Chapter 420: Comparing people with others is irritating, so you have to throw away goods when comparing goods
After the Industrial and Commercial News reported Beibeijia’s sales, Beibeijia began to conquer the country, and the financial media began to continuously report on Beibeijia. Good sales volume.
“The sales volume of Beibeijia exceeded 210,000 units in three days!” Yanjing Business Daily reported, with a picture of a long queue in front of a store selling Beibeijia in Yanjing Shopping Mall. scene.
“The newly crowned Miss Hong Kong champion Li Shanshan wears a good back when going out, showing off the style of Miss Hong Kong City!”
The entertainment newspaper also came out to join in the fun. It was Li Shanshan, the champion of Miss Hong Kong City, when she went out to ride in a car. In the photo, Li Shanshan is wearing a back-to-back suit under her coat.
Don't let the traces of staged photography in this photo be too obvious. In fact, this is an advertisement that Focus Media spent money on in Hong Kong City.
Not only is the champion of Miss Hong Kong City, but also the second runner-up Lin Li. Focus Media has invited many celebrities in Hong Kong City, including Zhong Chuhong, Guan Zhilin and other actresses to advertise for Back Back Beauty, preparing to bring Back Back Beauty Shape it into a trendy and fashionable product.
These days, Hong Kong has a huge influence not only in China, but also in Baodao, Bangzi, Siam, Malaysia, Singapore, Japan and other places. These areas are all called Hong Kong Otherwise, how could the Hong Kong city dare to produce movies that often cost tens of millions of Hong Kong dollars based on the Hong Kong box office market alone, and how could it be called Oriental Hollywood!
Oriental Hollywood is not just a compliment, but a real overlord of Asian movies. Every year, the movie revenue from Southeast Asia and other places brings a lot of box office revenue to Hong Kong movies. These areas are just like Canada. , Mexico, Britain and other English-speaking regions, and their contribution to Hollywood.
What Focus Media plans to do next is to promote Beibeijia to these areas affected by the Hong Kong current. It is naturally the most cost-effective to ask Hong Kong celebrities to endorse it.
Regardless of whether the routine is old or not, the overwhelming advertising, coupled with media reports, even Hong Kong stars in movies and TV have begun to wear back braces. Can you still say that it is useless?
Beibeijia’s original positioning, coupled with the fashionable and trendy concepts brought by Hong Kong celebrities, made Beibeijia a hit in sales.
“Beibeijia has been on sale for a week, with total sales exceeding 360,000 units and sales exceeding RMB 107 million!”
“Beibeijia has created a new record in the TV shopping industry. A new record, becoming the fastest product to exceed 100 million sales in the history of TV shopping!”
“Some professionals estimate that Beibeijia’s net profit is around 37%, and Beibeijia developed it in a single week! Shang made 30 million yuan! ”
"Due to the overwhelming sales volume, offline Beibeijia retail stores in some areas are already out of stock!"
"According to rumors, more than 70 agents have gathered at the Focus Media headquarters. , want to become the agent of Beibeijia in various places. At present, the sales rights of Beibeijia in Yangcheng and other places have exceeded 3.28 million!”
The news that is constantly reported makes everyone Anyone who pays attention to Beibeijia products has noticed one thing, that is, Beibeijia is selling like crazy, with a turnover of 100 million yuan in a single week.
Not to mention the peer companies of TV shopping, it feels like an eye-opener. Even the health care product peers, which have always been considered to be making a lot of money every day, are a little red-eyed. This kind of money-making speed, It’s only a little worse than Sanzhu’s health care products empire, whose advertisements hit the pig pen...
But Sanzhu, which made 8 billion yuan this year, has how much advertising and how much land it has hired. How much profit is there only if you promote people, and Beibeijia's profit has almost reached 40%, almost crushing the profits of the three plants.
The news that came out later caused an uproar in the entire TV shopping industry.
It is still the news revealed by the Mainland Television News, "Focus Media Company, the operator and promoter of Beibeijia, is currently in contact with CBS, MBC, SBS, CJ Group and other Bangzi TV stations.
Focus Media The media officially announced the establishment of Focus Media Bangzi Branch, hoping to cooperate with Bangzi TV on a TV shopping project to bring domestic products such as Divis and Beibeijia into the Bangzi market. In addition, it will seek to include variety shows such as "Super Girl" , promoted to Bangzi, and will cooperate with Bangzi in TV shopping, advertising, variety shows, elevator advertising, SMS advertising and other aspects in the future.
The Bangzi market is the first step for Focus Media’s overseas market, and Focus Media will continue to expand in the future. We will seek opportunities to enter Japan, Singapore, Siam, Malaysia and other places!”
One or two hundred domestic TV shopping companies such as Acorn International were shocked by Focus Media’s generosity, including Acorn. International founder Yang Dongjie and others couldn't help but feel a little sad when they saw Focus Media's reports in TV newspapers.
Yang Dongjie is not surprised. Focus Media can sell Beibeijia to such an extent. It is more because he feels the gap between Acorn International and Focus Media. This gap is not only in revenue, but also in pattern!
Compared with Focus Media, which is both promoting the rules of the TV shopping industry in China and developing overseas markets, Acorn International is just like a grassroots team playing house...
This feeling of never being able to surpass the opponent and never having a chance to defeat the opponent is what makes people helpless and desperate.
Yang Dongjie, who was a great influencer in the TV shopping industry in his previous life, now faces Focus Media, but he feels a little disheartened and his heart is a little broken.
As an investor in Acorn International, Luo He noticed the change in Yang Dongjie's mentality, patted Yang Dongjie on the shoulder, took a bottle of wine from his office, and poured Yang Dongjie a glass. "Yang, Focus Media is a company under Tanglin Hi-Tech. How many companies in mainland China are competitors of Tanglin Hi-Tech?"
Luo He’s words are very clear. Acorn International is not as good as Focus Media, but that’s because Focus Media has a big financial backer. What’s the shame in losing to Dongling Hi-Tech? Let alone domestic companies, even overseas companies. Some companies also lost to Dongling Hi-Tech.
When Yang Dongjie heard Luo He's words, he always felt that there was something wrong with them, but there seemed to be nothing wrong with them.
“Now it is also an opportunity for Acorn International. The bigger the market that Focus Media opens up, the more opportunity it will have for us!
Nasdaq, you know, we don’t need Compared with Focus Media, as long as it can maintain profitability, Acorn International will have a chance to be listed on Nasdaq. Yang, at that time, a lot of dollars will be waiting for us!”
Luo He had a fiery look in his eyes, and the violent sales of Beibeijia proved that the scale of the TV shopping market was far larger than imagined.
As the second largest player in the domestic TV shopping industry, Acorn International cannot compete with Focus Media, but Focus Media eats meat and Acorn International drinks soup. Isn’t that too much?
What Luo He cares about is not whether Acorn International can surpass Focus Media, but whether Acorn International can be listed on NASDAQ!
As an investor in America, Rohe knows that Wall Street is where you can achieve freedom of wealth. As long as you go public, you can get a lot of dollars, which is much more than working hard to sell goods through TV shopping. There are so many!
……
Seeing the crazy sales of Beibeijia, it is not only Acorn International Company that makes people envious, but also many companies in other industries, including the somewhat down-and-out "giant" company Sitong.
In the past few days, the overwhelming reports on Beibeijia have made Duan Yongji a little upset, especially compared to Stone Group, whose revenue hit a record high this year, reaching 6.6 billion yuan, but The stock price in Hong Kong City continued to fall.
Sitong’s main business today is still typewriters, and it also acts as an agent for overseas printers, computers, etc. to sell domestically. It seems to make a lot of money, but the profits are frighteningly low, and typewriters are becoming less and less profitable. This caused the stock price of Stone Group in Hong Kong City to plummet.
Lenovo from Taishan Industry Research Association is also in trouble. Lenovo’s revenue this year is RMB 100 million higher than that of Sitong, reaching RMB 6.7 billion. However, due to the failure of board development, the stock price also plummeted. .
“Is it true that any product invested by Li Dongling and Dongling Hi-Tech will be a hit?”
Duan Yongji threw the newspaper in his hand hard on his desk and couldn't help but sigh. In the past few days, the building built by Sitong Group in Zhongguancun has been completed. It is now the tallest building in Zhongguancun and one of the landmark business districts. , there is not even a little bit of popularity, the media are chasing Beibeijia and Focus Media.
It’s really annoying that people are more popular than others. Sitong worked hard to sell so many things and made 6.6 billion in a year. It was also criticized in various ways, and the stock price kept falling.
But Beibeijia, a product that suddenly appeared, sold 100 million products in one week, and now it still has to sell it overseas to earn foreign exchange.
How can Duan Yongji not be annoyed? In the past, the products of Dongling Hi-tech were just hot sellers. Later, it was Feiyan Technology, a subsidiary of Dongling Hi-tech. Now it is the turn of a company that Li Dongling invested in, and it can do this. Damn, Duan Yongji's mentality is really unbearable.
Li Wenjun, Chu Zhong and other close friends of Duan Yongli who were standing aside lowered their heads and did not dare to talk nonsense. It is really that Sitong has never won once against Dongling Hi-tech. It is simply too weird. .
Duan Yongji sighed. He really regretted now that he had not swallowed up Dongling Hi-tech when it was just famous. Then, does Tangling Hi-tech's reputation today belong to Sitong Group?
Although Duan Yongji also knows that this may be fanciful, the real helmsman of Tangling High-tech is Li Dongling. Without Li Dongling, would Tangling High-tech still be where it is today?
But at this time, Duan Yongji couldn't help but think that if Dongling Hi-Tech was in the hands of Stone, then take Focus Media as an example, he would have all the means to increase the stock price.
For example, every one or two years, let Focus Media "create" a brand, such as Devis and Beibeijia, and then acquire them, so as to continuously increase the stock price. , keep cutting leeks...
But now, he can only watch helplessly, but can't get any dividends. Even Duan Yongji, who has always been in the city, can't hold it in anymore.
......
“Mr. Li!”
When Du Guoying and Li Yan rushed to Li Dongling’s yard behind the headquarters of Dongling Hi-tech, after passing through the security door and entering, they saw the people in the yard except Besides Li Dongling, there were two other people sitting on the stone table with Li Dongling, drinking tea, and seemed to be talking about things.
Du Guoying didn’t know much about these two people. Li Yan didn’t dare to neglect them when he saw them. He quickly stepped forward to say hello. You know, how many people want to see these two people on weekdays? No chance.
(End of this chapter)