigarette Factory, to place advertisements in the next few days. The number of new additional advertisements has exceeded one million! "
Wu Yaoguo couldn't help but be surprised when he heard that the money from selling advertisements was almost as much as the money from selling lighters. Then he looked at Li Dongling. He knew the strategy of advertising on lighters. It was Li Dongling who suggested it, but he didn’t expect it to have such an effect. A lighter that costs one dollar can almost earn the Torch Group two dollars in profit!
“Now, we should expand production capacity immediately! , I won’t want it for long, I’m afraid the Torch Group will receive more orders! "Li Dongling opened his mouth and said to Zhang Xiaocheng at this time.
As long as the Pingyang Cigarette Factory cooperates with the Torch Group to make its brand cigarettes popular, the news spreads out, without the Torch Group itself shouting, I am afraid there will be a lot of news The smelly tobacco factory came over to cooperate with the Torch Group.
And it may not only be tobacco companies, but also industries and companies that need to expand customer flow, such as alcohol, health products, and even televisions, air conditioners, and large shopping malls. They will also come over to join in the fun and fight on the new advertising platform
(End of this chapter)