Chapter 575 Spread
Different from overseas markets, Dongling Hi-Tech has pricing power over the market price of domestic Shenzhou electronic dictionaries in China. Although the supply was insufficient at the beginning, the shortage caused the price of the machine in the hands of scalpers. Also increased.
However, the domestic scalpers are worried about Donglin Hi-Tech and do not dare to raise the price too outrageously. Otherwise, as soon as Tanglin Hi-Tech's production capacity increases, all the machines they stocked up will be lost.
But overseas markets are different. Donglin Hi-Tech's overseas sales channel system has not yet been established, and Tanglin Hi-Tech has not yet established a few overseas flagship stores.
The Wanjia Electrical Appliance City invested in has not yet become a mainstream overseas sales channel for electronic and electrical products. In the short term, Dongling Hi-tech will mainly rely on overseas agents to sell goods, and those agents have pricing power. , unable to intervene too much.
In other words, the price of Shenzhou electronic dictionary overseas is determined by those agents.
Like the agent that supplies Bangzi, after excluding tariffs, freight, and other factors, when Shenzhou Electronic Dictionary is supplied to local agents, the cost price is the highest in China, but it is only 20 higher at most. %, which is about 840 RMB, equivalent to about 105 US dollars.
After seeing the popularity of electronic dictionaries in Bangzi, the agents of Kebangzi raised the price three times in a row, from US$120, to US$130, and then to US$150!
But it is human nature to buy up and not down. The higher the price of Shenzhou Electronic Dictionary in Bangzi, the more popular the sales. On the third day of sale, the sales more than tripled!
As the most introverted place in the world, Bangzi’s exams are taken to the extreme, whether it is to get into a good university in Bangzi, to work as a bully in a big chaebol group after graduation, or to get into a powerful and powerful company in Bangzi. Inspection office, they all have to be rolled into twists.
Every year during the college entrance examination in Bangzi, juniors and juniors kneel down to pray for their seniors, hoping that they can pass the exam. It’s not that they have a good relationship with the seniors who are ranked based on seniority, but they are afraid that those seniors will not pass the exam and continue to repeat the exam with them. They compete for spots!
Not only does Bangzi follow the previous seniors' papers, he is basically a stitch monster. Not only does he continue the Confucian style, Bangzi now also absorbs the university recommendation letter system from America and old Europe. Canceled later this year.
That is to say, when applying to Yonsei University as a Bangzi student, you need letters of recommendation from three teachers. Anyone who has received a recommendation letter knows what this thing is. It is basically equivalent to a Bangzi student. Basically, the person who had the recommendation letter was so manipulated that he didn't dare to resist!
As for how many cram schools there are in Bangzi, I guess Bangzi himself doesn’t know. Anyway, there are hundreds of thousands of cram schools in Bangzi with 50 million people, which means basically everyone attends cram schools. If you can't roll others, if you really can't roll to death, then roll to death.
Some Bangzi families even spend more than 80% of their income on tutoring fees!
In this case, when the Shenzhou Electronic Dictionary was advertised on Bangzi that it could improve the English scores required for Bangzi's college entrance examination, it was almost an "artifact" for Bangzi who pays attention to three ups and four downs!
Every point in the Bangzi College Entrance Examination really needs to be tested, otherwise you would not have signed up for so many cram schools. However, no matter how useful the Shenzhou Electronic Dictionary is in improving English scores, for Bangzi people, You have to try it. If you don’t buy it yourself, what if a competitor buys it and it works?
Furthermore, buying a Shenzhou electronic dictionary is much more cost-effective than enrolling in a cram school based on Bangzi’s family’s current income!
As for what Bangzi three ups and four downs means, if you sleep for three hours a day, you have a chance of getting into a good university in Bangzi, but if you sleep for four hours, you may not be able to get into it.
This is not surprising. It is said that young people with sticks don’t sleep. After working as cows and horses in the chaebol group during the day, they still have energy in the middle of the night, go shopping, have dinner, exercise and dance. This is a habit developed over more than ten years. , every day I rely on America’s iced Americano coffee.
A pound of water from the Han River is estimated to contain eight taels of caffeine, and another two taels of a certain drug originally used to treat heart disease...
Reprinted reports from the media, Shenzhou Electronic Dictionary is listed on Bangzilist After the daily sales exceeded 30,000 units, the sales volume of Shenzhou Electronic Dictionary in the Bangzi market began to grow wildly, and the price even increased every day!
“According to the TV shopping platform jointly launched by Bangzi SBS TV station and Focus Media, which is the agent of Shenzhou Electronic Dictionary, the sales volume of Shenzhou Electronic Dictionary in Bangzi has exceeded 90,000 units. Currently, the first batch of Shenzhou electronic dictionary has been launched in Bangzi market. The inventory of electronic dictionaries has been cleared!
The latest price of Shenzhou electronic dictionary on Bangzi has exceeded US$165!”
Big scalper Shen Anming clenched his fists and looked at the TV. news, mumbling something like, "Shenzhou Electronic Dictionary is in Bangzi, and the price has really doubled!"
Xue Jingwu from Laojianghu also looked excited. He did not expect that this day would come so quickly. The Shenzhou Electronic Dictionary in Bangzi Market was sold out. Will other Southeast Asian markets be far behind?
“The sales volume of Shenzhou electronic dictionaries in Hong Kong City has reached a record high, and Ning’s Trading Company announced that the inventory in Hong Kong City is also under tension!”
“The price of Japanese electronic dictionaries has also increased continuously. , the current sales volume of Shenzhou Electronic Dictionary in Japan has exceeded 20,000 units in a single day! "
" Electronic retailers in Singapore, Malaysia, Siam and other places declared that they hope that Tanglin Hi-Tech can provide more local products as soon as possible! Shenzhou Electronic Dictionary product! ”
“Dongli Hi-Tech Marketing Department announced that the first batch of one million units of Shenzhou Electronic Dictionary launched domestically and overseas has been basically sold out!”
All kinds of dazzling news are constantly being transmitted back to the country through the media in the port city, making many companies in the domestic electronics industry dumbfounded. They saw that Shenzhou Electronic Dictionary was selling well in the country.
But when the Shenzhou Electronic Dictionary was sold out abroad, it made domestic electronic and electrical manufacturers such as BBK, Amoi, TCL, Kejian, and Changhong jealous.
For so many years, they have been messing around in China, but Tanglin Hi-Tech is going crazy overseas, and the products it launches can make huge waves overseas!
We are not afraid of not knowing the goods, but we are afraid of comparing goods. Domestic home appliances and other industries are still in the domestic market and are struggling to resist the attack of overseas brands. However, Donglin Hi-Tech's products are selling well overseas and earning a lot of money. In foreign exchange, this comparison should not be too obvious.
Especially in the news and newspapers, it has been published. Over there in Bangzi, the scene of hundreds of people lining up to snatch a Shenzhou electronic dictionary has stimulated the nerves of countless people!
...
After class at a school in Pengcheng, as soon as the teacher left, a group of students gathered around a little fat man. He took out a dollar from his pocket and said to the little fat man, "I want to rent one." hour!”
“It’s my turn, you rented it this morning!”
Waving their money, a group of people who wanted to rent the Little Fatty Shenzhou Electronic Dictionary began to argue.
“Don’t make noise, don’t make noise!”
The little fat man said, skillfully taking a dollar from a person's hand, handed the machine to him, and then said to the others, "Everyone queues up and has a share. You can make a reservation in advance now and come to my house to play with the electronic dictionary in the evening!"
In the blink of an eye, the little fat man had several dollars stuffed into his hand. The little fat man picked up the pieces with a smile and put them in his pocket. He felt that he had spent a lot of money to buy coins at the arcade this week. Now, I can buy a few more bags of snacks.
Otherwise, profiteers are born, and they can spot business opportunities since childhood!
Little Fatty ranked first or second in the class in English. Originally, his family bought a Shenzhou electronic dictionary to improve his grades, but Little Fatty soon discovered that in the Shenzhou Electronic Dictionary, in addition to For learning English, there are actually several games such as backgammon and electronic pet machines. Among them, the one that attracts them the most is the "Sorrow of Demons".
After taking the electronic dictionary to school and playing with it once, a group of people gathered around him every time after class. Xiaopang discovered a business opportunity and rented the electronic dictionary for one yuan an hour. Play for classmates.
The rent is not much, but it is enough for Xiaopang to go to the arcade shop every week to buy game coins and snacks. He was specially asked to start this kind of business...
"It's the Tungsten Dragon Sword !”
A group of people gathered around to watch the man who rented the machine from Xiaopang just now play games. When it was announced that the tungsten dragon sword had been dug out, there were excited sounds around him. According to the planning of "The Legend of Demons", this is the peerless sword in the game, which is of the same nature as those legendary weapons in later online games. For those who have not experienced the baptism of PRG games, this style of game, The attraction is just too great.
Yin Weihao was also among the group of little brats watching. On the way home, he was still thinking about the game in Conquer the Demon.
At dinner, Yin Weihao finally couldn't hold it any longer and said to his father, "Dad, I want a Shenzhou electronic dictionary!"
Yin Zhuangjie was stunned, "What electronic dictionary?"
He was busy with the company during this time and didn't watch much TV. At this time, his wife flipped through several TV stations and came to a TV shopping channel of Focus Media. An advertisement for an electronic dictionary suddenly appeared.
“This is a new thing that is used to improve English scores. I heard that it is selling very hot now!”
Yin Zhuangjie looked at Focus Media’s advertisement and felt that it looked very familiar, and then suddenly said, "Is this the company that sells Backpack?!"
Yin Zhuangjie couldn't help but think of the scene last year when Beibeijia went on sale, and he was almost surrounded by Beibeijia advertisements. TV commercials, newspapers, elevator advertisements, bus advertisements, shopping mall billboards, all of them were Beibeijia advertisements.
“How many times has he actually worn that back-back jia after he bought it?”
Yin Zhuangjie couldn’t help but said when he thought of back-back jia, Yin Weihao, a brat like Yin Weihao, bought that thing. , I wore it honestly for less than a month, and it was stuffed in a corner and gathering dust.
Furthermore, Yin Zhuangjie looked at Yin Weihao suspiciously. He knows his son better than his father. Does he know what kind of temper Yin Weihao is? Not to mention how bad he is at studying, but he is definitely not a person who is so active in studying. Before, he gave Yin Weihao Even after hiring a tutor, this prodigal son's grades didn't improve much.
“Are you really using the Shenzhou electronic dictionary to study?” Yin Zhuangjie asked, glaring at Yin Weihao.
Yin Weihao, who was being stared at, nodded bravely. He couldn't say that he bought it just to play Demon Conqueror. Yin Zhuangjie would probably tear his leather belt to pieces.
"Just buy him one, what if it can be useful?" Yin Zhuangjie's wife said at this time.
"What's the use? It's probably just three days of fishing and two days of drying nets!"
That's what he said, but looking at the bastard, Yin Zhuangjie still softened his heart and went there the next day. When I was at work, I went to an electronics retail store near the company to buy one for Bunny.
As a result, he visited two stores in a row, and Yin Zhuangjie ran out of money. There was no stock at all. There was also one store where Yin Zhuangjie asked Yin Zhuangjie to pay money first, and then threatened to come back to pick up the goods after half a month. Even Yin Zhuangjie was surprised by the popularity of Shenzhou Electronic Dictionary.
After coming out of a retail store again, Yin Zhuangjie didn't want to go to other stores anymore. He felt that going there would be in vain!
Just when the disappointed Yin Zhuangjie was about to leave, Cao Taizheng, who had been observing outside the retail store for a long time, walked towards Yin Zhuangjie and said, "Boss, are you looking for this?"
Seeing the little The scalper Cao Taizheng held the Shenzhou Electronic Dictionary in his hands. Yin Zhuangjie's eyes showed joy, but then he looked at Cao Taizheng warily, "Scalper?"
Cao Taizheng did not deny it, "It's just running around to beg for food. I bought genuine goods from Yangcheng Department Store. The invoice procedures are complete and after-sales service is provided. Do you want the boss to take a look at the goods?”
Seeing that Yin Zhuangjie was still hesitant, Cao Taizheng said with a smile, “Now Shenzhou Electronics Dictionaries are out of stock all over Yangcheng. In shopping malls throughout Guangdong Province, they can sell about a hundred or so dictionaries every morning, and then they are out of stock.”
Hearing this and thinking of the scene where he visited so many stores today, Yin Zhuangjie knew that the scalper in front of him was probably not lying.
"How much?" Yin Zhuangjie took the machine and looked through it.
"One price, one thousand yuan, no bargaining for small business!"
"How much?"
Yin Zhuangjie's hand shook and he almost dropped the phone in his hand On the ground, he stared at Cao Taizheng, "Why don't you go and grab it? The store only sells it for 700 yuan, and you sell it for 1,000 yuan?"
With this tremor, Cao Taizheng's heart also trembled, "Boss, do you know what this is, a high-tech product!"
"Over there, do you know how much this machine sells for now? , three hundred units, US dollars!”
“At this price, the sticks are out of stock, and you can’t even buy them if you want. I’ll sell them for a thousand yuan. If you don’t believe me, go to Yangcheng and ask. This is definitely a "conscientious" price!" Cao Taizheng was trying to take back the machine in Yin Zhuangjie's hands.
When Cao Tai's forehand was about to touch the machine, Yin Zhuangjie squeezed the machine, "I want it!"
When Yin Zhuangjie drove away, Cao Taizheng counted the tickets again. My God, 77 or 88 of a hundred machines have been sold, and I can earn more than 30,000 yuan after selling them out. In less than a month, I made 30,000 yuan by reselling the Shenzhou Electronic Dictionary!
However, Cao Taizheng knew that this could only be regarded as a small matter. He heard that Shen Anming and his gang of big scalpers were the big ones. Tens of thousands of machines were resold overseas by those gangs, and they made a lot of money. Foreign exchange, and double your earnings!
When the official stores of Dongling Hi-tech and the authorized stores of various agents were unable to buy the machine, the domestic price of Shenzhou Electronic Dictionary began to soar.
But compared with the prices in Bangzi, Nippon and other places, the price increase in China is already considered "gentle". The price in Bangzi has almost tripled or quadrupled!
In the market, whether domestic or overseas, the popularity of electronic dictionaries has skyrocketed.
Especially the game functions inside have also begun to be familiar to users, and the audience of electronic dictionaries is increasing.
After all, the domestic version of handheld game consoles are not just invented. Sony and Nintendo game consoles cannot afford them. Can we still afford the domestic version of electronic dictionaries?
(End of this chapter)