Chapter 526: Thunder in a Silent Place
“The Seattle Times learned from relevant Microsoft sources that Microsoft founder and president Bill Gates proposed Microsoft’s living room strategy at the board meeting. This is Microsoft’s hardware development strategy. An important step in the field!
Sources revealed that Microsoft will cooperate with Donglin Hi-Tech, a technology company from Asia, to jointly accomplish this goal.
Microsoft has already invested in Donglin. The stargazing brand under Hi-tech will release its first product this year and next, which will also be the first step in Microsoft's living room strategy.
Microsoft's board of directors currently plans to invest in the living room strategy. The research and development funding is more than 3 billion US dollars. Microsoft has not announced the specific projects, but it includes the game console project.”
"Microsoft is going to enter the game console market!"
When the Seattle Times report came out, the first thing that caught everyone's attention was the game console project. Various media, including Yahoo's Internet news, also Reports began to rush.
As soon as the news came out, it started to spread like wildfire. The most concerning thing was that Microsoft was going to enter the game console market and start competing with Nintendo and Sony.
This is actually a deliberate move by Microsoft, focusing on promoting Microsoft's entry into the game console industry and downplaying its entry into the computer industry, so as not to cause another wave of opposition.
In fact, the news received by Wall Street investment institutions all knows that Microsoft is preparing to make a big splash in the fields of computers, game consoles and television equipment.
Whether Microsoft can succeed or not cannot be predicted by Wall Street, but the living room strategy proposed by Microsoft is unavoidable for people to imagine.
Especially when it was revealed that the person who was involved in trouble with Microsoft this time was Donglin Hi-Tech, an upstart technology company that has emerged in Asia in recent years.
Although Microsoft has some problems in the hardware industry, it has not been able to achieve any big things over the years. However, Donglin Hi-Tech came from the hardware industry and is now one of the four largest mobile phone shippers in the world.
This time, Microsoft suddenly joined forces with Donglin Hi-Tech to start making trouble in the computer industry and the game console market, which was indeed unexpected.
And Donglin Hi-Tech is indeed the company with the strongest hardware capabilities among the companies that Microsoft has cooperated with over the years. No one knows whether this wave of cooperation between the two parties is a combination of two swords or a big one. Know.
However, that day, Microsoft's stock price rose sharply throughout the day, with the stock price rising by more than 6% at one time. The concept of living room strategy has directly become one of the new concept stocks on Nasdaq. This is Microsoft The influence of even a fart has been focused on research and analysis...
In comparison, the stock prices of Sony and Nintendo plummeted that day. Game consoles are now in the era of the two heroes. It's surprising that they felt better when a giant crocodile suddenly broke in.
It can be seen with the naked eye that the game console industry will usher in a fierce war. If the wealthy Microsoft has to compete with them regardless of the cost, even if it loses money, the console businesses of Sony and Nintendo will also be severely impacted.
On the other hand, game developers who are squeezed out by these two major console platforms feel like they are dehydrated fish and are taking a breather.
Generally, new giant companies that enter the industry will spend a lot of money to grab the market. For example, Microsoft develops game consoles. In order to have games on the console platform, it will spend a lot of money to attract game developers.
Sony and Nintendo, in order to prevent game developers on their game console platforms from running away, will give some rewards, but to various game developers, this is equivalent to giving out benefits.
It is expected that global console game developers will have a better life in the next few years, after all, there is one more console platform to choose from!
It’s not just Nintendo and Sony that are unlucky. Intel’s stock price has also plunged during the session. Although the plunge is not large, the news that came out is really shocking for the semiconductor industry.
Microsoft secretly released a "small" announcement, but this announcement was not about Microsoft's ambitious living room strategy, but related to the little-known Dongxin Semiconductor.
“Microsoft and Dongxin Semiconductor have reached a cooperation in system and chip licensing. Microsoft’s new R&D team will be used for the research and development of transplanted systems!”
Although Microsoft was sneaky and didn't want to attract too much attention, this sentence in Microsoft's announcement still caused an uproar in the entire semiconductor industry.
Microsoft said it implicitly, but everyone knows what it means. That is, after nearly two decades, Microsoft once again announced that its systems will support new chips. This is not a backstab against Intel. What?
As soon as the announcement came out, rumors of the dissolution of the Microsoft-Intel alliance spread a lot, and the facts were indeed as Bill Gates expected. This news had little impact on Microsoft, and the stock price was still soaring.
The Microsoft-Intel Alliance, whether it is dissolved or not, will not affect Microsoft’s dominance in the operating system industry, but for Intel, it directly caused its stock price to plummet by more than 4%!
As a last resort, Intel urgently announced that Grove had gone to Seattle to negotiate at Microsoft headquarters. Subsequently, photos of Grove appearing at Microsoft headquarters also appeared in the media.
This shows Grove's brilliance. If he didn't go to Microsoft headquarters, the storm would not be settled.
Subsequently, Intel announced that it had reached an agreement with Microsoft. The Microsoft-Intel Alliance still exists. As for Dongxin Semiconductor, it was just an "accident". Dongxin Semiconductor will not affect the alliance relationship between the two parties. Intel also announced some details of the cooperation between Microsoft and Dongxin, claiming that Microsoft will only cooperate with Dongxin and will no longer license the system copyright to a third chip manufacturer.
Then Grove appeared in front of the media and announced aggressively that Dongxin would not become Intel's opponent.
“Can a company that has only made one phone chip since its establishment and provided radio frequency chips for so-called PHS mobile phones and wonders when it will launch computer chips threaten Intel?”< br>
Standing at Microsoft's headquarters and being interviewed by the media, Grove said with a helpless expression. He seemed to be amused by the media's nonsense rumors that Dongchi would become Intel's rival
"Of course. Intel will not underestimate any opponent , Intel will give due "respect" to Dongxin Semiconductor! "
Finally facing the media, Grove's face darkened, and he almost publicly shouted to Dongxin Semiconductor that he would face Intel next. If you initiate a war, Grove will not breed tigers!
After Intel issued a statement and Grove spoke in front of the media, Intel's stock price, which had originally fallen, began to slowly rise.
Obviously, Wall Street institutions and Intel investors also believe that Dongxin may not be a "qualified" opponent of Intel or threaten Intel.
It’s hard to say whether Dongxin Semiconductor can become Intel’s rival, but the reported news is enough to shock American semiconductors and even the global semiconductor industry.
For so many years, no one can shake Intel’s dominance in the semiconductor industry. Even its archrival AMD can only add some hindrance to Intel.
But this time, the little-known Dongxin Semiconductor has caused a crack in the foundation of the Intel empire. It may still be a long way from overthrowing the Intel empire, but people can see that this The empire also has a health bar, but this health bar is very, very thick!
"He really did it!"
Lin Sijian, who was packing his things and preparing to go to Hanxi with his family, couldn't help but slap his thigh and said to his wife when he saw the report.
Regardless of how others view Dongxin, for people in Dongxin Semiconductor, receiving support from Microsoft means that the chips produced by Dongxin are qualified to be sold all over the world!
This also made Lin Sijian breathe a sigh of relief. With the support of Microsoft system, Dongxin's chips will have commercial value. If they don't sell well, it means the performance is not good and the price is expensive. , can’t blame others.
However, it is a huge blow to Dongxin’s employees that high-performance chips cannot be commercialized.
There is no need to worry about this for now. Next time, Dongxin needs to catch up with Intel and truly threaten Intel. Intel will probably let Microsoft choose one again. Why does it support Dongxin? Or Intel, because at that time, Intel really needed to rely on external help to keep its crown.
Not only Lin Sijian, but also the entire domestic semiconductor industry was in an uproar when the news came back to China.
Domestic semiconductors have declined dramatically in recent years, but when the news came out that Microsoft supported Dongxin, chip factories such as Shougang NEC and Huajing, as well as chip R&D teams such as Huaqing and Yanda, were equally shocked.
No one expected why Microsoft would take the unprecedented step of transplanting chips for Dongxin. This was also beyond their expectations.
As for Dongxin Semiconductor's headquarters, Xiyuan, the capital of Hanxi Province, not to mention, when the news came back, the entire Dongxin Semiconductor headquarters burst into violent cheers.
"Are you sure the news is true?"
Ni Guangnan and Huang Lingyi, the two engineers of Dongxin Semiconductor, both ran to ask Wu Xinyi, the general manager of Dongxin Semiconductor.
Wu Xinyi nodded vigorously, "The news came from Zhou Hualiang, the president of Dongling Hi-Tech North America. There is no mistake!"
After hearing this, Ni Guangnan's eyes couldn't help but get a little wet. Li Dongling was playing tricks. It has been set up for them. As long as the computer chip can be successfully developed, they will never amuse themselves. They will not say that they worked hard to develop the chip but in the end it was useless.
“It’s up to us now!”
Ni Guangnan said to Huang Lingyi, who also nodded solemnly. The computer chip project of Dongxin Semiconductor is the two of them. In charge, Li Dongling has tried his best and provided all support, and the rest is up to them.
……
When Li Dongling and Yao Luoying came to the Nasdaq exchange at No. 151 Manhattan, New York, countless media and reporters were already gathered here. Today is the day of Yahoo's listing.
(End of this chapter)