Chapter 544: Fierce cooking oil, flowers bloom
Last year, when PHS mobile phones were selling out in China, under Li Dongling’s strong advocacy, Dongling High-tech adjusted its strategy and did not put all its cards in the market. Instead of focusing on the domestic market, we have invested considerable resources to develop overseas markets.
In the eyes of many people within Tanglin Hi-Tech at that time, this was a bit thankless. It was a thankless job to open up overseas markets when we could just bend over and pick up the money.
This year, after the first half of the year, starting from the third quarter, the domestic mobile phone market has entered the Shura market era, and price wars have begun. Previously, Tanglin Hi-Tech’s PHS products could be sold domestically. It was around 5,000 yuan, and now the price war is almost reaching below 2,000 yuan!
On the contrary, in overseas markets, PHS products are much more expensive than in China. Because PHS prices overseas, it is enough to have a price advantage compared to Nokia, Motorola, Ericsson, etc. , but sales are very hot.
Ren Yuefeng also bluntly said that in the fourth quarter of this year, PHS overseas sales may exceed domestic PHS mobile phone sales.
The overseas sales and revenue of PHS have once again proved Li Dongling’s vision. This strategic vision and sense of smell have made it possible for Dongling Hi-Tech to no longer have any doubts about Li Dongling’s decision... …
“Although domestic sales of Dongling Hi-tech’s PHS have declined and market share has declined, profits have not decreased, but have increased!”
Ren Yuefeng said, It may seem unbelievable that PHS sales are less in China but the profits are higher, but this is the fact!
"The current domestic mainstream PHS mobile phones, including UTStarcom, Amoi, BBK, Panda, Kejian, Bird, Eastcom, Southern Hi-Tech and many other mobile phone brands, all use Dongling Hi-Tech PHS Patents and technologies
The main components, including radio frequency chips, mobile phone screens and other related components, are also supplied by Donglin Hi-tech components industry chain such as Dongxin Semiconductor and Dongfang Optoelectronics. This year, the profit of the PHS business will hit a record high! ”
Just like manufacturers such as Nippon Toshiba control the domestic VCD and DVD industries, the domestic PHS mobile phone industry is controlled by Donglin Hi-Tech, from patents to technology to core components. It's Tanglin High-tech that's holding it back.
No matter how hard the mobile phone brands like BBK, Starcom, and Amoi compete, or how fierce the price war is, the money that belongs to Donglin High-tech can't be counted. Less.
So, even if PHS cannot sell a single phone in China, as long as other mobile phone manufacturers are still selling PHS phones, Tanglin Hi-Tech will continue to reap profits.
Ren Yuefeng reported on several major businesses of Dongling Hi-tech. The digital cordless phone business is still as stable as an old dog. This bowl of rice does not bring many surprises, but it is better than stability. Every month, Dongling provides Tangling Hi-tech brings fixed income, and US dollars, pounds, and marks are still arriving in Tangling Hi-tech's account
As for Shenzhou USB flash drives, Silver Sable mice, Silver Sable keyboards and other products, after large-scale mass production, the cost has also begun to decrease. After all, R&D costs are only once. As long as something is developed, the process continues to improve, the yield rate increases, the output increases, and the cost It is constantly decreasing, which caused Donglin Hi-Tech's profit to surge by 44% in the first half of the year.
The experience of Donglin Hi-tech is almost completely in line with the high-risk, high-investment, high-yield model. Of course, this is because Tanglin Hi-Tech has won the bet. If it has lost the bet, it will probably be raising money to pay off debts. .
“The performance of companies affiliated or invested by Donglin Hi-Tech such as Dongxin Semiconductor, Dongfang Optoelectronics, Feiyan Technology, Focus Media, and Torch Group in the first half of this year also hit a record high!”
After Ren Yuefeng, Hu Xian, Zhang Ao, Gao Peng and others also stood up one after another to report on the status of their respective departments.
Listening to this, Li Dongling felt that it could be described in one sentence, that is, the fire is cooking the oil, and the flowers are blooming!
Not only Donglin Hi-Tech, but also domestic companies from all walks of life are experiencing booming performance this year. Even the health care products industry has reached a record high, or it may have reached its last moment.
When Li Dongling returned to Hanxi, a "little incident" occurred in the health care product industry. Now, there is an accident involving Sanzhu, one of the top health products in the country. A person who drank Sanzhu fell asleep. Entered the hospital.
The media has just begun to report on this matter, and Sanzhu doesn’t pay much attention to it. With an annual revenue of more than 8 billion yuan, it is shouting to sprint for tens of billions of revenue, rush out of the country, and enter the world. Sanzhu didn't think that this "little" negative news could do anything to him, so he didn't pay attention at all and allowed the public opinion to ferment.
The entire health care product industry did not pay much attention to this matter. They were still competing for territory with each other. They would never have thought that a golden age of health care products would come to an end because of the fall of a health care product empire. collapse.
“Dongli Hi-tech must be well prepared, especially for repayment in Southeast Asia, all of which must be completed before the end of this year!
Whether it is on a domestic account or a Hong Kong company account, you must reserve enough cash flow! "
Li Dongling once again mentioned the matter of cash flow reserves as a "cliché". In fact, starting last year, Li Dongling began to shout the slogan "The wolf is coming" within Dongling Hi-tech. Up to now, Dongling has Within Ling Gaoke, people are already a little numb to this slogan.
After all, the slogan "Wolf is coming" has been shouted for more than a year, but no sign of the wolf has been seen at all. No matter how vigilant people are, they can't. He was a little indifferent.
Even Hu Xian, who valued cash flow the most, didn’t have any special feelings about Li Dongling’s words. He just responded a few times, let alone others.
" Zhang. Manager, before the end of this year, all payments from the marketing department, including Feiyan Technology, Focus Media and other companies, and dealers must be settled and accounted for, whether in domestic or overseas markets! "Li Dongling turned to Zhang Ao and explained. Zhang Ao originally just wanted to deal with it casually, but looking at Li Dongling's serious expression, his expression became a little more serious.
“Starting from this quarter, the marketing department will begin to settle accounts with domestic and overseas distributors, agents, and channel providers. We will try our best to sort out all the accounts before the end of the year!”
"It is necessary. If the accounts are not settled, then the cooperation will be terminated!"
Li Dongling said with murderous intent, which shocked Zhang Ao, Ren Yuefeng, Hu Xian and others.
At present, Tanglin Hi-Tech has advertising, sales channels, and agents all over the country and in Hong Kong, Siam, Singapore, America, Old Europe and other places, but they are all sales systems that have been established with great difficulty. Under normal circumstances, they won't do it particularly well, let alone change it easily, but Li Dongling seems to be ready to do it for real.
If the accounts are not settled this year, especially for dealers in Southeast Asia, it is unclear whether these dealers will be able to survive when Soros comes next year, let alone pay back the money to Tanglin Hi-Tech!
In the next few years, the stalls in Southeast Asia will basically be destroyed. Tanglin Hi-Tech must be prepared to temporarily lose the entire Southeast Asian market.
Even markets in Brazil in South America and Colombia in North America will also be affected. Tanglin Hi-Tech's performance next year may be very ugly, but it will not make it impossible to survive.
It’s just that other companies may not be able to survive. Without the Southeast Asian market, many domestic companies will lose orders. In addition, those companies that owe foreign debts may die in an ugly way. Leek Root All cut off by Wall Street.
“I understand!”
Seeing that Li Dongling was serious, Zhang Ao also said seriously. The others, Ren Yuefeng, Huxian, Gao Peng and others, also looked at each other and felt that Li Dongling seemed to be different this time.
"How is the development of new products going in the technology department?" Li Dongling turned to Chen Tao, who was in charge of the Dongling High-tech Technology Department, and asked.
"The prototype of the electronic dictionary has been produced. Jinshan is helping to improve the software functions. It is expected to be developed next month!"
Chen Tao stood up and said to Li Dongling, the electronic dictionary is The drawings were all designed by Li Dongling and handed over to him. If he couldn't do it the same way as a cat or a tiger, he, the manager of the technical department, would really have done his job.
Leeks are cut bit by bit, and the functions of electronic dictionaries must also be improved bit by bit. Only by constantly introducing new ones and upgrading new versions can we continue to sell new machines.
What Chen Tao said was that Kingsoft helped improve the software. In fact, it was helping the electronic dictionary develop a game called "The Legend of Demons".
Electronic dictionaries must have some features. The mainland version of the game console is not just a fake. It has normal learning and work functions and must also have advantages to attract young people. Otherwise, how can it be attracted? young people.
“The research and development of electronic dictionaries must be completed as soon as possible, and electronic dictionaries in Japanese, Korean, German, Russian and other versions should be launched. Tanglin High-Tech will make it available in inland, port cities, Japanese, Bangzi, and Singapore. , Asan and other places are online at the same time!”
Li Dongling explained to Chen Tao that Li Dongling’s electronic dictionary is not only cutting leeks in China, but also preparing to sell it overseas, especially those who need to learn English. There is a market for electronic dictionaries in all regions, and they can earn a lot of foreign exchange for Tanglin High-Tech.
“What about the repeater project?”
"It is currently under research and development and is expected to be put into production later than the electronic dictionary!" Chen Tao said.
Li Dongling nodded. The repeater basically competes with Sony's Walkman and CD player. It is equivalent to the inland version of the Walkman. It can not only learn English, but it can also learn song tapes. Come on, there will be another national-level and campus artifact-level leisure and entertainment product in the future. If you can’t afford a Sony Walkman worth several thousand yuan, can you still afford a repeater?
Li Dongling looked at the people in the conference room, "Electronic dictionaries and repeaters will be the most important projects of Dongling High-Tech in the second half of the year. Electronic dictionaries and repeaters must be released as soon as possible!"
< br>Li Dongling is also a little worried. The Southeast Asian market will be destroyed by Soros next year, which will affect the sales of electronic dictionaries and repeaters. The sales will definitely be completed this year.
However, the arrival of Soros may not really affect the sales of electronic dictionaries. Maybe it will become a catalyst and make it a big seller!
(End of this chapter)