Chapter 431 The calm before the storm
Wanjia Electrical Appliance City’s gameplay is partly due to the fact that Li Dongling is the major shareholder. Li Dongling definitely hopes that Wanjia Electrical Appliance City and domestic electrical appliance brands will be in the same tank. superior.
The other is a big bet, betting that a number of domestic electrical appliance brands can develop. If domestic electrical appliance brands can reach the current level of Japan Electric Appliances, then Wanjia Electrical Appliance City can almost make a profit with its exclusive agency rights. Turned over.
Nowadays, the most popular electrical appliances in the world are Nippon and Bangzi appliances, especially the mid-to-high-end ones. American and old European electrical appliance brands are facing Nippon, Toshiba, Panasonic, Sony, Brands such as Sharp are also losing ground. They can only stick to the high-end market and make a living by selling brands and promoting style.
In the future, if domestic electrical appliance brands develop, the exclusive agency rights of these domestic electrical appliance brands will be the most valuable asset of Wanjia Electrical Appliance City!
"In addition to inland electrical appliance brands that focus on cost-effectiveness, Vanjia Electrical Appliance City now also has high-end electrical appliance brands such as General Electric Appliances, Gaggenau, Bosch, and AEG. This aspect is the most profitable market for Vanjia Electrical Appliance City!"
Wanjia Electric City originally started from the acquisition of French Boulanger Electric. Boulanger’s previous brand supply and sales channels in Europe were naturally taken over by Wanjia Electric City.
After Li Dongling and Ning Wenke arrived on the fourth floor, the layout above was obviously a bit more luxurious than the three floors below. They were all based on the style of brand stores similar to those in shopping malls in their previous lives. They looked like It gives people a "high-end" feeling.
The per capita income of Hong Kong City has soared rapidly in recent years, and a large number of middle-class families have been born. People want to climb up, and middle-class families value the life of the upper class.
Although you cannot buy large flat-floor apartments, hilltop villas, or sea-view villas with hundreds or even thousands of square meters, home appliances and furniture worth tens of thousands of Hong Kong dollars are still sought after by many families in Hong Kong.
The high-end home appliances in Wanjia Appliance City are basically sold to middle-class families and above. To put it bluntly, the practicality of the families who buy these home appliances is only the most basic. The most important thing is that they can still highlight the life taste of the families who use them. , quality of life, social status, etc., visitors can see these appliances and know that the owner's family has the best social status.
“The store retail staff of Wanjia Electrical Appliance City have received professional training before taking up their posts and will not discriminate against users who purchase from any region. Now compared with other electrical appliance stores, the purchasing experience and after-sales service of Wanjia Electrical Appliance City are Maintenance, etc., are the best in the electrical industry in Hong Kong City!”
Ning Wenke said, what does a shop mean when you go to a store to buy something? The guy will roll his eyes and look down on him, he will be looked down upon by the other party, he will even be ignored because he doesn’t speak the local dialect, etc.
This kind of rebellion against Tiangang really happened. On that day, luxury stores in Japan, France, England, and New York began to play inland songs, and salespeople began to learn Chinese and use electronic payments. While using various means to please domestic users, many stores in Hong Kong City even dislike buyers from the mainland.
The price is naturally that fewer and fewer people go to China, and then there are all kinds of strange things. Those stores are not doing well because of China.
As for the salespeople who were once disliked, they were eventually kicked out after the store was closed.
In Wanjia Electrical Appliance City, Ning Wenke made a special explanation in this regard. Whether in Hong Kong City or in Southeast Asia and other places, the retail staff of Wanjia Electrical Appliance City managed by Ning's Company are in Before joining the company, they must be trained and sign an entry agreement. All buyers who enter the store, whether they speak Chinese, Cantonese or English, must be treated equally by the shopping guides, and any violation will be directly fired. There is no room for negotiation on this point.
Since the opening of Wanjia Electrical Appliance City in Hong Kong City, no fewer than ten shopping guides, including supervisors, have been fired for this reason. There are even some people who were kicked out and were not convinced. He went to court with Wanjia Electric City Gangcheng Company.
Public opinion in Hong Kong City has mixed opinions about Wanjia Electric City's approach, but Wanjia Electric City has not given in. It would rather use the money for legal fees than give in and give Those who are fired should pay compensation or something!
However, the reputation of Wanjia Electric City in the port city has been improved. After all, who wants to spend money to buy things and be scolded by the sellers, even if it means Wanjia Electric City Port The people who made such a fuss out of the city company still unconsciously come to Wanjia Electrical Appliance City to buy things when they go shopping.
Li Dongling walked to a brand store and saw the Shenzhou logo brightly lit up on it. Seeing this, Li Dongling couldn't help but smile.
It’s hard to say what status Shenzhou has in other places, but in Wanjia Electric City, Shenzhou is treated as a high-end brand. It has C-level stores in the entire Electric City. After all, in its own If the territory is still being bullied, is there any law of heaven or king's law?
"Mr. Ning!"
"Mr. Li!"
The shopping guide supervisor in the Shenzhou store saw Ning Wenke and hurriedly stepped forward and shouted.
Li Dongling entered the Shenzhou store and saw that what was sold there were mainly Shenzhou high-end digital cordless phones, Shenzhou USB flash drives, Silver Sable mice, and a Silver Sable mechanical keyboard that Dongling Hi-Tech was testing.
In fact, Donglin Hi-Tech has borrowed the Silver Sable brand and has successively released two keyboards, one is a cost-effective membrane keyboard, and the other is the Silver Sable mechanical keyboard.
In the computer keyboard industry, the now popular membrane keyboard uses membrane to replace the shaft body of the mechanical keyboard, coupled with conductive silicone and plastic keycaps, the ultimate cost control has directly overturned the mechanical keyboard.
The Nippon ALPS keyboard, one of the two major axis bodies of mechanical keyboards, has been wiped out. Now Sakura is the only one left in the mechanical keyboard industry, but it is not happy either.
The good news is that Sakura has won the mechanical keyboard war, and now it is the dominant player in the global mechanical keyboard market. The bad news is that the mechanical keyboard market is also over. After all, a membrane computer keyboard only costs 30 to 50 RMB. Even if it is a brand-name product, it only costs around 100 RMB. And the price of a mechanical keyboard is 500 RMB!
Even if the membrane keyboard has all kinds of shortcomings, such as poor feel, easy key failure, and too short service life, which can range from a few months to half a year to a year or two at most, the membrane keyboard will break.
Will this affect membrane keyboards and replace mechanical keyboards? Computer manufacturers and users all vote with their feet.
Anyway, membrane keyboards are very popular now. After Silver Sable launched a membrane keyboard, the sales were pretty good. Basically, domestic computer manufacturers are purchasing Silver Sable membrane keyboards.
But compared to other manufacturers that have completely given up on mechanical keyboards, the Computer Peripheral R&D Department of Dongling High-tech Technology Department has been still developing mechanical keyboards.
The mechanical keyboard launched by Silver Sable is an initial test of the mechanical keyboard market. The axis is a patent and use right purchased from Sakura Keyboard. That is to say, if the mechanical keyboard is in recession, Silver Sable can only obtain the axis, otherwise it will be impossible.
This keyboard has just tested the waters. It is also Tanglin Hi-tech's initial attempt at mechanical keyboards. It is still imitating the axis of Sakura. When the heat is up, Silver Sable Keyboard will launch its own axis. Domestic also A domestic mechanical keyboard will appear!
When e-sports and games become popular, that is when mechanical keyboards will revive. Silver Sable will not give up the market of mechanical keyboards. In the future, top-notch mechanical keyboards will also be one of the selling points for Donglin Hi-Tech to enter the computer industry. one!
"How are the sales here?" Li Dongling asked the Shenzhou shopping guide supervisor.
The shopping guide first glanced at Ning Wen, nodded when he saw her, and motioned for her to speak directly, and then said, "The best sales now are Shenzhou digital cordless phones and Shenzhou USB flash drives!"
Li Dongling nodded when he heard this. There was no surprise about this. Shenzhou digital cordless phones now represent high-end brands. In addition, Hong Kong City is still dominated by fixed phones. Shenzhou digital cordless phones are popular in Hong Kong City. The welcome is not surprising.
As for U disks, Shenzhou U disks also represent high-end products. U disks are now the hard currency for computer offices. According to the U disk alliance reached by Tanglin Hi-Tech and four other manufacturers, the Asian U disk market , basically it is Shenzhou USB flash drive competing with Toshiba. When placed in Hong Kong City, it is basically a choice between the two.
The brand Shenzhou has always been built by Tanglin Hi-Tech as a high-end brand. In the future, basically all of Tanglin Hi-Tech’s high-end products will bear the Shenzhou brand.
Li Dongling and Ning Wenke came to the work area of the Electrical Appliance City. After entering an office, Ning Wenke handed several reports to Li Dongling.
"Wanjia Electric City Hong Kong City Company currently has two large shopping malls, one in Mong Kok and one in Central. There are also 14 stores in shopping malls and other areas, and there are more than 34 stores in various areas of Hong Kong City. A small retail store, in addition to retail, it is mainly responsible for after-sales and maintenance! ”
"In addition, Ning's Trading Company, which is responsible for managing Wanjia Electrical Appliance City in Asia, has an electrical appliance mall in Siam and Malaysia, but its revenue is still in the red, including the Hong Kong City, which is also the last one. Month, barely reaching breakeven! "
Wanjia Electrical Appliance City is a heavy asset investment. It was originally planned to buy land to build itself, or buy a shopping mall to renovate, but Li Dongling stopped this expansion and changed it to Rental mall.
But no matter which method is used, the initial investment is not small. Even if it is leasing, the monthly rent pressure is not small. Plus purchasing expenses, publicity expenses, labor costs, etc., now in the port city Wanjia Electrical Appliance City has just begun to break even.
After Li Dongling took a few glances at the performance report, he put it aside. Shopping malls are basically a business of early investment and later returns. There are no surprises. The key lies in operation and management. The other most important point... Live long!
"Now, how much funds do Wanjia Electric City Gangcheng Company have in its account that can be used?"
Li Dongling asked directly, from the time Ning Wenke started operating Wanjia Electric City Port City Company, Li Dongling asked her to do one thing, spend less and borrow more from banks in Japan, Bangzi, Singapore, Malaysia and other places. , you can borrow as much as you can, but the borrowed money must be converted into US dollars in local currency.
“Currently, there is still US$320 million in the account of Wanjia Electric City Port City Company, but it is heavily in debt and has to repay a large amount of interest to the bank every month. This is why Wanjia Electric City Port City Company , one of the reasons why it has been unable to make a profit!" Ning Wenke looked at Li Dongling and said.
“Not enough!”
“What?” Ning Wenke was stunned for a moment and asked in surprise.
Li Dongling made some calculations and found that this amount of money would be enough for Wanjia Electronic City Port City Company to survive the storm caused by Soros. By then, the entire Southeast Asia would be in ruins. What chain shopping malls and shopping buildings? Anyone who owes money to the bank will have to go down.
With US dollars in hand, Wanjia Electronics Mall can buy the shopping mall buildings currently used in Mong Kok and Central at a bargain price. It can also take over the shopping malls of its competitors in Siam, Malaysia, Japan, Bangzi and other places. In the future, There is no need to pay rent anymore. The problems of Wanjia Electrical Appliance City can be solved in one wave, and maybe rent can be collected in the future.
"Wanjia Electric City needs to raise more funds. You can ask Peregrine to help raise it, but it must be converted into US dollars!" Li Dongling said.
(End of this chapter)