Chapter 383: A Catching Fire Starts a Prairie Fire
Huang Guangze is also not very optimistic about the anti-monopoly lawsuit initiated by Torch Group. Xinhai Company has really dealt with those overseas companies a lot, and he knows that How difficult are overseas lighter companies to deal with?
Just like the lighters that Xinhai exports overseas, as well as the domestic OEM manufacturers that supply Nippon and other lighter manufacturers, the requirements of the other parties are quite strict. This is not wrong, but the lighters produced by the other parties are locally produced. The quality is not as good as domestic. Domestic and local products are treated with two completely different standards.
The most direct one is Nippon Automobile. During the promotion, all kinds of craftsmanship were used, but decades later, when it was exposed, it turned into the spirit of craftsmanship.
To pick three points for nothing, not to mention this time, those overseas companies also persuaded some old European parliamentarians to come forward, plus many old European trade departments, to target the domestic lighter industry. Huang Guangze feels that Torch Group may be bluffing more this time and may not really dare to fight this lawsuit.
After shaking off the notice from the Lighter Import and Export Association in his hand, Huang Guangze shook his head, "Now the Torch Group has set such a high tone. If it loses this lawsuit in the end, tsk tsk..."
Now the Torch Group is relying on the righteousness of the anti-dumping lawsuit to call on the entire lighter industry. Any lighter company that does not cooperate with the Torch Group will be cheating, industry troublemakers, and even sinners.
But if Torch Group fails to win this anti-dumping lawsuit, the authority of the Lighter Import and Export Association will also be greatly reduced. If it cannot stand up for the industry, why should domestic lighter manufacturers be obedient?
Huang Xinhai glanced at Huang Guangze, "That's not a problem we need to consider now. At present, the price war in the entire domestic lighter industry does not need to be so fierce. OEM costs have increased, and it will be easier for us to go overseas. "This is an opportunity for Xinhai Company. We must try to launch a mid-to-high-end lighter brand as soon as possible!"
The domestic price war was too fierce before, and the Japanese lighter manufacturers were looking for domestic OEMs. Domestic lighter OEM factories are even willing to make OEM products at a loss.
As a result, the cost of Japanese lighter manufacturers is even lower than that of domestic lighter manufacturers such as Xinhai that export overseas. This makes it impossible for domestic lighters to gain a foothold overseas.
Now that the rolls are not so strong, it will be easier for Xinhai's lighters to go overseas. Huang Xinhai is planning to build a foreign brand in France, and then start trying to launch mid-to-high-end brand lighters.
"What?"
While talking, Huang Guangze's phone rang. Huang Xinhai saw the surprised look on Huang Guangze's face after the call was connected, and knew that something big must have happened. happened.
After hanging up the phone, Huang Guangze looked at Huang Xinhai with a bit of surprise, "The Lighter Import and Export Association announced that a domestic lawyer team has been formed and will fly to the port city today to follow The Hong Kong City lawyer team will gather and then fly to Old Europe to formally respond to the Old European anti-dumping case
News came out that the board of directors of Torch Group had raised US$3.5 million for this lawsuit. ”
In such a short period of time, they formed a team of lawyers, spent such a large amount of money to fight a lawsuit, and then went straight to old Europe. Anyone with a discerning eye can see that the Torch Group is preparing. Seriously, I'm really ready to fight with those foreign lighter companies!
Huang Xinhai was silent for a moment. To be honest, no matter how people in China feel about the Torch Group, they have to. I admire the courage of Torch Group.
Torch Group established the Lighter Import and Export Association, implemented industry quality standards, and mandated minimum OEM fees. It may seem overbearing, but it is really establishing order in the entire domestic lighter industry. Looking at the entire domestic lighter industry, after so many years of fighting, which company can have such determination and courage?
……
Under the watchful eyes of all domestic lighter manufacturers, the plane taken by Gu Dayang and several domestic lawyers took off at the provincial capital airport.
This lawsuit is not only related to the Torch Group, but also related to the market and status of domestic lighters overseas in the next ten or even twenty years.
After Gu Dayang left, He Yunxing, the marketing manager of Torch Group, also got on the plane with a group of people. His trip was for Torch Group to develop overseas markets.
He Yunxing will first go to Hong Kong City to prepare. Under the bridge of Ningshi Trading Company, the agent of Torch Group in Hong Kong City, he will contact lighter dealers, agents and retailers in Siam, Cochin, Singapore, Malaysia and other places. Contact and seek to sell lighters from Torch Group.
As Dongling Hi-tech's biggest ally in the port city, Ning's Trading Company naturally became the Torch Group, and there is also the largest lighter agent in Southeast Asia in the port city!
In the past, domestic lighters were basically sold to Japan, America, Germany, France, England, Italy and other places, and they did not pay much attention to markets such as Southeast Asia, South America, Eastern Europe, and Africa, because the economic levels of these regions also I can’t afford a lighter that costs a few dollars, or even a dozen dollars.
Now Torch Group is preparing to activate the huge user market in Southeast Asia, South America and other places just like it activated the domestic lighter market!
He Yunxing's trip this time was to find distributors and agents overseas for the Torch Group. Finally, he went to Old Europe and made an agreement with the old European agents to sell Torch Group's products to Old Europe. Go to the European market.
What the old European lighter companies like Bikko saw was the sudden appearance of the Lighter Import and Export Association in response to the anti-dumping investigation launched by them, but they would never have thought that Torch Group was preparing to give them a try. Big!
...Li Dongling was sitting in Yang Zhigao's Daben. When he drove out of the gate of Torch Group, he could still see that from the gate to the four-lane road, there were cars lined up with goods.
The entire Torch Group’s daily production capacity is almost full, but demand still exceeds supply. The bulk of daily production is used by tobacco companies, small and medium-sized beverage brands, health care product companies, as well as restaurants and hotels across the country. After being robbed, these companies and places bought back the lighters and basically held activities.
You get a lighter when you buy cigarettes, you get a lighter when you buy wine, you get a lighter when you buy health care products, and then you also get a lighter after eating in a restaurant, staying in a guest house, a hotel, etc. It’s hard to say how effective this kind of activity is, but it’s It's like an arms race. Your peers are all engaging in activities. If you don't, users will just buy your competitors' products and go to the restaurant opposite to eat!
This kind of activity covering almost the entire country has allowed domestic users to accept the one-dollar lighters from Torch Group in a very short period of time.
Companies that produce matches have begun to be hit by dimensionality reduction in a very short period of time. Many old brand match factories in big cities have begun to stop production. They really can’t sell anymore. Even now, even if People who live in ravines all have lighters.
Li Dongling feels that within two years from tomorrow at the latest, the country will be completely accustomed to lighters. Every household, and even everyone, must have a few. It is estimated that "match" has become popular in China for nearly a decade. What has lasted for more than a century is slowly becoming history.
In the future, only when people who have had enough to eat and start playing in the "nostalgic style", or who want to show off, will they pull the match out of history again, but it belongs to its era , has completely ended. In the future, China will definitely be the lighter era launched by the Torch Group!
Driving on the road to Shangguan Development Zone, Li Dongling saw that the Shangguan Development Zone in front of him was almost completely different from the Shangguan Town in his memory of his previous life.
In his previous life, Li Dongling remembered that when he returned to the Li family, Shangguan Town had not changed much for more than ten years. But now, the entire Shangguan Development Zone has become the busiest area in Pingyang with the fastest economic development, second only to The area where Dongling Hi-Tech Industrial Park is located.
Li Dongling went back to Lao Li's house first. As soon as he returned, he heard Wang Xiulan talking about her little cotton-padded jacket, "That girl Dongyue, is it going to be winter vacation soon?"
Li Zhenlin was still smoking his dry cigarettes as usual. Even Li Dongling and Li Dongshan, as well as Gao Peng, Zhang Ao and others who came to visit Li's house, also sent various domestic and overseas brands of cigarettes, but Xiao The old man even claimed that he couldn't get used to smoking, but the dry tobacco grown in the Li family's land was more to his taste.
Li Zhenlin was smoking a dry cigarette, but when he heard Wang Xiulan mention Li Dongyue, his ears pricked up.
"It should be next month!" Li Dongling glanced at the time, and it was almost the New Year's Eve, "I'm talking about, didn't you and my dad just talk to Dongyue on the phone two days ago? "
Wang Xiulan, who was sewing this year's new quilt for Li Dongyue, suddenly stared when she heard this, "Can a phone call be the same as meeting a person? "
< br>After saying that, Wang Xiulan showed signs of wiping away tears again, "That girl Dongyue has never been out so far since she was a child. I don't know if she has the habit of eating in Yanjing..."
Li Dongling saw this situation and quickly changed the topic. Parents are the same all over the world. Mothers are worried when their children travel thousands of miles. Wang Xiulan is even more typical. This is when Li Dongyue went to Yanjing. In his previous life, Li Dongling heard Li Dongshan mention it when he went to the provincial capital. , Wang Xiulan also worried about him, especially after he divorced An Ruxue, Wang Xiulan secretly wiped her tears often.
"Brother, how are you and your sister-in-law doing?"
Li Dongling changed the subject and asked with a smile towards Li Dongshan who was handling the freshly killed chickens, as long as Li Dongling, Li Dongshan, As soon as Li Dongyue and the others return home, some of Wang Xiulan's native chickens will surely suffer.
Hearing Li Dongling mention this in front of Wang Xiulan and Li Zhenlin, Li Dongshan, a rough guy, turned red from his neck to his ears.
Since Li Dongyue went to Yanjing to attend college, Wang Xiulan and Li Zhenlin have been focusing on Li Dongshan’s marriage. Li Dongling and the others are not worried. After all, Yao Luoying and An Ruxue are married every day. Every few days, hang out in front of them.
Wang Xiulan and Li Zhenlin are now most concerned about two things. The first thing is Li Dongshan's life events, and the second thing is when they can have grandchildren.
Suddenly, when she heard Li Dongling mention this, Wang Xiulan ignored the little cotton-padded jacket and looked at Li Dongshan.
(End of this chapter)