Chapter 432 Three people become a tiger
"Let Wanjia Electrical Appliance City borrow more dollars?"
Ning Wenke looked at Li Dongling. She was a serious financial management student. Li Dongling's words and his actions all along made her figure out something special.
As she took a few steps closer to Li Dongling, Ning Wenke could faintly feel Li Dongling's breathing, "Do you think something will happen?"
"Be prepared, the competition in the electrical appliances and shopping mall industries is fierce. It is still necessary to prepare more funds in order to be prepared and Wanjia Electric City will have chips for expansion in the future! ”
Li Dongling did not directly say that Soros was coming to Southeast Asia to cause trouble or anything. That would be a bit too crazy. Although there are already clues, if you check the news carefully from Wall Street, you will know that Soros has begun to make arrangements in Southeast Asia. .
However, even the most pessimistic people may only think that Soros has itchy hands, just like he used to bet against Britain and other places, so he only dared to make a profit and leave without thinking. If he could kill a country's financial system, no one would think that after he broke the British pound, he would dare to attack old European countries with a knife.
Similarly in Asia, if Soros and the hedge fund vultures on Wall Street shorted the Thai baht, Malaysia, Bangzi and other places in Siam, the outside world would be surprised, but not surprised. At most, they think that he might be with Just like before, just make a fortune and leave.
I never thought that he would go crazy and want to overthrow the entire financial system in Southeast Asia, but Soros did it.
At this time, if Li Dongling said that Soros was crazy, that the big knife on Wall Street was ready to cut leeks, and that he wanted to come to Southeast Asia to chop him, no one would believe him.
After hearing the reasons given by Li Dongling, Ning Wenke still had some doubts, but it made sense. However, she always felt that Li Dongling seemed to be preparing something.
"In addition, Wanjia Electrical Appliance City will also need funds in the future to do more things!"
Li Dongling looked at Ning Wenke's face, "There are many electrical appliance malls in the world, Wanjia Electrical Appliances City If a city wants to compete in the industry, it must have its own style and positioning!”
“I hope that in the future, Wanjia Electrical Appliance City can become a leader in the electrical appliance industry, rather than letting users choose to come to Wanjia Electrical Appliance City. When buying goods, you must agree with the culture and philosophy of Wanjia Electric City. When you choose Wanjia Electric City, you choose fashion, trend and health!
Wanjia Electric City should become a leader in fashion and healthy life! The trendy one! ”
Trying your best to please a person may often backfire, but if you can make a person, or a group of people, identify with a culture or concept, the other person will rush towards you like a moth to a flame, flapping its wings!
Strong characters are created and publicized. If three people become a tiger, when more people say something, more people will believe it!
“In the future, Wanjia Electrical Appliance City can cooperate with suppliers according to market and user needs to improve some traditional home appliances or launch new ones, such as home coffee machines, new dishwashers, and home appliances. Ice machines and air fryers, etc.
Make these appliances more suitable for modern life, more convenient and environmentally friendly, and can be promoted to the outside world. Wanjia Electrical Appliance City will start a new generation of global electrical appliances revolution! ”
Dishwashers, ice machines, etc. have been developed a long time ago, but due to price and practicality, they have not yet spread to thousands of households. Even in America and old Europe, they are not homes. Every home has it.
If Wanjia Electrical Appliance City can sell these products in the name of fashionable, healthy and environmentally friendly new appliances, it will be a huge market.
Use magic to defeat magic. Instead of waiting a few years for America and old Europe to target domestic electrical appliance brands in the name of health, environmental protection, etc., it is better to directly flip the table in Wanjia Electrical Appliance City now. The first to propose these concepts, whoever masters the concepts, and whoever grasps the "standards" of health and environmental protection in the electrical appliance industry will have the power of life and death in this industry!
“Air fryer?”
Listening to what Li Dongling said, Ning Wenke felt full of routines. These things, she was in the financial management class of the business school, the gang The teacher would not say it in such a naive way, which made her feel like it was an eye-opener.
When you come to Wanjia Electrical Appliance City to buy electrical appliances, you will buy fashion, trend, health and environmental protection. If you go to other places to buy electrical appliances, you will not have these?
It sounds a bit silly, but if the publicity is good, countless people will feel this way. In reality, where can I buy electrical appliances sold by Volvo and street stores with more confidence?
Excluding duplicity or financial problems, most people, when they have a choice, will probably go to big stores to buy, and they will buy brands with loud advertisements. This is human nature, it can be said that it is human nature. Trust in one's own kind can also be said to be something engraved in genes and cannot be changed easily.
As for the air fryer, ever since Ning Wenke took over Wanjia Electrical Appliance City, Gangcheng and Southeast Asia, the types of electrical appliances she has handled, I dare not say 10,000, but at least 1,800, what’s so strange about it? There were weird things, but she had never heard of the word air fryer.
Li Dongling stroked his forehead. Hearing Ning Wenke’s words, he remembered that in his previous life, he was held up to the altar, wildly cutting leeks all over the world, and was put in a corner by countless people, but almost every household had it. Gray artifact has not become popular yet. The concept of air fryer has appeared for a long time. Six years ago, a company in America first launched a grease-free fryer, but the response was mediocre. After all, there was no hype and it had nothing to do with health. So of course it was No one cares.
In the future, many companies have done it one after another. After all, this thing is purely technically difficult. To be honest, it is really not that big until Philips launches the first conceptual air fryer, which is the golden age of air fryers. , just arrived.
Why did so many companies fail to make a name for themselves with air fryers in the past decade or so, but Philips was the latecomer?
Of course you can talk about technology, but I’m afraid, what’s more important is Philips’ strong publicity channels and brand influence. Other companies say that using air fryers is healthy, but no one believes it, but with Philips’ experience over the years Prestige, what it says, can anyone refute it? Is authority something that ordinary people can refute?
“I have heard about the concept of air fryer, maybe it can be improved.
The principle of air fryer is to use hot air to circulate in the inner pot to evenly heat the food , does not require too much oil, or oil-free cooking. To put it more bluntly, it is an oven with a fan, miniaturizing the oven...
Of course, while ensuring product safety, the most important thing is to promote the healthiness of the food it makes.
In addition, novices who have no experience in cooking can use it to make egg tarts, grilled wings, fried chicken, and French fries. Isn’t it a sense of life satisfaction to make healthy food by yourself? "
While Li Dongling was talking, he picked up a pen and drew a sketch of the air fryer that was popular in his previous life on the back of the documents Ning Wenke brought over. For senior designer Li, To make the blueprints of this thing, you don’t need to have hands. In the previous life, the Mechanical Design Bureau spent so many years working overtime in vain.
Ning Wenke stared blankly at the things in her hands. A sketch and the design of the main components of the exterior have all appeared on it.
Previously, it was rumored that the most important product designs of Dongling Hi-Tech were all created by the founder. Doubtful
Many people believe that this rumor was packaged by Tanglin Hi-Tech in an attempt to promote a founder to the altar.
Just like the widely circulated Edison who invented the light bulb, he invented tens of thousands of patents in his lifetime. He is just like Aristotle in the old European civilization, omnipotent and omniscient. All the lambs in old Europe were made into parchment for him to record, and it was probably not enough for Aristotle to write.
As for the myth of Edison, I found out that he was the boss of the company. All the patents of his company were registered in his name, and there were tens of thousands of patents.
Now, no one in the world dares to question Aristotle. As for Edison, he is a great inventor in textbooks in countless regions. However, there are not a few voices questioning Li Dongling in China at this moment.
Ning Wenke was noncommittal about the previous rumors. She was deeply impressed by Li Dongling's trading ability, but after all, she had never seen Li Dongling design products with her own eyes.
Today, Ning Wen saw it with her own eyes. When she saw the things on the drawings, Li Dongling said they were "references", but Ning Wen had never seen any company launch such small and exquisite electrical products before.
Looking at these drawings, Ning Wenke's eyes flashed with strange colors, and her expression when she looked at Li Dongling changed slightly.
Ning Wen is not sure how much this drawing is worth, but if it can really be developed and the hype concept can be successful, Ning Wen can almost imagine its popularity, especially for housewives, no need Being able to make healthy products despite the fumes will definitely be popular among cooks. How big is the market for air fryers in the future?
For Wanjia Electrical Appliance City, what is more important is not this product, but following Li Dongling’s gameplay just now, using the air fryer to promote the concept that Wanjia Electrical Appliance City sells fashionable and healthy products!
As long as users accept this concept, the sales volume of chain electrical appliance malls can be hundreds and thousands of times greater than the sales volume of air fryers. Thinking of this, Ning Wenke's breathing became heavier. .
Ning's Company also holds 15% of the equity of Wanjia Electric City. If Wanjia Electric City can be successful, look at Wal-Mart's current revenue. If Wanjia Electric City can become the Wal-Mart in the electrical appliance industry, then this 15% The equity will also become the most valuable thing of Ning's company.
“Wanjia Electrical Appliance City can hold the patent of air fryer in its hands and find domestic electrical appliance manufacturers, as well as Philips and other companies to cooperate in research and development.”
Technical Difficulty of Air Fryer Yes, but compared to the difficulty of promotion and publicity, it is nothing. Cooperating with companies such as Philips is also for better publicity. Otherwise, I don’t know how long it will take to promote it.
You may make a lot of money selling an air fryer, but with the help of it, you can get more by letting the world recognize the culture and concept of Wanjia Electrical Appliance City, and then flock to Wanjia Electrical Appliance City to buy goods. The income, if listed, can make a lot of money.
After all, what Wanjia Electrical Appliance City sells is electrical appliances? No, what Wanjia Electrical Appliance City wants to bring to users is health. Can health be measured by money? It’s vulgar!
Whoever questions Wanjia Electric City in the future has no humanity, no awareness of environmental protection, no taste in life, and no regard for the health of his family. Only by embracing Wanjia Electric City can we embrace a better life. Of course, this embrace needs to be purchased with US dollars!
(End of this chapter)