Chapter 416: A Last Stand
To be honest, Li Dongling’s salary for the technical department is high, but the money is not wasted. It is not easy for the project research and development team of the technical department to get the money. !
Just like the communication technology research and development team led by Luo Zheng, the current research and development project is actually divided into four parts. The first part is naturally to provide technology research and development of radio frequency chips for PHS mobile phones.
The second part is the research and development of baseband, and the third part is the research and development of 2G communication technology. 2G is based on GSM and is led by Ericsson, Nokia and other companies. The R&D team led by Luo Zheng is here Mainly engaged in research and development of 2G baseband technology!
The last part is the exploration of 3G communication technology. 2G has not yet been fully popularized, but mainstream communication technology companies have basically begun to explore 3G technology.
The pattern of the 2G communication era was basically determined at the World Communications Conference a few years ago. It is the GSM communication technology fully supported by the old Europe as the standard, plus the soy sauce of America and Qualcomm's CDMA. standard.
Ericsson, Nokia and Qualcomm basically occupy 70 to 80% of the patents and standards in 2G communications.
Among them, the GSM standard is more mature and stable than CDMA technology. The 2G era is basically the era of GSM!
As for CDMA, most of them were in America, Canada, Bangzi and other places, and some orders were obtained. More importantly, Qualcomm was doing base stations, chips, and mobile phones at the same time, which made the communications industry very afraid of Qualcomm. , are all worried that this guy will be a monopoly, especially communication equipment manufacturers, who regard Qualcomm as their opponent and are unwilling to support Qualcomm!
The 2G era has not yet fully arrived, but the market has long been divided up. Companies like Qualcomm are now setting their sights on 3G, including Donglin Hi-Tech!
Li Dongling asked Luo Zheng about the progress of baseband research and development. The research and development he and his team were doing was not just a simple technology. The layout behind Dongling Hi-Tech was closely related to the baseband chip!
Li Dongling is preparing to find a good time to sell the PHS brand to Jiepanxia, and then launch baseband chip mobile phones that can support multiple standards such as GSM and CDMA.
But the premise is that Tanglin Hi-Tech can produce 2G mobile phones, including core components such as baseband chips. Otherwise, if PHS is sold and Tanglin Hi-Tech does not produce 2G mobile phones, then it will not be cutting leeks. , but dug a hole and buried himself.
“At present, the most advanced baseband technology companies are Texas Instruments, Qualcomm and other overseas companies. The technology department has currently completed the research and development of channel encoders and digital signal processors, and is currently developing modems and interface modules.
In terms of baseband chips, Donglin Hi-Tech is currently the only company that develops baseband technology in China and even in Asia. There are not many technologies available overseas, and they all need to be developed by the technology department. , next year it is expected that Dongling High-Tech Department will be able to initially launch the experimental baseband! ”
Luo Zheng told the truth that as a disciple of Ni Guangnan, the talents who helped Lenovo build the most advanced switches were a bit more technologically advanced than the switches at the Chrysanthemum Factory at the same time.
However, within Lenovo at that time, the fight between Boss Liu and Ni Guangnan was incompatible. Luo Zheng was Ni Guangnan’s disciple, and the switch was also a project led by Ni Guangnan. Boss Liu would rather destroy Lenovo’s switch project. Nor was he willing to let Ni Guangnan and Luo Zheng's switches come forward.
As someone who can compete with the technical team of Juhua Factory in terms of switches, Luo Zheng's level of communication technology is definitely the best in the country.
But in terms of baseband, there are not many players around the world to be honest. Donglin Hi-Tech is one of the first companies to try something new. If you want to buy technology, there is no place to buy it, so you can only explore it yourself. go ahead.
“Not only the baseband, but what Tanglin Hi-Tech will launch in the future will be an integrated baseband chip, not a baseband plug-in chip!”
"The Communications Technology R&D Department, if the baseband can be developed, will work with Dongxin Semiconductor to launch Dongling Hi-Tech's integrated baseband chip!" Li Dongling said looking at Luo Zheng.
Hearing Li Dongling’s request, Luo Zheng had a rare look of sadness on his face. It was difficult enough to develop the baseband alone, and then putting the baseband function on the same chip processor would bring The difficulty increases almost geometrically.
"This... technology is probably not that easy. I haven't even heard of Texas Instruments being able to do this!" Luo Zheng said.
"If Texas Instruments can't do it, it doesn't mean that other companies can't do it. Tanglin Hi-Tech must have its own integrated baseband chip. The communication technology R&D department needs funds and R&D personnel. Tanglin Hi-Tech Headquarters They can all be supplied first!”
How was it defeated by Qualcomm as the overlord of mobile phone chips in the previous life? In fact, Qualcomm’s early chips were not as good as Texas Instruments, even in the 3G era.
Thanks to America's intervention, Qualcomm's CDMA became the 3G standard. It had the right time and place, but it still lost to Texas Instruments in terms of chip technology.
What really makes it win is the same strategy as Microsoft’s system bundled with Office, which is to buy a baseband and get a chip. Relying on the large number of exclusive patents and technologies of 3G baseband, Qualcomm baseband has combined Texas Instruments and MediaTek , STMicroelectronics, NXP, Broadcom and other competitors are far behind.
Even if these companies can develop basebands, they are still far inferior to Qualcomm basebands. After all, 3G technology and patents were developed by others. How can they compete with Qualcomm?
In addition, Qualcomm’s chips and basebands are all developed in-house, and the integration effect is better. You can use them after buying them without debugging at all.
If a mobile phone manufacturer buys chips other than Qualcomm, they will need to buy a baseband from Qualcomm and pay a large amount of patent fees. Then, the baseband plug-in chip will also need to be debugged, coupled with Qualcomm's crazy operations. The pricing is almost like buying a baseband and getting a chip, which does not give Texas Instruments a way to survive. In a few years, it relied on baseband to defeat all chip opponents and dominate the 3G and 4G baseband chip era. Even if it is as strong as Apple, it continues to suffer in terms of baseband. Apple's mobile phone signal has also been criticized not once or twice. In fact, it is because it does not have its own integrated baseband chip, and all chips that use baseband plug-ins are faced with the problem of mobile phone signals. There is no signal and the network is easily disconnected.
Li Dongling doesn’t want Dongling Hi-Tech’s mobile phone to be controlled by others because it also has a baseband chip. Li Dongling wants to use the baseband chip to cut leeks, but he doesn’t want to be cut off by Qualcomm.
In the future 3G and 4G chip era, Tanglin Hi-tech’s mobile phones must at least be able to protect themselves. There is no need to sell a mobile phone, and more than ten or even 20% of the income must be used. Give it to Qualcomm. You must know that the profit of a domestic mobile phone in the previous life was less than 5% of the selling price of the phone, which is equivalent to giving Qualcomm a wasted job!
Not to mention surpassing Qualcomm and charging such a harsh Qualcomm tax, but whatever happens to Donglin Hi-Tech, we must share the world with Qualcomm in the baseband industry. Both sides must cut leeks together, and Qualcomm cannot be allowed to monopolize the baseband industry. Food!
Luo Zheng could hear the determination in Li Dongling's words, that the baseband must be developed at all costs.
"I understand!"
Luo Zheng said with a solemn expression. Li Dongling did not say what the consequences would be if the Communication Technology R&D Department still failed to develop the baseband despite spending money on research and development regardless of the cost. But Luo Zheng thought about it and knew that there would be no good results. He, Luo Zheng, would probably have to pack up and leave.
If he had been driven away from Lenovo before, Tanglin Hi-tech had provided Luo Zheng with a way out, but if he had so many resources and funds from Tanglin Hi-tech, nothing had been accomplished in the end. So he left in embarrassment.
In the domestic scientific research industry, is there still a place for Luo Zheng? Whether other companies dare to take him in is probably a question. For Luo Zheng, this is also his last stand.
“One more question!”
Luo Zheng looked at Li Dongling and Chen Tao beside him, "3G technology research and development, the Ministry of Communications Technology, which route should we take?"
2G technology, Dongling Hi-tech has been unable to get involved, and now it is turning to 3G Exploring technology, but facing a problem, whether to develop 3G with GSM technology, CDMA or other routes, this requires determination. Once the route is wrong, all the hard work may be in vain.
This kind of dispute over technical routes is actually the most tangled and troublesome place for countless laboratories and R&D institutions. If you make a wrong step, you may make a wrong step. The key is, there is no turning back. Even if you realize you're going the wrong way halfway, you still have to grit your teeth and keep going, because when you look back, your pants will fall off.
Just like Japanese automobile manufacturers, they bet on hydrogen energy vehicles. Even if they see that hydrogen energy vehicles cannot become mainstream, they will go all the way because the investment is too large. More than ten years of funds, Time, manpower, and resources are all in it. Can you quit just by saying quit?
“CDMA!”
"Use CDMA technology to develop 3G communication technology!"
Li Dongling said to Luo Zheng, "The Ministry of Communications Technology has verified the feasibility of using CDMA technology to develop 3G technology.
I believe that this Damn, Dongling High-tech can win!"
Chen Tao and Luo Zheng both opened their mouths, wanting to say something, but they couldn't. Li Dongling's words were too metaphysical.
The verification route must be verified, but in the final analysis, someone still needs to make a final decision on which path to take for 3G research and development, and now, Li Dongling has given his answer!
Since its establishment, Tanglin Hi-Tech has almost never made a mistake under Li Dongling's management. If Tanglin Hi-Tech can make the right bet on 3G technology, almost all of Tanglin Hi-Tech will undergo qualitative changes.
Chen Tao and Luo Zheng nodded. With Li Dongling making the decision, the pressure on them was much less. Someone was taking the pressure on their behalf, and they were able to let go and fight!
......
"Mr. Li, Beibeijia will start advertising tonight and officially start selling goods!"
As soon as he left the technical department, Li Dongling received a call from Du The call from Guoying was followed by a call from Li Yan, the president of Focus Media.
(End of this chapter)