Chapter 382: Subduing the enemy without fighting
Litigation is very expensive, especially cross-border lawsuits. Before Tanglin Hi-tech filed a patent lawsuit with Microsoft, it still went to Logitech first and used the patent. After a sum of money was exchanged, the Vulture Law Firm was invited to start a lawsuit against Microsoft.
The patent lawsuit involves only a battle between two companies, an anti-dumping company, but a life-and-death struggle between two industries is even more expensive.
The Torch Group needs to hire a lawyer and a public relations company. Even the US$3.5 million may not be enough. It is uncertain in the future, and additional legal fees will be added.
However, this money will definitely not be borne by one company of the Torch Group, but will definitely be shared by the entire lighter upstream and downstream industry chain companies.
As for what to do if you are unwilling to pay, of course it is easy to handle. Any company that is unwilling to bear its share of legal fees will not be able to appear in the Torch Industrial Park in the future, nor will it be recognized by the National Lighter Import and Export Association, nor will it be allowed in the future. Export lighters overseas again!
Sometimes, when it is time to resort to thunderbolt measures, you have to use thunderbolt measures. Only by practicing thunderbolt measures with a Bodhisattva heart can you achieve peace!
Hearing the legal fees of 3.5 million US dollars, Gu Dayang was shocked. When converted into RMB, this is almost equivalent to about 30 million. Using 30 million to fight a lawsuit is also A new domestic record.
“If the litigation funds are not enough in the future, Torch Group and the National Import and Export Association can also increase the litigation funds!”
Hearing this, Gu Dayang felt like a great responsibility was placed on him. , tens of millions of funds were spent in his hands. If he couldn't win the lawsuit, Gu Dayang didn't know how he would face public opinion when he returned to his country.
Taking a deep breath, Gu Dayang gritted his teeth and said, "I will try my best to win this lawsuit..."
Li Dongling stretched out his hand and looked at Gu Dayang, "Professor Gu, I can win this lawsuit." It’s great to win!
But here at Torch Group, I hope you can lead the legal team to achieve the most important point, that is, if the winner cannot be determined in a short period of time, or the probability of winning is low, I hope this lawsuit can be delayed. No matter what method is used, this lawsuit must be delayed!
As long as it can be delayed, you will be the main contributor to this anti-dumping case!”
< br>Gu Dayang looked at Li Dongling in confusion. What other companies are most afraid of when they file lawsuits? What they are most afraid of is that the lawsuits will drag on. A lot of money, manpower, material resources, and time have been wasted, but the lawsuits have been dragged out. .
Seeing Gu Dayang's puzzled look, Zhang Xiaocheng coughed and cast an inquiring look at Li Dongling, wondering whether to tell him about another strategy of the Torch Group.
After seeing Li Dongling nodding, Zhang Xiaocheng said, "Professor Gu, you have studied this anti-dumping lawsuit. You should know that domestic lighter manufacturers have not really triggered the anti-dumping laws of old European countries!< br>
This lawsuit is entirely caused by lighter manufacturers such as France Bic maliciously targeting domestic lighters and using methods outside the rules. This lawsuit itself is unfair."
"Torch Group is prepared. , in the next month, we will begin to seek opportunities and begin to impact overseas markets, especially during the litigation period. The Torch Group's disposable lighters need to gain an advantage in the old European market
Even overwhelming companies such as BAK! Only by taking advantage can you stop a war. Only by daring to fight can you make peace. Only by subduing others without fighting can you be a good person! ”
Gu Dayang stared at Li Dongling and Zhang Xiaocheng in the office with wide eyes, feeling that his throat was extremely dry.
Although Zhang Xiaocheng said it implicitly, the lawyer himself is an expert in playing word games. How could Gu Dayang fail to realize that Zhang Xiaocheng's implication is that the Torch Group is planning to take over the old European lighter companies like Bic. Kill him to death. In this way, there will naturally be no more victims. The plaintiffs are all dead and the lawsuit will naturally be over...
The method is feasible, but Gu Dayang feels extremely flustered. The company that helped the company launch an anti-dumping campaign against domestic lighters in Europe did have ulterior motives.
But the Torch Group is obviously preparing to give the lighter companies like Bic a hard time. Didn’t they say that domestically produced lighters are being dumped in old Europe? Then Torch Group will really dump them once and completely destroy the old European lighter industry. Hammer them all to pieces, beat them to death, and then no one will cry out anymore.
"Professor Gu, this lawsuit requires you to bear the frontal firepower. You have to face the legal teams of BAK and other companies, as well as the personnel of the old European Trade Ministry. You are here to hold on. Only the Torch Group has a chance!" Li Dongling gave Gu Dayang a look that said it all depended on him.
"I...I will definitely live up to your trust!"
What else can Gu Dayang say at this moment? There is no reason why he can get off easily after getting on the pirate ship. What Gu Dayang needs to consider now is How to face the legal team from Old Europe and try to buy as much time as possible for the Torch Group.
……
When the Torch Industrial Park appeared on the news network and the National Lighter Import and Export Association was established, many companies in the Torch Industrial Park immediately applied to join the lighters Import and Export Association.
Subsequently, a large number of domestic brands and parts companies in the lighter industry began to announce that they would relocate to the Torch Industrial Park. For the office buildings and factories built before the Torch Industrial Park, within a few weeks, the occupancy rate began to soar. After all, most people are smart people who know the current affairs. They have to experience it once. After all, there are only a few people who are willing to look back after hitting the south wall until their head is broken and bleeding.
When the annual export share of lighters was controlled by the Torch Group with the help of the Lighter Import and Export Association, the major domestic lighter companies began to know very well that if they want to export lighters in the future, they will have to start from Only in the hands of Torch Group can we get the export share.
After the establishment of the Lighter Import and Export Association, it also burned three fires in a row. The first fire was to represent the entire domestic lighter industry and respond to the old European anti-dumping lawsuit.
The second leader is the Lighter Import and Export Association, which announced that it will join forces with the Bureau of Work Safety, Bureau of Quality Supervision, Standards Committee and other departments to jointly launch regulations and standards for the lighter industry.
These standards are basically formulated according to the lighter standards of Torch Group, which is beneficial to Torch Group, but in fact, it is also the first time that the domestic lighter industry has standards.
With the standard of lighters, at least domestic lighters will no longer be upright and shoddy lighters that cut domestic leeks. Domestic users will have a certain degree of safety when using lighters.
The third goal of the Lighter Import and Export Association is to establish the National Lighter Safety Foundation. Torch Group has invested one million yuan in start-up funds into this foundation. In addition, it is stipulated that future members of the Lighter Import and Export Association , you must pay a membership fee of no less than 50,000 yuan to this foundation every year.
The Torch Group has established the National Lighter Safety Foundation and will set up special lighter security inspectors who will randomly inspect lighters in various places in the country every year. This is to crack down on counterfeit and pirated goods.
In addition, we seek cooperation with insurance companies in order to solve the losses caused by lighter quality problems due to non-human reasons. The Lighter Safety Foundation can bear part of the losses.
In fact, this is also to re-establish the brand and image of domestic lighters, not only domestically, but also overseas, so that domestic lighters can establish an image of safety, reliability, and willingness to bear the quality caused, so that domestic lighters can be more popular If people recognize you, you will go further!
Of course, the establishment of the Lighter Safety Foundation is actually to help domestic lighter manufacturers such as Torch Group avoid risks that may arise in the future. Nothing is foolproof in the world. If a lighter safety problem does arise in the future, the Lighter Safety Fund can also be relied upon. Yes, we will try to reduce the impact on Torch Group as much as possible.
The Torch Group has ignited the demand for lighters in China. The establishment of the Lighter Import and Export Association has had a huge impact on the entire domestic lighter industry. Companies and practitioners in the entire industry are experiencing this kind of shock, and This shock will not disappear until the new lighter industry pattern is formed!
......
"The Torch Group is really generous. This is the first notice they have issued in the past few days!"
Xin Hai In the lighter company, Huang Guangze couldn't help but marveled when he saw the new document notice signed by the Lighter Import and Export Association.
Even those who dislike the National Lighter Import and Export Association have to admit that Torch Group is really changing the entire industry.
“This is the latest one, which requires domestic lighter manufacturers that OEM for Nippon, Bangzi, and America not to compete maliciously, and stipulates the minimum OEM fee!”
Huang Guang After that, he handed a document to Huang Xinhai, with sighs in his words. Domestic lighter manufacturers, in order to grab OEM orders from overseas lighter manufacturers, almost lost their minds. How many cents can be earned from a lighter? Even if you don’t make money, you are willing to do it.
Now the Lighter Import and Export Association has set a minimum OEM fee for domestic lighter OEM manufacturers in the name of environmental pollution, power consumption, etc. This has caused fierce competition among lighter OEM manufacturers. , but at last we won’t lose money.
As for those Japanese benzene and stick lighter manufacturers, whether they are willing to accept the price increase from lighter OEMs is their business.
In fact, Nippon, Bangzi, and America lighter manufacturers have long been hit to pieces. They use anti-dumping, tariffs, etc. to drive away domestic lighter brands, but they still use domestic lighter manufacturers for OEM production.
The Nippon convenience store seems to have Nippon brand lighters on the shelves, but they are basically made in China.
They do not use domestic OEMs, and the production costs are so high that it is hard to say whether they even have a production line. An ordinary lighter costs more than ten dollars and cannot be sold at all. Even with tariffs, domestic lighters can They made a comeback and stole the market.
This resulted in the Lighter Import and Export Association, acting as a referee and supervisor, re-formulating industry rules to prevent domestic manufacturers from getting involved with each other, and setting a minimum OEM price for each lighter. , many domestic lighter manufacturers are obviously having a better life.
“The key is these two, the Torch Group has a big plan!”
Huang Xinhai pointed his fingers at the lighter industry standards and the lighter safety foundation. From these two documents, he felt that he still underestimated the Torch Group.
Those who do not plan for the future are not enough to plan for a while, and those who do not plan for the overall situation are not enough to plan for a region. Huang Xinhai can clearly feel the things that Huang Xinhai has come up with from the Torch Group and through the Lighter Import and Export Association. , Torch Group is obviously focusing not only on the domestic market.
“It depends on whether Torch Group can win this anti-dumping lawsuit!” Huang Guangze shook his head and said.
(End of this chapter)