Chapter 406 Proxy War
Li Dongling looked at Du Guoying and could only shake his head. To be honest, Du Guoying was able to carry good projects to the current level, which is already considered good. Compared to just cutting leeks in the previous life, it is already much better.
“The Beibeijia project will make some improvements, add a timer, and remind users how long each time they use it. In the future, this product will continue to be improved to enhance its effectiveness for users.
When promoting... don't exaggerate too much. Guoying and Focus Media are responsible for the promotion!
Not only the domestic market, but also overseas markets, but also looking for agents, especially Bangzi! , Singapore, Japan, America, and old European markets must also be developed! ”
Li Dongling explained to Du Guoying that in terms of publicity, Li Dongling did not need to worry about anything. On the contrary, it was Li Dongling who had to remind Du Guoying to restrain himself. Don't cut the leeks, which will destroy the roots. Pay attention to the long flow of water, otherwise the reputation will be ruined. If it is damaged, it will take more than ten years to repair it.
Bibeijia can be sold to overseas markets, especially the Bangzi and Japanese benzene markets. There is definitely a demand for Bibeijia. Young people in Bangzi stay up in the middle of the night and drink coffee and go to the gym. Good backing is definitely to their liking!
“According to Mr. Li’s instructions, Beibeijia is planning to establish a Beibeijia Foundation and cooperate with the Zhixing Foundation and the insurance company. Every time a set of Beibeijia is sold, 1% of sales will be deposited into the Beibeijia Foundation
In the future, the Beibeijia Foundation will provide personal safety protection for users who use Beibeijia. Users, provide scholarships, etc."
Du Guoying is still thinking about the title of "Confucian businessman". He has no intention of cutting leeks now. He is doing it as an important career in life and is very motivated. Prepare to stand and make money.
"If the sales of Back and Back are ideal and the revenue can meet expectations, Back and Back will also launch adult and other waist protectors in the future!"
Du Guoying said that for his company that develops Back and Back , as long as it has built a reputation with Beibeijia, does not mess around in the future, and has reliable product quality, it will basically be a matter of course for it to continue to enter the household medical device industry in the future and develop products such as electronic thermometers, blood glucose meters, and blood pressure meters.
It is impossible to build a giant company in the future. The premise is that you are not eager for quick success and can maintain quality, otherwise everything is empty talk. These are things for people, and the quality must be guaranteed!
“Beibeijia is Focus Media’s last battle this year, and it will also be a key promotion project next year!”
Li Yan also expressed his position at this time, Focus Media has now fully turned on the TV Advertising channels, especially the "Super Girl" project, have led central media to accept cooperation with Focus Media.
Nowadays, among domestic TV stations that have launched satellite TV channels, except for those in border provinces, which have not launched TV shopping services due to difficult logistics problems, the rest of the satellite TV channels, as well as many provincial, municipal and even county TV stations, have launched TV shopping, because it really makes money fast!
“There are really too many TV shopping companies now. In the past six months alone, one or two hundred companies have popped up. There are also a large number of TV shopping companies that are being registered and are looking for TV stations to cooperate. Among them, the most The threat is from several TV shopping companies such as Acorn International!
Focus Media’s TV shopping at least has a product selection team to review product quality, and the hosts are trained not to exaggerate the propaganda. .
Other TV shopping companies really dare to brag when they are paid. They are obviously three-no products, but they dare to make any promises. Some TV stations now have more than half of their twelve-hour programs a day. TV shopping!”
When it comes to the chaos in the TV shopping industry, Li Yan can’t help complaining, not to mention the TV audience, even if he turns on the TV and watches a 20-minute TV series, there will be a break in the middle. Fifteen minutes of TV shopping made his head hurt from watching it.
"Next year, Focus Media must work with the Television Administration, Central Media, Hanxi TV, Guangdong TV, etc. to launch a set of TV shopping industry standards, otherwise Focus Media's TV shopping business will also be disrupted by those bastards. ! ”
Li Yan said with murderous intent. For Focus Media, the establishment of national TV shopping guidelines is indeed suspected of attacking its opponents and preventing opponents from threatening Focus Media.
However, Li Yan did consider the entire TV shopping industry. The entire TV shopping industry is developing crazily. Focus Media has only been established for a long time, and there have been one or two hundred peers. The industry has already grown in size. Nearly one billion yuan.
If rules are not established for the industry, Li Yan feels that the entire TV shopping industry will fall into corruption, and Focus Media will not be spared by then.
Even if Focus Media can abide by the rules, its peers are all lousy, and Focus Media can’t explain it clearly. In order to avoid losing his job, Li Yan can only kill people who don’t follow the rules. All of my colleagues were demolished, so as not to draw fire onto Focus Media.
Of course, it would be nonsense to say that Li Yan has no selfish motives. In this world, no one is willing to do anything that is not beneficial.
Once the national TV shopping industry guidelines are promulgated, Focus Media, which implements these guidelines, will have no challenge in its position in the TV shopping industry. After all, the rules were established by Focus Media, and the right of interpretation lies with Focus Media. How can other TV shopping companies compete with Focus Media?
But it is not that easy to implement this set of guidelines. When Li Yan was interviewed by CCTV, he mentioned the establishment of guidelines for the TV shopping industry, but there was a lot of opposition.
Not only other TV shopping companies are unwilling to let Focus Media ride on them, but the opposition from small TV stations, especially county-level TV stations, is particularly loud. The funds of small TV stations have always been very tight. There are not many advertisers to sponsor, and the local area does not have spare money to invest in TV stations. Finally, TV shopping can make them make a fortune. This will happen if TV shopping industry guidelines are issued to ban TV shopping companies. Placing certain advertisements will definitely make small TV stations uncomfortable.
If he wants to implement it, Li Yan knows that he will definitely need support from other aspects. It will be much easier if there is support from the Economic and Trade Commission, state-owned assets, industry and commerce and other departments.
But this is not a resource that Focus Media can mobilize. It needs Donglin Hi-Tech to come forward and help Focus Media coordinate.
Li Dongling glanced at Li Yan and knew what he was thinking. After thinking for a while, he said, "Donngling Hi-Tech can help Focus Media coordinate, but Focus Media must also abide by the industry rules. A warrior who cannot slay a dragon will eventually become a dragon!"
"I understand!"
Li Yan said quickly, "Focus Media will not be disgusted with other opponents. Once the industry rules are determined, Focus Media will We will also abide by the rules, and we will also introduce more guarantees for TV shopping users, including price concessions, authenticity guarantees, after-sales service, etc.
This year, in the second half of the year, with the warehousing, logistics, and express delivery support from Oriental Express, the Focus Select team has started the business of assisting farmers, and has started centralized procurement with supply and marketing cooperatives and county-level municipalities to bring some areas Agricultural products are shipped to big cities for sale! ”
Domestic infrastructure construction has just begun, and roads covering rural areas have not yet been built. With the current road conditions, it is impossible for Focus Media to purchase agricultural products directly from farmers. It can only purchase agricultural products through local supply and marketing cooperatives and agricultural Department, centralize purchasing, then transport to cities and sell through TV shopping
Focus Media has just started this business. It is hard to say how far it can achieve it, but it is an attempt. Agricultural products can be directly oriented to users.
Focus Media cannot directly do it on a large scale. It can only slowly explore and try to cooperate with certain regions first. The stalls are too big and it is easy to get lost. , and may cause more people to suffer.
Li Dongling nodded, it is not easy for Focus Media to do this. After all, for Focus Media now, survival is the most important thing. , otherwise everything is empty talk.
"Next year, Focus Media will launch the second Super Girl program. By then, the audition will cover more provinces, and we will also try to start some new variety shows!"
Having tasted the sweetness brought by Super Girl, even if Focus Media The media themselves don’t want to do it, and neither CCTV nor Hanxi Provincial Radio are willing to do it, which involves a lot of advertising fees every year.
Focus Media does not want to give up this piece of cake. It wants to try to launch some new variety shows. Let’s not talk about whether it makes money or not. It can increase its popularity and maintain the relationship with the TV station. For Focus Media It's all earned.
“Next year, Focus Media plans to license the copyright of Super Girl to overseas TV stations. In addition, it will seek to start TV shopping cooperation with overseas TV stations. Focus Media will seek to open up overseas markets!”
Li Yan Ke remembered that Li Dongling supported him in forming Focus Media, which was to expand Focus Media's media channels and resources to overseas markets and to advocate for Dongling Hi-Tech's products.
In fact, Focus Media in the previous life also promoted elevator advertising to the entire Southeast Asia. Elevator advertising reached more than 70 cities including Bangzi, Malaysia, Siam, Singapore, and Cochin.
However, in the previous life, it was too late for Focus Media to go overseas. It was nearly ten years late, and elevator advertising companies in Bangzi, Siam, Singapore and other places had already developed.
Coupled with the acclimatization, the local area mainly relies on vehicle billboards and outdoor large-screen billboards, which makes it difficult for Focus Media to go overseas. Focus Media overseas still relies on domestic companies to go overseas. Advertising platforms make money by advertising, but they also lose more than they earn.
“When Focus Media goes overseas, it has to cooperate with local snakes. The overseas rules are different from those in China. The installation of elevator advertisements in Bangzi and other places requires the consent of the apartment or housing estate committee. Focus Media does it as a non-resident household. These will be very disadvantageous!
Focus Media can establish a local company and cooperate with the local snake company, and let the local snake company act as an agent to negotiate with the apartment owners committee, and also occupy outdoor advertising, traffic advertising, etc. Advertising market! ”
Li Dongling explained to Li Yan that if Focus Media directly launched in Bangzi, Siam, etc., it would probably be targeted, but by recruiting local snake companies to cooperate, it could avoid a lot of trouble.
(End of this chapter)