Chapter 407: Gonghuo
Countless domestic companies have gone overseas in previous lives, but in the end, less than one in ten was able to gain a foothold overseas, and almost countless were deceived.
These are tuition fees. Whether it is Japan Benzene Company or companies in America and other places, they have all paid tuition fees. Some are big pitfalls, and some are small pitfalls.
You can also try the markets in Bangzi, Siam, Singapore and other places. As for the Asan Market, let’s just skip the discussion. Anyway, Li Dongling is not prepared to let Dongling Hi-Tech take risks in the Asan Market. Damn it Neither can go.
In the previous life, among the major domestic mobile phone manufacturers, which one was not cheated out of billions by Asan? Asan made money and punished Asan, not even taking a cent away. In the end, the entire mobile phone industry chain was lost in vain.
Of course, it is not only domestic companies that pay tuition at Asan, America, Bangzi, Lao Europe and other places are even more deceived by Asan. All companies that have illusions about Asan's user market of more than one billion are eventually deceived. It's terrible.
As for markets in Southeast Asia and other places such as Bangzi, whether it is Focus Media or other products of Tanglin Hi-tech, they need to find a local snake to cooperate, otherwise they will probably be cheated.
For example, Focus Media entered the stick market in the previous life and wanted to install advertising screens in the elevator of an apartment, but it also suffered a lot of losses.
Southeast Asia is a relationship-based society. To win over the apartment owners committee, you need to give high-end mobile phones, luxury goods, perfumes, etc. to several people in charge of the apartment owners committee in order to get the other party to agree.
But don’t think that the apartment owners committee is so noble. Basically, the elevator advertising fees are taken away by a few people in charge. The income that other residents can get in a month is only three to five yuan. The apartment residents were definitely not willing to do so, so they began to complain that the elevator advertisements were disturbing to residents and demanded their removal.
As a result, I finally reached an elevator advertising agreement with an apartment owners' committee, but after giving the money, within two months, the apartment owners' committee fell out, terminated the contract, and replaced it with another local elevator advertising company. !
And you can’t win a lawsuit, because the apartment owners committee represents the entire apartment residents, and the local climate generally favors local people, making the lawsuit impossible to win.
After being deceived for several years in the previous life, Focus Media changed its strategy, established a new company locally, and then introduced local snakes to cooperate, allowing local snakes to act as Focus Media's agents.
The stickman can easily capture his own people. These local snake companies are inextricably linked to local congressmen, police stations, prosecutors' offices, etc., and even to local "vibrant" people. Social groups also have connections, and those who hold the stick are quite capable.
Hearing what Li Dongling said, Li Yan was stunned. He had never dealt with overseas before, and he didn’t know that there were so many tricks in it. If he were not prepared and jumped in, Li Yan would feel, Focus Media may lose half of its life.
Du Guoying is not much better. He is good at deceiving people, but he relies on words. Overseas, he really cuts with a sickle and does not use nonsense at all.
Now, Li Yan somewhat understands why Li Dongling needs Focus Media to expand its media channels overseas. If there are no local people of his own, then everyone in the past will have to step into the trap.
“Focus Media needs to make more preparations and first contact local companies in Bangzi, Singapore, Siam and other places before entering the local market!” Li Yan said.
Li Dongling took the last sip of wine and was slightly drunk. "There are definitely risks overseas. There are different risks in different times, but the opportunities are also there!"
"Now , in Southeast Asia, talent show variety shows, TV shopping, advertising text messages, elevator advertising and other businesses have just begun to emerge, which is also the best opportunity for Focus Media!”
It is said that the bigger the storm, the more expensive the fish. In recent years, Bangzi, Singapore, Siam, Malaysia and other places have had different domestic economic conditions, but the level of TV programs and communication levels are not much better than at home.
Talent and variety shows have just begun to emerge all over the world. Let alone now, in the past ten or twenty years, domestic variety shows, TV series, songs, short videos, etc. will be launched in Cochin, Siam, Malaysia and other places. , are all quite capable, and they are also remaking domestic songs, TV series, etc.
Focus Media holds the rights to the Super Girl singer talent show. It is hard to say in old Europe and America, but it is not a problem for Southeast Asian TV stations to open up the situation.
The same is true for TV shopping. In Southeast Asia, it has just begun. The TV shopping industry like Bangzi has increased seventy times in ten years. The scale of TV shopping is even larger than that in China, occupying Bangzi’s share. It accounts for 10% of the domestic retail market and has an annual output value of more than five billion US dollars.
In addition, the scale of TV shopping in Siam, Singapore, Malaysia and other places is also increasing day by day, at least before the e-commerce era became popular there. If Focus Media can get a share of the local TV shopping market, then It is almost equivalent to building another Focus Media overseas!
In the future, Focus Media can gain a firm foothold overseas, and may even have the opportunity to become a bridgehead for domestic products overseas, selling domestic electrical appliances, clothing, daily necessities, toys, etc. through Focus Media's channels. As long as the quality can be guaranteed, domestic products will With the price advantage, are you still worried about not being able to win the situation?
After Li Yan and Du Guoying stayed at Yuhe Leisure Resort for one night, they left in a hurry. Next, they will be busy carrying the best sales. They probably won’t have time this year. Came down.
For Beibeijia, Li Yan is preparing to use all the publicity channels and resources of Focus Media to carry out a wave of promotion. It is also a test to see how much influence Focus Media has in the domestic media industry now. . Another point is that Li Yan once boasted in front of the media that Focus Media would support a hundred companies like Divis, which is now the largest underwear brand in the country.
Dives became famous through Focus Media’s TV shopping platform. In a short period of time, it has become the most well-known underwear brand in the country. Before the end of this year, it has already It is reported that the revenue of Devis has exceeded 223 million yuan. Although a large part of this revenue is given to Focus Media, TV stations, etc. who help it advertise, its own profits are not high.
But the performance of DeVes is really explosive, and it is also one of the reasons why so many TV shopping companies have emerged. The performance of DeVes has directly ignited the entire TV shopping industry, because it really makes people feel that it is too much. Crazy.
Now turn on the TV and flip through the advertisements on several channels, you can still see the advertisement of Dewes. And for companies like Dewes, Focus Media is ready to support 100 companies...
< br>Everyone knows that this was Li Yan’s original arrogance, but if the second product supported by Focus Media, Beibeijia, also stands up and can reach the height of Divis, or even exceed it, then what will happen to the outside world? How would you view Li Yan’s original rant?
Back-to-back Canon cannot reach the height of DeVes underwear. Li Yan is not sure, but he wants to try it. If this wave is successful, then Li Yan and Focus Media will probably You can become a god directly. When the time comes, not to mention Big A or the Hong Kong Stock Exchange, the New York Stock Exchange will also welcome Focus Media with both hands!
After Li Yan and Du Guoying left, Tangling Hi-tech also held a meeting in the staff auditorium of Tangling Hi-tech Industrial Park. From the supervisors of Dongling Hi-tech headquarters, as well as from all over the country Branch offices and department heads who came over, as well as outstanding staff elected by various departments, also participated.
It is basically impossible to discuss any major issues in this kind of meeting. Basically, it is to make the performance of Tanglin High-Tech this year public. The symbolic significance is greater than the practical significance. To a certain extent, it is also a means to improve cohesion. After all, the people participating in this meeting, It represents the status and status of Tanglin Hi-Tech.
Li Dongling, Ren Yuefeng, Hu Xian, Zhang Ao, Gao Peng and other key management personnel of Dongling Hi-tech all appeared.
“The shipment volume of PHS this year is 11.2 million units, ranking among the fourth largest mobile phone manufacturers in the world. In the future, Tanglin Hi-Tech’s mobile phone goal is to become the number one in the industry... "
On the stage, Ren Yuefeng shouted that he wanted to punch Nokia, kick Motorola, and catch up with Ericsson. There was a big round of applause in the auditorium, especially those in the mobile phone business line, PHS The more profitable they are, the higher their profits will naturally be.
Li Dongling, Hu Huxian and others looked at each other. There were many people attending this meeting today. Zhang Ao's words will definitely be spread, and it will definitely cause an uproar.
However, Li Dongling actually wanted to use the media to shout these words out. In the past few years, he wanted to build momentum for PHS and attract more investors and buyers to pay attention to it. Otherwise, who would take over?
……
“Dongli Hi-tech’s performance has reached a new record high, PHS mobile phone business is becoming the largest business of Tanglin Hi-Tech, and PHS has become the fourth largest mobile phone brand in the world!”
In Hanxi Province, the Chinese Business Daily, which was just launched this year, took the lead in reporting the content of the Tanglin Hi-Tech Conference on its home page, faster than the local media in Binh Duong.
The new newspaper has insufficient resources compared to the old newspapers, but it is full of motivation. The Chinese Business Daily specially sent reporters to Pingyang, basically reporting exclusively on the news of Tanglin Hi-Tech. This time the speed was very fast.
As soon as the news from the Chinese Business Daily came out, it immediately caused an uproar in the domestic technology industry. After the PHS was launched, everyone knew that PHS was very profitable, but they did not expect that it could be so profitable.
A new mobile phone brand has soared directly to the fourth largest mobile phone shipper in the world, which sounds a bit scary.
“If PHS production capacity can be further improved, it is expected to surpass Ericsson next year and become one of the three major mobile phone brands in the world!”
The Yanjing Business Daily also followed suit. The prediction made the already noisy market even more uproar.
At this time, the Economic Daily also lit up the fire, "Currently overseas, including Japan, Siam, Malaysia, Brazil, Colombia and other places, have successively launched PHS services. In the future, global PHS mobile phones The scale is expected to be further improved!”
(End of this chapter)